Good Afternoon

HUMSS - 12
Welcome To Our Presentation
Prayer
Ma'am Lorna V. Ma'am Juvy C. Ma'am Sheila P. Ma'am Jocelyn C.
Ramos Aguilar Manuel Lacambra
Class Rules
•Mute your microphone
•Pay attention
•Dont play with your computer
or other devices
•Be respectful
FIX ME !
1 "MGAZAENIS"
"MAGAZINES"
2 "NWE MDEIA "
"NEW MEDIA "
3 "RDAIO"
"RADIO"
4 "VTLEESOIIN"
"TELEVISION"
5 "NESWPAREP
"NEWSPAPER"
TYPES OF MEDIA
PRINT MEDIA
JOHANNES

GUTENBERG
- is a German
craftsman from Mainz Germany

who invented the printing press

around 1446.

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VARIOUS TYPES

OF PRINT MEDIA
BOOKS

Scholars generally trace the

origin of books to the clay

tablets produced by

Summerians in Mesopotamia.
 SCROLLS

Invention of paper, papyrus

books where produced attached to wooden rods

on both ends
CODEX

a collection of parchment

pages that were cut and

bound on one side.

 Forms and Content
2 broad categories of books according

to content.
Trade Books
- are fiction and non fiction
books that are sold to the public.

Textbooks
- which include professional and

reference works.
Educational Books
- refers to references, academic

textbooks, professional books,

and specialty books

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Professional Books
- contains information about

specialized occupation such as

doctors, lawyers, accountants,

and writers.
Professional Books
•Research
•Scientific Reports

•Commentaries
•Documentaries
New forms
Ebooks
- come in the form of digital files and are

usually read on devises called readers, a

had lead computer roughly the same

size as a print book.

Michael Stern Hart
- an American author, he founded

Project Gutenberg.
New forms
Audiobooks
- a recording of reading books and are

typically stored on CD or downloadable.

Newspapers
Newspapers
- newspapers are traditionally referred to as

print media that contains reports of recent or

on going events of human interest.

Examples of Newspapers

The Manila Standard Asahi Shimbun China News Daily

Examples of Newspapers

Sun Star Cebu New York Times Philippine Star

 Examples of Newspapers in the Philippines

Philippine Daily Inquirer Manila Bulletin Philippine Star

 Examples of Newspapers in the Philippines

Abante Abante Tonite Business World

Newspapers have been called

"modern advertising sheets".

MAGAZINES
 Examples of Magazines

Candy Men's Health Reader's Digest Newsweek

Magazines
- the word is trace to the French word

"magasin" which is turned is traced to the

Arabic word "makzin" meaning storehouse.

Examples of Magazines in the

Philippines

FHM Bench Avon

First magazines —
German Erbauliche Monaths-Unterredungen

published around 1663 by Johann Rist

Theologian and poet of Hamburg.

the PHILOSOPHICAL TRANSACTION, published

by royal society around 1665

Magazine maybe classified

according to their editorial quality.

• Quality Magazines
• Mass Circulation

✓ General Interest Magazine

✓ News Magazine
✓ Picture Magazine
✓ Digest and Pocket Magazine
✓ Specialized or Special Interest Magazine
BROADCAST MEDIA
 Broadcasting
involves the electronic

transmission of radio and

television that are intended for

general public reception, as

distinguished from those that

are directed to specific

receivers" ( Camacho and

Manvell II 2018).
 Radio
- In 1884, Electrical Telegraph (Morse

Code) was invented by Samuel F.B.

Morse

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• In 1876, the telephone was invented by

Alexander Graham Bell.

• 1895, Guglielmo Marconi invented the

radio.

Guglielmo Marconi
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Advantages of Radio over other

mass media
• Cost-effective
• Low demand on literacy skills
• Portability
• A background medium
• Accessibility
Radio stations are where radio

programs are broadcast from.

• Commercial or Government
• AM (amplitude modulation) - the amplitude or strength

of the carrier waves vibration fluctuates with the sound.

• FM (frequency modulation) - the strength of the carrier

waves remains constant; it is the frequency or number

of vibrations within the wave that changes.

Two categories of Radio Programs
• Information Programs - news, talk

programs including interviews,

discussions, documentaries.

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Two categories of Radio Programs
• Entertainment programs (non

news programs)- such as music,

drama which include soap operas,

police and detective stories,

situation comedies, variety

programs, and competitios such as

song contest.
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Community Radio
- is a short-range, not-for-profit

radio station or channel that

caters to the information needs

of people living in a particular

locality, in the languages and

formats that are most adapted

to the local context (UN Women

2012). Community radio "gives

voice to the voiceless".

Webcasting
is also known as web radio, net radio,

internet radio, streaming radio, eradio,

and online radio.

Webcasting takes place in two ways:

• Radio Simulcast : when traditional,

over-the-air stations are simulcast on

the web.
Webcasting takes place in two ways:

• Web-only radio : these are radio stations"

that can be accessed only over the internet,

web-only stations may be commercial sites

such as www.spiner.com that offer a huge

number of channels of music.

Distance

Viewing
Television
Cable TV brings audiences 100 or more channel options,

depending on one's description to cable services.

Television
• Satellite transmission
• Digital TV records
• Digital Television
• Web-delivering system
• Web TV- turns a television set into a computer screen.
• Home video - use VCDs, DVDs, flash drives, and Blu-ray

Discs.
What Television and other Video

Commercial Sell?
• Shortness and Speed
• Repetition
• Commercial Orientation
• Hope
• Entertainmen
• Reflect or Project our Culture
NEW MEDIA
Characteristics of the New

Media
• Interactivity
• Ubiquity
• Accessibility
• Mass and personal communication
• Hypertextuality
• Multimedialty
Social Media
Social Media may be classified

in...
• Social Networking sites
• Collaborative Projects
• Content Communities
• Virtual Social World
• Virtual Games
• Technologies
 2012
State of the Social Media
 2012
Ranked Europe

Philippines
 2010
Ranked Indonesia

Philippines
Thank you Class
For Paying Attention