V.

0 Sep 2021

CHINGARI
Creator Economy
Unleashed
 2

BUSINESS
Building a Creator Economy in Web-3.0
We are the Next Big Thing:
We have already incorporated the most promising industry advances
We create a Social token — the future of community platforms
We are converging two markets on an eager audience

Structural Parts & Token lifecycle

GARI
The GARI token flows
Collaborative mechanics
Transactional mechanics

TECH
Platform technical architecture
Blockchain solution snapshot
Tokenomics of TGE
ABOUT
We will make it:
Future-proof roadmap with a solid community focus
Strong hands behind the wheel
Bullseye positioning at the nexus of trends
Launching from a sizeable bedrock

Resources & References

 3

Chingari app is a platform that makes ‘dreams come true’ for

the young and aspiring global talents by helping them light
their inner ‘talent ki Chingari'. With the rising tide of the ‘Make
in India’ campaign, Chingari is proud to be the first ever truly
Indian Short-Video Platform that was recognized with an
‘Atmanirbhar Bharat Award’.

The first Bharat

crypto-powered
creator economy
With a combined community of 75M+ and growing, Chingari as an app
not only delivers on numbers, but also has been ahead in taking
initiatives for the greater good of society as well as its audience under
one roof – from stepping ahead during the crucial times of the
pandemic and partnering with Rotary International in delivering new
lease on hope and lives to many underprivileged, to hosting a Live
Musical Night with some of the biggest stars in the industry and
setting a benchmark for itself under the ‘New World Order of Working,
Eating and Partying from home’.

Chingari has been the go-to destination for

rising talented youth, including some of the
best and established talents in the industry –
from Kareena Kapoor to Johnny Lever all
building a connection with the Chingari
Fam to promote diverse contests in Every month
multi-linguistic fashion, fostering growth in
the app’s talent pool. 32.8M users
create 7M new videos
and spend 19h actively
engaged with a total of
50M short videos
 4

Building a Web-3.0
Creator Economy
PROBLE
Creator economy is shooting past the moon and back
There are at least 4M-38M influencers amongst ~3B active social network
users.* Most of them are in it for the money, and rightly so — the gain can be
huge. But competition is fierce, so it’s a full-time job for only a few.
13M
creators
With one in a hundred being a professional creator, there’s still a lot of miss $5B
controversy around whether or not it should be considered an occupation.
yearly
Although the latest influencer marketing spend increased to $14B,
just one third of brands pay actual cash; so only 1.5% micro-influencers
(up to 50K followers) can live on their social media income alone.

Industry incumbents hold all the power

over users by single-handedly controlling
content formats and platform mechanics
Economic interests of the biggest digital platforms are 22M
concentrated and often poorly aligned with their most valuable creators annually
contributors – their users. Platforms have all the resources and lose $0.3B
a closed infrastructure to make vital decisions behind closed in potential
doors, virtually dictating how millions of users’ existence on revenue
their platforms will be further shaped. Creators are therefore
always at the mercy of every next upgrade.

Media hegemons see all users as cash cows,

stripping their full collaborative potential
Traditional Web-2.0 content platforms disregard content
creators as a vital part of a platform’s appeal for the users
they monetize on, nor do platforms acknowledge their value
as collaborators and, in a sense, co-owners of the space.
On platform giants like Instagram, YouTube or TikTok, creators
can earn only by including random ads in their content and
selling collaborations or merch to the buyers directly. And
while Instagram and Youtube earn billions through targeted
content placements maximizing ad revenue, content creators
receive none of that! 30.5M
active creators
worldwide amass
A total of 55.4M creators from India on these $6B of missed revenue
media behemoths could have earned $635M each year
just over the last year alone**

* Globally, factoring in cross-platform overlap

** p.a., assuming 30 per cent ad revenue share to the creators BUSINESS
BUSINESS
 5

The future of a platform

is in its creators
PROBLE
At Chingari, we know that creators are the core value
drivers of the platform, so

1. They know their topics and audiences better than anyone

2. They know what features they need from the platform
3. They deserve to earn more for their sincere work
Since July 2020, we’ve been making being an influencer a job
by sharing 30% of our revenue with creators directly through our
centralized Chingari coin*, an asset that introduces broader market
mechanics to our users. We do so to support them in being who they
are: the ones who make the platform a vibrant and attractive place
for our users to return to for learning and entertainment.

We are going further than just monetization — we believe that

creators should be in charge of how the platform their creations
live on is developing. This is why we introduced GARI as both a future
in-app currency and a governance token — in other words, we are
bringing the decision-making power back to the users.

This way, we’re making being a creator a real career path — our
users will be able to make a living by creating engaging,
educational content and maintaining presence in our app.

$162M
for 12M Indian
$11.6B creators
$3.5B
potential revenue for potential revenue for
25.5M Indian creators 18M Indian creators

BUSINESS
* An action-based loyalty token system implemented for all Chingari users (creators and
viewers alike), individually tailored to each niche’s desired actions on the platform. The
Chingari Coin will be phased out and replaced with with Solana-based asset over time.
CONTEXT
6

Why we are
‘the Next Big Thing’
1. We’ve already incorporated the most
promising industry advances 45%
Short-form
video apps
A Chingari is short-form-first, capitalising
on the future of content formats
Play store
Top-20
India
Indians — the primary Chingari audience — spend 1/5 of their day
on smartphones consuming online content faster than the rest of the world.
Traditional digital entertainment offerings underserve a strong users’ need for
low-cost*, instant, personalized fun-feed with depth of choice. This is why short-form
emerged as the fastest-growing content category, jumping in India to 320M MAU in
2021 at 74% CAGR over 5 years. For creators, this is the most lucrative segment as well.
Strong product-market
fit will grow short-form
by 4x. By 2025, 60% Chingari AI creates a personalized feed for each user, taking
of internet users will into account all interactions with the content, anonymized.
prefer this content. We also maintain the Integrity of content moderation by
putting each piece of content through a layered system
of rigorously trained ML screening algorithms.

B Strong vernacular focus increases our

reach to underserved demographics
Ragasthani
Punjabi
10M
8M Odiya
6M
216M
Tier-2+
short-form
The Indian content ecosystem (the main Chingari Kannada
users
market) is now in a local content explosion phase; Marathi 10M
20M
so a strong Bharat positioning** is a must for app
proliferation, especially with short-form video format
being preferred by a majority of all Indian TA groups. Bengali
135M
17M vernacular
With 65% of Indians living outside urban centers short-form users
and 73% of them being non-English or Hindi Telugu
monolingual, users from non-metro areas are 12M 781M
underserved by digital entertainment that is mostly potential
Tamil
in English or Hindi. In fact, for more than half of the 13M
short-form audience, availability of vernacular Gujarati
content is the key reason for using short video apps. 10M
Assamese
4M
72M
Malayalam Tier-1
Chingari is the first made-in-India app Bhojpuri 7M
with Bharat positioning that is dominating 18M
vernacular markets serving a large part
of the Tier-2, -3 and -4 cities’ population.
90M users prefer Hindi 31M
India
& 80M — English metro
Globally

BUSINESS
* Requiring little to no investment of money and/or attention
** Bharat — a term that implies a multitude of Indian local ethnic and language groups celebrating their variety and diversity
 CONTEXT
7

C We enable social commerce —

the most sought-after marketing strategy
Online shoppers in Tier 2/3 cities and rural areas outnumber those in
urban areas; and by 2023, 70% of E-tailing GMV will come from these
users. Social commerce and live commerce hold tremendous potential
as content and commerce continue to converge, accommodating
hybrid monetization opportunities. Global social commerce is already
valued at $613B and predicted to grow at 29% CAGR 2020-28. In India,
₹700k social media and online video constitute 57% of 2021 digital ad spend.
Cashed out in fiat In this context, short-form appears as a perfect evolution of form.
by 50k+ users Advertisers are attracted to short-form video platforms as a marketing
channel by its affordability, convenience, effectiveness, and vast
demographic reach. With influencers driving social commerce, users
are also increasingly more comfortable spending money while
Redeemable from
the Chingari wallet consuming content. 4 out of 10 wish to see more live commerce and
to UPI accounts.* online education on short-form platforms.

Marketers on Chingari can not only arrange influencer

endorsements by contacting creators directly, but also
1.38B provide an opportunity to buy a product mentioned
in a video directly on the app.
Chingari Coins active
out of 2.08B issued
since launch

D
Loyalty programmes turn tokenized
everywhere — ours is already working
Despite a longstanding debate on whether loyalty
45k Sporadic
10k each Unique
programs are effective and why, the industry does not
seem to drop the idea. Instead, 2020 showed a growing
Loyalty Coin sound
trend of enterprise rewards partnerships globally, that
MAU Featured
video revealed the untapped potential of the $200B loyalty
Hashtag market by demonstrating points' use as a ‘substrate
use digital currency’ in a pandemic-stricken economy.
This furthers the point of tokenization as a revolutionary
0.3M paradigm shift for platform business models and DLT
Video as an ideal remedy for what ails loyalty rewards programs:
upload like low client retention and redemption rates, time
delays, and high costs. With enhanced utility features,
3.5M
Social Tokens are positioned to vastly outperform
Video previous attempts at loyalty tokens by directly
share involving the community in a larger economy.

6.8M
App Chingari users have been enjoying Chingari coins
log-in for over a year and the adoption metrics have been
41M
astounding. Their familiarity with token mechanics
predicts a smooth learning curve while switching to
160M Video fully-blockchainized tokenomics with more alternative
view monetization opportunities coming to the platform.
Sign-up Main reward
bonus streams, monthly

BUSINESS
* Unified Payment Interface; 1000 coins are equivalent to 1 INR, min withdrawal amount is 10k Chingari Coins
CONTEXT
8

2. Social tokens are the future of community

platforms for creator monetization

In 2020 social tokens became a massive trend сapitalizing on the

tempered idea of community monies. Their rise coincides with a push
for social networks as intermediaries to relinquish their absolute control
over public discourse and platform monetization. Some brands and
fanclubs are already blazing the trail with social token monetization but
it works just fine for stand-alone creators as well. The top social tokens
are worth about $200M* and work in hundreds of communities for
more than 8k users. “Social tokens — 'the next big thing' for crypto as
well — will grow into a trillion-dollar industry 2030”.

Social tokens are digital assets backed by the reputation of

an individual, brand or community that allow creators to
receive more equitable pay and forge deeper relationships
within audiences. Their functions vary a lot, but most pack
plenty of value as long as there is a community behind.
$0.2B
Social tokens align users and developers in long-term vested
interest and incentives. Based on$135M
supply and demand, token
value gives all holders skin in the game, incentivizing them to
become evangelists in order to increase their own wealth.
Ownership as a powerful motivator for users to contribute to
products in deeper ways creates a more cooperative economic
model that ensures better alignment with users over time to
$0.2B
build larger, more resilient, and innovative platforms.

We introduce GARI as a social token for the community of

$2B Chingari creators that will give them governance authority
over the future platform developments through the DAO
and create a circular economy. Being distributed to the
contributors for the platform value they created, GARI on
the other hand benefits from the value of network itself:

$102M $8M

$0.9B
$182M
Social tokens $0.3B
market capitalization

* Messari estimates in fully diluted market capitalization, as of October 2020 (p. 120)
BUSINESS
 9

CONTEXT
3. Crypto in India is big,
we are making it mainstream
India is a growing home to the biggest number of crypto
enthusiasts that keeps overseas funding flowing into the
crypto startups. Over 100M crypto owners (10% of the adult
population*) holding $6.6B in crypto assets express strong
growth in interest and adoption of alternative assets which
is significantly fuelled by the youth between 18-35 y.o., most
of whom happen to be first-time investors.

300M 3B
Crypto
33M Active social
users Chingari network users
globally users worldwide

With GARI we grasp an amazing market opportunity: we

seamlessly bring crypto to the interested audience through
step-by-step introduction of GARI via simple and easy granular
in-app mechanics. Gradual sophistication of token usage
ensures long-term adoption with a smooth learning curve
for existing Chingari users. At the same time, GARI will provide
a familiar short-form tool for newcomers to onboard crypto
space in understandable fashion.

* 938M adults (15-64y.o.) constitutes 67.3% of total 1395M Indians

BUSINESS
 10

STRUCTUR Chingari Platform

Chingari Platform is an extension of the Chingari ecosystem into the
blockchain space. The goal is to empower both creators and viewers with
technological and financial instruments to interact directly with each
other and have control over the long-term direction of the social
economy impacting the platform and the product.
The platform interconnects through the Chingari App and GARI token,
opening to the app users a wider blockchain world where they directly
control their assets and can use their tokens both in- and out of the app
to connect and transact with their counterparties, place governance
votes, and catalyze platform engagement and user base growth.

Chingari Blockchain platform

Governance Unique interactions E-tailing Creator Economy

Buying and unlocking
Defining future direction
in other ways exclusive
of the platform
content and services
Direct buying of goods Tipping creators with
and services from a video tokens, staking creators
or creator profiles to support their work

Chingari App

G (off-chain)

Short videos

Multiplex

all stakeholders
Messaging

From the users’ perspective

the platform consists of the following parts:

Chingari Skills Essential Feeds Chingari Multiplex

A space for p2p learning opportunities where All users of Chingari can The entertainment section lists
specialists can become influencers by offering access the app content movies to be bought through
courses in their fields. This empowers users to join regardless of GARI GARI and fiat. This provides a
creators’ ranks and help the community to learn ownership, which makes new revenue channel for
while capitalizing on their strengths and at the token introduction producers through the
same time improving their skills in other areas. non-restrictive. pay-per-view model.

Video Commerce Audio Rooms Chingari Widgets

Content creators can profit from product
placements by endorsing products in
sponsored videos while interested viewers
can shop right in the app with GARI.
The advertisers can pay the creators in
GARI or fiat directly on the platform.
A space for influencers to interact with
An integration for website owners
their audience in private/public audio
that allows them to add short-form
chats. Users can purchase various UI
videos to their website directly from
options and send virtual gifts, which
their Chingari profile or trending
transfer a certain amount of in-app
content matching different criterias.
currency to room hosts.

PLATFORM
 11

Platform Interactions

TOKE
& GARI Token
The platform will run two groups of mechanics:
○ Transactional mechanics facilitate an exchange of goods & services,
○ Collaborative mechanics help users coordinate around a common
goal or agenda, such as supporting a particular creator or defining
the future of the platform.
All interactions are facilitated with GARI token.

At launch Potential implementations

Collaborative
Governance Token-gated content Creator Pools
mechanics

Transactional
Tipping In-video sales NFTs
mechanics

Influencer Sales from creator Premium content

marketplace profiles & requests

The Chingari ecosystem is driven by four groups of actors: content creators,

viewers, advertisers, and developers. GARI token connects all types of
stakeholders on the platform.

There are three general groups of uses Staking into a creator

DAO
for the GARI token: Treasury Pool shares

1. To stake in governance as a way to users

vote on the platform direction and Voting

get rewarded via APY, as well as help

advance the common goal
(platform-wide collaborative usage); Voting Future Creator
board revenue pool
2. To stake in a Creator pool against creator
future revenue of a creator as well as
access creator-specific token-gated
content (other collaborative usage);

3. To pay directly to someone in

developers business Collaborative
exchange for something creator economy
(transactional usage).

PLATFORM
 12

Collaborative
TOKE
1. Governance Mechanics
A platform is only as good as its community. Chingari doubles down on that
principle by introducing direct incentivized feedback loops within the
community and between the community and platform developers. The
centerpiece of the design is the mechanism of platform governance.
On Chingari platform, governance participation starts with staking
GARI tokens in the Chingari DAO* and receiving DAO shares. The
DAO, through its share-weighted voting system, passes protocol-
governing decisions and directs usage of the DAO Treasury.
Active DAO voters receive an APY on their staked tokens.
Proposals on the DAO go through off-chain and on-chain states:
Off-chain (in-app) there is a proposal board for feature requests and

A
suggestions, with upvoting and downvoting mechanics. This gives the
board the best exposure among creators and viewers and allows good
ideas to gain maximal traction, if they are understood by the community.

B
If the proposal reaches a supporters threshold and is sponsored
by two users to be sent on-chain, it is uploaded to a smart contract
and put to vote at the DAO.

1. Proposals are aggregated & voted on

users GARI holders

2. To put a proposal
to the on-chain vote
interested users Open Sponsoring Staked
voting a proposal voting
stake GARI

Proposal Staked Staked

1 board proposals voting 3
2
Proposals
Decision
3. DAO stakers
vote on the 4
proposal
developers

Liquidity
Pool
5 Automatic
staking if
A long-term vision is that most of the platform’s future voting
development will be governed by its DAO, aligning interests Monitor
& control
on-chain
of all voters (i.e. the community as a whole). The first step
towards this vision is organizing regular hackathons for DAO Treasury
platform development, which will be driven by Chingari
and supported by the prizes from the Treasury. On-chain

* Decentralized Autonomous Organization (see the DAO primer here) PLATFORM

 TOKEN
13

Future development directions

2. Creator pools
Creator pools are a way for the viewers to support creators
by providing them with GARI through a special mechanism.

Create &
○ A creator initializes a special pool, that
maintain
incentives
is used for social endorsement and is tied
to the creator's popularity. By giving GARI
creators to the creator users obtain shares of that
pool. The more shares of the pool are sold,
Initiate Exclusive content the more expensive they become. Shares
a pool & opportunities
can also be redeemed by shareholders
by withdrawing the pro rata part
of the remaining pool.
Creator pool

○ The creator proceeds to draw tokens from

the pool, getting an advance on their future
Staking Pool
into the shares revenues as a way to fund their career early.
creator
Correspondingly, later on their revenues on
the platform will be automatically split with
the pool shareholders along with their
Access
respective shares and the percentage
users
the creator set initially.

Creator Shares unlock

3. Token gated content Access to

Premium Creator
If users participate in a Creator Pool they content chat rooms
will be able to access the locked content
types: private chats, contests, videos, etc. Special Community
We expect this to be a major utility point requests video calls

behind the GARI asset.

Ability to buy
The creator can also decide to reward her
Video
supporters by giving premium access to message
Shoutout
some of her content, depending, for
instance, on the amount of GARI that NFT & other Special
individual stakers put into the pool. collectibles event pass

PLATFORM
 14

Transactional Mechanics
This group of mechanics captures forms of traditional exchange
of goods and services for currency, or goodwill currency donations.

1. Tipping Occasional
airdrop
creators
Users can tip content creators with GARI.
Because a blockchain keeps the record of
all transactions, creators always have a list Random
incentives
of all supporters in case they decide to do
a retroactive airdrop of premium content
or unlock some exclusive interactions.

users

Revenue

2. Influencer marketplace
share

creator business

Create selling
Commercial companies can place
entertainment Revenue advertisements on the platform by paying
content creators with GARI for endorsements
Advertising content or other promoting content. Via a personalized
ML-fed a user is provided engaging, targeted
OKEN

content so interested customers can purchase

advertised products (Physical or Digital) with
Buy advertised
product tokens directly on the platform.
users

3. Sales Record &

maintain
creator Create &
restock
Chingari will allow content creators courses

to sell courses in Chingari Skills

as well as some goods (including
Courses Creator’s goods
digital, such as NFTs) inside their
content. Such transactions involve
a fair exchange of an item for its set
price, paid in GARI.
Access Buy product

users

PLATFORM
 15

Technical
overview Easy & secure
access

Chingari
The main interaction point backend
between Chingari and its
user base is the mobile app,
Backup key store
fuelled by the backend.
Integrated platform also Encrypted key backups,
locked from CHINGARI

connects to Solana
blockchain that hosts
its token and smart
contract components. Mobile key store
Solana nodes
User’s private keys
GARI token

The mobile app connects

the user to the blockchain
components in a non-custodial
way: all keys are generated and
Chingari Solana
backend nodes owned by the user and unknown
to the company. Users hold a key
pair in their mobile key store,
with password-protected
backups on the backend.
GARI token
(SPL standard)
GARI token functions
Governance
pool
Staking Content access

Creator
pools Tipping Payments

TECHNICAL
 16

Blockchain solution
Why Solana?
The current Chingari platform has 31.26M MAU and serves 3.5M users
per day. This is only the beginning. In the past year, over 4M users were
acquired each month, and the potential audience is much bigger.
It is the vision of Chingari that each user (creator and viewer alike) should
have their own tokens and direct blockchain interactions, making the
platform more resilient and providing the users a gateway into the
blockchain world without crippling its natural strong characteristics.

For that reason, for its blockchain integration, Chingari needs

a platform that is affordable, has high throughput now and
is future-proof for the growth of the user base. The platform
also has to be very stable, with a proven track record, and
sufficiently decentralized.

Solana is the natural fit for these requirements. It is very fast, showing

in practice the ability to sustain a higher peak throughput than Visa,
even without sharding. It is also continuously working on growing these
numbers. It is cheap, offering a reference price $10 per 1M transactions —
as compared to $300,000 per 1M transactions on Ethereum (for instance).
To top it off, Solana is built for stability and sustainable growth. Its mainnet
has been live since March 2020, and it raised a $314M token round recently,
led by Andreessen Horowitz.

Token tech specifics

The blockchain deployment of Chingari supports two types of tokens:

1. GARI is the fungible blockchain token of the platform, built to SPL standard.*
2. Creator pool shares are tied directly to Creator Pools and are represented
as fungible non-transferrable tokens. The shares are minted to support
creators and connected to the revenues generated by them.
Creator pool shares are implemented as a combination of staking,
automated market makers (AMM), and bonding curves. Each Creator Coin
has its own liquidity pool of GARI and a dynamic price based on the relative
amount of staked GARI and the monetary mass of the coin. This mechanism
provides free entry and exit for supporters and dynamic pricing for the coin
with high capital efficiency.

* SPL is the main Solana standard for fungible tokens, supported by every application
and protocol that has fungible token interactions. TECHNICAL
 17

Tokenomics
GARI token is capped to 1B in
total supply and has an unlock
structure to support 200 to
300M in circulating supply
at the end of year 1

25% 15%
Chingari DAO Staking
Treasury rewards 5%
Airdrop to current
Chingari users

Following
the public sale
there will be a GARI
airdrop for existing
Chingari users to
20%
Public Sale
jumpstart creator
economy
15%
Advisors
& Team*
Funds from
10% 10% the DAO Treasury
Seed Round Private Sale will be distributed
to the proposals that
win the DAO voting
TECHNICAL

Buyback & Burn

Chingari may purchase
$GARI and burn them to
support the asset price.

* Chingari will receive a percentage of the DAO in tokens for selling IP from Chingari to the DAO.
 18

Future-proof roadmap
ROADMA
& solid community focus
Business initiatives Product development Technical initiatives

Seed round
closed at $1.4M H2
DLT team
in equity 2020
Blockchain-specific technical
Chingari Chat team assembled
1-1 direct messaging
channel for creators to
Series A reach their followers
closed at $13M $GARI
in equity Identify L1 partner for
H1 Chingari Diamonds blockchain build
Boost 2021 In-app currency for
Promoting feature purchasing promotion plans,
$GARI bought with diamonds virtual gifts, and other perks
Whitepaper complete to get more followers $GARI
Token development
initiated
Widgets v.1 Audio Rooms v.1
$GARI Embedding, widget Chat rooms, virtual gifts,
Educational roadshow styles, dashboard for in-app store, paid seats
website owners
$GARI
with Chingari-sponsored and paid rooms
talent (Salman Khan) Blockchain solution
live testing
Q3
2021
$GARI Chingari Super Star Chingari Skills v.1
Private sale
Voting on favourite creators for
closed at $15M Instructor dashboard and $GARI
them to get verified badges of Students UI to buy, interact,
various ranks (mechanism testing) Chingari platform
and give feedback on courses
integration (beta)

$GARI
Present at Solana’s Widgets v.2 Audio Rooms v.2
Lisbon conference widget-based monetization Game-based rooms, $GARI
mechanisms in-room voting & contests Finalize token
smart contract

$GARI
Q4
Public sale $70M 2021
Chingari Skills v.2 $GARI
$GARI Affiliate system with 500+ Finalize smart contracts
Airdrop to current courses integrated for staking, minting,
platform users vesting and all other
$GARI supporting features
Sponsor and participate
in the first ‘Build Out GARI $GARI
Loud’ Solana hackathon DAO mechanics
Token launch launch

Quarterly hackathons Integration of the best

by Solana to strengthen a Q1 2022 developed solutions based
community of developers and beyond on the proposals upvoted
around the Chingari platform via Chingari DAO
 19

Strong hands
behind the wheel
Deepak Salvi
Co-Founder, COO
FOUNDING TEAM

20+ yrs industry experience, creative mind

behind Zee5’s OTT launch
linkedin

Sumit Ghosh
CEO & Chief of Product & Growth
Scaled his 1st startup to 9M revenue
Master of user acquisition

Biswatma Nayak
Co-founder & Head of Engineering
Has built 10-15 social media automation tools,
dating apps and scaled them to 1M users.
linkedin

Aditya Kothari
Co-Founder & Chief of Strategy
Created strategies to build, launch
& scale several B2C companies
linkedin

Tariq Wali
Chief of Technology
Innovative technology leader in product development with
TECHNICAL

proven record of building and scaling products like Disney+

Hotstar, Airtel Xstream.
linkedin

Kamal Sain
Engineering Manager
Extensive experience continuously improving processes and
products by meeting and exceeding performance and
reliability requirements.
linkedin

Noah Thorp
Founder, CoMakery
Pioneering work with Republic Crypto on regulation
compliant crypto crowd funding and blockchain
settlement network
linkedin

WHY WE
 20

Superstar backers
PARTNER and partners
To build the best blockchain integration possible, Chingari is
partnering with Solana Labs, a high-performance, high-profile
team who created Solana protocol and have been perfecting
it ever since.
Solana Labs is indispensable in setting up Chingari’s blockchain
integration, advising on key architectural decisions, supplying
foundational wallet tech, and providing development support.
On the business development side, Chingari will lean on Solana
Labs for support with monthly hackathon partnerships,
marketing and awareness campaigns, and building
relationships with other ecosystem projects that can
empower and extend the Chingari’s solution.

$15M
Private Tokensale
Q3 2020

interested parties

$1.4M in Equity
Seed round
Q3 2020

$13M in Equity
Series A
Q4 2020

WHY WE
 21

At the nexus of major

digital & social trends
Chingari platform rises at the intersection of the three main
trends in social media entertainment, brand community
development and crypto, each of which provides unique
opportunities through specific mechanics and requirements.

Issuance platforms only provide New projects face chicken&egg

tokenization blueprints, not a space problem struggling to get users
for interaction with followers even with celebrities aboard

Web-2 platforms are Community platforms often have

alized and lack economic DIY or very different monetization
functions models with thick platform cuts

Chingari users already know how tokens work, our

creators already make a profit, our platform is
already populated and provides everything that
creators and communities need

WHY WE
 July 2021 77M users
22

Launching from
a sizeable bedrock
Putting users first pays for itself in
high user engagement and loyalty
Having started as a social network app in 2018, Chingari has
pivoted into a video-sharing platform keeping their initial idea of a
system for transparent and honest communication as a guiding
principle for the company. Our client-centric approach inspires us
to continuously improve the app based on user feedback. A
user-friendly interface, tools for intuitive video editing, educational
content, exclusive camera features, tokenized reward system and
other improvements help to build a trusting and loyal following
proven by numbers: every month 33M users create over 7M new
videos, spending an average of 38 min per day being actively
engaged with a total of more than 50M short videos.

Chingari integrates all the tools

for making the content viral
Great help for the aspiring creators are our tools for video and sound
500k+ editing, content analytics, and marketing, which are realized through
40+ integrations with such projects and platforms as: music label
mentions Gringo Entertainments; Indian content aggregator and distributor
in media Shemaroo Entertainment; ALTBalaji video-on-demand platform;
T-Series music library; Brut video translation and many others.

Content grapevine
as a user acquisition channel
Videos have a spillover effect and become an additional source of reaching out
Jul 2020 8M users to a new audience. The platform amassed a total of 1.6B views because users
share Chingari content to other networks at least 1M times a day, natively
promoting the platform among prospective users and creators.

Proven mutual benefit for celebrities

to join anв be active on the platform
The platform packs more than 50 influencers with 10M+ following.
Stars like Salman Khan, Madhuri Dixit, and others already have
a strong presence on Chingari with as many as 5M followers.
Celebrities like Kareena Kapoor Khan, Akshay Kumar, Salim
Suleman, Terence Lewis, and Darshan Rawal are also avid
Chingari supporters. Their content creates additional
incentives for wider audiences to join the platform
to follow their favorite influencers.

156M 50M 33M

3.6M
WHY WE
Jan 2020
Content
views daily
Videos
created
Monthly active users
(80%+ returning) Users daily
 23

Resources
& References
Resources used for the Infographics
● Total potential revenue of the most active creators as a percentage of
platform ad revenue (page 4): Digital Information World; Mediakix;
Signalfire; Mobilemarketingreads.com; Businessofapps.com; Reuters;

● Number of Indian influencers on the platforms and their potential

profit (page 5): Nielsen Norman Group; Statista; Omnicore agency;
Techcrunch.com;

● Percentage of shortform video apps in Top-20 of Social category in

Indian Play store over the last 6 months (page 6): Sensortower;
Similarweb;

● Short-form penetration of Indin population by city Tier and vernacular

landscape (page 6): Red Seer 1, 2; World Bank data 1, 2; mruc.net; Census
India 1, 2, 3, 4, 5, 6; KPMG; Ethnologue 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13;
Wikipedia;

● Market capitalization of Social Token projects (page 8): Social Tokens

Year in Review — Forefront, 2020; Coingecko 1, 2, 3, 4; CryptoSlate 1, 2, 3;
CoinMarketCap 1, 2, 3, 4, 5;

● Merging crypto users and social media users (page 9): Triple-a.io;
Economic Times

● Chingari Traction (page 22):

After Trell & Mitron, Chingari Bags Fund From Foreign Entrepreneurs
Local app 'Chingari' sees the highest number of downloads in
Hyderabad
Indian apps trend on Google Play Store after PM Modi's Mann Ki Baat
Slogging 48 hours in crisis mode, running on 2 hours of sleep: How
Chingari founders gave TikTok a run for its money
Indian Social App Chingari Garners Over 100,000 Downloads
TikTok App: TikTok competitor Chingari witnesses 5 lakh downloads:
Developers
Chingari wins AtmaNirbhar Bharat App Innovation Challenge’s social
category
Reach out to
OnMobile leads $13 million funding in short-video app Chingari sumit@chingari.io
Chingari onboards Salman Khan as brand ambassador and investor
Short-video sharing Made in India app Chingari sparks interest in PM
Modi's Mann ki Baat
Tinder's CPO Brian Norgard, OLX founder Fabrice Grinda invest in
Chingari

Prooflinks for all other information and

claims can be found in the text directly

BUSINESS
 24

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MKT
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TEAM

BUSINESS all stakeholders

PLATFORM
TECHNICAL creators developers

WHY WE users business