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Chua Final Paper
Chua Final Paper
A Research
Presented to the Faculty of
Tourism and Hospitality Management
STI College General Santos City
In Partial Fulfilment
Of the Requirements of the Degree
Bachelor of Science in Hospitality Management
December 2022
ENDORSED BY:
NOTED BY:
<Panelist's Given Name MI. Family Name> <Panelist's Given Name MI. Family Name>
Panel Member Panel Member
NOTED BY:
The researchers would like to extend our heartfelt gratitude and appreciation to the
following persons who have contributed to the accomplishment of this piece of work.
First and foremost, we would like to thank and glory to our Almighty God, for giving us
enormous blessings and wisdom throughout the process of our research , by providing
and granting us the opportunity to attain this study successfully. Thank you for the
guidance, strength, power of mind, and for giving us a healthy life. All of these, we offer
to you.
To our beloved research coordinator, Ms. Jessabelle Grace L. Firmalino and research
adviser, Ms. Jona Impang Claudio we would like to express our sincere gratitude for
giving us an opportunity to undertake such a great challenging and creative work. We are
thankful for your guidance, encouragement, understanding, and insightful support in
accomplishing this study.
We offer sincere appreciation to our beloved research panelist, and to our research
statistician, Ms. Marliza Banzuelo who is a great help in analysing and interpreting the
data we gathered.
Lastly to our Families and Friends, a warm acknowledgement we offer to you for giving
us moral and financial support, and for the love and care. We thank you for giving us the
motivation and being an inspiration to finish this study.
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The effect of too much inflation is hard to ignore as the cost-of-living increases,
and so does the cost of ingredients and menu items. The growing cost like food, gas, or
housing utilities is necessary to sustain a foodservice facility prompted to increased menu
prices. In this situation of rising inflation, some consumers are more likely to switch from
more expensive fine dining experiences to less expensive fast food options.
The researchers conducted this study to have an idea what are the impacts of
inflation particularly to the customer’s satisfaction in fast food chains in General Santos
City despite of the rising inflation in the country. To understand the customer satisfaction
level, the researchers will conduct surveys with queries of questionnaires that will be
addressed during the process. With the current state of our economy, food companies
must be prepared if there would be an impact and changes to maintain their revenue.
Research Questions
Future Entrepreneurs - This study will serve as a guide they need to take an action to
the
Researchers - This study will be beneficial for them as a reference if they will be
conducting a similar study to ours. This will serve as a guide to further understand the
impacts of inflation in customer satisfaction in fast food chains in General Santos City
Malls. This study will be their greater advantage to dig more knowledge on how inflation
affects the dining experience of the customers at fast food restaurants.
This chapter presents the review of related literature and related studies after the
thorough and in-depth search done by the researchers. The researchers assessed a variety
of studies on impacts of inflation on costumers’ satisfaction to Fast-Food Chain
Restaurants. These research papers including books, thesis, journal articles, and other
online platform are essential for conveying the researcher’s information. These enables
the researchers in achieving their objectives by providing information from related
studies and allowing them to make changes as necessary.
Inflation
Inflation is a big issue in many countries because it reduces the buying power of
money when the prices of goods and services rise. Inflation has an influence on
profitability through affecting sales volume as well as the amount of costs. Manufacturing
firms have had a significant impact on the economy during the last three decades,
accounting for about 80% of total country exports. The gross profits collected from the
company's comprehensive income statement might show the company's success.
Manufacturing enterprises must be mindful of the influence of inflation to maintain their
performance (Ali and Ibrahim, 2018).
Food Inflation
Food costs are likely to increase in the foreseeable future, at least due to the
massive increase in the prices of agricultural products. In addition, earnings have
decreased, and food costs have risen because of the current financial crisis. Not only does
this weaken nutritional quality, but it also led to a decrease spending on health, sanitation,
and education, all of which have a negative impact on health and nutrition outcomes. In
conclusion to him, fighting poor nutrition in underdeveloped nations will become more
challenging as food prices go up. This intention will be significantly more challenging to
achieve in countries where men are preferred in the household level allocation of non-
staple foods (Bouis, 2017).
In addition, poor households spending power is limited by high food prices, which
also worsen nutritional quality and overall energy intake, affecting the growth and
cognitive development of children. They analyse the effects of early-life exposure to food
inflation on one’s health. The study correlates local food inflation with the first several
months of each child’s life after birth. It indicates that early childhood exposure to food
inflation has negative medium- and long-term effects on a child’s health. The results
show that food inflation is more widespread than is normally considered to be a concern
for monetary policy. It has broad effects on children’s health, with the potential to harm
future health, academic success, employment prospects, family formation, social conduct,
and numerous other later-life outcomes. This study emphasizes that these high inflation
events are not just temporary and have long-term effects on health as most developing
nations continue to face critical food inflation (Woldemichael, 2022).
Poor farmers ought to have the opportunity to increase both productivity and
income known for its high price of food. There is no assurance that small farmers will
gain the benefits of rising production and high revenues over time. Poor customers are
being taken off by high food costs because they spend a considerably bigger proportion
of their income on food than do wealthier consumers. Poor urban customers who buy
The poor farmer will gain as the price of food harvests rises since they may sell
their items for more money. Like how exporting other goods has a beneficial effect on
inflation, increasing food exports is likely to cause a shortage of goods in the regional
economy, which will drive up prices for food items. Due to the payment amount and low
domestic currency value, importing food items raises food prices. These imports resulted
in a net income, which created a balance of payment issue. The government had to
borrow money from both local and international sources to deal with the issue, which led
to a rise in the amount of money in circulation and inflation altogether Sultana &
Qayyum, 2018).
The brighter futures might not be enough to reassure many poor people, as the
global recovery is still weak as the nation deals with further COVID-19 cases. Although
rising food prices may increase the income of poor farmers, the majority of them are also
food supply consumers. As a result, most people in low-income nations are highly
vulnerable to an increase in food prices, and these countries' governments lack the
financial resources necessary to preserve the spending of low-income families, prevent
the spread of food insecurity, and improve diets. The international community should
consider strengthening this capability through extra financial aid a top priority right away
given the global implications of food price increases (Vos, 2021).
A theoretical framework is used to limit the scope of the relevant data by focusing on
specific variables and defining the specific viewpoint [framework] that the researcher
will take in analyzing and interpreting the data to be gathered.
A conceptual framework is a structure that the researcher believes can best explain the
natural progression of the phenomenon to be studied. It is the researcher’s explanation of
how the research problem would be explored. The conceptual framework describes the
relationship between the main concepts of a study. The format of the conceptual
framework can be visual (or diagrammatic), narrative (or descriptive), or a combination
of visual and narrative.
This chapter presents the methods of the study. It is divided into three section: (1)
Research Design, (2) Methodology, and (3) Statistical Data Analysis Procedure. Research
Design refers to our overall strategy that was used and integrated in the components of
the study. Methodology describes our participants, locale of the study, research
instruments, and data gathering. Statistical Data Analysis Procedure shows the scoring
and the statistical analysis that was used to interpret the gathered data.
Research Design
The researchers used a quantitative research design. This was used to see the
customer experience and if there is an impact of inflation in dining at fast food
restaurants. Through this method, the researchers were able to determine customer
satisfaction despite the current inflation in the country.
The quantitative research design used was able to help the researchers to gather
reliable information from the respondents. The researchers were able to see the factors in
which affecting customer experience towards the rising of inflation.
Research Locale
Research Instrument
Data Collection
Statistical Tool
In this section, the researcher must present the data and information gathered. This
section involves data analysis, display, and interpretation guided by the research problem
and research questions.
This section must provide explicit answers to the research questions and research
problem. Insights drawn from the research findings must be included that would help the
reader of the study fully understand your findings.
This section must include the significance of the study in relation to policies, theories, and
practices. Highlight the significance of the research as mentioned in chapter 1. In writing
conclusions, it must have an open perspective that is not definitive and incontestable. The
recommendations must include suggested improvements to be made in the way the research was
implemented, including future research directions that can still be made with regard to the
chosen research area.
REFERENCES
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Analysis.” Advanced Science Letters, vol. 24, no. 6, 1 June 2018, pp.4750–4755,
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Bondoc, A. F. (2019) “Life in the Fast-Food Lane: Understanding the Factors Affecting Fast
Food
Consumption among Students in the Philippines.” Life in the Fast-Food Lane:
Understanding the Factors Affecting Fast Food Consumption among Students in the
Philippines, vol. 68, the Philippine Statistician, 2019, pp. 75–101.
www.psai.ph/docs/publications/tps/tps_2019_68_1_5.pdf.
Bouis, H. E. (2017) “Food Prices, Household Income, and Resource Allocation: Socioeconomic
Perspectives on Their Effects on Dietary Quality and Nutritional Status.” Food and
Nutrition Bulletin, vol. 32, no. 1_suppl1, SAGE Publications, Mar.2017,
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Boyle, M., & Li, T. (2022). What Causes Inflation? Investopedia. Retrieved October 5, 2022,
from
https://www.investopedia.com/ask/answers/111314/what-causes-inflation-and-does-
anyone-gain-it.asp
Chand, R. (2020) “Understanding the Nature and Causes of Food Inflation.” Economic And
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Desilver, D. (2022) “In the U.S. and Around the World, Inflation Is High and Getting Higher.” In
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Fritschel, H. (2018) “The Price of Food: Ingredients of a Global Crisis.” The Price of Food:
Ingredients of a Global Crisis, 9 Apr. 2018,
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Kasidi, F. and Mwakanemela, K. (2018). Impact of Inflation on Economic Growth: A Case
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Pangilinan, L. C. (2022) “The Bitter Reality of the Sugar Shortage – Ateneo Economics
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Schnepf, R. (2019). CRS Report for Congress Consumers and Food Price Inflation Randy
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Sultana, B. & Qayyum, A. (2018). Factors of Food Inflation: Evidence from Time Series of
Approximate
Quantity Specifics Actual Cost
Cost
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