Designed for: Designed by: Date: Version:

Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

Our KeyXjcnnc,m
Partners are: Platform: The Lugan App is designed to This project ensures the safety
of travelers while promoting
The Lugan App is
Social Media show the Routes, Distance, designed for the
Hazards, Tourist Spots and local businesses and tourist
Printed Media travelers, drivers,
* Department of Public Landmarks in the City. spots.
Production: The customer may expect commuters, tourist,
Works and Highways
Mobile Application Accessibility: Accessible to variety of features all in one locals and law enforcers.
* Local Hotels and mobile application.
Business in the Vicinity Printed Maps the App Users
Printed Maps are accessible to The app is expected to
* City Government of the general public. cater diverse customers
Baguio in a mass market setting.
Usability: Can be
* Local Transport
Key Resources Ph ysic a l: Channels
Groups Distrib utio n o f Ma p s This is to promote or
Physical: In te lle c tu a l: The mobile application is the enhance mobility and
Distribution of Maps (Bra n d , p a te n ts, c o p yrig h ts, way to reach out to the public/ private transport
d a ta ), customers, aside from that
Intellectual:
(Brand, patents, copyrights, data), Hu m a n Re so u rc e s: social media advertisements system.
Distrib utio n , Su rve ys a n d
Human Resources: are only to promote and
Da ta G a th e rin g
Distribution, Surveys and introduce the app to the target
Fin a n c ia l
Data Gathering customers. Aside from that
Financial use before traveling, daily printed samples are also
commuting guide considered.

Cost Structure Revenue Streams

The Demand for fast and reliable application for searching routes,
landmarks, hazards and parking spaces are high, thus this mobile
application is only accessible for those who paid their
SUBSCRIPTION FEE, moreover free trial is given prior to
subscription commitment.

Designed by: The Business Model Foundry ( www.businessmodelgeneration.com/canvas ). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com ). License: CC BY-SA 3.0