COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES

Week No: 12, Period: Finals

Trimester: __________________
FINAL PROJECT
MARKS

COURSE CODE BSIB 621 COURSE TITLE Media Advertising

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

TOPIC Advertising and Promotion

ASSIGNMENT
DIRECTION & Instructions:
REQUIREMENT/ Please take note of the following:
S a. Project is individual.
(Identify the ILOs to b. Design an advertisement any of your choice (Product, Service or Company)
be assessed at the c. The advertisement is in form of an illustrative picture, sketch or design
end of each d. You are given approximately 2 weeks to prepare and finish your outputs.
requirement. e. Submit output on the date as advised
Include the rubric or
marking scheme for
each Example of Design:
item/requirement.)

Assessment Criteria
A. Organization and Content - the students are expected to come up with an
advertisement of their best choice. The creative brief and the narratives should
be clearly stated. The advertisement should project sales promotion. (ILO 6)
B. Design and Appropriateness – the design should be in consonance with
creative brief and the product being promoted. The students should be able to
interpret their output and can defend each aspect of the advertisement.
(ILO 7)
C. Presentation/Submission/Deadline – the students are expected to demonstrate
at least the entirety of the advertisement in terms of the legal and ethical
responsibility of IMC. The behaviors and their values when doing the process
and procedures in class should show the ethics and standards of the project/the
entire course. (ILO 8)

Prepared By: Reviewed by: Verified By: Approved By:

1
DR. STEVE S. GUANSI DR. MA. CECILIA P. LAGARAS DR. VINODH NATARAJAN DR. MARLUNA URUBIO
Course Coordinator Program Head Associate Dean Dean

Date Date Dat Date

e
 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 12, Period: Finals
Trimester: __________________
FINAL PROJECT
MARKS

COURSE CODE BSIB 621 COURSE TITLE Media Advertising

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

Project DO YOUR OUTPUT HERE:

OUTPUT
I. Advertisement Picture or Illustration

II. Analysis of Advertisement

a. Product Description
Lemon-lime soft drinks are typically colorless,
however cloudy varieties such as Limca are also
available. Similar in appearance and flavor to the
clear variety of lemonade found in the UK and
Australia, lemon-lime soft drinks are often
packaged in green bottles to better distinguish
them from soda water.

Lemon-lime sodas are a common home remedy

for nausea and upset stomachs.

b. Target Market

Sprite has targeted people from the all-age group, from all-class like upper, middle and
lower and male, female or kids as its target customers. It is looking at people who seek
an aerated drink for parties, occasions, and regular usage

c. Market Strategies

The Sprite marketing plan's product strategy and mix may be summarized as follows:

Sprite is a well-known soft drink with a lemon and lime flavor. Before introducing the
Lemon water drink category, PepsiCo conducted significant market research. As Limca's
presence was present. Due to the product's flavor and market demand, it garnered
widespread attention. Sprite is created with real lemons and lime flavors, resulting in

Prepared By: Reviewed by: Verified By: Approved By:

2
DR. STEVE S. GUANSI DR. MA. CECILIA P. LAGARAS DR. VINODH NATARAJAN DR. MARLUNA URUBIO
Course Coordinator Program Head Associate Dean Dean

Date Date Dat Date

e
 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 12, Period: Finals
Trimester: __________________
FINAL PROJECT
MARKS

COURSE CODE BSIB 621 COURSE TITLE Media Advertising

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

refreshing beverages. Sprite products exist in a variety of sizes and specifications, which
affect market demand. However, despite its popularity, Sprite did not alter its product
composition over time, as diet drinks do. Sprite was unable to meet the growing demand
for diet beverages.

The pricing plan for Sprite's marketing strategy is as follows:

Given the fierce rivalry in the soft drinks industry across the world, Sprite pricing are
competitive.

Due to Limca's fierce competition in both the Indian and worldwide markets, prices are
maintained at a minimum. Sprite's pricing approach is inexpensive, especially when
compared to the cost other carbonated beverages. However, on a worldwide basis, there
existed a disparity in soft drink demand. The beverage industry needed nutritious
beverages on a timetable that Sprite could not meet. As a result, Sprite's prices vary in
response to increased market demand. For competitive pricing, production sites, supply
chain management, distribution, and variable costs are all maintained. Sprite competes
directly with both local and branded competitors in the market, and therefore its pricing
approach has an effect on local/regional players as well.

Sprite Physical Location & Distribution Strategy:

The distribution plan for Sprite is as follows:

Sprite has already benefited significantly from PepsiCo's brand value and infrastructure.
Although this is a new category, PepsiCo had previously identified a potential market for
this product, there was no need to develop a new market for it. PepsiCo's brand reach is
extensive, which aides in Sprite's broad appeal. Due to PepsiCo's supply chain
management, Sprite has a better supply chain network. Suppliers and merchants had a
high brand affinity for Sprite, which aided in the brand's expansion into new markets.

Sprite is also in demand in the urban and rural markets.

d. Competitors

Below are the top 4 Sprite competitors:

1. Sprite

Prepared By: Reviewed by: Verified By: Approved By:

3
DR. STEVE S. GUANSI DR. MA. CECILIA P. LAGARAS DR. VINODH NATARAJAN DR. MARLUNA URUBIO
Course Coordinator Program Head Associate Dean Dean

Date Date Dat Date

e
 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 12, Period: Finals
Trimester: __________________
FINAL PROJECT
MARKS

COURSE CODE BSIB 621 COURSE TITLE Media Advertising

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

2. Mountain Dew

3. Pepsi

4. Coca Cola

e. Which is more important, Price or Quality?

Quality is becoming more important than price to most consumers, as 53 percent rate
quality as the most important factor when making purchases compared to price (38
percent) according to a new report by First Insight, a technology company transforming
how leading retailers make product investment

f. Which brand do you prefer, Local or International? Defend your

option.

I will prefer International Brand because I believe that International brands are of higher
quality than the local brand. Also International brand reflects status symbol. Now a says,
It is the perception of our society that International Brand are prestigious, which reflects
status symbol. In current situation, I believe if I purchase the International Brand only
than I will be accepted in a particular society. Even if buying International brand will be
costly affair for me, I may buy International Brand because my friends also prefer
International Brand. So, there are many reasons of choosing International Brand over
local brand.

III. Synthesis
(Free writing – Defend or justify why your advertisement can make your
business profitable?)

 Advertisement can make our business profitable because it increases the visibility of our
products. Advertisement is a fastest mode of communication which increases word of
mouth referrals. Advertisement generates awareness of your product among prospective
customers, which will ultimately increase sales of our company. Advertisement also
remind the customers about our products and also promotes repeat purchase.
Advertisement slowly helps the company to grow and create loyalty among the

Prepared By: Reviewed by: Verified By: Approved By:

4
DR. STEVE S. GUANSI DR. MA. CECILIA P. LAGARAS DR. VINODH NATARAJAN DR. MARLUNA URUBIO
Course Coordinator Program Head Associate Dean Dean

Date Date Dat Date

e
 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 12, Period: Finals
Trimester: __________________
FINAL PROJECT
MARKS

COURSE CODE BSIB 621 COURSE TITLE Media Advertising

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

customers which will lead to Profitability.

RUBRIC /
MARKING See above Assessment Criteria
SCHEME

LEARNING ASSESSMENT/MARKING FACULTY/MARKER’S FEEDBACK

ITEM CILOs MARKS MARKS AWARDED
1 C6 15
2 C7 15
3 C8 20

TOTAL 50

Prepared By: Reviewed by: Verified By: Approved By:

5
DR. STEVE S. GUANSI DR. MA. CECILIA P. LAGARAS DR. VINODH NATARAJAN DR. MARLUNA URUBIO
Course Coordinator Program Head Associate Dean Dean

Date Date Dat Date

e