REDONE APP

BUSINESS PROPOSAL

GROUP 1
ITM 401
 INTRODUCTION
Everyone's mental health has suffered as a result of the COVID-19 Pandemic. From frontline
employees to the general public, the pandemic and consequent lockdown have made many
individuals apprehensive, stressed, and upset. There’s an application that can help people to
regain and having a healthy lifestyle. A mobile application that can assist individuals who have
suffered from mental illness in regaining their lifestyle. It aids in increasing their productivity as
well as maintaining a healthy lifestyle. This mobile application assists users in maintaining a
healthy lifestyle. People of all ages are welcome to use this application.

EXECUTIVE SUMMARY
The mobile application is a start-up business venture created by four persons to assist people in
living a healthy lifestyle. This business proposal will introduce the 'REDONE' smartphone
application. Gaming and social networking apps are two of the most widespread types of mobile
applications. However, our business concept will focus on and enable all people who desire to
live a healthy lifestyle. Our business is intended to provide people with satisfaction and to assist
those who have suffered from mental illness. Because our company is in the computer business,
there is no need for a large investment.
This application is clearly needed for a certain person in a market where current type of mobile
application is desperately needed by persons to restore their lifestyle after suffering from mental
health issues, specifically in this pandemic. We will ensure the security of our mobile application,
and any information acquired will be treated with the highest confidentially in accordance with
Republic Act 10173. (Data Privacy Act of 2012). We will offer our exceptional services,
accommodations, and responsibilities to those who use our mobile application, in addition to an
excellent people experience. Will be compatible with today's sensitivities and expectations of
perfection.
Our company competes with other highly mobile applications that also focus on lifestyle.
However, our mobile application has carefully blended a strategy that is unique to the people
who would use it. As a startup company, we expected our application to have problems and
receive bad criticism when it initially started, but we will improve in the following months so that
customers can have a better and more enjoyable experience with our application.

THE BUSINESS GOALS

Our business goal is to help people to regain their lifestyle.
OBJECTIVES
The overarching goal of a business is to assist many people who have suffered from mental health
issues, as well as to provide a better and healthier lifestyle for our customers. Our business wants
nothing more than to aid individuals in this epidemic, because the numbers for persons with
mental illnesses in this pandemic are higher than in previous years. The adoption of the business
plan will allow the mobile app to realize a large number of downloads over the next few months
or years, allowing us to meet our personal goals.
• It assists people in regaining their lifestyle and recommending this software to others.
• Increasing the number of people that downloaded it.
• Make a lot of consumers happy.

VISION
"Our vision is a community in which people's mental health is prioritized in this pandemic, and
individuals regain a healthier and better lifestyle."
MISSION
"Our mission is to provide and assist people in establishing a lifestyle that will allow them to live
a happy life."

PERFORMANCE TARGET

3 months 8 months
application Redone Redone (upgraded)
Team members 4 6

Downloaded 10 downloads 30 downloads

promoting Facebook Twitter/Instagram

We plan to promote our app on Facebook for the first three months, and we expect to get ten
downloaders.
We plan to market it on Twitter and Instagram in 8 months, and we will enhance the application
based on comments received in the first three months. We also anticipated having 30
downloaders.
 THE BUSINESS PROPONENT
Four members of the organization who are deemed student entrepreneurs are the business's
proponents. To ensure that the business runs smoothly. Our company requires competent
researchers and developers. We would undoubtedly desire a good mobile application that can
meet our business's aims.
We do not need resource mobilizers or financial backers in our business because it is computer-
related, and we are developing a mobile application. As a result, more enhancements should be
made to our business, particularly to the target customers.

JEROME ABARCA
267 Makisig St. Bacood Sta. Mesa Manila
Contact Number: 09217212503
Email: abarca.221475@stamea.sti.edu.ph
PROFESSIONAL SUMMARY
Developer in our group, grade 12 senior high school taking IT in mobile app and web development
at STI College Sta. Mesa. Honor Students.
Jerome is one of the excellent developers in our good as well in our section. He wants to focus
and help people who suffered from mental health. he is the one who come up with this mobile
application.
Our group's technology providers and applicators are the developer and project manager/leader.
They are the ones who are familiar with the technological components. They are the ones who
build the application that will appeal to the target audience. We require a developer and a project
manager in our group to build the plan mobile application.

LOVELY PRINCESS BOBILES

Unit 55 GK Castaneda St. Namayan, Mandaluyong city
Contact Number: 09560742517
Email: bobiles.233906@stamesa.sti.edu.ph
PROFESIONAL SUMMARY
Product manager and leader in our group, grade 12 senior high school taking IT in mobile app
and web development at STI College Sta. Mesa. Honor Students.
Lovely is our leader even before, she has a lot of idea when we are creating this project. She is
good assets in our team. Good at communicating, productive and organize when it comes to
presentation. Good at programming also.
In our group, we have governance and top management, a Product Manager, a Developer, and a
researcher. The product manager/leader and developer will determine whether or not there is a
problem with the mobile application that we are creating. The managements (Researchers) who
are in charge of the goals, objectives, and strategy.

MIRA JOY BOTIN

Phase II blk 37 block S lot 10 Addition hills, Mandaluyong City
Contact Number: 09217204046
Email: mirabotin.28@gmail.com
PROFESSIONAL SUMMARY
Researcher in our group, grade 12 senior high school taking IT in mobile app and web
development at STI College Sta. Mesa.
Mira joy is a researcher in our group. Mira is a researcher in our group she is good at gathering
ideas and idea making.

RHEY ALLEN ESTEVES

451 rev. G Aglipay St. Brgy. Old Zaniga, Mandaluyong City,
Contact Number: 09472652548
Email: allenesteves4@gmail.com
PROFESSIONAL SUMMARY
Allen is a researcher. Good at communicating with the groups. He’s productive and obedient.
Grade 12 senior high school taking IT in mobile app and web development at STI College Sta.
Mesa.
To our operating and support teams, considering we do not have any investments or investors in
our business because it is not necessary since we only use computers for our business, we do not
have any investments or investors. And for our team, we must become acquainted with and
adhere to corporate policies and processes, as well as provide recommendations to improve
customer experience from our top management, which includes all sets of goals, objectives, and
strategies.
 THE TARGET CUSTOMER AND THE MAIN VALUE PROPOSITION
A. Target Customers Of The Enterprise

The market currently operates at a level that indicates there are several inefficiencies.
The Redone has a vast potential that can be harnessed using appropriate strategies and
market changes. The market also needs to be expanded to ensure that every possible
customer has access to the Redone services.

There are three main segments of the Redone market. The first segment is the high school
segment. This segment deals with students who are in their teen ages. These segment
forms the business’ smallest target market. This is because some students at this level in
their education deal with a lot of stress and anxiety. This segment forms about 20% of the
total market size. Students can be convinced and encouraged to join this program in order
to improve their mental health and wellbeing.

The second segment of the market is the college students This segment targets young
people are in the higher institutions. These students form 30% of the total current market.
These students are second of the biggest beneficiaries of the Redone application. They
require the necessary help in their mental health because a mass experience a lot of
stress, anxiety and depression. Most of the college and university students experience a
lot of mental health problems and have trouble dealing with them.

The third segment is composed of individuals who are working and have a family. This
group accounts for about 50% of the total market. These are adults seeking to improve
their mental health while continuing and dealing with their daily life. They include
financially struggling individuals based in various places around the world. They pursue
this program with the objective of creating awareness and improving their mental
wellbeing. This target market is large since most people at this stage have dealt with a lot
of mental health problems and trauma.

B. Main Value Proposition

Redone will help people who are finding difficulties in returning to their lives after
accomplishing rehabilitation. Because it also encourages other people to interact with the
victims of abuse and regain trust towards others.

The community chat feature will help users who want to make friends or ask questions
about the application. This will assist them in communicating with people who are in the
same situation as the users. This encourages users to communicate and share
information, which can improve the quality of their communication with one another.
 This application will make them feel more at ease when it comes to choosing a trainer
who they believe is the best for the users because the application's goal is to help people
regain their previous lifestyle. This application prioritizes the users' mental health.

The users will have their own schedule, which will be announced by their trainer. It will
display the schedule within the application so that the user can easily access it. If the
schedule is time now, the app will notify you so that the user does not forget their time
schedule.

MARKET DEMAND AND INDUSTRY DYNAMICS

A. Record Of The Estimated Market Demand
- In economics, demand is a fundamental concept that refers to a consumer's desire to
purchase goods and services and willingness to pay a price for them. Demand, along
with supply, determines the actual prices of goods and the volume of goods that
changes hands in a market.

a. Income
The demand for goods and services also depends on the incomes of the people. The
greater the incomes, the greater their demand will be. However, the effect of change in
income on demand depends on the nature of the commodity under consideration. If a
specific good is a normal good, then an increase in income leads to rise in its demand,
while a decrease in income reduces the demand. But if the given commodity is an inferior
good, an increase in income will then reduce the demand, and a decrease in income leads
to rise in demand.

b. Prices of substitutes and complementary goods

A substitute, or substitute good in economics is a product or service a consumer sees as
the same or similar to another product. An increase in the price of substitute will lead to
an increase in the demand for given commodity and vice-versa.

A complement refers to a complementary good or service used in conjunction with

another good or service. Usually, the complementary good has little to no value when
consumed alone, but when combined with another good or service, it adds to the overall
value of the offering. An increase in the price of complementary goods leads to a decrease
in the demand for given commodity and vice-versa.

c. Number of consumers
 The market’s demand for a good is influenced by adding up the individual demands of the
present as well as prospective consumers of a good at various possible prices. The greater
the number of consumers of a good, the greater the market demand for it. The increase
in consumers can happen when more and more favored substitute goods than a specific
commodity. Then the number of substitute’s buyers will rise. When the seller expands to
a new market to distribute goods, or when there is a growth in the population, the
demand for a specific good can also escalate.

d. Consumers’ taste and preferences

Tastes and preferences of the consumer have a direct influence on the demand for a
commodity. This can be applied for products in fashion, customs, habits, etc. For example,
if a commodity in fashion is on trend and is preferred by the consumers, the demand for
such a commodity will definitely rise. On the other hand, demand for it will fall, if the
consumers have no taste or preference for that commodity.

e. Consumer’s expectation
Another factor which influences the demand for goods is consumers’ expectations with
regard to future prices of the goods. If the price of a certain commodity is expected to
increase in near future, the consumer will buy more of that commodity than what they
normally buy. In that situation, they won't have to pay a higher price in the future. If the
price of petrol is expected to rise in the next few days, people will rush for fuel. Similarly,
when the consumers expect that in the future the prices of goods will fall, then in the
present they will postpone a part of the consumption of goods with the result that their
present demand for goods will decrease.

B. Industry Dynamics
Main competitors

1. Moodfit
- a free mental health app with tools and insight meant to “shape up” your mood.
Similar to how you might decide to get into physical shape, this app is meant to
help you get into mental shape.
PROS
- Adaptable based on your goals
- Ability to track daily progress
- Visual insights with actionable exercises
- Daily reminders to keep you on track
- Customizable based on your needs and goals

CONS
 - Lacks access to professional help
- May lead to self-diagnose
- Some advanced features have additional costs
- Tracking moods can be time-consuming
- Lack of progress may cause feelings of frustration
2. MoodMission
- an app meant to help people dealing with stress, anxiety, or depression. The app
recommends “missions” based on how the user is feeling.
PROS
- Developed by mental health professionals
- Supported by randomized-controlled trials
- In-app rewards to increase motivation
- Mood-boosting activities when you are low or anxious
- Evidence-based CBT activities for depression and anxiety
CONS
- Initial questionnaire can be overwhelming
- Options are limited to pre-selected "missions"
- Does not include access to professional help
- Requires regular use for increased personalization
- Some of the activity options may be time-consuming or difficult
3. Talkspace
- connects you with a licensed mental health professional so you can receive
therapy from your digital devices (computer, tablet, or smartphone). All of the
therapists at Talkspace have over 3,000 hours of clinical experience, and they’ve
been carefully trained to provide online therapy.
PROS
- Ability to talk to a licensed mental health professional
- Therapists can diagnose and treat different conditions
- Good range of available price options
- Numerous ways to communicate with your therapist
- Conversations are private and secure
CONS
- More expensive than some other apps
- Not appropriate for severe mental health issues
- Limited range of therapeutic approaches
- Therapist communication styles may not suit your needs
- Therapist evaluation surveys can be aggravating
 PRODUCT OR
SERVICE OFFERING

A. Description of the product/service:

Redone is a more glamorous variation of mental health Application. As such, Redone a much
broader tool that adds to mood tracking and management meditation and relaxation features.
Unlike the other bots on the list, Redone adds audio and video recognition tools to traditional
text input. The use of image and voice machine learning algorithms helps to determine the state
of the user and provide some relevant and helpful advice.
The app's features include:
• General mood tracking for everyday use
• Human help feature for emergency cases
• Coping tools to handle stressful situations
• Progress assessment feature to see things from a long-term perspective
The other significant feature of Redone is the social element. Unlike other mental health apps,
Redone connects users to share experiences and provide mutual support. While the quality of
expertise of such help might be questionable, the concept itself is worth exploring.

B. Highlights of the product/service that would the most appeal to the target customers:
The trade insights report of Mental Wellbeing Program showcase measure investigations
variables impelling and ruining industry development between 2021-2026. Besides, it gives
measures to repress the dangers that have affected the trade sphere. The report too involves in-
depth data relating to future advertise prospects and current patterns to assist commerce
holders in defining techniques that can boost the benefit edges within the prospective years.
Proceeding assist, the record incorporates vital bits of knowledge relating to development rate
and advertise share projections of each advertise portion. Key companies impacting the industry
patterns have been inspected completely as well. In addition, the report considers the affect of
the covid-19 widespread on business elements universally and territorially to give distant
better;a much better;a higher;a stronger;an improved">a stronger understanding of
development prospects over the investigation time allotment.
 ENTERPRISE STRATEGY AND ENTERPRISE DELIVERY SYSTEM

A. Enterprise Strategy
Mapping of competitive landscape
Leading players: Cerner , Epic Systems , MindLinc , Core Solutions , Netsmart Technologies ,
Nextgen Healthcare , Valant , Credible , Welligent and Qualifacts Systems
Basic information of listed companies, followed by listing of the products and services offered by
them along with their top applications and specifications
Market concentration ratio analysis
Manufacturing facilities of the manufacturers across the operational regions
Specifics such as sales graph, market share, returns, and pricing model of each contender
Recent developments, inclusive of expansion roadmaps, mergers & acquisitions

The Enterprise And The Competitors

Wellness and Mental Health Apps Comprehensive Study by Type (General mental health app,
Meditation app, Sleep apps, Anxiety app, Depression app others), Features (Emergency care,
Counselling, Psychiatry, Mindfulness, Suicide prevention, Others), Platform (Android, IOS,
Others), Subscription (Monthly, Annually) Players and Region – Global Market Outlook to 2025.
Global Wellness and Mental Health AppsMarket Report from AMA Research highlights deep
analysis on market characteristics, sizing, estimates and growth by segmentation, regional
breakdowns & country along with competitive landscape, players market shares, and strategies
that are key in the market. The exploration provides a 360° view and insights, highlighting major
outcomes of the industry. These insights help the business decision-makers to formulate better
business plans and make informed decisions to improved profitability. In addition, the study
helps venture or private players in understanding the companies in more detail to make better
informed decisions.
Enterprises Positioning

B. Enterprise Delivery System

Implementation Of The Enterprise Strategy
Communication of the mental health strategy as well as education, campaigns and role modelling
in the workplace can facilitate a culture shift in the organisation, placing a focus on the
importance of good mental health, according to Thriving at Work: The Stevenson/Farmer review
of mental health and employers (2017).
Education and training can raise mental health awareness and teach first aid, arming all levels of
employees with the skills to recognise and access help for themselves and others, and giving
them the language to start an open dialogue about mental health in the workplace. Practical skills
include self-help strategies such as mindfulness, meditation and yoga. There should also be an
internal resource available offering information and sources of support for mental health
conditions.
Many employers provide resources to enhance the physical health of their employees, such as
discounted gym membership. Naturally there is now a trend to provide similar resources to
enhance the mental health of employees. Indeed the link between mental health and physical
health means strategies can improve both.
A holistic approach to wellness means that mental wellbeing is part of the approach, alongside
physical and emotional health for workers. For example, campaigns aimed at encouraging
workers to take their lunch break away from their desk, yoga or Pilates classes in the workplace,
through to classes and digital Apps in mindfulness, and meditation classes. There is no single
approach to addressing wellbeing but it is key to deliver a programme which is relevant to the
needs of employees and is both proactive and reactive, aimed at creating an environment which
is conducive to positive mental health.

FINANCIAL FORECASTS

A. Computation of:
• Expected return on sales;
These are the expected expenses:
Services of the Application:
- Assistance on Employment= 50% x ₱200 = ₱100 + ₱200 = ₱300
- Assistance on Schooling = 50% x ₱150 = ₱75 + ₱150 = ₱225
- Spiritual Growth= 50% x ₱100 = ₱50 + ₱100 = ₱150
- Counseling= 50% x ₱150 = ₱75 + ₱150 = ₱225
- Charity= 50% x ₱100 = ₱50 + ₱100 = ₱150
- Medical Assistant= 50% x ₱250 = ₱125 + ₱250 = ₱375
Maintenance = ₱100.00
Cost of Servers (Per Month) = ₱369.14
50% of cost
•Expected return on assets/investments; and
-30% of cost
•Expected return on stockholders’ equity
-5% of sales
B. Risks
- Reputation Risk
A disgruntled customer, a product failure, bad press, or a lawsuit have all had the potential to
damage a company's brand name. However, the pace and scope of reputation risk has
increased because to social media. Utilize reputation management tactics to frequently monitor
what people are saying about the organization both online and offline to prepare for this
danger. Plan to respond to such remarks and assist in the rapid resolution of any issues. To
avoid litigation and product failures, keep quality in mind. (Boitnott, 2021)
- Operational Risk
Internally, externally, or a mix of variables might cause this business risk. Something
unexpected might occur, causing you to lose your company continuity.
A natural disaster or a fire that damages or destroys your physical business might be that
unforeseen occurrence. It might also be due to a server outage caused by technical issues,
humans, or a power outage. Many operational hazards are linked to individuals. Employees
might make mistakes that cost them time and money.
These operational risks, whether caused by people or processes, can have a negative impact on
your firm in terms of money, time, and reputation. Through training and a business continuity
plan, address each of these major operational hazards. Both strategies allow you to consider
what may go wrong and devise a backup plan or proactive efforts to guarantee that your
operations are not disrupted. (Boitnott, 2021)
C. Contingency Plan
- This shows the process of acquiring the proper utilization and response towards the potential
risk within the business.

ENVIRONMENTAL AND REGULATORY COMPLIANCE

A. Laws, rules, and regulations of the business
• Admin:
- Servant leader towards fellow employee and consumer.
- Provide the sufficient information about the purpose of the company and its goals.
- Report unethical behavior and inappropriate course of action that will damage the
company.

• Accounting:
- Provide proper compensation and service towards the employees.
- Managing proper income and output of the company’s revenue.
 - Supervision of the consumer’s proper payment and their relation with the company.
- Handling of the refund policy.

• Employee:
- All employee personal must greet their customer with joy and a sign of hope.
- Maintain a good relationship with their customer.
- Provide proper attire and behavior throughout workplace.
- Ask for satisfactory and reports within experience of the customer.

B. Laws, rules, and regulations of the industry

• Refund Policy:
- The Philippine government adopted RA 7394 (Consumer Act of the Philippines of 1991) as
the legal basis for consumer protection in the country. The law embodies the state policy on
the protection of consumers and establishes standards of conduct for business and industry
in the country (centerforfinancialinclusion, 2011). Consumers are entitled to either an
exchange or refund, as long as there is a defect in the quality of goods or imperfection in
the service (DTI, n.d.).

• Termination by employer:
- Art. 282. Termination by employer. An employer may terminate an employment for any of
the following causes: a. Serious misconduct or willful disobedience by the employee of the
lawful orders of his employer or representative in connection with his work; b. Gross and
habitual neglect by the employee of his duties; c. Fraud or willful breach by the employee of
the trust reposed in him by his employer or duly authorized representative; d. Commission
of a crime or offense by the employee against the person of his employer or any immediate
member of his family or his duly authorized representatives; and e. Other causes analogous
to the foregoing (amslaw, n.d).

CAPITAL STRUCTURE AND FINANCIAL OFFERING

A. Returns and Benefits of the enterprise to:
• Investors;
- 1% of the monthly returns
• Financiers; and
- 1% of the monthly returns
• Partners
- 20% of the company and brand.