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  • Promoting Healthier Choices 1

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    21329171 SWADHA SHARMA
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    This document provides tips to promote healthier choices in retail food outlets through labelling, placement, pricing, and promotion of foods and drinks. It suggests clearly labelling foods as green, amber, or red to indicate healthiness. Green items should be placed in prominent areas like at eye level and at the front, while red items should be avoided in prominent places. Green and amber items should be affordable, and green items can be priced similarly or cheaper than red items in the same category. Lastly, green options should be promoted through visible areas, attractive presentation, and inclusion in special offers.

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    Read and become healthy

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    Promoting-healthier-choices-1

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    This document provides tips to promote healthier choices in retail food outlets through labelling, placement, pricing, and promotion of foods and drinks. It suggests clearly labelling foods as green, amber, or red to indicate healthiness. Green items should be placed in prominent areas like at eye level and at the front, while red items should be avoided in prominent places. Green and amber items should be affordable, and green items can be priced similarly or cheaper than red items in the same category. Lastly, green options should be promoted through visible areas, attractive presentation, and inclusion in special offers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    5 views2 pages

    Promoting Healthier Choices 1

    Uploaded by

    21329171 SWADHA SHARMA
    This document provides tips to promote healthier choices in retail food outlets through labelling, placement, pricing, and promotion of foods and drinks. It suggests clearly labelling foods as green, amber, or red to indicate healthiness. Green items should be placed in prominent areas like at eye level and at the front, while red items should be avoided in prominent places. Green and amber items should be affordable, and green items can be priced similarly or cheaper than red items in the same category. Lastly, green options should be promoted through visible areas, attractive presentation, and inclusion in special offers.

    Copyright:

    © All Rights Reserved
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    of 2

    Promoting

    healthier
    choices
    Healthy choices

    To meet the Healthy Choices This means thinking about labelling,


    guidelines, healthier foods and drinks placement, pricing and promotion of foods
    and drinks in your food service or
    should be promoted and displayed in organisation.
    prominent areas and unhealthy foods
    and drinks should not be encouraged.

    How to promote health Watch the video below to see how this can work in a
    retail food outlet. It shows how simple changes to
    choices in retail food product display can promote healthier options.
    You'll also receive tips for making small changes
    outlets that can have a big impact on what customers buy.

    If you're accessing this fact sheet offline you can


    access this video at: https://youtu.be/8ICrwBzy7BE

    Factsheet
    Promoting healthier choices
    Visit our website:
    heas.health.vic.gov.au 01
    Promoting healthier choices
    Healthy choices

    Labelling
    01 Clearly label the foods and drinks you offer as
    GREEN (best choices), AMBER (choose carefully)
    or RED (limit).
    Make sure that an explanation of what each
    colour means is clearly visible.

    Suggestion: Coloured dots (stickers) for labelling are


    inexpensive and can be purchased from most
    newsagents or office supply stores.

    Placement
    02 Place GREEN items in prominent areas, for example:

    at eye level on shelves, in fridges and in


    vending machines
    at the front of cabinets and bain maries
    in high traffic areas (e.g. reception desks,
    counters in waiting areas, entrances and
    exits of food outlets, beside cash registers, in
    dining areas)

    Display AMBER items more prominently


    than RED choices.
    Avoid placing RED items in prominent
    areas.

    Pricing
    03 Try to make sure GREEN and AMBER items are
    affordable.
    Make GREEN items a similar price or cheaper
    than RED products in the same category (e.g.
    make a bottle of water a similar price or
    cheaper than a can of soft drink).

    Suggestion: If GREEN items are more expensive,


    consider increasing the price of similar RED items so
    that the price of the healthier option is comparable.

    Promotion
    04 Promoted GREEN options in visible areas such
    as counters, cabinets, fridges, vending
    machines, menu boards, staff notice boards, in
    lifts and via promotional stands and product
    displays.
    Present GREEN options attractively.
    Include GREEN options in special offers (e.g.
    meal deals, ‘two for one’ offers, loyalty cards).
    Avoid marketing RED options, and do not
    include these in special offers or upsizing
    promotions.
    .

    To receive this document in an accessible format phone 1300 22 52 88 or email heas@nutritionaustralia.org.au

    02
    Except where otherwise indicated, the images in this document show models and illustrative settings only, and do not necessarily depict actual services, facilities or recipients
    of services. This document may contain images of deceased Aboriginal and Torres Strait Islander peoples. In this document, ‘Aboriginal’ refers to both Aboriginal and Torres
    Strait Islander people. ‘Indigenous’ or ‘Koori/Koorie’ is retained when part of the title of a report, program or quotation. Copyright © State of Victoria 2016

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