COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES

Trimester: 1st
CASELET NO. 2
MARKS

COURSE CODE BSIB 621 COURSE TITLE International Media Advertising

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

TOPIC Advertising, Advertising Design and IMC Media (Parts 5 – 7)

ASSIGNMENT
DIRECTION & Instructions:
REQUIREMENT/ a. Answer all questions.
S b. Use A4 paper for your answers and workings.
(Identify the ILOs to c. Submit output on the date as advised.
be assessed at the d. Our Assignment Must Be Plagiarized through Turnitin less than 20%
end of each
requirement. CASE PROBLEM WHICH COMMUNICATION’S MEDIA IS BEST?
Include the rubric or
marking scheme for
each Flydubai is an airline business and is operating in Bahrain with flights connecting to
item/requirement.) India, Middle East, South East Asia and Australia. As a neophyte airline industry,
competition becomes its great challenge as other known airlines are leading the industry
such as Oman Air and Gulf Air. Based on records, Oman Air has estimated sales of
30,000 dollars, and Gulf Air has twice of Oman Air’s. Flydubai projects to have sales at
40% of Gulf’s sales. The CEO of Flydubai called for a meeting among his Board of
Directors to discuss about how would the plan be achieved. One BOD suggested that in
order to hit the target, they need to invest in media and promotions, and everyone moved
and seconded the good point. The CEO adjourned the meeting by saying that “Ok, all of
you Board of Directors, I believed in your strategies and mechanisms. In so doing, our
company will embark at getting higher profits and even surpassed what our competitors
have at this time. Double our efforts and sooner we will get rewarded”.

1. Recognize by explaining the following activities of advertising program. (ILO2)

2. Discuss the concepts of advertising research and advertising budget. (ILO1)
3. Which between In House and External Advertising would you prefer to adapt in
case you operate a small business? Interpret your options. (ILO5)
4. Prepare by designing an advertisement of you own product indicating the
necessary labels on it. (ILO4)

ASSIGNMENT Write your answers here:

OUTPUT
Q1:

Gulf Air has double the sales of Oman Air, which are projected to be 30,000
dollars. Flydubai expects revenues to be 40% of Gulf's by the end of the year.

Prepared By: Checked and Verified By: Approved By:

1
DR. SURJIT VICTOR DR. JAYENDIRA SANKAR DR. VINODH NATARAJAN DR. VINODH NATARAJAN
Course Coordinator Program Head Associate Dean Dean

Date: Date: Date: Date:

 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Trimester: 1st
CASELET NO. 2
MARKS

COURSE CODE BSIB 621 COURSE TITLE International Media Advertising

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

Flydubai's CEO convened a meeting of the company's board of directors to

discuss implementation details.

company strategy that helps it regulate more effectively in the market via
advertising and promotion.

A conservative estimate puts Omar's revenue at $30,000.

Sales for Gulf Air are projected at $60,000 per year.

A total of $24,000 is predicted to be earned through sales of FlyDubai.

Q2

Market research for the purpose of improving an advertising strategy is known as

"advertising research," and it is a methodical technique to learn how consumers
react to advertisements.

Funding for commercials: The establishes the parameters for the prediction of the
firm's marketing costs over a certain time frame. The extent to which a
corporation is ready to invest in order to compete and achieve its marketing
goals. A company's advertising budget should be carefully planned after careful
consideration of the return on investment for each dollar spent..

Q3

Advertising in-house: A corporation needs its own advertising team to manage

and sustain a flexible digital marketing strategy. While the structure and size of
an in-house marketing team vary with the size of the company, external
Prepared By: Checked and Verified By: Approved By:
2
DR. SURJIT VICTOR DR. JAYENDIRA SANKAR DR. VINODH NATARAJAN DR. VINODH NATARAJAN
Course Coordinator Program Head Associate Dean Dean

Date: Date: Date: Date:

 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Trimester: 1st
CASELET NO. 2
MARKS

COURSE CODE BSIB 621 COURSE TITLE International Media Advertising

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

advertising provides the services in a single swoop, allowing the business to

outsource the marketing tactics to some expert specialists' team.

In the early stages of a competitive market, a smaller company with a lower

advertising budget may likely seek out professional employment or agency to
publicize their brand and develop a place in the market. They'd rather not invest
in teaching in-house experts, who would take too long to make the necessary
adjustments, the skills they need to do their jobs. The growing availability of
external agencies and their software solutions makes tracking ROI easier.

Q4

A telecom company by the name of GoKonnect is behind an ad campaign whose

tagline is "Just chat, talk, talk all day." They offer lifetime memberships for a
one-time cost and a referral coupon for a discount of 20% if you join the network.

Netizens, the individuals who spend most of their time online, are particularly
vulnerable to the constant barrage of new businesses trying to attract customers in
today's hyper-competitive marketplace, where new entrants compete for the
attention of consumers by focusing on social media. Social media marketing may
be more effective than conventional advertising in reaching a wide audience
because about 60% of the world's population uses it.

Prepared By: Checked and Verified By: Approved By:

3
DR. SURJIT VICTOR DR. JAYENDIRA SANKAR DR. VINODH NATARAJAN DR. VINODH NATARAJAN
Course Coordinator Program Head Associate Dean Dean

Date: Date: Date: Date:

 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Trimester: 1st
CASELET NO. 2
MARKS

COURSE CODE BSIB 621 COURSE TITLE International Media Advertising

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

LEARNING ASSESSMENT/MARKING FACULTY/MARKER’S FEEDBACK

ITEM CILOs MARKS MARKS AWARDED

Prepared By: Checked and Verified By: Approved By:

4
DR. SURJIT VICTOR DR. JAYENDIRA SANKAR DR. VINODH NATARAJAN DR. VINODH NATARAJAN
Course Coordinator Program Head Associate Dean Dean

Date: Date: Date: Date: