‘Umeed’ is the name of My NGO

Animal welfare is affected by the relationships human beings have with animals
and it is the responsibility of the human race to peacefully coexist with animals and
treat them humanely and with respect. Across the globe, the animal community has
faced severe hostility and has been subjected to mistreatment, torture, and
abandonment by humans. There is a problem of unregulated stray animals where
they are not taken care of or taken responsibility for by anyone, which leaves them
open to all perils of the surroundings.

There have been multiple incidents in the past where the animals have brutally
been tortured and manhandled. There have also been instances where the ill and
the injured stray animals have had no recourse but to resort to their fate and live in
dire conditions. With the onset of the pandemic and the lockdowns, many stray
animals were left on their own; the little food that they were previously receiving
from shops and restaurants was now lost. They were left with no food and a lack of
medical care, with restrictions on movement. We used local feeders and took care
of the stray animals.

Mission

Umeed Animal Welfare Society, Inc. is a non-profit organization dedicated to

improving the lives of animals in our community and beyond.
We promote responsible pet guardianship and the humane treatment of animals,
and work toward ending animal overpopulation through education and a variety of
programs. We take pride in the work we do – working to keep homeless pets safe,
happy and sheltered

 To analyse the causes of the existing problems and create solutions and
improvements as to how the suffering can be relieved or prevented.
 To help implement the Indian laws regarding cruelty and abuse of animals.
 Informing local people and other individuals about the health aspects of
holistic animal welfare.
 Prevention of Cruelty to Animals
  Vision

 Umeed Animal Welfare Society’s vision is to be the regional leader in

placing dogs and cats in qualified adoptive homes.
 We strive to build a modern facility that enables us to expand our rescue and
adoption, community outreach and education services.  By defining leading
animal welfare and operational practices DAWS will grow as a trusted
community resource.
 Large scale interference by humans in the animal world and nature is
causing immense suffering for animals.
 Compassion for all living beings is the driving force to rescue and
rehabilitate animals in distress. We hope that compassion expressed in
action will create a new balance in the human-animal-nature relationship.
This is in the interest of all living beings.

Value Statement
Animals Wellbeing
We work hard to ensure the health and happiness of our stray animals. We will
never compromise with their welfare.

Innovation: We continually develop new ways through which we can educate the
people about animals care and be gentle not cruel with them

Kindness: To demonstrate compassion and respect for all living creatures.

Branding of NGO
Logo
Your organization’s logo is the foundation of your overall visual brand. It will also
likely incorporate a number of other branding elements, such as your name, colour
scheme, and a tagline to ensure cohesion and recognizability.
Whether your logo is a wordmark or a symbol-based mark, it should represent the
essence of your mission and brand personality.
Positioning
Your position becomes a roadmap for the organization, and everything that you do
or create should reinforce it. Nonprofit positioning tends to differ from that of the
for-profit world due to its focus on collaboration rather than competition.