BUSINESS PHASE STRATEGY HOW TO

SURVIVE IN FACING PANDEMIC

Dosen Pengampu : Fithri Wulandari., S.Kom., M.Pd.T

Disusun Oleh :
Desti Ramanda
Dede Maulana
Abdul Hamid Mardia
Miftahul Jannah
Neneng Ratna
Widia Lailatul Makhfiroh

PRODI AKUNTANSI
FAKULTAS EKONOMI DAN BISNIS ISLAM
UNIVERSITAS CENDIKIA ABDITAMA
2022
 Preliminary
The introduction of traditional specialties from our country, namely the

state of Indonesia, is something that we must develop to foreign tourists or

foreigners in Indonesia. So that they not only know our culture, our

language, but also the special food. The Indonesian specialties have also

been in great demand by foreigners visiting Indonesia. Because it tastes

delicious and filling. For that, our group resume this time will discuss the

introduction of typical food from Indonesia, especially from the West Java

and Palembang regions. As for the appearance of the food, the taste and

other things, we asked foreign tourists.

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1. Company Profile

Aahil Agarwood Trading was born since January 2020. Until

2020 have two branch in Qatar and Indonesia. Owner of the
company is Parvez Ahmad. Aahil Agarwood Trading gain
customers from more than 20 countries worldwide. The most
highly-prized ingredient of a perfumer’s palette, agarwood is said to
be the first pure incense found on earth.
Agarwood has a deep woody scent that persits and evolves over
the whole day. Examples of their product :

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2. How To Survive In Facing Pandemic

The covid pandemic has an impact on the economic sector,

the impact was felt by the company Aahil Agarwood Trading. To
survive their business with the situation, Aahil Agarwood Trading
have strategic :
A. Survival Mode

Create cashflow scenario in two condition :

1. Worst case
2. Realistic case

B. Defensive

Margin Improvement
1. Evaluating Product HPP
2. Creating a High Margin Menu

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C. Recovery

Overall Performance
1. Preparing the Team
2. Controlling Entire PerformanceDepartments and Divisions

D. Growth

Expansion
1. Prepareadding point
2. Distibution or make plan marketing strategic for growth sales
revenue

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 3. Traditional Food Theme

Our group has a traditional food, the concept is ask Mr. Parvez Ahmed to
try these food. We bought Pempek.

Pempek, mpek-mpek or empek-empek is a savoury fishcake delicacy

from Palembang, Indonesia, made of fish and tapioca. Pempek is served
with yellow noodles and a dark, rich sweet and sour sauce called kuah
cuka or kuah cuko (lit. vinegar sauce), or "cuko". Pempek is the best-
known of Palembang's dishes.

We ask Mr. Parvez Ahmed about this food :

Our : have you tried this food before?

Mr. Pavez : No
Our : This food is Pempek from Palembang. You can try this food
Mr. Pavez : *try that food*
Our : How taste the food
Mr. Pavez : The food is delicious.