Group Number 1

Attributed selection for DCE

Attributes Mean Garrett’s Score Rank Inclusion in DCE

(Y/N)

User friendly interface (easy

Navigation, and Search) 92.86 1 Y

Customized food services

(Special customized food for
Diabetic patient, other
unhealthy persons, and Diet ) 73.50 2 Y

Setup of online payment

gateway and COD (Multiple
Payment options like Phone
Pay, PAYTM, Credit card and
Debit Cards) 71.50 3 Y

Search filter (According to food

categories such as Indian,
Chinese, Italian) 64.43 4 Y

Inclusion of all restaurants

nearby ( Listing different
dishes from different
restaurants) 59.86 5 Y

Review and feedback (Product,

Services and Platform itself for
Improvisation) 59.79 6 Y

Discount Coupons (Based on

users and Occasions ) 58.64 7 N

Cutlery Options 58.50 8 N

Online Wallet services for

faster payment 57.07 9 N

Contact information of
restaurant, delivery partner,
help center in case of any
grievances 54.57 10 N
 Testimonies of customers
(Displaying of good experience
on website) 51.07 11 N

Adding GPS to track the

delivery person and time
required 49.21 12 N

Integration of social media

exclusively for XIM students 45.50 13 N

ChatBot Service for instant

support and help 42.36 14 N

Based on Garret’s ranking, the 6 attributes were selected to build food delivery app FoodX, the
levels were also decided after discussion among batchmates (n=17)

Final List of attributes and their levels

Based on the Garret’s ranking, the 6 attributes were selected, the levels were also decided after
discussion with the group members.
Level User Customize Setup of Search Inclusion Review and Codes
friendly d food online filter of all feedback
interface services payment (Accordin restaurant (Product,
(easy (Special gateway and g to food s nearby ( Services
Navigation, customize COD categories Listing and
and Search) d food for (Multiple ) different Platform
Diabetic Payment dishes itself for
patient, options like from Improvisati
other Phone Pay, different on)
unhealthy PAYTM, restaurant
persons, Credit card s)
and Diet ) and Debit
Cards)

Level 1 Minimalist Special Hassle free Breakfast Suggestion After every 0

Instructions payment (American s of top order the
can be gateway with , French restaurants customer
provided to multiple Indian) according can rate the
the options , Lunch( to the order
restaurant Bengali, coupons
by the Odia) and
customer , Dinner( discounts
Muglai, available
Hyderabad
i)

Level 2 Lite Version The health Option for Veg / Non Suggestion If the 1
details of COD Veg/ (with s of top customer
the options restaurants want to give
customers like based on any other
will be without reviews and suggestions
taken onion and feedbacks they can
during garlic) write in the
registration others
column

Level 3 Seamless Food & Single Click Indian,Chi Suggestion Customers 2

Navigation diet Payement nese, s of top can rate the
recommend through Italian, dishes from restaurants
ations for wallets Continenta the according to
customers l restaurants experience

Choice Set 1 1
Alternative a b

User friendly interface (easy Seamless Navigation Minimalist

Navigation, and Search)

Customized food services Special Instructions can be The health details of the
(Special customized food for provided to the restaurant by customers will be taken
Diabetic patient, other the customer during registration
unhealthy persons, and Diet
)

Setup of online payment Hassle free payment gateway Single Click Payment through
gateway and COD (Multiple with multiple options wallets
Payment options like Phone
Pay, PAYTM, Credit card
and Debit Cards)

Search filter (According to
food categories such as
Indian, Chinese, Italian)
Breakfast (American, French Veg / Non Veg/ (with options
Indian) like without onion and garlic)
, Lunch( Bengali, Odia)
, Dinner( Muglai,
Hyderabadi)

Inclusion of all restaurants Suggestions of top restaurants Suggestions of top dishes

nearby ( Listing different according to the coupons and from the restaurants
dishes from different discounts available
restaurants)

Review and feedback After every order the Customers can rate the
(Product, Services and customer can rate the order restaurants according to
Platform itself for experience
Improvisation)