Topic: Advertisement Analysis Assignment

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How is the advertiser trying to motivate the audience through
rewards, punishment, and ethical values? How do you know/
Crystal Serenity Hotel
Hubert Buelacher, the director of the Crystal Serenity Hotel, is always smiling. As a man of the
people, he enjoys creating moments where guests feel like family, representing him in the
picture. Hubert strongly connects to Crystal Serenity Hotel’s new “Where Luxury is Personal”
campaign; he motivates his customer through this picture. The spirit of individuality is a
cornerstone of Crystal, not only for guests but also for the officers and crew. ”

Louis Vuitton
This advertising image motivates the audience through ethical values. There is no doubt that the
image visual identity is one of the most adorable and bold pictures. This bold image truly
motivates the audience of this attractive but upfront bag design.

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This image is elementary but very motivating through ethical text written on the image. This
advertiser motivates the audience through its creamy texture and appealing text.

Live Victoriously Grey Goose

This advertising image gives a reflection to see Grey Goose as more than just a drink. We want
them to see it as a way to celebrate life’s moments of victory. “The Grey Goose Victoriously
campaign’s theme and tone are meant to underscore the idea that there are many reasons to
celebrate.” The adverts feature multiple scenarios like a cool and satisfied look and a victory
featuring an unwrapped bottle of Grey Goose.

Is the ad appealing to logos, pathos ethos or some combination

Crystal Serenity Hotel
The crystal logo of Crystal Serenity Hotel refers to being wary of using too much emotional
appeal, simple and elegant. Elegant and chic, Crystal Serenity enthuses the world’s most
acclaimed luxury cruise line with exceptional cuisine, welcoming hospitality, and stunning suites
and staterooms.

Louis Vuitton
There’s still a strong connection between the current Louis Vuitton symbol and the company’s
founder, who founded it. However, despite their complex interlocking, the “L” and “V”
characters remain legible. Its logo refers to the logic or reasoning of an argument.
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A speaker’s personal experience and the credentials or qualifications of the source of information
are used as logos.

Live Victoriously Grey Goose

The ad is appealing through multiple combinations like logo and ethos. Presenting themselves as
knowledgeable, trustworthy, and dynamic; disclosing their achievements and significant personal
experience making a non-coercive and balanced argument

What type of evidence is being used (facts, statistics, example,

narrative or testimony)?
Crystal Serenity Hotel new
Narrative or testimony are being used in the advertisement picture by writing the statement of the
hotel.

Louis Vuitton
The facts-based evidence is used in this image through simplicity and elegancy.

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The narrative and testimony-based evidence is the appeal to be improved by carefully selecting
verifiable, specific, and unbiased text.

Live Victoriously Grey Goose

The image represents narrative or testimony, the act of indicating or relating in order to
particulars of some achievement, occurrence, or affairs.