LAURENS Summary

DE CLERCQ Experienced Digital Marketer with two years success. Skilled in data and analytics, SEO/SEA &
copywriting. Social Media strategy development and implementation, LinkedIn/Meta Ads. Track
record of increasing employee and customer engagement. Experience in developing multichannel
campaigns and creating impactful content.

Experience
Sales advisor – 07/2017 to 07/2018

Proximus | Sint-Niklaas, Wijnegem July 2017 – July 2018

Telecom Sales Agent at Proximus (1 year): Developed and executed sales strategies for telecom
products and accessories, ensuring customer satisfaction through product demonstrations, up-
selling, and cross-selling.

Skills: Sales Strategies · Upselling · Cross-Selling · Product Demonstrations · Customer Service

America today | Antwerpen September 2018 -

Marketing consultant – 10/2021 to present

4P square, Mechelen

4P square | internal project October 2022 – Present

Improved 4P square website, developed social media guide, Social media lead, provided end-to-
end follow-up for a telemarketing campaign and implemented an employee advocacy program
for maximum visibility and engagement.

Skills: Marketing Strategy · Campaigns · Key Performance Indicators · Account Management ·

Presentations · Project Management · Employee advocacy

Colruyt Group | Xtra & corporate teams July 2022 – October 2022
Managed various projects for Colruyt Group within the Xtra and

Contact Corporate teams, collaborating with creative teams to deliver successful results.

Skills: Marketing strategy · Campaigns · Project Management · Corporate Marketing

Address: PwC November 2021 – July 2022

Lokerhoutstraat 40, Coordinated go-to-market projects for the advisory department,
including SEO-proof web page activations, organizing webinars, coordinate lead gen campaign
9160 Lokeren and events. Roll-out of corporate marketing campaigns for Belgian market, copywriting.

Skills: Business-to-Business (B2B) · Marketing strategies · Campaigns

Phone:
4P square | internal project October 2021 – November 2021
+32 (0)494 33 06 74 Created marketing automation flows, inbound content,
SoMe posts, copywriting, designed visuals, and planned projects.
Email: Skills: Project Management · Content marketing · · Graphic design. Marketing automation
laurensdeclercq@outlook.com

Education
Personal info Bachelor business management: Marketing - 2021
Thomas More, Mechelen
Date of birth:
Associate degree: Marketing - 2020
20/09/1994 AP hogeschool, Mechelen

Hobby’s:
Reading (non-fiction)
Chess

Languages
Dutch – C2
English – C1
French – B1

Software
Adobe creative suite · Mailchimp · Selligent ·
Wix · Shopify · Adobe Experience manager ·
Canva · Facebook Business Suite · Google
Analytics · PowerBI · ClickDimensions·Qualtrics ·
SurveyMonkey..