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A famous quote by Peter Drucker, “the most important thing in communication is hearing
that which is not said”, remains a very relevant dictum in communication today. In the recent
times, the internet has become a very important communication tool. However, internet kills
communication since the young people are much involved in the social media where the
Firstly, the internet hugely affects the young generation. Owing to the much exposure
that the young people have to technology, most of the young people spend their time online in
the social platforms that over virtual connections. As such, there is little of real connections that
happen in face to face communication that may reveal an individual’s expressions or body
language and even tone . The virtual communications deny individuals such fundamental aspects
of communication. Consequently, communications deteriorate and people get used to the social
media way where short languages, emojis which may never really communicate the actual
feelings that one would achieve with real communication. The texts written on the internet
messaging platforms lack inflection and are often susceptible to biased interpretation by the
reader. In the end, the social skills of the young people are affected which may include both
Secondly, owing to the virtual connections, people begin to lie when having
communications on the internet platforms. Similarly, the communications that occur on the
internet sites are susceptible to a lot of misinterpretations. A persons message may be taken out
of context and thus leading to miscommunication. In other instances, when individuals are in
conflict the internet platforms have offered avenues for pseudo accounts or anonymity that have
been used to attack others leading to cyber bullying . Moreover, in many cases, words have lost
their value in social media. They are mostly used to cause harm to individuals further creating
more conflict .
Thirdly, with the advent of internet, individuals have created virtual worlds which makes
their lives largely depended on the technological devices . There is an increasing overreliance on
the electronic communication devices that further lead to addiction. Such addictions just like
other forms of addiction have adverse effects in individuals’ lives some of which include sleep
deprivation, antisocial behaviors among others . Today most individuals have their smart phones
in their hands most of the time. According to Lipsman, a study carried out by Cross-Platform
Future in Focus details that, on average, an individual American adult spends about 2 hours, 51
munities on their phones every single day. In fact, Cross-Platform Future in Focus estimates the
average total time to about 86 hours every month spent on a smart phone. Such amounts of time
spent in a virtual world of sort causes a significant reduction in personal communications that
Although the internet has negative effects on individual’s personal communication, it has
also benefited personal communications through facilitating new connections and friendships .
Nonetheless, communication at personal level has been lost since people no longer have the
interactions they have always had before the advent of the internet. The virtual connections
put individuals at risk of harm. Needful to point out, the internet was an invention that was aimed
at enhancing communication, however, it has come with other communication challenges that
communication is the best way that one could appreciate the details that one seeks to convey in
their message. Although there are other well documented research studies on skills for internet
communication the overall communication is reduced when it happens on the internet platform.