OUR VISION

To achieve market leadership in our core business build on innovative technology deliver quality
products at competitive prices and maintain our history of pioneering

OUR MISSION

 Continuous improvement in our operation standards, anticipating and meeting our

customers’ experience

 Eager to learn, Strive to succeed and keen to please, Aim high stay focus and leave
noting to chance

OUR VISION

TO BE A LEADING INDUSTRIAL GROUP IN THE COUNTRY BY UTILIZING THE INDIGENOUS

RESOURCES OF PAKISTAN.

Our Mission

Maximum value addition to the lives of people and contribution to the national economy by
forming profitable ventures in diversified sectors, developing cost effective and reliable
products, investing into latest technology and research and development.

Vision
To be the leading and most admired Telecom and ICT provider in and for Pakistan.
Mission
To be the partner of choice for our customers, to develop our people and to deliver value to
our shareholders.
Vision

Ensure sustainable leadership position in Pakistan & increase global footprint in the cement
sector. Identify & capitalize on diversification opportunities to maximize shareholders’ value
while remaining socially responsive in all spheres of operations.

Mission

We strive to be a growth oriented company by identifying opportunities, making the right

investments, producing high quality cement and using innovative technology to achieve cost
competitiveness and customer satisfaction. We endeavor to harness the best human resources
and providing them a level playing field in achieving long term goals. We aim to deliver
sustained growth and enduring value to our stakeholders. We recognize our obligations towards
environment and corporate social responsibility and seek to mitigate any adverse effects on our
environment.

Our Vision

To become a Global, World class and Diversified Company which leverages its brands and its
people.

Our Mission

 To be a result oriented and profitable Company by consistently improving market share,

quality, diversity, availability, presentation, reliability and customer acceptance.

 To emerge as a growth oriented ensuring optimum return and value addition to its
shareholders.

 To ensure cost consciousness in decision making and operations without compromising

the commitment to quality.

 To create an efficient resource management and conductive business environment.

Evolving an effective leadership by creating a highly professional and motivated
management team fully equipped to meet any challenge.

 To keep abreast with modern technology and designs to optimize production and
enhance brand image to attain international recognition for the Company’s product.

 To set up highly ethical business standards and be a good corporate citizen, contributing
towards the development of the national economy and assisting charitable causes.
Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company
and serves as the standard against which we weigh our actions and decisions.

 To refresh the world...

 To inspire moments of optimism and happiness...

 To create value and make a difference.

Our Vision
 Our vision is to craft the brands and choice of drinks that people love, to refresh them in
body and spirit. And done in ways that create a more sustainable business and better
shared future that makes a difference in people’s lives, communities and our planet.

Vision
To achieve energy self-sufficiency for Pakistan by becoming the most successful and efficient
discoverer and producer of oil and gas.
Mission
To serve the people of Pakistan in an area critical to their economic development by
employing, training and developing the best people available and empowering them to
deliver extraordinary results while insisting that they conform to the highest standards of
professional and ethical conduct.