ASSIGNMENT 3

SECTION A
SUBJECT:
PRINCIPLES OF MANAGEMENT
SUBMITTED TO:
MA’AM MADIHA AWAIS
SUBMITTED BY:
SAQLAIN SHAHBA 70082830 (Group Leader)
ARHAM MASOOD 70122918
AIZAR RIAZ 70120686
AMNA SAQIB 70121793
HAIDER ALI 70113164
ZUBAIR AHMED 70121485
TULIP
(Health Care Private Limited)

Saqlain Shahbaz put his effort to

identify the problem, indentify decision
criteria, allocated weight to the criteria
of Tulip health care private limited .

Arham Masood worked on developing

alternatives, implement the
alternatives, evaluating the decision
effectiveness of Tulip health care
private limited.

PTCL Aizar Riaz worked on rationality of

Tulip health care private limited.

Zubair Ahmed worked on identify

the problem, indentify decision criteria,
allocated weight to the criteria of PTCL.

Amna saqib worked on developing

alternatives, implement the
alternatives, evaluating the decision
effectiveness.

Haider Ali: worked on rationality of

PTCL.
Decision-making process

1. Identifying a Problem.
2. Identifying Decision Criteria.
3. Allocating Weights to the Criteria.
4. Developing Alternatives.
5. Analyzing Alternatives.
6. Selecting an Alternative.
7. Implementing the Alternative.
8. Evaluating Decision Eectiveness.
1. Identify the Problem:
PTCL Soft switch needs to be upgraded to provide better quality of service.
Soft switch is a virtual switch which provides voice, broad band and 3app service to its
subscribers.

2. Identification Decision criteria:

*System must support Voice Service , BB(Broad Band) IPTV

* system must support OTT over the top services Video Conferencing , Live HD Streaming, like
provided by Facebook, Twitter
* Must able to support existing services and smooth migration
* Should support multi vendor engagement to prelude vendor monopoly
3. Allocating weight to criteria:

System Installation and Area storage 10

Equipped with latest telecome technology 10
(Procy firewall, OTT,etc)
User friendly should be easy to use 6
Multi vendor support 4
Future expansion support 4
Fully vendor support during migration 5
NGN next generation networks 7
IMS IP Multimedia System by Huwaei 8
Nokia Cloud based solutions 9
ZtE Cloud based solutions 7
application based solutions like OTT 4

4. Developing alternatives:

*NGN next generation networks

* IMS IP Multimedia System by Huwaei
* Nokia Cloud based solutions
*ZtE Cloud based solutions
* application based solutions like OTT, etc

5. Analyzing Alternatives.

*NGN next generation networks

* IMS IP Multimedia System by Huwaei
* Nokia Cloud based solutions
*ZtE Cloud based solutions
* application based solutions like OTT, etc

6. Selecting an Alternative:

* IMS IP Multimedia System by Huwaei.

* Nokia Cloud based solutions
*ZtE Cloud based solutions

7. Implementing the Alternative:

* IMS IP Multimedia System by Huwaei .

8. Evaluating Decision Effectiveness.

Will compare these all above mentioned technologies with respect to PTCL criteria and
committee recommended the IMS.
We have also evaluated our decision and the initial response have been phenomenal. There has
been an increase in subscribers of face book and twitter , then save the data above of 18 million
people the have followers of face and twitter through the soft switch with servivors room .

Decision Making Approach:

Rationality: Our decision is based on rationality because we had all the information relevant to
the system must support OTT over the top services Video Conferencing, Live HD Streaming,
like provided by Face book, Twitter. More ever, we know that the possible outcome because soft
switch provide the fest service to our subscribers.
It was a good alternative because already company buy the other devices.
Moreover, by implementing the alternative the initial response have been positive and already
subscribe face the issue of our data saving safety .The have improve service of voice conference
call as well must able to support existing services and smooth migration.

REFERENCES

1. https://ptcl.com.pk/
2. https://www.bartleby.com/essay-for-Pakistan Telecommunication-Company-
Limited-PKS4E3838RTS
3. https://bohatala.com-of-ptcl/
DECISION-MAKING CRITERIA

Identify a problem:

It is noticed that customers are complaining regarding the quality of acne plus face wash and
people are demanding recovery of their money. The main issue is prices are high with respect to
the quality.

Identify Decision Criteria:

Company need to reduce its profit margin for lowering the prices of its soap. Company need to
record its customers reviews regarding the issue to upgrade its service and quality.
Company have to come up with new strategies like” buy one get one free” to increase the
customer pull,to increase its sales.
Company need to introduce policy, according to that 50% of product actual price will be
refunded to customers. As a result, company will succeed to satisfy its customers to much extent
and its reputation will be restored ultimately.

Allocate Weights to the Criteria:

QUALITY 10

SALES 10

CUSTOMERS REVIEWS 9

CUSTOMER PULL 8

REFUNDED AMOUNT 7

Develop Alternatives:
Tulip has following alternatives
 Acne plus face wash

 Actin Serum

 Shampoo

 Soap

 Gel

PRODUCTS QUALITY SALES CUSTOMER CUSTOMER REFUNDED

REVIEWS PULL AMOUNT
ACNE 10 9 9 8 7
PLUS FACE
WASH
ACTIN 10 8 7 8 6
SERUM
SHAMPOO 9 7 8 7 6

SOAP 8 6 8 6 7

GEL 7 7 6 6 5

Analyse Alternative:
Now we are going to analyze each and every alternative based on the decision criteria that we
have set according to our requirements.
PRODUCTS QUALITY SALES CUSTOMER CUSTOMER REFUNDED TOTAL
REVIEWS PULL AMOUNT

ACNE 100 90 81 64 49 384

PLUS
FACE
WASH
ACTIN 100 80 63 64 42 349
SERUM

SHAMPOO 90 70 72 56 42 330

SOAP 80 60 72 48 49 309

GEL 70 70 54 48 35 277

Select an Alternative:

We are going to choose Acne Plus Face Wash as the quality product of the company based on
the fact that it has the highest total weight-age.

Implement the Alternative:

We are selecting Acne Plus Face Wash as our main product and have more focus on its quality.
Evaluating the Decision Effectiveness:

We have evaluated effectiveness of our decision by measuring the increase in sales and customer
pull of company which was specifically due to this product Actin Plus Face Wash.

RATIONALITY:

Our decision is based on rationality, as we had all the relevant information about product’ sales ,
customer reviews, quality and outcomes. We also knew that Tulip’s Actin Plus Face Wash
reviews were already good, which could lead to results. It was a good alternative as people were
already buying Actin Plus Face Wash more than any other product.
Our problem was a structured problem because it was a straightforward problem and was easily
understood by the organization. Decision we made to our structured problem was programmed
decision.