NG.

CAO MINH THUY NHUNG

Binh Thanh District, HCM City
(+84) 967072130
Caonhung0820@gmail.com

Executive Profile Additional Skills

Project/stakeholders Management
I am passionate about Marketing, and Brand and want to contribute to
Digital Marketing
society through my productions. I have experience in digital marketing,
Ps, Ai, Canva,...
leading a team, handling multiple stakeholders, and working in an
Basic Filming/Editing Video
international environment.
Critical thinking
Visualize and concept thinking

Work Experience
5/2022 - 11/2022 BRAND MARKETING INTERN
Unilever Việt Nam
- In-store execution: Activation booths/activities, ensuring customer journey experience, POSMs/visibility design,...
Dove 20/10 purpose campaign (Digital assets)
- Dove Treatment Mask launching on Ecom: support Brand Manage for planning execution
- Sunsilk New Pack launching: support Brand Manager for planning execution
- Sunsilk Brand Purpose - Online courses encouraging Vietnamese girls to chase their dream (Idea, partnership &
execution)
- Main PIC for Sunsilk Hair conditioner line’s performance (Social post, Ecomm visibility, other digital assets such as
iTVC, KV, BA shooting)
- Main PIC for Sunsilk Sampling Project for driving penetration, trials, and market development (20.000pcs sampling
in 2 months)
- KOLs direction and management for both Dove and Sunsilk as an always-on PR strategy
- Assisting other operation duties

08/2021 - 05/2022 MARKET RESEARCH INTERN

KMS Technology Inc,
- Collect data on target audiences, and competitors and consolidate information into reports, and presentations
- Research and evaluate competitors' marketing strategies and digital content
- Brainstorm creative ideas to improve product branding

08/2021 - 01/2022 MARKETING MANAGER - ENTITY TEAM

AIESEC
- Lead a team of 4 members running Marketing activities for Virtual Professional Program (VPP)
- Project Leader of 01 Virtual Branding Event - “Internship Passport: It’s A Match!” (Proposal)
- Synergy with CRM/Sales team to improve conversion rate from leads to potential internees for the program.
Achievements
- Overachieve Total Lead Attraction KPI 124,53%
- Overachieve Qualified Lead Attraction KPI 200%

02/2021 - 07/2021 MARKETING EXECUTIVE - NATIONAL TEAM

AIESEC - Main PIC of innovating new VPP channels - AIESEC in Vietnam For Youth LinkedIn platform
* Increase 1k3 followers in 5 months
- Assist Marketing Manager to execute National Marketing plan in all owned/earned VPP digital channels
(Fanpage/Community Group/LinkedIn,...)
- Leader Promotion Team of Collaboration Event with TopCV - Webinar: Switch Onl Your Global Career (Proposal)
* Overachieve Total Application Forms KPI 459/430 AFs
* Overachieve Qualified Application Forms 112,17%

02/2021 - 07/2021 PRODUCT CONSULTANT & CUSTOMER RELATIONS EXECUTIVE

AIESEC
- Convert Leads from Marketing Team promotion activities into Qualified Internees for the program
- Deliver qualified experiences throughout customers' journey
- Nurture Internees to re-engage more with other AIESEC programs

Education
2020 - Now  B achelor of International Business Administration
Foreign Trade University 3.1/4 GPA

Certifications
2020
IELTS
7.5

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