PROJECT DESCRIPTION

Introduction:-

Animal husbandry and agriculture are synergistically involved and are the
important source of income and employment in Berhampur areas. Among them,
dairying provides security to farmers, especially when agriculture fails. Dairy
farming is essential to millions of poor households across the country not only
as a source of income but also as a major source of protein, supplementary
nutrition, fertilizer, fuel and a store of wealth.

Enhancement in milk processing has necessitated the increased demand for milk
and this triggered the setting up of many commercial dairy units in medium and
small scale in different parts of the country. Introduction of improved
technologies, availability of compounded feed are the other factors responsible
for this shift from traditional mixed farming production to specialized dairy
production system. Dairying with high yielding breeds has generated ample
scope for developing the dairy farming on commercial lines as a business
enterprise.

RISING DEMAND:-

The state currently represents the fourteenth largest dairy market in India. The
milk production in Orissa mainly consists of cow and buffalo milk. The report’s
analysis concludes that cow milk dominates the total milk production,
accounting for majority of the total production.

Based on the product type, this report has categorized the Orissa dairy market
into 18 major product segments:

 Liquid milk
  Ghee
 Curd
 Paneer
 Ice-cream
 Table butter
 Skimmed milk powder
 Frozen/flavoured yoghurt
 Fresh cream
 Lassi
 Butter milk
 Cheese
 Flavoured milk
 UHT milk
 Dairy whitener
 Sweet condensed milk
 Infant food
 Malt based beverages

For each of the product segments, the report provides a thorough analysis of the
current and historical value and volume trends, market share of key players and
market forecast. Currently, liquid milk represents the biggest product segment
in Orissa, accounting for majority of the market share. Some of the fastest
growing segments include frozen/flavoured yoghurt, cheese, UHT milk,
flavoured milk and butter milk. The competitive landscape of Orissa’s dairy
market has also been examined in this report. Some of the major players
covered in the report include Omfed, Milk Mantra and Pragati. Looking
forward, IMARC Group expects the Orissa dairy market to grow at a CAGR of
14% during 2021-2026.
PRODUCTS AND ITS APPLICATION:

1. Milk Production:
India secures first position in milk production followed by U.S.A., C.I.S.,
Germany and France. In 1996-97 Indian milk production was 69 million tonnes
while production of U.S.A., C.I.S., Germany and France were 67 million
tonnes, 47 million tonnes, 39 million tonnes and 28 million tonnes, respectively.

2. Milk Powder Production:

Milk powder production is another important aspect of dairy industry. France is
the leading producer of milk powder. In 1997, it produced nearly .35 million
tonnes or 12% of global production. New Zealand secures second place (.27
million tonnes) followed by Holland (.17 million tonnes). The other notable
producers include Brazil, Denmark, and Norway etc.

3. Butter and Ghee Production:

India is the undisputed leader in butter and ghee production. Combined
production of butter and allied production in India was 12 million tonnes in
1997. The other notable producers are Russian Federation (.75 m. tonnes),
U.S.A. (.63 m. tonnes) etc.

4. Cheese Production:

The U.S.A. is the largest cheese producer in the world. It has produced 3.5
million tonnes of cheese in 1997, followed by France (1.55 m. tonnes) and
Germany (1.48 m. tonnes).