Product or Service Feature Benefits Unique Selling Support

Position
E-flower shop An online flower The shop offers The online The shop
shop with fresh free delivery to platform of the dedicated the
and new flowers the municipalities shop enables delivery of the
select for our of Manticao, costumers to flowers on time
beloved Naawan and select what and the good
costumers. Initao. The flowers they quality of the
costumers can would like to chosen flowers.
also select and purchase with
book orders pre-designed
online. bouquet and
unique
customization of
flowers.

Product or Price Costs Net Profit Comp. Value

Service Price
E-flower shop *Flowers price *Flowers price *P5 per *Flowers price The shop
vary from P20- vary from P20- flower. vary from P20- offers
P50 each. P50 each. *P50-P150 on P50 each. customization
*Bouquet *Bouquet bouquet *Bouquet and free
price ranging price ranging depending on price ranging delivery to the
from P150- from P150- the design. from P150- nearby
P750. P750. *P150-P500 P750. municipalities.
*Funeral *Funeral on funeral *Funeral And involves
Flowers Flowers depending on Flowers charge on
ranging from ranging from the design. ranging from delivery if it is
P750 – P1300. P450 – P1300. P450 – P1300 outside the
said
municipality.

Channel Type Lists/Services Percentage of Sales (%) Channel Strategy

The shop accepts booking *Flowers price vary The platforms expected This shop was
from email at e- from P20-P50 each. to sell 75% of the total developed to address
flowershop@gmail.com. *Bouquet price sales of the shop. the need of the
We also accepts bookings ranging from P150- costumers to order and
from our official website P750. book online rather
E-Flower Shop and our fb *Funeral Flowers than visiting the
page E-FlowerShop. And ranging from P750 – physical store for
our TikTok account La P1300. costumer’s
Florella *Charge convenience. We also
delivery(outside the include flowers,
 selected bouquet, and funeral
municipality) P30 per customization for our
municipality. valued costumers.
Cagayan de Oro City Furthermore, the shop
to Iligan City. offers free delivery to
the nearby
municipalities.

Product or Online Public Advertising Promotion Packaging Branding

Service Relations
E-Flower We are using The shop We are We are using We use We use our
Shop website, accepts using the the Facebook high quality Logo as our
email, TikTok feedbacks Facebook and TikTok wrappers brand for
andFacebook. and and TikTok platform to for our our little
suggestions platform to promote the bouquet shop.
to improve advertise shop online. and a
our the shop. We also post customize
products posters outside paper for
and services for additional our
on our advertisements wrappers
official for flowers.
Facebook
and
Website.

Name Job Title Department Responsibilities

Flora Mae C Rue Manager Communications Takes care of other

Manager relations duties to
promote proper
company branding.
Product or Service The Process Key Benefits Improvements

I. First create an
E-flower shop account.
1. Input First Name,
Last Name, Email and
Password
2 After filling it out, hit
Enter.
Faster transactions, put a set of purchasing
less hassle in amount for a free
inquiring, quick search delivery of flowers.
of the available
flowers and delivery
included.

Name Selling Delivery Improvements

Environment Environment

E-flower shop We are using website, We deliver flowers, With the use of social
email, TikTok bouquet, and funeral media the Facebook
andFacebook customization on and TikTok platform
where the costumer can be used to
wants us to deliver it. advertise the shop.