DAN ASLEY G.

ARCEGA
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SECTION 4: SALES AND MARKETING PLAN/ANALYSIS

BUSINESS: CLOUD NINE CEILING SERVICE

PRODUCT OR SERVICE OFFERINGS 

Cloud Nine Ceiling Service will engage in ceiling contractor services for both residential and commercial
enterprises and offers both internal and external ceiling construction such as: Ceiling Fan Installation &
Repair, Light Fixture Installation and Repair, Ceiling Repair, Ceiling Renovation, Ceiling Consultation,
Ceiling Estimation and Ceiling Installation.

Cloud Nine Ceiling Service promises to provide high-quality and friendly ceiling services. It is our most
trusted and reliable ceiling service in the country. It is our commitment to serve as your trusted
constructor to execute your project on time and on budget driven by safety, quality and a relentless pursuit
towards the satisfaction of our customer.

PRICING STRATEGY

Because Cloud Nine Ceiling Service was introducing an innovative product in an emerging market with
few direct competitors, it considered one of three pricing strategies:

With a skimming strategy, Cloud Nine Ceiling Service would start off with the highest price that keenly
interested customers would pay. This would work through special promos that our business would offer
and when competition enters. Wherein through this approach our business would generate early and
healthy profits in the market that would make our business grow more sustainable and allows the business
to recover its costs quickly before competition enters the market. On the other hand, Cloud Nine Ceiling
Service would have to lower its price, even without competition, our business would likely lower prices
gradually to bring in another group of customers not willing to pay the initial high price.

Using Competitive pricing, Cloud Nine Ceiling Service would set our prices based on what the
competition is charging. Cloud Nine Ceiling Service will try to keep their prices in line with other Ceiling
Business available in Solano, and advertise our product to stand out in quality and features, to compete
with the other business.

Cost-Plus Pricing, Cloud Nine Ceiling Service will just take the product cost and production cost and add
a certain percentage to it which will serve as business income.

SALES AND DISTRIBUTION 

The ideal method to be used for payment for our service-oriented business should be in full cash. And
since internet became a trend, payment can now be done through online banking. Our business can allow
E-payment.
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ADVERTISING AND PROMOTION 

Through creating a website or a Facebook page and, posting pictures of the finish services done by the
Cloud Nine Ceiling Service, posting designs and videos containing ceiling contents in social media.
Through word of mouth, encourage customers to share their experience of your product or service
through posting reviews on our Facebook page and website. Wherein our customers should serve as our
ambassadors for the business. There will be no cost in advertisement, since creating a website or a
Facebook page is free which doesn’t require an individual to subscribe or pay.

COMPETITIVE ANALYSIS 

In strengths, maintaining a roof is something that only a trained professional can do. Therefore, when
hiring a set of employees they should acquire a number of requirements and licenses that are needed in
order to provide these services to the public. For weaknesses, weather can impact the business cycle of a
ceiling service. Additionally, there are usually a number of other competitors within Solano. For
opportunities, this ceiling business can readily expand by simply hiring additional staff in order to
complete a number of additional jobs on an ongoing basis. For threats, there are really no major threats of
impact the way that a ceiling business in business operations. This is due to the fact that people have a
continued need to have ceilings on their buildings at all times.