Assignment for Class

Predictive Analytics Case Study using Machine Learning

Impact of Digital Literacy Training on Usage

Digital Literacy is one of the main focus areas for emerging economies across the world. The
available research indicates the benefits of digital literacy to individuals and groups. For instance,
the hands-on training received could help the individuals to learn the role of online communities
in driving the innovation. In particular, ‘peer-produced’ knowledge goods such as open source
software and Wikis are shown to contribute significantly to the national growth and productivity.
The digitization also offers incremental economic growth. Countries at the most advanced stage
of digitization appear to derive 20% more in economic benefits than those at the initial stages.
Digitization has also resulted in reducing unemployment, improving quality of life and boosting
citizens’ access to public services.

Increasingly, governments are using ICTs to strengthen the political participation of citizens in
policy and politics. Online platforms could accelerate this process especially among the young
people who are mostly apolitical. As we understand, Digital Literacy is not just about the ability
to be able to use a software or handle a digital device. Users need a variety of complex cognitive,
motor, sociological, and emotional skills, which users need in order to function effectively in
digital environments. It becomes critically essential to identify indicators of success for the several
programs being conducted to make the people digitally literate.

The dataset attached comprises of data of 25,000 beneficiaries who have been given training to
help them operate computer or digital access devices (like computer, smart phones etc.), sending
and receiving e-mails, browsing the Internet and accessing various internet platforms for watching
videos, chatting and using social media. This was part of the National Digital Literacy Mission of
Government of India under the Digital India programme.

The data is presented using 28 attributes and have been categorized into 6 constructs, out of which
5 are independent constructs and the last one is a dependent construct which can be modelled using
the former. The independent constructs include Training Service Quality (TSQ), User Satisfaction
(US), Training Usefulness (TU), Perceived Benefits (PB) and Training Comprehension (TC). The
dependent variable which is modelling using the same is the Intent to Use (IU).

The construct categorization is depicted in Table 1 below:

Question No. Question Construct Type

A.1 Was the training regular? TSQ Independent
A.2 Were the computers used for training good? TSQ Independent
A.3 Were the classes uninterrupted? TSQ Independent

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 B.1 Did you understand the content? US Independent
B.2 Did you like the teaching methods? US Independent
B.3 Were your doubts cleared effectively? US Independent
C.1 I will get a job because of the training TU Independent
C.2 I am able to reach better recruiters TU Independent
C.3 I am learning new skills to get a new job / start a TU Independent
business
D.1 I can learn new things more easily PB Independent
D.2 I can help my family members with their work PB Independent
better
D.3 I can help children with their studies better PB Independent
How well do you know how to do the following:
E.1 Using a computer TC Independent
E.2 Using a mobile phone TC Independent
E.3 Connecting WIFI in mobile phone TC Independent
E.4 Using search engines in Internet TC Independent
E.5 Sending and receiving emails TC Independent
E.6 Using Facebook TC Independent
E.7 Viewing online videos on Youtube TC Independent
E.8 Using WhatsApp for chatting TC Independent
How frequently do you do the following:
F.1 Using a computer IU Dependent
F.2 Using a mobile phone IU Dependent
F.3 Connecting WIFI in mobile phone IU Dependent
F.4 Using search engines in Internet IU Dependent
F.5 Sending and receiving emails IU Dependent
F.6 Using Facebook IU Dependent
F.7 Viewing online videos on Youtube IU Dependent
F.8 Using WhatsApp for chatting IU Dependent

Table 1: Construct mapping with items for data analysis

Note: The values for each of the questions have responses on a 4 point Likert scale, with 4 being
the highest and 1 being the lowest.
Q.1 Create a Schematic Model showing the weights that show the contribution of each
independent construct to the dependent construct.
Q.2. Create a model to classify users and non-users of technology based on all the other
independent factors (A-E)
Do the required data cleaning to achieve the desired objective. Mention any assumptions taken.

Project Evaluation Committee: Prof. Vigneswara Ilavarasan and Prof. Arpan Kumar Kar

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Indian Institute of Technology Delhi, Hauz Khas, New Delhi 110016

Note: Sample covered in the project was 64 crore households. Sample size is a smaller subset
presented for classroom based data analysis.

Select references
Joseph, N., Kar, A. K., & Ilavarasan, P. V. (2017, November). A model for prioritization and
prediction of impact of digital literacy training Programmes and validation. In Conference on
e-Business, e-Services and e-Society (pp. 227-238). Springer, Cham.
Mukherjee, T., Ilavarasan, P. V., & Kar, A. K. (2019, January). Digital literacy training, impact
& moderating role of perceived value among unemployed women in India. In Proceedings of
the Tenth International Conference on Information and Communication Technologies and
Development (pp. 1-4).
Joseph, N., Ilavarasan, P. V., & Kar, A. K. (2018). An Impact Assessment Study of the Digital
Literacy Training Programmes in India. CPR SOUTH.

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