E. Let’s Evaluate.

Part A. Fill up the table below

DEVELOP YOUR PRODUCT CONCEPT

PRODUCT CONCEPT
Proposed Name Alcohol
What’s the “big idea” behind the product?
Proposed Product Name
Ideal Retail Price
This is the amount of money you plan for Competitive Price
customers to pay for the product.
WHAT TYPE OF PEOPLE DO YOU THINK WILL BUY THIS PRODUCT?
Gender No specific gender because all of us need this
product.
How old are they?
Where do they live?
Do they live in a specific city? Are they inside
your country or outside your country? Do they
live in big cities or smaller villages?
Do they have children?
Do they have a lot of money, just enough
money or very little money?
What do they think about when they’re
deciding to buy a product?
How much the product costs? How easy and
convenient it is to buy this product? Whether
the product is fair trade? Whether the product
is organic or made by hand? Whether the
product is made locally? Do they want some of
the money to go to charity or to help people in
their local community?
PART B. Write a list of five items you purchase regularly. Include the brand that you
purchase and why you purchase the particular brand. You must also list a competing
brand and tell whether you would consider purchasing the competing brand (why/why
not?). Use the table below as your guide.

Why you Purchase the

Brand You Purchase Regular Competing Brand
Brand?
Because the product in the
Gardenia Monde Nissin Gradenia is delicious, fresh, and
also affordable. In addition,
Gardenia bread has a lot more to
offer especially on its health bread
line.
Safeguard is less cheaper than
Safeguard Dove dove and it is proven that it kills
germs and viruses.
Because joy cleans well, it quickly
Joy Smart removes the dirt and oil in the
plate. Furthermore, it smells good.
Colgate is high-quality, effective,
Colgate Close-up and affordable.

Because foods on Jollibee is

Jollibee McDonald's delicious at affordable prices. In
addition, Jollibee provide a happy
ambiance.