Research Methodology

Gedu College of Business Studies

Gedu, Chhukha.

An assignment Submitted by:

Gyem (03200079)
Guru Wangmo (03200078)
Nima Wangchuk (03200217)
Chimi Dorji (03200021)
Choney Dorji (03200035)

Bachelor of Business Administration, 5th Marketing,

23/10/2022
 DECLARATION

Module Code: RES301 Type of Course Group Assignment

Work:
Module Title: Research Methods In Module Tutor: Dr. Rajnish Ratna
Business
Date of 23 October 2022
Submission:
We hereby declare that this academic work is our own and those referred ideas
from other sources have been appropriately acknowledged. The material in this
submission has not been previously submitted for assessments. We understand
that if found otherwise, my academic work will be cancelled and no marks will be
awarded besides legal consequences.

Gyem (03200079) Rinzin Dolkar (03200273) Robin Rai (03200276)

Sangay Zangmo (03200295) Rigzin Pema Namgyel (03200268)

FOR MODULE TUTOR

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Research Methodology
1. Research Design
According to Kowalczyk (2015), as cited in the study by Rudhumbu, Svotwa,
Munyanyiwa, & Mutsau (2016), stated that the research a descriptive research
design that uses a survey strategy for data collection. A descriptive research is all
about describing people who take part in the study so as to provide information about
the naturally occurring status, behavior, attitudes or other characteristics of a
particular group. The major reason why a descriptive survey was selected for this
study was to enable the researchers to capture views from a large cross section of
the population of respondents thus ensuring that a variety of ideas whether
conflicting or agreeing on the attitudes of students towards entrepreneurship
education, are included in the study.
2. Research type
The research uses the quantitative method for analyzing the data, Creswell (2014)
explained that the quantitative method of inquiry relies heavily on linear attributes,
measurements, and statistical analysis to explain why something happens using a
reductionist and objective experimental design. In this type of inquiry, the desired
outcome is to test relationships among variables and examine the cause and effect
relations using objective theory. Controls are introduced, hypotheses are presented
and assignments are randomized to generalize from a sample population to a larger
population.
3. Population and sample frame
a) Population
The population of the study consisted of 1411 undergraduate students from Gedu
College of Business Studies (Gedu College of Business Studies, 2022). From the
Norbuling Rigter College, 700 undergraduate students are considered as the
population for the study (Norbuling Rigter College, 2022). Lastly, form Royal
Thimphu College 500 students have been considered as the population (Royal
Thimphu College, 2022). These students were from all year undergraduate
students as entrepreneurship in these institutions are being studied and practiced
by students at that level.
b) Sampling Technique
Stratified random sampling was also used to select a sample of 250 students.
Stratified random sampling refers to a method of sampling that involves the
division of a population into smaller groups known as strata (Creswell, 2005). In
stratified random sampling, the strata are formed based on members' shared
attributes or characteristics (Creswel & Plano Clark, 2011). A random sample
from each stratum (institutions) was taken in a manner proportional to the
 stratum's size when compared to the population and these subsets of the strata
(institutions) were then pooled to form a random sample.
c) Calculation of sample size
The calculation of the sample size has been done through the Taro Yamane
Formula (Yamane, 1973). The formula is as follows:
N
n= 2
1+ Ne
Where
n signifies=Sample ¿ ¿
N signifies=Population under study
e signifies=Margin of error

Therefore the sample size calculation for the particular study is as follows:
2611
n= 2
1+2611 ( 0.05 )
n=347

The sample size has been further distributed through proportionate sampling
technique and the calculations are as follows;
i. Gedu College of Business Studies
1411
×347=188
2611
ii. NRC
700
×347=93
2611
iii. RTC
5 00
×347=66
2611

4. Data Scaling Techniques

 a) Data type
Primary data was used for the research as the data is collected from the original
source such as surveys.
b) Scaling technique
A nominal scale for the measurement of the data has been used as through this
measurement scales can be placed into categories.
c) Questionnaire
A structured questionnaire was used for data collection. A structured
questionnaire is defined as a research instrument based predominantly on closed
questions which produce data that can be analyzed quantitatively for patterns
and trends (Creswel, 2012). The questionnaire employed a 5-point Likert scale
from strongly agree (SA), Agree (A), Neutral (N), Disagree (DA) to strongly
disagree (SDA) with each of the points assigned a value as follows: SA =5, A=4,
N=3, DA=2, SDA=1.
5. Data Analysis
a) Analysis Procedure
The survey instrument was based on scales constructed from previous studies as
well as from interviews with academics in the area of entrepreneurship.
Entrepreneurial development perceptions, the dependent variable, is measured
by the maximum of two Likert-scale scores measuring the factors affecting
starting a new business in a respondent’s area of study (engineering, science,
and computer science), and the challenges in starting a business not in the area
of study. Eight explanatory variables are extracted from the survey instrument.
These include four socio-economic background measures inquiring about the
respondents’ gender, ethnicity, citizenship, type of family residence (as a proxy
measure of family income status), and whether family members have started their
own businesses before. Students’ level of education is measured by a single
variable indicating whether they are pursuing an honor’s degree or not. Students’
attitude towards risk is measured by their Likert scale response to the statement
‘risk of failure is a major concern for me’. Entrepreneurial knowledge is measured
by the mean of two Likert scale scores measuring the self-perceived knowledge
in starting a business and knowledge in managing business (Wang & Wong,
2004).

b) Data measurement Technique

Descriptive statistics involves the use of absolute and relative (percentages)
frequencies, measures of central tendency and dispersion (mean and standard
deviation respectively). Therefore, according to Marshall & Jonker (2006),
inferential statistics is used to find the relationships between the variables and to
test hypothesis. Correlation coefficient is to be carried out to test the relationship
among variables and factors. Then, finally, regression analysis will be conducted
to identify the impact among variables. Linear regression is to be used because
there is more than one independent variable involved in the analysis and
establishing whether relationships between variables are significant by testing
hypothesis. The hypotheses are to be tested using the moderated regression
analysis to establish the extent to which the moderator variable affects the
relationship. The moderator effect would be examined using regression analysis
procedures. Overall, we would be using the SPSS software package to perform
the above analysis.
Reference

Gedu College of Business Studies. (2022). Retrieved from Gedu College of Business
Studies: https://www.gcbs.edu.bt/

Norbuling Rigter College. (2022). Retrieved from Norbuling Rigter College: https://nrc.bt/

Royal Thimphu College. (2022). Retrieved from Royal Thimphu College: https://www.rtc.bt/

Creswel, J. W. (2012). Educational Research: Planning, conducting and evaluating

quantitative and qualitative research (4th ed.). Boston, MA: Pearson Education.

Creswel, J. W., & Plano Clark, V. L. (2011). Designing and conducting mixed methods
research. (2nd ed.). Thousand Oaks, CA: Sage Publication.

Creswell, J. W. (2005). Educational Research: Planning, conducting and evaluating

quantitativeand qualitative research (2nd ed.). Thousand Oaks, California: Sage
Publications.

Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods

approaches (4th ed.). Sage Publications.

Kowalczyk, D. (2015). Descriptive Research Design: Definition, Examples & Types.

Retrieved from https://study.com/academy/course/index.html

Marshall, G., & Jonker, L. (2006). An introduction to inferential statistics: A review and
practical guide. University of Cumbria.

Rudhumbu, N., Svotwa, D., Munyanyiwa, T., & Mutsau, M. (2016). Attitudes of Students
towards Entrepreneurship Education at Two Selected Higher Education Institutions in
Botswana: A Critical Analysis and Reflection. Academic Journal of Interdisciplinary
Studies, 5(2), 83-94.

Wang, C. K., & Wong, P. K. (2004). Entrepreneurial interest of university students in

Singapore. Centre for Entrepreneurship, National University of Singapore, 163–172.

Yamane, T. (1973). Statistics: An Introductory Analysis. London: John Weather Hill, Inc.