Professional Documents
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Critical Thinking2
Critical Thinking2
Critical Thinking
Daniela Calvillo Zacarias
In the book
1. Years with a particularly important for Google
2. Timeline
c b g a f e h
a b c d e 2019
f 2019 2019
g h
4. Events in order
a. The first factory is created
b. products reach the entire country for the first time.
c. the containers were replaced
d. the new "easy open" system was implemented.
e. the Automated Distribution Center is inaugurated
f. the second Automated Distribution Center was created.
g. the "Famous Brand" declaration is made.
h. La Costeña® turned 95 years old
Daniela Calvillo Zacarias
General notes:
a. Don Vicente (the creator of this great company) decides to manufacture his own
cans, at that time the first production plant is inaugurated, located in Mexico City.
b. After that, a new plant was built in Ecatepec, State of Mexico, where it is currently
located, with a total area of 40 hectares
c. To protect the environment, lead-soldered containers were replaced by
electrostatically sealed ones. Also at that time, another production plant was
inaugurated, now in Guasave, Sinaloa, where we started the production of our
Tomato and Vegetable Puree lines.
d. In Guasave, Sinaloa, we introduced the Combibloc aseptic packaging system
(which eliminates microorganisms through ultra pasteurization in carton packages).
e. The Automated Distribution Center was inaugurated, considered one of the
largest in Latin America due to its capacity, magnitude and number of operations.
f. The second Automated Distribution Center began operations.
g. the company received the declaration of "Marca Famosa" from the Mexican
Institute of Industrial Property.
h. .Achieved a great reach in the world and in time.