A Landscape Analysis

For Food Ordering

…
Yiting Huang
 - Uber Eats
“In-category”
Competitors - Grubhub
- DoorDash
 Uber Eats DoorDash Hungry Panda
Experience

Served Food Type General General Asian Food

Overall

⭐Presents more restaurants to explore ⭐Presents detailed comments ⭐Full menu can be scrolled down
⭐Presents popular food choices ⭐Food items can be saved in favorite ⭐Shows coupons on the menu
Key Take-away
⭐Easy payment ⭐Adds the choice for special instructions ⭐Easy payment
⭐Easy payment

Cannot find the detailed comments of the Can find the detailed comments of the food Cannot find the detailed comments of the
Reviews
food items items on the top of menu food items
Ordering Food

⚙Present more restaurants to explore in the ⚙Have the special instructions for “if sold ⚙Full menu can be scrolled down
Add New Orders bottom out” ⚙Shows coupons on the menu
⚙Present popular food choices

Ease of Payment ✔ ✔ ✔

Favorites Stores can be added Stores and items can be added Stores can be added
 Uber Eats

Shows more
restaurants on
the bottom of
menu Gives
users freedom
and more options

Connection:
Foodle could
benefit by
showing more to
explore

Indicates what is the popular choices for

general public Minimizes the user’s memory
load by making information easier to retrieve
and save the user’s time to decide the food

Connection: Foodle could benefit by showing

popular food choice
 DoorDash

Indicates that the food

item in the menu can
be added into
favorites Speeds up
the process and allows
Shows special instructions for user users to tailor frequent
preferences on if a food item is sold favorite choices
out Helps users understand what they can
do if the food is sold out and give more Connection: Foodle
freedom for them could benefit by
allowing users to add
Connection: Foodle could benefit by giving food items in favorite
users the choices for “if sold out”
 Hungry Panda

Indicates that the

subtitles of menu
can be scrolled
down Minimizes the
user’s memory load by
making the information
Shows coupons on the top of menu easily retrievable
Minimizes the user’s memory load by
making the option visible and easy to find Connection: Foodle
could benefit by
Connection: Foodle could benefit by making the subtitles of
present the coupons on the top of menu menu enable to be
scrolled down
“Category-adjacent” - Too Good To Go
Beacons - Amazon Fresh
- Think Coffee
 ● Product Type:

Sustainable food application

● Service:

Provides customers with restaurants and

stores that have surplus unsold food
Too Good To Go
 Too Good To Go

Shows the preference for surprise bags

Personalized customer food preference;
increases the relatedness and closeness
of the user with the application

Connection: Foodle could benefit by

providing the options of managing food
preferences, allergies or other important
information
 ● Product Type:

online and physical grocery store

● Service:

Shop groceries with the Amazon app;

delivery or pickup in select locations and
Amazon Fresh find the nearest fresh store
 Indicates that the user
Amazon Fresh can change to other
groceries by clicking
the icon Provides the
user a sense of control
Enables the user to edit their address and freedom
on the menu Easy for user to discover
and not need to leave the menu to edit Connection: Foodle
their address could benefit by
showing the restaurant
Connection: Foodle could benefit by icon on the central top
present the clickable address on the top of of the menu and
menu providing the similar
restaurant suggestions

Shows the coupons or discounts under

the item Minimizes the user’s cognitive
load and provides useful information for
the user

Connection: Foodle could benefit by

present the coupons or discounts
information under the item
 ● Product Type:

Think Coffee stores application

● Service:

Order beverages or food in advance for

Think Coffee pickup; track reward points and redeem
rewards for a free food or drink
 Think Coffee

Shows reward points which are the

times the user purchased before
Provides social interaction between
application and the user; simulates
consumption

Connection: Foodle could benefit by giving

the reward points and letting the user to
transfer the points into discount for all the
restaurants

Indicates what will be included in the

discount after gaining enough reward
points Enables the user to understand Provides the explanation of how
what they will get from gaining reward the reward points will work
points easily and precisely Helps users understand how to
complete their tasks
Connection: Foodle could benefit by
showing the discount under the reward Connection: Foodle could benefit
points by providing the clickable
instructions