Business Plan Sample

University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High School
A BUSINESS PLAN ON MANGGA GAGOO STALL BUSINESS
An Entrepreneurial Research Project

Submitted to the Faculty of the
University of Perpetual Help System – Jonelta
City of Biñan, Laguna
In Partial Fullfilment
Of the Requirements for the Subject
Entrepreneurship
By
Rochelle Mae D. Berbon

Kristine Yna V. Bautista
Sophia Jade D. Fernandez
Alyssa Fiona T. Floro
Em Margaret A. Garcia
Ritchelle Lei F. Mojica
Ivy A. Toyongan
Julia R. Uy
Jelyza M. Velarde
March 2020
I. EXECUTIVE SUMMARY
Mangga Gagoo Stall will be located in Pamilihan ng Biñan, Barangay Poblacion, Biñan
City, Laguna. Specifically, it is located at General M. Capinpin Street, near Mister Donut and
Zagu Shop. This is an excellent location to serve the target customers because the establishments
are centrally located and easily to reach in the area. The location of the said business is the focal
point of Biñan City, which is home to commercial and business establishments. Different Food
Stalls, Coffee shops and dessert shops surrounds the area making it a competitive market
environment.
Mangga Gagoo Stall is a partnership business dedicated to provide excellent quality
Chilled Mango Taho to the residents of Biñan City in a manner that generates fair and equitable
returns for present and future owners, and superior value to our customers. Biñan City has
experienced explosive growth over the past years. Over 330,000 residents now live in the area.
Local businesses are slowly catching up with this new opportunity. Mangga Gagoo Stall will
offer a better product, at a reasonable price that will satisfy the customers.
INTRODUCTORY PAGE
This business plan will discuss the opportunities of our proposed product- Chilled Mango
Taho, within the vicinity of Biñan, Laguna. This will also tackle on how this business will
operate and how the business will foresee the future comings in the business in the long run.
Moreover, the advantages and disadvantages of this business will be elaborated in this plan.
2
The owners of the business are as follows:
Rochelle Mae D. Berbon Blk 17 Lot 4, Pragmatic, South City Homes,
Brgy. Sto. tomas, Binan, Laguna
Kristine Yna V. Bautista Blk 1 Lot 11 Saint Francis VII San Antonio
Biñan City of Laguna
Sophia Jade D. Fernandez Blk 15 Lot 13 Rantz. Apt. Unit 10 St.
Francis 10, San Antonio, Biñan City,
Laguna
Alyssa Fiona T. Floro Blk-20 Lot-11B Phase 1-A 2C Sta. Elena St.
Pacita Complex, San Pedro, Laguna
Em Margaret A. Garcia 88 Mercado Street, Platero, Biñan, Laguna
Ritchelle Lei F. Mojica
Ivy A. Toyongan
Julia R. Uy 1780 Unit 14 Dr. A Gonzales St., Barangay
San Jose, Biñan City, Laguna
Jelyza M. Velarde 42 D. J. Gonzales St. San Vicente Biñan
City of Laguna
II. NATURE OF THE BUSINESS
The passion of the Filipinos for food is exceptional. Filipinos love having a quick access
to food wherever and whenever they like. So a wide range of street foods have created. Most of it
are sweet, tasty, and others just completely strange (Escalona, 2017). And Taho is one of the
Philippines' best snacks. Decades have elapsed but in the culture of the country, the appetite for
3
this food has not faded. Aside from its nutritional benefits, it is also a budget-friendly snack that
can now be paired with different flavors (Bonalos, 2015).
In Hokkien Chinese, the term "taho" derives from "tau-hu," that actually refers to
"congealed" and "bean" also called tofu. Tofu is believed to have arisen in ancient times all
through the Western Han Dynasty. Chinese traders introduced this delicacy to their routes of
commerce and inspired the food landscape of many established cultures (Bai, 2011). At the
present time, Taho is a staple comforting food common throughout the region. It is made out of
dark caramelized sugar containing vanilla, tofu and tapioca pearls. Current developments have
likewise brought the core ingredient of taho to greater levels: the Baguio is now known for its
strawberry flavored taho, and many local flavourings such as pandan and ube can be found in
DEC Greenhills improving the tofu custard cups (Estrella, 2019).
Mango is the most popular fruit in the world. Every country has its own kind of mango.
Way back then, mangoes are only rich in Southern Asia due to its warm climate but years had
passed, mangoes can already be found in ‘four-season’ type of climates. This tropical organic
product is refreshing, succulent and delectable, and like most natural fruits, it has some
incredible health benefits (Shubrook, 2018). Giving the fact that mangoes are addicting due to its
fresh and citrus flavor that each individual won’t get tired eating off, mangoes are also good for
the health because it consist of vitamin A, B6, and C. those who were also health conscious,
good thing that mangoes are very low in saturated fat, cholesterol, and sodium, which means that
it is well recommended for diet. In contrast to that, mangoes can be also good in gaining weight
by combining it to other dishes Nagdeve (2019).
4
Mango Taho is an elevated product that has been the result of the proponents’
conceptualization. Unlike the usual childhood taho that is consist of soy beans or the taho, sago
and arnibal syrup that may be unappealing to those who were not fond of sweet products and
may also be unhealthy for some diabetic people, the proponents’ agreed to produce something
that is very hearty dessert as we, Filipinos, would make us go back to our childhood, next is
healthy, for it is consist of natural products that is very appropriate for any age, and lastly, budget
friendly that everyone can afford. Mango taho will be located in the public market of Biñan and
will be open to general public of Biñan City.
PRODUCT DESCRIPTION
The proponents’ chilled Mango Taho is an elevated version of our childhood appetizer, a
much more delectable food that contains a lot of nutrients needed by everyone regardless of age
such as vitamins A, C, K and E- all of which help boost immune system. Mango is a good source
of folate and several B vitamins while Soy milk is rich in fiber which improves a healthy heart.
Perfectly cooked soybeans, the usual classic which we all love, topped with a blended fresh
mango that adds citrus flavor, lastly, sago and diced mangoes that makes the proponents’ taho
chewier and delightful.
CAPITALIZATION
The capital required for the partnership is two-million five-hundred twenty thousand
Philippine Peso (Php 2,520,000), which will be contributed as follows: in the amount of two-
hundred eighty-thousand Philippine Peso (Php 280,000) for each members – Rochelle Mae D.
Berbon, Kristine Yna V. Bautista, Sophia Jade D. Fernandez, Alyssa T. Floro, Em Margaret A.
5
Garcia, Ritchelle Lei F. Mojica, Ivy A. Toyongan, Julia R. Uy and Jelyza M. Velarde
respectively, in the form of cash.
III. INDUSTRY ANALYSIS
FUTURE OUTLOOK AND TRENDS
Millenials nowadays prefers on-the-go snacks because most of them engage in
different activities and time management is usually a great factor on how to balance their time,
sometimes they sort on cancelling or weighing the activities to determine which is more
important than the other. But, all of us should always remember that eating is one of the major
priorities in our everyday lives.
In this era, they always come up to their decisions that affect their eating habits;
Some chooses to skip meals in order to do what they desire the most even though sacrificing
their hunger. That is why the proponents came up with their product called “Chilled Mango
Taho”.
Chilled Mango Taho can be their partner on the go whenever or whatever they are
doing that can satisfy their hunger and also can accomplish what needs to be done at the same
time.
ANALYSIS OF THE COMPETITORS
A food stall is a good choice of business because it has the potential to be a lucrative
business proposition, but there is a tight market competition for this type of business. Having a
SWOT analysis can be helpful to identify niche that an entrepreneur may not know.
6
One of Agventure Foods Company’s businesses is a food stall located in Pamilihan ng
Biñan located in Biñan, City. It is a good location to serve the target customers for the Mangga
Gagoo food stall. Pamilihan ng Biñan is the focal point of Biñan city which is also a home to
commercial and business establishments. Different Food Stalls, Coffee shops and dessert shops
surrounds the area making it a competitive market environment.
Being new in the industry, Mangga Gagoo already has direct competitors, indirect
competitors, and substitute competitors, a Regular Taho Vendor, Soy Yummy, Miss J Chilled
Taho, House of Taho and Taho Boy are some of its competitors. These taho ‘centered’ shops
offer almost the same product offered and has an advantage in the market for being first movers
in this type of industry. They have already gained a competitive advantage by establishing a
strong brand recognition and customer loyalty and setting the market price for new items.
Soy Yummy is famous in the taho stall industry, they have established a premium food
stall chains and provided products that are of excellent quality. They are also known for treating
their employees very well and been listed as one of top taho seller in Biñan. On the other hand,
they too have a weakness. Its high price point and lack of overly unique products can be a reason
for their customers to buy from cheaper alternatives. Meanwhile, House of Taho’s strengths is
being a trend setting lifestyle in providing quality taho products and as well as treating everyone
with respect and dignity. Their weaknesses include, the changing taste of consumers and the
‘Taho Boy’ and ‘Miss J Chilled Taho’ being presently dominating the Taho Stall market.
Regular Taho Vendor, Soy Yummy, Miss J Chilled Taho, House of Taho and Taho Boy and
other taho selling shops that are located at the vicinity of Biñan has almost the same strengths
7
and weaknesses. Mangga Gagoo Food Stall, on the other hand is not your ordinary Stall because
it also offers a chilled mango taho making it unique to consumers. To adapt at the rapid changing
of consumer’s taste, Mangga Gagoo Food Stall will change menu every month by enhancing and
innovating their products and offering new mango products that will satisfy the customers.
MARKET SEGMENTATION
Segmentation is the process of dividing large heterogeneous markets into smaller
segments that can be reached more efficiently dividing with product or services that match their
unique needs. Agventure will use a mix of demographic and geographic segmentation variables
which will help the company pricing its products accordingly. Both geographic and demographic
segmentation is important because Agventure needs to know which areas to target for customers
who are ready to get their daily cup of great-tasting chilled mango taho in relaxing atmosphere.
The segmentation used by the proponents focused on the demographic aspect was the considered
the following:
1. Student - our primary target customers are students between the ages of 13 to 19, which
have their daily allowance.
2. Employees - secondary customers are employees between the ages of 20 to 35, which has
their monthly salaries.
Loyalty status in which marketing envision brand loyalty status wherein shifting loyal are
customers who shifts loyalty from one brand to the other and by looking by at customers who are
shifting away from its brand, the company can learn about its marketing witnesses and attempt to
correct them.
8
Geographic segmentation calls for dividing the market into different geographical units
such as barangays, or even neighborhoods. While in Behavioral Segmentation, markets can be
segmented into light, medium, and heavy service users. Heavy users are often a small percentage
of the market but account for a high percentage of the total consumption. Due format the people
differ on how many times they eat in a mobile food court or eat from their home, the
proponents will more often spend effort in trying to convince light users to patronize more
oftheir service. In this study the purpose of segmentation is the concentration of market to
specific target consumers and targets the potential consumers with the service and obtains the
highest rate of return of sale for a service.
MARKETING STRATEGIES
A marketing strategy refers to the overall game plan for an enterprise to attract
prospective buyers and turn them into customers of the products or services the company offers.
 Product / Service - Manga Gagoo offers a new innovative product which is the chilled
mango taho. It is a sweet treat that can be your appetizer or dessert. Many people crave to
this and that is why we innovate a new flavor that can satisfy them which is mango.
Everyone will adore and enjoy this delicious product anytime and anywhere.
 Place - Manga Gagoo will be located particularly near wet market of Biñan City, Laguna
where it would be accessible to the consumers.
 Price - The price will be set in a reasonable price. Price that provides the best total value
including the service and quality of product. Penetration pricing is a marketing strategy
9
that businesses use to attract customers to a new product or service by providing a lower
price during their initial offering.
 Promotion - Promotion as part of marketing implies the distribution of information about
a product, product line, brand or business. The more you market your brand, the more
consumers will be aware of you and your business and the more they will be interested in
your products. It is important that businesses use the right media platform to reach their
consumers.
PROMOTION
Promotion is an activity that is done by a business that can increase the sales of their
product or services. It is a way of attracting the target customers to buy their products or use their
services. The goal of this strategy is to create awareness about what the business is trying to offer
to their possible customers.
The approach that the proponents will utilize is the use of promotional materials such as
brochures and flyers that will be given to spread awareness about the proponents’ new offers and
promos. Free tastes will also be given in the introductory stage of the business. Posters and
tarpaulins will be utilized and put up to different areas to draw attention from the public. The
proponents will also employ the use of social media such as Facebook, Instagram, and Twitter to
attract people to buy the product.
10
Table 1. Promotional Strategies
BUSINESS LIFE STRATEGIES DESCRIPTION EXPENSES

CYCLE
Brochures and Flyers

will be given to
attract the people to
buy our product. It
includes the company
and product names
Introductory Stage Brochures and Flyers and logos as well as ₱250.00
the price of the
product.
Social media
marketing is the use
of social media
Social Media platforms, usually ₱500.00
Advertisements Facebook, connect
with your audience to
build your brand,
attract customers, and
increase sales.
These will help raise

awareness about the
product buy putting
Tarpaulins them up on areas ₱1,000.00
such as roads and
buildings.
These will still be

given to attract more
Growth Stage Brochures and Flyers ₱125.00
11
target customers.
Social media
platforms will be
Social Media
used to ensure
Advertisements
exposure to the ₱250.00
public.
Social media
platforms will still be
Social Media
used for continuous
Advertisements
Maturity Stage exposure to the ₱250.00
public.
Selling the product

into new
geographical areas or
Explore new markets creating new versions ₱20,000.00
of the product.
Decline Stage Social Media This will help in

Advertisements creating more brand
₱500.00
awareness.
The brochures and

flyers will contain
Brochures and Flyers ₱250.00
promos to attract
customers.
Price reduction More attractive to

customers
New packaging Brightening up old ₱2,000.00

packaging.
TOTAL ₱25,125.00
Table 1 shows the promotional strategies that the proponents will utilize. The highest
expense that will be incurred is from exploring new markets costing at ₱25,000 and the lowest
expense will be at ₱300.00 for free taste.
12
MARKET AND PRODUCT POSITIONING
This product is an elevated version of our childhood appetizer, a much more delectable
food that contains a lot of nutrients needed by everyone regardless of age such as vitamins A, C,
K and E- all of which help boost immune system. Mango is a good source of folate, and several
B vitamins while Soy milk is rich in fiber which promotes better heart health. Perfectly cooked
soybeans, the usual classic which we all love, topped with a blended fresh mango that adds citrus
flavor, lastly, sago and diced mangoes that makes our taho chewier and delightful.
In marketing, positioning as “an organized system for finding a window in the mind is
based on the concept that communication can only take place at the right time and under the right
circumstances” (Jack Trout). It is a comparative competitive strategy in positioning the product
close to their competitors so consumers can make a direct comparison when they purchase.
TARGET MARKET
Target market consists of a set of buyers who share common needs or characteristics that
the company decides to serves. Smart targeting helps companies to be more efficient and
effective by focusing on the segments that they can satisfy best and most profitably. Targeting
also benefits customers with offers carefully tailored to satisfy their needs.
The proponents aim to do business with and will direct their marketing strategies to
residents of twenty four (24) different barangays in Biñan City of Laguna. Mangga Gagoo will
cater people who want to get their daily cup of great-tasting chilled mango taho in a relaxing
atmosphere.
13
IV. DESCRIPTION VENTURE
PRODUCT DESCRIPTION
The proponents’ chilled Mango Taho is an elevated version of our childhood appetizer, a
much more delectable food that contains a lot of nutrients needed by everyone regardless of age
such as vitamins A, C, K and E- all of which help boost immune system. Mango is a good source
of folate and several B vitamins while Soy milk is rich in fiber which improves a healthy heart.
Perfectly cooked soybeans, the usual classic which we all love, topped with a blended fresh
mango that adds citrus flavor, lastly, sago and diced mangoes that makes the proponents’ taho
chewier and delightful.
USE OF THE PRODUCT
Taho is one of the popular and imperishable snacks in the Philippines and currently only
limited known places offers Taho with local flavors such as the strawberry flavored taho in
Baguio and the ube and pandantaho in DEC Greenhills. And since mango taho is not popular yet
and new to many people, this will surely grab the attention of the customers. Agventure Food
Company will ensure not only to satisfy the customer's cravings but also to definitely make the
customers go back to their childhood.
Chilled Mango Taho is good for those customers who are always in a hurry. This product
is appropriate for all ages and can use an exchange to the unhealthy snack or food that they
usually eat for it has a lot of health benefits and the company, Agventure Food Company wisely
used mangoes as a substitute for sugar. The company also ensure to make high quality and
14
healthy product at an affordable price. Lastly, this product will also become a great help in
preserving the culture of the Philippines, which is the taho.
COMPANY LOGO
Figure 1. Company Logo
Figure 1 illustrates the logo of the company. A strong logo is important for it is the
foundation of the company's identity that differs the company from its competitors. The letter
AFG, which can be seen in the logo, stands for the company name “Agventure Food
Corporation”. The word Agventure comes from the words Agriculture and Adventure meaning
the company takes an effort to explore the field of Agriculture. The logo of the company displays
two concepts. Starting with the compass that can be seen, it represents the word Adventure and
symbolizes for guidance and the ability to point the company in the right direction. The three
leaves that serve as background of the company’s initial name represent the word Agriculture.
The leaves symbolize the company growth while the number 3 symbolizes the company's
expansion and the principles of increase. The logo is colored green for it signifies nature where
15
the company is focusing on and it also signifies the harmony of the company. Just like in the
product logo, the background color is white for it signifies successful beginnings.
PRODUCT LOGO
Figure 2. Business and Product Logo
Figure 2 shows the product logo of the enterprise. The logo displays the name of the café
and the signature product it offers, the Mango Taho. The logo has a color combination of orange,
yellow, cream, and, white. The color yellow represents mango that symbolizes positivity that can
grab the attention of customers and to convey a sense of happiness; orange to represent the
tapioca pearls and the warmth of the product; cream that represent the soya; and white as the
background to emphasize the product more and to signify a successful beginning. The logo has a
smiley face that represents the good intention and benefits of the product to the customers.
VISION
Enriching the lives of every individuals by providing nutrition in our products and
services thus, leading the way to a healthier community. Agventure Food Company will be the
16
world's leading manufacturing company in agricultural sector that provides world-class products
and services to fulfill customers’ satisfaction through continuous improvement driven by
integrity, unity, innovation and professionalism of our people. We establish and maintain balance
that enable us to continue our journey of making quality, healthy, and affordable products and
services while helping back our society and the environment.
MISSION
Agventure Food Company is dedicated to innovate and create the finest yet affordable
and healthy indulgent delicacies served globally. We lead the way in nurturing the idea that our
products are universally enjoyed by families and friends, making us part of important
celebrations and memories. Above all, we are dedicated to achieve highest quality, respect,
customer care and with utmost integrity by anticipating the local farmers in engaging to
businesses in achieving mutual success.
LOCATION AND SIZE OF THE BUSINESS
Mangga Gagoo’s Business Location
The study covers and limits itself to different strategic location of Des Collation and
its viability and acceptance in different barangays in the vicinity of Sta. Rosa, Laguna. This stdy
is for those who prefers healthy and handy snack and to those who patronize food and it’s
marketability and opportunity. It is limited only to residents around the city of Sta, Rosa, Laguna
because the proponents intend to establish the Des Collation snack bar on the said location.
17
Figure 3. Top View of Floor Plan
Figure 4. Isometric View of the Floor Plan
18
Figure 5 Vicinity Map
SUPPLIES, TOOLS, AND EQUIPMENT
The supplies, tools, and equipment needed in the production of Chilled Mango Taho will
be used in favor of the convenience and efficiency that it will give to the company in operating
the business. These are cited below.
Table 2. Office Supplies
Items Quantity Unit of Unit Cost Total Cost,
Measurement VAT Inclusive
File Folder (short) 10 Pieces 3.00 30.00
19
File Folder (long) 10 Pieces 5.00 50.00
Bond paper (short) 2 Reams 174.00 348.00
Long paper (long) 2 Reams 195.00 390.00
Columnar sheet 2 Pad 45.00 90.00
Expandable Envelope 10 Pieces 15.00 150.00
(short)
Expandable Envelope 10 Pieces 20.00 200.00
(long)
Ball pen 2 Box 84.00 168.00
Pencil 2 Box 70.00 140.00
Paper clip 5 Box 12.00 60.00
Staple wire 10 Box 10.00 100.00
Marker 2 Box 40.00 80.00
Paper Fastener 2 Box 35.00 70.00
Printer ink 4 Refill Ink 223.00 892.00
Marker Refill Ink 2 Bottle 50.00 100.00
Scotch Tape 5 Pieces 8.00 40.00
20
Correction Tape 5 Pieces 20.00 100.00
Sticky Note 5 Pad 12.00 100.00
Scissors 5 Pieces 27.00 135.00
Sharpener 3 Pieces 6.00 18.00
Binder clips 2 Box 35.00 70.00
Clipboard 2 Pieces 39.00 78.00
Calculator 2 Pieces 360.00 720.00
Double Sided Tape 5 Pieces 17.00 85.00
Clear book (long) 5 Pieces 45.00 225.00
Clear book (short) 5 Pieces 38.00 190.00
Total Cost 4,629.00
Table 2 shows the list of supplies to be used by the proponents and other employees for
recording and monitoring the production.
Table 3. Office Equipment
Equipment Quantity Unit Cost Useful Yearly Total Cost
Life Depreciation
21
All-in-one printer, fax, 1 4,000.00 5 2,000.00 4,000.00
scanner, and photocopy
Ceiling fans 3 700.00 5 131,25 21,000.00
Total Cost 25,000.00
Table 3 shows the list of office equipment to be used by the proponents and employees
for monitoring the production.
Table 4. Service Equipment
Equipment Quantity Unit Cost Useful Yearly Total Cost
Life Depreciation
Insulated containers for 5 50.00 5 0 250.00
cream and milk
Industrial shelving for dry 1 2,000.00 5 240.00 2,000.00
storage
A 3-compartment sink for 1 4,299.00 5 515.88 4,299.00
rinsing, washing, and
sanitizing dishes
Steamer 5 695 5 69.5 3,475
22
Measuring cups 3 30 5 0 90
Measuring spoon 5 36 5 0 180
Mixer 2 28,000 5 1,400 56,000
Casserole 5 70 5 1.4 350
Ladle 5 90 5 1.8 450
Gas stove 3 1,800 5 54 5,400
Refrigerator 2 5,580 5 669.6 11,160
Colander 3 140 5 1.68 420
Commercial blenders 5 2,800.00 5 35 14,000.00
Hydraulic Press 2 15,000.00 5 168 30,000.00
Table 4 shows the list of service equipment to be used by the proponents and employees
for making and monitoring the production.
23
Table 5. Office Furniture and Fixtures
Particulars Quantity Unit Cost Useful Yearly Total
Life Depreciation Cost,
VAT
Inclusive
Food preparation tables 3 2,000.00 5 200 6,000.00
Food storage bins, 1 5,000.00 5 300 5,000.00
bottles, and pumps
Outdoor furniture and 2 895 5 44.75 1790.00
umbrellas
Packaging 20,000 2.25 5 0 45,000.00
Filing Cabinet 2 700.00 5 210 1,400.00
Cork Board 1 190.00 5 19.00 190.00
Fluorescent 4 415.00 5 50.00 1,660.00
Desk Lamp 3 749.00 5 80.00 2,247.00
Wall Clock 2 185.00 5 19.90 370.00
Extension Wire 3 250.00 5 6.25 750.00
24
Emergency Light 2 578.00 5 167.80 1,156.00
Table 5 shows the list of furniture and fixtures to be used under the premises of the place.
Table 6. Maintenance Supplies
Items Quantity Unit Cost Total Cost, VAT
Inclusive
Fire Extinguisher 2 1,200.00 2,400.00
First Aid Kit 2 141.00 282.00
Floor Mop 2 120.00 240.00
Industrial Plastic Wrap 5 260.00 1,300.00
Napkins/Tissue 10 190.00 1,900.00
Drink preparation utensils (spoons, 2 630.00 1,260.00
pitchers, and other specialized
utensils)
Trash Can 10 150.00 1,500.00
Dust Pan 2 35.00 70.00
25
Garbage Bag 10 35.00 350.00
Broom 2 150.00 300.00
Rags 5 20.00 100.00
Cleaning spray 3 129.00 387.00
Cups and drinking glasses 2 232.00 464.00
Dishwashing Liquid 5 60.00 300.00
Scotch Brite 5 29.00 145.00
Alcohol 3 120.00 360.00
Table 6 shows the maintenance supplies that will be used in maintaining the cleanliness,
orderliness, and safeness in the business
Table 7. Raw Materials
Particulars Quantity Unit of Unit Total Cost, VAT Inclusive
Measurement Cost
Soya 150 Gallons 750 112,500
Mango 100 Sack 6,000 600,000
26
Tapioca 30 Kilo 50 1,500
Total Cost 714,000
Table 7 shows the total cost of raw materials to be used in the production of products
Utilities
The utilities of the store will be the electricity, water, rent expenses and the
telecommunication from PLDT Home Fibr for the internet service and telephone line. The use of
the expenses will only be for the production and not for personal use.
 Electricity - Business electricity usage comes from using a variety of sources and
appliances, with the main uses of electricity in businesses consumption coming from; Air
Conditioning, lights, refrigerator, and other devices.
 Water - Water is fundamental to all businesses – to heat, cool, clean or as an ingredient.
 Internet and Telephone - The Internet is the easiest way for a business to connect with
customers and clients. It provides powerful communication and marketing tools. The
telephone offers a faster interaction than email, is more personal, and easy and quick to
use.
 Rent Expense - Cost incurred by a business to utilize property or location for a store.
27
Table 8. Utilities and Expense
Monthly Annually
Electricity 3,500 42,000
Water 800 9,600
Communication 3,600 43,200
Total 7,900 94,800
Table 8 shows electricity expense, water expense, and communication of the business
determining its monthly and annual cost.
Table 9. Rent Expense
Monthly Annually
Rent Expense 12,000 144,000
Table 9 shows the rent expense of the business determining its monthly and annual cost.
28
V. PRODUCTION PLAN
MANUFACTURING PROCESS
Employees of the business are expected to report eight (8) hours a day for seven (7) days
a week. Employees are also entitled to have holidays. They are also given an hour as a time off
for their regular meal and employees should be given valid reason upon their absences to be
submitted and confirmed by their manager
Work Hours: 8:00 AM – 5:00 PM
Projected Operational Days
Number of days in a year 165
Less: Holidays and Weekends 101
Total Number of Operating Days: 264
PRODUCTION CAPACITY
Lite Standard Premium
Operating Hours/Day 8 hours (480 minutes)
No. Of clients - Daily 70
X Operating Days 285
ANNUAL CAPACITY 19,950
29
Year Daily Monthly Annually
2020 70 2100 19,950
PHYSICAL PLANT
RAW MATERIALS
Raw materials are unprocessed that are broken down, processed or combined with other
materials to create an end product. In order for the operation of the service to start and progress,
certain raw materials are provided by the business.
Table 10. Raw Materials
Particulars Quantity Unit of Unit Total Cost, VAT Inclusive
Measurement Cost
Soya 150 Gallons 750 112,500
Mango 100 Sack 6,000 600,000
Tapioca 30 Kilo 50 1,500
Total Cost 714,000
Table 10 shows the total cost of raw materials to be used in the production of products.
30
VI. OPERATIONAL PLAN
DESCRIPTION OF COMPANY’S OPERATION
PRODUCT PROCESS
To ensure you are preparing quality meals, follow the steps process. Using these steps,
we can assure the quality and taste of the chilled mango taho.
For the soya:
 Step 1: Prepare the soybeans that has been soaked for 12 to 14 hours and all the tools
needed.
 Step 2: Process the soybeans using pureeing machines to mash it.
 Step 3: Press the tofu using centrifuges or hydraulic presses to drain the whey off and
leave soft blocks of pressed curds.
 Step 4: Cut the tofu.
 Step 5: Package the tofu and add water.
 Step 6: Pasteurize the tofu at about 180°F (82°C) to extend the shelf life to about 30 days.
 Step 7: After pasteurizing the tofu, chilled it in water and put it into a fridge at below
45°F (7°C) to keep it fresh.
For the tapioca pearls:
 Step 1: Prepare all the ingredients and tools needed.
 Step 2: In a casserole, put the tapioca starch in a boiling water.
31
 Step 3: Cook until they become completely translucent and no more white spot in the
core.
 Step 4: Separate the tapioca from the water.
 Step 5: Put the tapioca pearls into fridge.
For the mango syrup:
 Step 1: Prepare all the ingredients and tools needed.
 Step 2: Peel off the mangoes.
 Step 3: Cut the mangoes into cubes.
 Step 4: Blend the mango cubes using the blender.
 Step 5: Put the blended mangoes in to the heated pot.
 Step 6: Stir the mango sauce to maintain consistency.
 Step 7: Let it cool before transferring to a container.
 Step 8: Put it in the chiller.
32
For the final product (per serving):
Figure 6. Product Making Process
Food Safety is a discipline describing handling, preparation, and storage of food in ways
that prevent foodborne illness. This includes a number of routines that should be followed to
avoid potentially severe health hazards. The tracks within this line of thought are safety between
industry to market and then between the market and the consumer. In considering industry to
market practices, food safety considerations include the origin of food including the practices
relating to food labeling, food hygiene, food additives and pesticide residues, as well as policies
on biotechnology and food and guidelines for the management of governmental import and
export inspection and certification systems for foods. In considering market to consumer
33
practices, the usual thought is that food ought to be safe in the market and the concern is safe
delivery and preparation of the food for the consumer.
Food can transmit disease from person to person a well as serve as a growth medium for
bacteria that can cause food poisoning. In developed countries there are intricate standards for
food preparation, whereas in lesser developed countries the main issue is simply the availability
of adequate safe water, which is usually a critical item. In theory, food poisoning is 100%
preventable. The five key principles of food hygiene, according to WHO, are:Prevent
contaminating food with pathogens spreading from people, pets, and pests. Separate raw and
cooked foods to prevent contaminating the cooked foods. Cook foods for the appropriate length
of time and at the appropriate temperature to kill pathogens. Store food on a cool dry place.Do
use safe water and cooked materials.
VII. MARKETING PLAN
STEPS IN PRICE SETTING
Determine business goals
Conduct thorough market pricing analysis
Analyze target audience
Profile your competitive landscape
Create a pricing strategy and execution plan
34
Pricing strategy refers to method companies use to price their products or services.
Almost all companies base the price of thier products and services on production, labor and
advertising expenses and then add on a centain percentage do they can make a profit. It is a
fundamental aspect of financial modeling and is one of the four P’s of the marketing mix.
Setting prices can be one of the most difficult decisions in marketing. Price too high and
customers may not buy, price too low ansd the organization may not achieve the profit levels
necessary to continue trading.
Pricing Strategy
One of the main factors needed to consider is how does the business owner would price
its products; It is the most crucial part because the company’s future gain or loss will depend on
the pricing strategy. The methods of pricing should be analyzed critically to avoid future
errors.There were many ways on how does the business owners price their product, the expenses
used in producing such amounts of products are mostly needed to achieve a gain in business, but
regardless of that, the main purpose of the pricing strategy was to properly compute and analyze
for future benefits and profits.
Table 11. Pricing Strategy
Stages Pricing Strategy Description
Introductory Stage Market Penetration  The price of the Mango Taho will set at
35
low price to gain the mass appeal fairly
quickly
 The price of the Mango Taho will depend
on the total of all the expenses used on

Growth Stage Cost-Plus Method building the business to gain back the
capital and avoid loss on the certain
phase of starting the business
 The owner would consider the possible

Market-Oriented outcome and consequences before
Maturity Stage
Method deciding to whether to price up or down
the cost of the Mango Taho
Decline Stage Bonus-Pack Pricing  The business will offer a price for bundle
pieces
 Chilled Mango Taho can also be bought
by dozens and boxes in more affordable
price
Table 11 shows the pricing strategy for the product, Chilled Mango Taho. The table
clearly elaborates the process on how to gain more profit by thinking strategically and wisely.
The introductory stage explains why we choose the Market Penetration as the first step to gain
the mass attention by giving them very affordable product with high quality taste. Next one is the
36
cost pricing method as the second method in our business, because clearly, the main goal of this
phase is not to get a huge amount of profit but to firstly get back all the expenses used in building
up the business to maintain its capital. When the business was slowly progressing, the third step
which is the market-oriented method was used to analyze all the changes happened from the first
phase, whether it could be a good or bad, before deciding what should now be the price for the
product. Lastly, the decline stage wherein the business will offer bundle pieces, in dozens or
boxes, that can also be describe as a win-win situation where the customer can buy many
products as they can in an affordable price and also at the same time, we are gaining profit.
CHANNEL OF DISTRIBUTION
A channel of distribution is a set of interdependent organizations involved in the
process of making a product or service available for use or consumption. It is the path through
which the services travel from the seller to the consumer.
Figure 7. Channel of Distribution
37
This figure shows the channel of distribution of Manga Gagoo. The Manga Gagoo will
provide and sell the product directly to the target customers right after they order in an accessible
location to the aforementioned target market.
Table 12. Direct Competitors
Competitors Price Range
Regular Taho Vendor ₱5 - ₱20
Soy Yummy ₱40 - ₱60
Taho Boy ₱30 - ₱60
Miss J Chilled Taho ₱35 - ₱65
House of Taho ₱55 - ₱70
Table 12 shows the different prices of the direct competitors of the product, Chilled
Mango Taho. Upon observation, the price depends on the size of the cups of the Taho.
COMPETITVE ADVANTAGE
Competitive advantage is a favorable position an organization seeks in order to be
more profitable than its competitors. The advantage involves communicating a greater perceived
value to a target market than its competitors can provide. This can be achieved through many
avenues including offering a better quality product or service, lowering prices and increasing
marketing efforts. Sustainable competitive advantage refers to company maintaining a favorable
38
position over the long term, which can help boost a company’s image in the marketplace, its
valuation and its future earning potential.
With business thriving in today’s market, it is important that a business must have its own
unique competitive edge against its competitors. This will act as the main thing that the business
will be remembered for. ManggaGagoo, in general, is dedicated to create the finest yet
affordable and healthy indulgent delicacies served globally. The business has the following
competitive advantages:
 The business is unique niche in an old market.
 Various health benefits can be sought from the product.
 Accessible location to the target market.
 The core value surrounding concept of the business such as innovation and making a
difference.
 Provides credibility, high quality and affordable product.
39
Figure 8. Porter’s Forces
PROMOTION
Promotion is one of the key elements, and a term used frequently in marketing. These
elements are personal selling, sales promotion, direct marketing, and publicity.
Advertising is one of the best marketing strategies, and promotion is one of the several
advertising tools. The promotional technique that the proponents will employ is the use of
advertising materials such as leaflets and flyers that will be given away for people’s awareness of
the promos, prices, packages, and movies the business will offer. Posters will also be used and
will be placed in different areas to catch people’s interest. The proponents will also use internet
in spreading information to potential customers.
40
Table 13. Promotional Strategies
Promotional Tools No of Unit Unit Cost Prices
Flyers 500 .50 250
Signage 1 1000 1000
Posters 15 50 750
Social Networking Sites Free Free Free
(Facebook)
Total 2500
Table 13 shows the promotional strategies the proponents will use. The highest expense
that will be incurred is P 1, 200 for signage and the lowest expense will be P 1000 for flyers and
posters.
VIII. ORGANIZATIONAL PLAN
FORMS OF OWNERSHIP
An organization is a framework or backbone by which the work of a business,
managerial or otherwise is performed that it provides the required channel, points of margin, and
flow of management direction and control. The right form of business organization that best suit
the needs of the business must be given consideration. The proponents had evaluated and
41
analyzed the pros and cons of each type of business organization, among these were sole
proprietorship and corporation
The proponent decided to form a partnership with the name of Mangga Gagoo. A
partnership is composed of 2 or more persons bind themselves to contribute money, property and
industry to common fund with the intention of dividing the profit among themselves.
A partnership is an association of 2 or more business partners who co-own a
business for making a profit. In partnership, the partners share assets, liabilities, and profit of the
business according to the terms of partnership agreement. The proponents as a partners chose
general partnership form of business, where all partners contribute equal capital and personally
liable for the debts and liabilities of the business. It has juridical personality, separate and distinct
from the members composing.
Business Partnership Advantages are partnerships relatively easy to establish with
more than one owner, the ability to raise funds maybe increased, both because two or more
partners may be able to contribute more funds and because their borrowing capacity may be
greater.
Prospective employees may be attracted to business if given the incentive to become
a partner. A partnership may be benefit from the combination of complementary skills of two or
more people. There is a wider pool of knowledge, skills and contact.
42
Partnerships can be cost-effective as each partner specializes in certain aspects of
their business. Partnerships provide moral support and will allow for more creative
brainstorming.
ARTICLES OF CO-PARTNERSHIP
KNOW ALL MEN THESE PRESENTS:
That we, undersigned, of legal, citizens and residents of the Philippines, have this day
voluntarily bind ourselves together for the purpose of forming a partnership, effective as of this
date, under the terms and condition herein after set forth, and subject to the requirements of
existing laws of the Republic of the Philippines.
AND WE HEREBY CERTIFY:
The name of the partnership shall be "Mangga Gagoo", shall, and transact business under
said firm name.
II
That the principal office of this partnership shall be at City of Biñan, Laguna, Philippines,
which office maybe changed from the time to time upon agreement of the partners.
III
That the names, citizenship and residence of the partners are as follows:
43
NAMES CITIZENSHIP ADDRESS
Rochelle Mae D. Berbon Filipino Biñan, Laguna
Kristine Yna V. Bautista Filipino Biñan, Laguna
Sophia Jade D. Fernandez Filipino Biñan, Laguna
Alyssa T. Floro Filipino San Pedro, Laguna
Em Margaret A. Garcia Filipino Sta. Rosa, Laguna
Ritchelle Lei F. Mojica Filipino Carmona, Cavite
Ivy A. Toyongan Filipino Sta. Rosa, Laguna
Julia R. Uy Filipino Biñan, Laguna
Jelyza M. Velarde Filipino Biñan, Laguna
IV
That the capital of this partnership is Two million and five hundred twenty thousand
(2,520,000) which has been contributed as follows: in the amount of Two hundred eighty
thousand (280,000) Philippine Currency for each of the partners Rochelle Mae D. Berbon,
Kristine Yna V. Bautista, Sophia Jade D. Fernandez, Alyssa T. Floro, Em Margaret A. Garcia,
Ritchelle Lei F. Mojica, Ivy A. Toyongan, Julia R. Uy, Jelyza M. Velarde.
44
NAMES
Rochelle Mae D. Berbon 280,000
Kristine Yna V. Bautista 280,000
Sophia Jade D. Fernandez 280,000
Alyssa T. Floro 280,000
Em Margaret A. Garcia 280,000
Ritchelle Lei F. Mojica 280,000
Ivy A. Toyongan 280,000
Julia R. Uy 280,000
Jelyza M. Velarde 280,000
That the purpose or purposes of the partnership formed are as follows:
1. It shall be prior to the commitment of the business in providing unique and creative
variety of foods for different consumers within the City of Biñan, Laguna.
2. To produce a high quality of products, to satisfy the customers, and to be able to have a
good customer relationship.
VI
45
That the profit and losses shall be divided among the partners equally and all the partners
should receive the ratio of twenty-five percent.
IN WITNESS WHEREOF, we have here unto set our hands this, at the Philippines.
ROCHELLE MAE D. BERBON ____________________
KRISTINE YNA V. BAUTISTA ____________________
SOPHIA JADE D. FERNANDEZ ____________________
ALYSSA T. FLORO ____________________
EM MARGARET A. GARCIA ____________________
RITCHELLE LEI F. MOJICA ____________________
IVY A. TOYONGAN ____________________
JULIA R. UY ____________________
JELYZA M. VELARDE ____________________
Signed in the presence of:
____________________ ____________________
46
CAPITALIZATION
The capital required for the partnership is two-million five-hundred twenty thousand
Philippine Peso (Php 2,520,000), which will be contributed as follows: in the amount of two-
hundred eighty-thousand Philippine Peso (Php 280,000) for each members – Rochelle Mae D.
Berbon, Kristine Yna V. Bautista, Sophia Jade D. Fernandez, Alyssa T. Floro, Em Margaret A.
Garcia, Ritchelle Lei F. Mojica, Ivy A. Toyongan, Julia R. Uy and Jelyza M. Velarde
respectively, in the form of cash.
A successful business is composed of appropriate personnel staffing. The human resource
planning proponents focuses on delegating the right task to its designated staff and people that
matches the required talent and skills to achieve the overall business objectives both on its short
and long term. The rule of thumb of calculating staffing needs is baes on general organizational
structure.
Table 14. Personnel Requirement
Position Number of Employees
Manager 1
Assistant Manager 1
Accountant 1
Seller/Cashier 2
Production Staff 4
47
Table 14 shows the required position and number of employees needed for operation
Table 15. Job Description and Job Specification
Position Description Qualification
 Responsible in handling all the  Male or Female
operations in business  Must be a graduate with
 Responsible in dissimenating the task four year course/ bachelor
to its lower level management degreee related to business
 Must be used in controlling the management
proper etiquette in its environment  With atleast 2 years of

General Manager
 Must lead in orginizing, planning, experience in handling
and executing business
 Computer literate
 Must have a pleasing
personality and good
communication skills
 Responsible in processing the  Reached atleast college
applicant’s application documents level
Assistant Manager  Must be initiative to assisst the  Female or male
manager in its leading strategy  21-30 years old
 Responsible in being the general  Computer Literate
48
manager’s right hand in terms of its
absence
 Responsible in computing the  Male/Female
company’s overall profit and  Must be graduate of
liabilities College of Business &

Accountant
 In-charge in analyzing the Accountancy
company’s profit maturity or  Must be atleast 3 years
progress on the related field
 Responsible in interacting with the  Female
customer and providing its needs  Must be atleast 20 years old
 Responsible in calculating and or above

Cashier/Seller keeping the day-to-day income of  Good Modulated Voice
the business  Has a pleasing aura and
 Responsible in introducing the good communicating skills
product to the customer
 Must be organized  Male or Female
 Used in time pressure  At least 18 years old or
 Must be good at time management above

Production Staff
 Fast hand skills  Has an exclusive
knowledge about the
product
49
 Willing to undergo
training on the product
process
ORGANIZATIONAL CHART
An organizational chart is the most common visual depiction of how an organization
is structured. It outlines the roles, responsibilities and relationship between individuals within an
organization. It can be used to depict the structure of an organization as a whole, or broken down
by department or unit.
MANAGER
ASSISTANT
ACCOUNTANT
MANAGER
SELLER/ PRODUCTION
CASHIER STAFF
Figure 9. Organizational Chart
50
PERSONNEL REQUIREMENT
A successful business is composed of appropriate personnel staffing. The human resource
planning proponents focuses on delegating the right task to its designated staff and people that
matches the required talent and skills to achieve the overall business objectives both on its short
and long term. The rule of thumb of calculating staffing needs is baes on general organizational
structure.
Table 16. Personnel Requirement
Position Number of Employees
Manager 1
Assistant Manager 1
Accountant 1
Seller/Cashier 2
Production Staff 4
Table 16 shows the required position and number of employees needed for operation
51
JOB DESCRIPTION AND REQUIREMENTS
Job descriptions supply the practical information on positions such as responsibilities,
requirements and special attributes. It also provides the language necessary to defend hiring and
promotion.
GANNT CHART
One of the useful tools for project managers and every person who wants to plan and
organize is the Gantt chart. It is used as a visual overview of a project schedule. Gantt charts
presents information such as duration of tasks and overlapping activities in a project. This tool
outlines all the tasks involved in making the project, including their order that is presented in a
timescale. To sum it up, Gantt chart is the best tool for planning, scheduling, and managing a
project. The proponents will be using Gantt chart to plan and organize activities needed to form
an actual business.
Table 17. Gantt Chart
ACTIVITIES NOV. DEC. JAN. FEB. MAR. APR. MAY. JUN.
1. Preparation of Business
Plan.
2. Preparation of Permits and
Legal Requirements.
52
3. Set-up business site.
4. Acquisition of Tools and
Equipment.
5. Hiring and Training of
personnel.
6. Start of normal operations.
IX. FINANCIAL PLAN
The financial aspect worked on the most of any business, because the whole purpose of
the business is all around finance and how to deal with it. Let us take into consideration the
whole idea of starting a business is to increase the personal finances, so having said that it makes
it a little bit easier to understand to why the financial aspect of a business is the biggest
department working towards success.
This includes the preparation of statements and schedules on the profits to be realized, the
modes of financing needed to optimize the business’ performance, the manner and period of
repaying creditors and the other financial consideration which are vital to the success of the
venture.
53
FINANCIAL ASSUMPTIONS
1. Pre-operated expenses will be expensed outright on the first of pre-operation
2. Sales are estimated to increase by 10% annually
3. All purchases are paid on cash
4. Due to the inflation, the cost of service supplies acquisition will increase by 10%
annually.
5. Straight line method will be used in depreciating the production and furniture and
office equipment. Salvage volume for equipment and furniture and fixtures are 10%
and 9% respectively.
6. The rent will remain the same for the first five years of operations. The monthly rent,
as per contract with the owners of the establishment will be₱ 12, 000 with one month
deposit and two months advance.
7. Salaries and benefits will increase by 5% annually.
8. SSS, PHIC, and HDMF contributions are based on the brackets given by the SSS,
PHIC, and HDMF authorities, assuming no charges in the brackets will be made for 5
years.
PROJECT COST
Table 18. Projected Cost
ITEMS AMOUNT
54
Raw Materials 714,000. 00
Salary of Workers 1,008,000.00
Promotional Strategies 25,125.00
Office Supplies 4,629.00
Office Equipment 25,000.00
Service Equipment 128,074.00
Office Furniture and Fixtures 65,563.00
Maintenance Expense 11,358.00
Utilities Expense 94,800
Rent Expense 144,000
TOTAL EXPENSES ₱2,220,549.00
CAPITAL CONTRIBUTION
Table 19. Capital Contribution
Rochelle Mae D. Berbon 280,000
Kristine Yna V. Bautista 280,000
55
Sophia Jade D. Fernandez 280,000
Alyssa T. Floro 280,000
Em Margaret A. Garcia 280,000
Ritchelle Lei F. Mojica 280,000
Ivy A. Toyongan 280,000
MUNICIPAL PERMITS
The office of the city of municipal mayor is where you will go in order to get a permit or
license for your business. This section is to approach in the business licensing section or unit.
Prior to this, however be sure to have secured a clearance from your local barangay. The
barangay office charges a smaller fee.
REQUIREMENTS FOR A NEW BUSINESS
 Pre –Operating Requirements
 Barangay Permit
 Fire Safety Inspection Certificate
 Verification and reservation request from SEC
 Application for business permit and License
 Resident Certificate
 Sanitary Permit
56
On-Operating Requirements
 Security Permit
 Municipal Tax
 DTI Permit
 BIR Permit
 TIN
 SSS
 Phil. Health
 Municipal permit
Department of Trade Industry (DTI) – The Department of Trade and Industry is the
government body that facilitates the name of the business. name registration is very important for
every business owners. If a person is establishing a business in his going to used a different
name other than is given name, it is mandatory that he registers the business under DTI .
Here are the agency’s requirements:
1. Two (2) copies of completely filed application form.
2. Payment of registration fee plus documentary stamp.
3. Presentation of original copy of 1 photo – bearing national issued
identification document with signature.
Securities and Exchange Commission (SEC)
57
Business partnership and corporation are required to register with Securities and
Exchange Commission.
This government agency deals with the monitoring and compliance of business under
partnership and corporation.
SEC’s requirements for the registration:
1. Name verification slip
2. Articles of Partnership
3. Registration date sheet
4. Company name verification slip
5. Articles of Incorporation (Notarized and by- laws )
6. Treasurer’s affidavit (Notarized)
7. Statement of assets and liabilities
8. Bank certificates of deposit of the paid-in capital
9. Authority to verify the bank account.
10. Registration data sheet with particulars on directions, officers stockholders and so
forth.
11. Written undertaking to comply with SEC reporting requirements (notarized )
12. Written undertaking to change corporate name (notarized).
The SEC head office issues pre – registered TINs only if the company’s application for
registration has been approved.
58
59

Business Plan Sample

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Business Plan Sample

Uploaded by

Copyright:

Available Formats

University of Perpetual Help System Laguna - JONELTA

Basic Education Department – Senior High School

A BUSINESS PLAN ON MANGGA GAGOO STALL BUSINESS

An Entrepreneurial Research Project

Rochelle Mae D. Berbon

Mangga Gagoo Stall is a partnership business dedicated to provide excellent quality

The owners of the business are as follows:

Rochelle Mae D. Berbon Blk 17 Lot 4, Pragmatic, South City Homes,

Brgy. Sto. tomas, Binan, Laguna

Biñan City of Laguna

Sophia Jade D. Fernandez Blk 15 Lot 13 Rantz. Apt. Unit 10 St.

Francis 10, San Antonio, Biñan City,

Pacita Complex, San Pedro, Laguna

Em Margaret A. Garcia 88 Mercado Street, Platero, Biñan, Laguna

Ritchelle Lei F. Mojica

Julia R. Uy 1780 Unit 14 Dr. A Gonzales St., Barangay

San Jose, Biñan City, Laguna

Jelyza M. Velarde 42 D. J. Gonzales St. San Vicente Biñan

II. NATURE OF THE BUSINESS

can now be paired with different flavors (Bonalos, 2015).

DEC Greenhills improving the tofu custard cups (Estrella, 2019).

by combining it to other dishes Nagdeve (2019).

will be open to general public of Biñan City.

chewier and delightful.

respectively, in the form of cash.

III. INDUSTRY ANALYSIS

FUTURE OUTLOOK AND TRENDS

Millenials nowadays prefers on-the-go snacks because most of them engage in

priorities in our everyday lives.

ANALYSIS OF THE COMPETITORS

One of Agventure Foods Company’s businesses is a food stall located in Pamilihan ng

surrounds the area making it a competitive market environment.

Segmentation is the process of dividing large heterogeneous markets into smaller

have their daily allowance.

their monthly salaries.

such as barangays, or even neighborhoods. While in Behavioral Segmentation, markets can be

highest rate of return of sale for a service.

where it would be accessible to the consumers.

price during their initial offering.

 Promotion - Promotion as part of marketing implies the distribution of information about

to their possible customers.

attract people to buy the product.

Table 1. Promotional Strategies

BUSINESS LIFE STRATEGIES DESCRIPTION EXPENSES

Brochures and Flyers

These will help raise

These will still be

Selling the product

Decline Stage Social Media This will help in

The brochures and

Price reduction More attractive to

New packaging Brightening up old ₱2,000.00

expense will be at ₱300.00 for free taste.

MARKET AND PRODUCT POSITIONING

circumstances” (Jack Trout). It is a comparative competitive strategy in positioning the product

IV. DESCRIPTION VENTURE

chewier and delightful.

USE OF THE PRODUCT

customers go back to their childhood.

preserving the culture of the Philippines, which is the taho.

Figure 1. Company Logo

Figure 2. Business and Product Logo

and services to fulfill customers’ satisfaction through continuous improvement driven by