Student Name: _____________________________ Student ID:

Assignment No. 2 Class: BBA 7(A) & (2Y)(3A)

Code: MGT-441 Max. Marks: 15 marks
Course: Strategic Management Issue Date: 30th November 2022
Instructor: Mr. Muhammad Azam Submission Date: 9th December 2022

Instructions Note:
 Use this question paper as the title page of your assignment.
 Students must attend all questions in sequence.
 Creativity and examples would be encouraged.
 Minimum word count for each question should be not less than 200 words.
 Write up should be in your own words. Submission of copy paste material from any student or
internet in the assignment will not count and marked as “ZERO”.
 This is individual based assignment; no pair or group is allowed.
 Online submission is mandatory; therefore, upload the softcopy of your assignment on LMS within
given time-window.
 The hard copy shall be submitted in the immediate next class after online submission.
 Marks shall be awarded only and only if both the soft copy and hard copy are submitted.
 The assignment is supposed to be hand-written. The typed assignment shall not be accepted/graded.
 The submission date shall not be extended.

In continuation to the assignment No. 1, you are required to conduct following analyses:

Q.1: Conduct Internal Factors Evaluation (IFE), External Factors Evaluation (EFE), and
Internal External Matrix (IEM) to identify strategic direction e.g. growth, maintain,
divest etcetera. (2+2+2+1)

Q.2: Conduct comprehensive SWOT analyses by involving all strengths, weaknesses,

opportunities, and threats you have identified in your first assignment. Ensure maximum
strategic options by comparing SO, ST, WO, and WT. (2+2+2+2)