COMPETITORS ANALYSIS

Competitive in a business or commercial sense means that a contest is occurring between

two or more parties. The source of this can be multifaceted , originating on product or service
offerings, shelf-space negotiations, supplier contracts, and investor relations, or access to key
capital or resources, to name just a few.

F&N Outrageous Orange also faced stiff competition from other businesses that offered
the same products. Therefore, F&N Outrageous Orange needed to be constantly prepared to face
the threat of new entrants into the same markets. The F&N Outrageous Orange also have
competitors likes other company. The most fierce competitors of our product that we have
research is Mirinda Orange Soft Drink. F&N Outrageous Orange drink introduced in 1962 which
has been manufactured by Fraser & Neave Holdings Bhd while competitors of our products is
Mirinda Orange Soft Drink in 1959 was introduced by the company PepsiCo.

These are the products we review as well as the products we choose as our competitors :-

F&N
Mirinda Orange Outrageous
Soft Drink Orange
We will compare the products examined by us with a competing product which is F&N
Outrageous Orange with Mirinda Orange Soft Drink. Among the comparison to be made is in
terms of price, design bottle and drink content in each 100 ml.

Products Comparison
Type of Comparison F&N Outrageous Orange Mirinda Orange Soft Drink
Price Bottle 500ml: RM 1.65 Bottle 500ml: RM 1.40
Bottle design Interesting color Unattractive color
Easy to hold Not easy to hold
Content of drink in each 100 Energy: 45 kcal Energy: 38 kcal
ml Sugar: 11.2 g Sugar: 9.4 g

Firstly, price of F&N Outrageous Orange is RM 1.65 while Mirinda Orange Soft Drink is
RM 1.40. Price F&N Outrageous Orange higher than the price of Mirinda Orange Soft Drink. It
is said to be so because Fraser & Neave Holdings Bhd have long been in the market since the
year 1888 in relation to PepsiCo that are on the market since the year 1959. F&N Outrageous
Orange launched in the year 1962 and Mirinda Orange Soft Drink first launched on the 1959
year. However, society more trusting and confident with the Fraser & Neave Holdings Bhd as a
result of their existence for 130 years while PepsiCo is only 59 years in the market. The company
Fraser & Neave Holdings Bhd has a lot of issuing various types of products in addition to
carbonated drinks that has led to convictions against customers of products F&N higher than the
products released by the company PepsiCo. This causes customers prefer F&N Outrageous
Orange compared to of Mirinda Orange Soft Drink.

Next, bottle design F&N Outrageous Orange more interesting to be marketed in relation
to the Mirinda Orange Soft Drink. This is because, the color and pattern used to wrap the bottle
F&N Outrageous Orange is appropriate because the color is not very striking and mixed with
creative elements while the color and pattern used to wrap the bottle of Mirinda Orange Soft
Drink somewhat less attractive because of the combination of the colour a bit lacking as it does
not draw the design causes the customer to buy it. This causes more users interested in buying
drinks F&N Outrageous Orange than Mirinda Orange Soft Drink.
 Lastly, the content of this drink in each 100 ml F&N Outrageous Orange in terms of
energy is 45 kcal while Mirinda Orange Soft Drink is 38 kcal. The sugar content for F&N
Outrageous Orange is 11.2 g while Mirinda Orange Soft Drink 9.4 g. The content of the
energy in the F&N Outrageous Orange is high compared to Mirinda Orange Soft Drink
because its sugar content is higher. Sugar is a carbohydrate that compact provisions source
power soon that is easily absorbed by the body. So, drink F&N Outrageous Orange donate
energy with higher compared to Mirinda Orange Soft Drink. Users who need the power it is
advisable to buy a drink F&N Outrageous Orange compared to Mirinda Orange Soft Drink.