Importance of Business Ethics Between The Buyers and Sellers ABM Students Perceptions ABM12A Cohort 4

Importance of Business Ethics Between the Buyers and the Sellers: ABM Students’
Perceptions
A Research Paper Presented to Senior High School
Pasay City North High School – Tramo Campus
In Partial Fulfillment for the Requirements in Inquiries, Investigations, and Immersion
Related to their Academic Track – Accountancy, Business, and Management
By
Danica Marie B. Escarez
Ana Rose G. Gayon
Mark Sherwin A. Gonzales
Kate Ashley O. Mesias
Menchie A. Seña
Jerome Kim A. Sigue
March 2020
ABSTRACT
Name of School: Pasay City North High School – Tramo Campus
Address: Tramo Street, Barangay 57, Pasay City
Title: IMPORTANCE OF BUSINESS ETHICS BETWEEN THE
BUYERS AND THE SELLERS: ABM STUDENTS’
PERCEPTIONS
Author/s: Danica Marie B. Escarez
Ana Rose G. Gayon
Menchie A. Seña
Jerome Kim A. Sigue
Adviser: Raymond M. Fernandez, Ed.D.
Strand: Accountancy, Business and Management
Date of Completion: March 2020
The relationship between customer and seller must be sustained by the help of not
only the economic and legal considerations, but also the ethical ones (Mabaquiao
Jr., 2007). Therefore, business decisions and behaviors must be guided by the use
of ethics.
Explanatory Sequential Mixed-Method and Correlational Design was used in this

research study. The questionnaire has four parts: letter to respondents, informed
consent, demographic profile and survey statements. The research made instrument
has undergone validation and reliability test with a Cronbach Alpha score of 0.712.
Purposive sampling method was used in gathering the potential respondents and
used Slovin’s Formula, samples of 44. Simple Random Sampling was used in
selecting the respondents for survey. For research questions 1 and 2, weighted
mean score was used. For research question 3, Pearson’s r was used.
Majority of respondents were 16-20 years old, Roman Catholic, grades ranging
between 85-89, price-sensitive, and equal number of male and female. Statement 26
attained highest rank while statement 11 got lowest rank. The researchers conclude
that there is a significant relationship between buyers and sellers practicing business
ethics. Themes rapport, practicality, safeguarding, satisfaction, affordability, good
impression, effectiveness, commitment and security emerged based from the ABM
students’ response.
The findings reveal that buyers examine products from its effectiveness to make sure
that products can be used for a long time and observed that employees practice
business ethics by being respectful for a better business environment and
relationship to buyers. This is recommended for: students, business person and
future researchers.
TABLE OF CONTENTS
Title Page......................................................................................................................i
Recommendation Letter...............................................................................................ii
Approval Sheet............................................................................................................iii
Abstract.......................................................................................................................iv
Table of Contents.........................................................................................................v
List of Tables...............................................................................................................vi
List of Figures.............................................................................................................vii
List of Appendices......................................................................................................viii
CHAPTER I
INTRODUCTION
Background of the study……………………………………………………………1
Research Question…...…………………………………………………………….3
Hypothesis…………………………………………………………………………..4
Significance of the Study …….…………………………………………………….5
Scope and Limitation……....….……………………………………………………6
CHAPTER II
Theoretical Framework…………………………………………………………….7
Conceptual Paradigm………………………………………………………………8
Constitutive Definition of Terms………………………………………………….10
Operational Definition of Terms………………………………………………….11
CHAPTER III
METHODOLOGY
Research Method………………………………………………………………….12
Research Design…………………………………………………………………..13
Research Locale……………………………………………………………….….14
Research Instrument………………………………………………………….…..16
Population and Sampling Data Sources…………………………………….…..18
Data Gathering Procedure (Pilot Study)...………………………………………21
Data Gathering Procedure (Actual Survey)……………………………………..22
Data Gathering Procedure (Interview)…………………………………………..24
Ethical Considerations..…………………………………………………………..25
Statistical Treatment………………………………………………………………26
CHAPTER IV
RESULTS AND DISCUSSIONS
Results and Discussions………………………………………………….………27

CHAPTER V
SUMMARY, CONCLUSION AND RECOMMENTATION
Summary…………………………………………………………………………...70
Conclusion…………………………………………………………………………73
Recommendation………………………………………………………………….74
References…………………………………………………………………………75
LIST OF TABLES
Table no. Table Title Page no.
1 Frequency and Percentage Distribution among ABM 27

Students-Respondents in terms of their Age

Students-Respondents in terms of their Gender

Students-Responses in terms of their Religion

Students-Respondents in terms of Grades

Students-Respondents in terms of their Buying Behavior
6 Weighted Mean and Rank among ABM Students’ 32

Perceptions for Buyers
7 Weighted Mean and Rank among ABM Students’ 34

Perceptions for Sellers
8 Frequency and Percentage Distribution of ABM Students’ 36

Responses for Buyers to the Survey Statement 1: “I mostly
buy things that I want”

Responses for Buyers to the Survey Statement 2: “I always
spend my money for necessary expenses”

Responses for Buyers to the Survey Statement 3: “I am
afraid to ask questions to the salesman”

Responses for Buyers to the Survey Statement 5: “I always
consider the benefits of the purchased products”

Responses for Buyers to the Survey Statement 7: “I am
gladly take surveys from any business enterprise”
13 Frequency and Percentage Distribution of the ABM 41
Students’ Responses for Buyers to the Survey Statement
9: “I can control my temper when an employee of a
business enterprise made a sudden mistake”

Responses for Buyers to the Survey Statement 10: "I
always reply when a salesperson greets or approaches
me"

approach a salesperson nicely"

Responses for Buyers to the Survey Statement 13: "I ask
for the warranty of the purchased products"

always check first if the product is safe"

always check first if the product is reliable"

Responses for Sellers to the Survey Statement 16: "I
always greet my customers"

Responses for Sellers to the Survey Statement 17: “I
always follow the principles of communication when I am
dealing with the customers"

handle my employees/colleagues very well"

Responses for Sellers to the Survey Statement 20: “I am
responsive to the needs of the customers"
always smile to the customers"

Responses for Sellers to the Survey Statement 22: “I have
a good relationship between my colleagues/employees"

Responses for Sellers to the Survey Statement 23: “I can
control my emotions towards a customer"

Responses for Sellers to the Survey Statement 24: “I value
the feedback of the customer”

Responses for Sellers to the Survey Statement 25: “I am
punctual on work"

Responses for Sellers to the Survey Statement 26: “I have
a respect towards my superior"

always prioritize the customer's safety"

Responses for Sellers to the Survey Statement 28: “I make
sure to be always accessible to the customers"

sometimes accidentally make my customer
uncomfortable"

assure that every customers are well-accommodated"
33 Relationship between the ABM Students’ Perceptions for 61

Buyers and Sellers in Business Ethics
34 ABM Students’ Perception about Business Ethics 62

35 ABM Students’ Observation for Buyers Practicing Business 63
Ethics
36 ABM Students’ Observation for Sellers Practicing Business 64

Ethics
37 ABM Students practicing Business Ethics as a Buyer 65
38 ABM Students practicing Business Ethics as a Seller 66

LIST OF FIGURES
Figure no. Figure Title Page no.
1 The Model of Business Ethics by Svensson and Wood 7

(2008)
2 Importance of Business Ethics Between the Buyers and 8

the Sellers: ABM Students’ Perceptions
LIST OF APPENDICES
Appendices Title Page no.
A Letter of Approval from the Principal
B Letter to Core Respondent (Pilot Study)
C Informed Consent
D Research Instrument
E Raw Data (Pilot Study)
F Research Validation Tool
G Documentation (Pilot Study)
H Reliability Test Result (Cronbach Alpha)
I Letter to Respondents (Actual Survey)
J Informed Consent (Actual Survey)
K Research Instrument (Revised after Reliability Test)
L Raw Data (Actual Survey)
M Documentation (Actual Survey)
N SPSS (Actual Survey)
O Latent Codes
P Interview Transcript
Q Informed Consent: Qualitative Interview
R Documentation: Interview
S Curriculum Vitae
CHAPTER I
INTRODUCTION
Background of the Study
Business is one of the most pervasive components of the society. The
relationship between the customer and seller must be sustained by the help of not only
the economic and legal considerations, but also the ethical ones. Following what is
right can be a pathway for a successful business enterprise (Mabaquiao Jr., 2007).
Moral issues can be subtle into some business, but these actions can lead to dark
transactions. Therefore, business decisions and behaviors must be guided by the use
of ethics.
As one of the ABM students, some businesses are not conscious enough to
apply ethics in their business. Some businesses are successful but lacks moral
considerations. Some refutes the view that ethical business can never be possible
since the business motive of profit-making, being innately selfish that is opposing to
selfless ethical motive of benevolence; they are not wealth-creating venture that will
benefit the both business and its customers. Working inside a business enterprise has
some of the conflicts: can be personal and unfair distribution of salary and wages.
Business should be evaluated in order to improve its service and preserve
sustainability.
The researchers want to find out the ABM students’ perceptions pertaining to
business ethics between the buyer and the seller. They have knowledge on how they
should manage a business and relationship among employees. ABM students’
observation in some business can be beneficial to accurately evaluate their business
performance. In order to judge a business, it should be a wealth-creating venture that

both customer and seller to console each other. As a result, some business can
improve its performance by applying business ethics.
2
Research Questions
This study shall seek answers to the following questions:
1. What is the ABM students’ perceptions for buyers in business ethics?
2. What is the ABM students’ perceptions for sellers in business ethics?
3. Is there a significant relationship in ABM students’ perceptions between the
buyers and the sellers in business ethics?
4. How do ABM students feel about the lack of ethics in a business enterprise?
5. What type of application program will be formulated based from the findings
of this research?
3
Hypothesis
Ho. There is no significant relationship in ABM students’ perceptions between the
buyers and the sellers in business ethics.
4
Scope and Limitation
This study was conducted to all ABM students in Pasay City North High School
– Tramo Campus during the school year 2019-2020. The research was conducted on
June 2019 and was finished by March 2020. This study is limited to only ABM students
in PCNHS-TC namely Grade 11 and Grade 12 students who experienced and
observed different stores and business establishments. First, the ABM students’
perceptions for buyers in business ethics. Second, the ABM students’ perceptions for
sellers in business ethics.
5
Significance of the Study
This research study will help students to be a wise buyer when it comes to
buying certain products and to improve the relationship between the buyer and seller.
This may help:
Students – Who come and encounter everyday stores and businesses. This may help
them to be aware of ethical practices and we respectful at the services of the company.
Business Person – Who daily practices ethics and should meet the customers
satisfaction. This can help them to encourage the future business person to enhance
their manners towards the customers' needs and wants.
Future Researchers – Who can use this research study as their basis of their
research in business ethics. This may help them to support their ideas about the
importance of business ethics and other related business issues between buyers and
sellers in ABM students' perception.
6
CHAPTER II
Theoretical Framework
Figure 1. The Model of Business Ethics by Svensson and Wood (2008)
This research study is entitled Importance of Business Ethics Between the
Buyers and the Sellers: ABM Students’ Perceptions is anchored to the theory of
Svensson and Wood (2008), "The Model of Business Ethics", wherein it shows the
connection of society according to the values, beliefs, and norms of a business
enterprise to evalute the expectation of society. It signifies the relationship between
the buyer and seller in a business environment.

Conceptual Paradigm
ABM students’ perceptions ABM students’ perceptions

for buyers in business ethics for sellers in business ethics
ABM students’ sensitivity

about business ethics
Application program for ABM

students (blogging and
reviewing a business ethically)
Figure 2. Importance of Business Ethics Between the Buyers and the Sellers: ABM Students’
Perceptions
Figure 2 shows the different variables of the research that is entitled,
‘Importance of Business Ethics Between the Buyers and the Sellers: ABM Students’
Perceptions’. The first box at the upper left contains the ABM students’ perceptions for
the buyers in business ethics and that goes also for the second box but focuses on
sellers.
To show the significant relationship of the first and second box, the researchers
put a double-headed arrow. The double-headed arrow shows the significance of the
two variables that are dependent to each other and their connectivity.
8
Adjacent to the first and second box is the third box that contains a qualitative
statement that which is ABM students’ sensitivity about business ethics can help to
elaborate the data. The three boxes are enclosed with a big box to show the overall
significance of each variable. The box below the big box is the research output that is
an application program for ABM students for blogging and reviewing a business
ethically. To show the connection between the two boxes, the researchers put a single-
headed arrow to show what will be the output or product of the data that is inside the
big box which is an application program.
9
Constitutive Definition of Terms
Application Program- n. is a computer software package that performs a specific
function directly for an end user or, in some cases, for another application.
Business- n. a person's regular occupation, profession, or trade.
Business Ethics- n. is the study of appropriate business policies and practices
regarding potentially controversial subjects including corporate governance, insider
trading, bribery, discrimination, corporate social responsibility, and fiduciary
responsibilities.
Ethics- n. moral principles that govern a person's behavior or the conducting of an
activity.
Perception- n. the ability to see, hear, or become aware of something through the
senses.
Sensitivity- n. the quality or condition of being sensitive.
10
Operational Definition of Terms
Application Program- it is described as a digital instrument to do something
depending to the works that should be done in a faster way than doing it manually.
Business- it is described as an activity to make profit by producing or buying and
selling of existing goods and services.
Business Ethics- it is described as an examination of moral principles and moral
problems that can arise in a business environment.
Ethics- it is described alike to morality, wherein as a distinction to what is right and
wrong that drives a person to do something acceptable.
Perception- it is described as having thoughts based on the observation of an
individual based on his/her five senses: sense of sight, sense of sound, sense of smell,
sense of touch, and sense of taste.
Sensitivity- it is described as an ability of being aware and behaving appropriately in
a certain situation.
11
CHAPTER III
METHODOLOGY
Research Method
The researchers initially used quantitative research method by conducting a
survey and then used qualitative research method in drawing the conclusion. Aliaga
and Gunderson (2002) have described the quantitative research methods very well.
According to them “Quantitative research is an inquiry into a social problem, explain
phenomena by gathering numerical data that are analyzed using mathematically
based methods e.g. in particular statistics”. According to several prominent qualitative
scholars (Creswell 2002; Pope & Mays 1995; Denzin & Lincoln, 1994) Qualitative
Research is intended to deeply explore, understand and interpret social phenomena
within its natural setting. By using a qualitative researcher methodology, researchers
want to collect richer information and get more detailed picture of issues, cases or
events (Arora and Stoner 2009).

Research Design
The researchers used Mixed-Method in data collection, specifically the
Explanatory Sequential Mixed-Method Design. An Explanatory Sequential Mixed-
Method Design according to Plano Clark (2011) consists of first collecting quantitative
data and then collecting qualitative data to help explain or elaborate on the quantitative
results. The rational for this approach is that the quantitative data and results provide
a general picture of the research problem; more analysis, specifically through
qualitative data collection is needed to refine, extend or explain the general picture.
The goal for this kind of design is to strengthen the conclusion of the study. In all
studies, the use of mixed methods should contribute to answering one’s research
questions (Schoonenboom, 2017).
The researchers also used the Correlational Research Design in conducting
the research study in order to determine the Importance of Business Ethics Between
the Buyers and the Sellers: ABM Students’ Perceptions. The objective of this type of
research is to determine the significant relationship between the buyers and sellers in
a business enterprise based from ABM students’ perceptions. Correlational research
is used to explore co-varying relationships between two or more variables. A simple
definition of a co-varying relationship is as one variable change so does the other
variable(s) (Picciano, n.d.).
13
Research Locale
The research study was conducted in Pasay City North High School – Tramo
Campus, EDSES building. Pasay City North High School was formerly known as The
Philippine Air Force College of Aeronautics (PAFCA) High School Department which
was located in Nichols Air Base, recently known as Villamor Air Base Pasay, Metro
Manila.
In 1996, Basa Air Base Community College with its High School Department
was first existed in Florida Blanca, Pampanga. It was a semi-private institution catering
military dependents and personnel.
In 1968, it was converted to Basa Air Base College. From there, it extended in
Villamor Air Base-Pasay, Mactan Air Base, City of Cebu and Sangley Point-Cavite and
Fernando Air Base in Lipa City.
In 1998, PAFCA-High School Department was integrated to National Roll-
DECS by virtue of RA 6655.
In 1990, the school was renamed Pasay City North High School; Main Campus
that is located at M. Dela Cruz Campus Pasay City. This school has three annexes:
1. PCNHS – Basa Annex, Basa Air Base, Florida Blanca, Pampanga
2. PCNHS – Mactan Annex, Mactan Air Base, Cebu City
3. PCNHS – Tramo Street, Pasay City
The Pasay City North High School – Tramo Campus is located at Tramo St.,
Pasay City. It is bounded by different barangays, on north – Brgy. 54; on the south
and east – Brgy. 57; on the west – Brgy. 56.
14
source: Google Maps
One of the nearest landmarks of Pasay City North High School – Tramo
Campus (PCNHS-TC) is the Epifanio Delos Santos Elementary School (EDSES) that
is essentially surrounded by sari-sari stores. EDSES is only one meter from PCNHS-
TC where the research was conducted. Moreover, the school is also 1.6 kilometers
away to the Pasay City Hall in Pasay City.
15
Research Instrument
The Accountancy, Business, and Management (ABM) researchers used a
research-made instrument which is survey to answer the quantitative part of the
research. The research questionnaire is composed of four parts used in the pilot study
and actual survey: Firstly, the letter for the respondents; Secondly, the informed
consent; Thirdly, the questionnaire containing the demographic profile particularly the
age, gender, religion, range of grades (for Grade 11 students, Business Math Subject
and for Grade 12 students, Entrepreneurship Subject), and buying behavior (Price or
Brand Sensitive); Lastly, the 30 survey statements with two sub-sections (for buyers
and sellers). In addition, the researcher used Likert Scale on the last part of 30 survey
statements with the following range: (1) Strongly Agree, (2) Agree, (3) Disagree, and
(4) Strongly Disagree.
This research made instrument has undergone validation among experts in the
field of Research and English subject, particularly Professor Zaide Valdez.
Moreover, this research made instrument has undergone the reliability test to
determine internal consistency using Cronbach Alpha based on the pilot study.
Cronbach's alpha is a statistic that measures the internal consistency among a set of
survey items that (a) a researcher believes all measure the same construct, (b) are
therefore correlated with each other, and (c) thus could be formed into some type of
scale. It belongs to a wide range of reliability measures (Lavrakas, 2008). The survey
statements got a Cronbach Alpha score of 0.712 which result to the reliability of the
statements from the pilot study. Consequently, the researchers have to remove the
statement 4 which was ‘I always get nervous when I take an order to a restaurant’;
statement 6 which was ‘I once make a "scene" inside a marketplace’; statement 8
16
which was ‘I am very straightforward to salesman to give feedbacks’; statement 11
which was ‘I just ask questions to a salesperson for fun’; and statement 18 which was
‘I always get rude to my customers’.
As a result, the researchers had to remove the said statements and ended up
to 25 survey statements for the actual survey. On the other hand, the other parts of
the survey remained the same.
The following were used to interpret the weighted mean score for the Likert
Scale: 3.6-4.0 (Don’t Agree), 2.6-3.5 (Somewhat Disagree), 1.6-2.5 (Somewhat
Agree), 1.0-1.5 (Highly Agree).
17
Population and Sampling Data Sources
The target participants of the researchers are the ABM students who are in
grade 11 and 12. The criteria for selecting the respondents are: (1) Should have an
experience whether in buying or selling a product; (2) Should at least know how the
business works ethically; (3) Can judge a business enterprise according to what is
right based from their perception. On the contrary, the respondents should not be from
other strand in Senior High School since the target participants are ABM students to
obtain an accurate data. This sampling method is called Purposive Sampling.
Purposive sampling, also known as judgmental, selective, or subjective sampling, is a
form of non-probability sampling in which researchers rely on their own judgment when
choosing members of the population to participate in their study (Foley, 2018).
Demographically, the age of the respondents is the basis of the researchers to
determine their variety of experiences when dealing from situations in a business
enterprise. In terms of respondents’ religion, it can signify their differences from other
denominations like their practices, customs, rituals, etc. In addition, the gender of the
participants can indicate based from what they feel as an individual in regards with
their gender identity. Within qualitative research choice of research participants is,
invariably, constrained by what is practicable. Whilst in an ideal world that may wish
to collect data from participants in a particular organization or a number of
organizations, the abilities to do this are dependent upon gaining access to these
organizations and our intended participants, as well as being granted permission to
collect the data that the research require (Saunders, 2012).
18
The researchers used Simple Random Sampling wherein each individual is
chosen entirely by chance and each member of the population has an equal chance,
or probability, of being selected (Shantikumar, 2018). The researchers’ participants
were at Pasay City North High School – Tramo Campus.
On the Pilot Study, the researchers selected 10 respondents from ABM 11, but
that’s not the case for the actual survey. Using the Slovin’s Formula, the researchers
were able to find out the number of sample size for the actual survey.
Slovin’s Formula: n = N/(1+Ne2) where: n is the sample size, N is the population
size and e is the margin of error to be decided by the researcher.
Description:
N = 78 (population); and e = 10% (error)
n = 78/(1+78[0.1]2)
n = 43.82 or 44
Strand Number of Students Sample Taken
ABM 11 46 22
ABM 12B 32 22
TOTAL N = 78 n = 44
Therefore, there’s a total of 44 respondents for the two selected sections: ABM
11 and ABM 12B. As the actual survey went, the 4 selected respondents were not
there, only 40 participants responded.
19
According to Geckoboard (n.d.), a ‘good’ margin of error depends on the level
of accuracy you need. While a 5% margin of error is fairly common, it can fall anywhere
from 1% to 10%. Anything over 10% is not recommended. The margin of error can
typically be increased or decreased by adjusting the sample size of your survey.
Therefore, the researchers used 10% margin of error to adjust the sample size.
20
Data Gathering Procedure (Pilot Study)
In order to gather data, a researcher must conduct a survey. But first, the
researchers have to validate by conducting pilot study. The researchers initially made
a letter and gathered the preliminary number of students of ABM 11 and selected 10
students from the said section. In data gathering process, the researchers started off
by greetings to the teacher-in-charge in ABM 11 at the time of 10:30 am and asked to
excuse their time to conduct the pilot study. The researchers informed the teacher-in-
charge about the objective of the research study and asked permission by the letter
signed by the school principal. As a result, the teacher-in-charge allowed the
researchers to conduct the pilot study
Similar to what the researchers did to the teacher-in-charge, the researchers
started off by the greetings to the possible respondents, introduced their selves,
research title, and its objective. The researchers randomly selected 10 students from
ABM 11. The other members of the research distributed a 3-paged survey: the
informed consent, the demographic profile and the 30 survey statements. The
researchers instructed clearly on every pages of the questionnaire and informed that
every information that they gave will be kept confidential as said momentarily at the
informed consent. When the respondents were finished answering, the researchers
checked on every page if some questions were left unanswered. Before departing, the
researchers showed gratefulness to the respondents and finally acknowledged the
teacher-in-charge. Therefore, there was no conflict and division about conducting the
pilot study and the researchers are ready for the actual survey.
21
Data Gathering Procedure (Actual Survey)
The researchers initially conducted the pilot study before proceeding to the
actual survey. With the help of pilot study, the researchers become more aware of the
conflicts that they will face in the preparation for actual survey. Like what the
researchers did in the pilot study, they prepared the revised questionnaires together
with the consent forms. The researchers did the simple random sampling in selecting
respondents and their subject teacher gave the list of students in ABM 11 and ABM
12B where the actual survey was executed. The researchers then selected 20
students for the two sections with the total of 40 respondents. Before the day of the
actual survey, the researchers informed the teachers-in-charge of each class.
On the day of the actual survey, which was January 16, 2020, the researchers
firstly conducted on ABM 11 class on their second subject. The researchers started
off by the greetings, introducing their selves, informing about the research title and its
objective. They also informed the possible respondents on how they would select their
respondents which is simple random sampling. They called the 20 respondents to
stand up and went to the other side of the class.
The researchers introduced the 4-paged survey for the respondents as the
other members the survey questionnaires: the letter signed by their subject teacher,
the informed consent, the demographic profile and the 25 survey statements for the
actual survey. The questions given by the researchers should not be left unanswered
and informed about the confidentiality of their answers. The respondents then started
to answer and also asked minimal question. When the respondents were finished, the
researchers checked every page if there’s a question left unanswered. The
researchers finally showed gratitude to the respondents and acknowledge the teacher-
22
in-charge for that class in that period. As soon as the other cohort finished conducting
their survey to ABM 12B, the researchers went to that class and immediately started
conducting their survey. It was the same procedure like the researchers did on ABM
11 class.
All in all, it was quite an experience for the researchers. The researchers
validated from the pilot study and become aware of the conflicts that they will
encounter for the actual survey. The survey went well and was smoothly conducted.
Therefore, the researchers are ready for accomplishing their whole research study and
determining the conclusion.
23
Data Gathering Procedure (Interview)
For the qualitative part of this study, the researchers conducted an interview
that took place at ABM 12A at Pasay City North High School -Tramo Campus. The
researchers conducted a focus group discussion for a simultaneous for the two
participants. The researchers presented the letter of consent for their awareness for
the whole interview and asked if they are comfortable in the environment. The roles of
the members are as follows: the interviewers, Danica Marie Escarez and Mark
Gonzales; Audiographers, Menchie Sena and Kate Mesias; Videographer, Jerome
Sigue; Documentation and for jotting down the notes, Anarose Gayon. The
researchers asked questions that is connected to the research question 4: How do
you feel about the lack of ethics as an ABM student? The participants answered the
questions honestly and really interpreted it in a good way. The Interview lasted for
about 30 minutes. The interviewers finally acknowledged the participants’ cooperation
and momentarily told the confidentiality of their response.
24
Ethical Considerations
With the use of the informed consent, the researchers were able to momentarily
state that every answer given by the respondents will be kept confidential and in
private. The researchers gave an opportunity to the respondents by being available
and open to all questions by the respondents. Therefore, the respondents’ concerns
about privacy became clear.
25
Statistical Treatment
For the research questions no. 1 and 2, the researchers used weighted mean
score. For the research question no. 3, the researchers used Pearson’s r to measure
the relationship of two variables.
26
CHAPTER IV
RESULTS AND DISCUSSIONS
Table 1. Frequency and Percentage Distribution among ABM Students-Respondents

in terms of their Age
Age Frequency (f) Percentage (%)
16-20 40 100
11-15 - -
21 above - -
TOTAL 40 100
Table 1 shows the frequency and percentage distribution of ABM students’
respondents in terms of their age for the research entitled, “Importance of Business
Ethics between the Buyers and the Sellers: ABM Students’ Perceptions”. It can be
seen in table 1 that most ABM students were under the age of 16-20 years old with a
frequency of forty (40) and a percentage distribution of 100.
This implies that all of the ABM students’ respondents included in this research
study are youth whose age range is between 16 to 20 years old.

in terms of their Gender
Gender Frequency (f) Percentage (%)
Male 20 50
Female 20 50
Others - -
Total 40 100
Table 2 shows the frequency and percentage distribution of ABM students-
respondents in terms of their gender for the research entitled “Importance of Business
Ethics Between the Buyers and the Sellers: ABM Students’ Perceptions”. It can also
be seen in table 2 that both male and female respondents have a frequency of twenty
(20) and a percentage distribution of 50. This research study about the Importance of
Business Ethics Between the Buyers and the Sellers in ABM students’ perception has
a total frequency of forty (40) or 100%. However, no respondents specified their
gender identity from the category.
This data suggests that there is an equal number of male and female among
the ABM students-respondents.
27
Table 3. Frequency and Percentage Distribution among ABM Students-Responses
in terms of their Religion
Religion Frequency (f) Percentage (%)
Roman Catholic 35 87.5
Iglesia ni Cristo 2 5
Born Again Christian 1 2.5
Islam 1 2.5
Others (MCGI) 1 2.5
TOTAL 40 100
responses in terms of their religion for the research entitled, “Importance of Business
Ethics Between the Buyers and the Sellers: ABM Students’ Perception. It can be seen
in table 3 that majority of ABM students are Roman Catholic with a frequency of thirty-
five (35) and percentage distribution of 87.5. On the other hand, Born Again Christian,
Islam and Members Church of God International (MCGI) attained the lowest frequency
of one (1) and a percentage distribution of 2.5.
This implies that there are more Roman Catholic respondents compared to the
other religion. This reflects that their beliefs, customs and tradition in certain a religion
can affect their response to the survey statements.
28
in terms of Grades
Range of Grades Frequency Percentage (%)
85-89 22 55
90-94 7 17.5
80-84 5 12.5
95-100 4 10
75-79 2 5
74 and below - -
TOTAL 40 100
responses in terms of their grades for the research entitled, “Importance of Business
Ethics Between the Buyers and the Sellers: ABM Students’ Perceptions”. It can be
seen in table 4 that majority of ABM students had a range of grade of 85-89 that
attained the highest frequency distribution of twenty-two (22) and percentage
distribution of 55. On the other hand, some respondents had a range of grade of 75-
70 that attained the lowest frequency of two (2) and a percentage distribution of 5.
This data suggest that majority of ABM student-respondents had a grade
ranging 85-89 that is satisfactory as a student. This reflects that ABM students are
capable of reviewing a business enterprise in terms of Business Ethics with all of their
knowledge.
29
in terms of their Buying Behavior
Buying Behavior Frequency (f) Percentage (%)
Price-sensitive 30 75
Brand-sensitive 10 25
Total 40 100
respondents in terms of their buying behavior for the research entitled “Importance of
Business Ethics Between the Buyers and the Sellers: ABM Students’ Perceptions”. It
can also be seen in table 5 that majority of the respondents are price-sensitive that
attained the highest frequency of thirty (30) and a percentage distribution of 75. On
the contrary, some respondents are brand-sensitive that attained the lowest frequency
of ten (10) and a percentage distribution of 25.
This implies that most of the respondents are conscious enough to buy a
product based from its price. It can be seen that the ABM students-respondents are
managing their money properly and will positively affect their response.
30
Research Problem 1: What is the ABM students’ perceptions for buyers in business
ethics?
Table 6. Weighted Mean and Rank among ABM Students’ Perceptions for Buyers
Category Statement Weighted Verbal Interpretation Rank

Mean
1. I always check first if the product is 1.3 Highly Agree 1
reliable (15)
2. I approach a salesperson nicely (12) 1.4 Highly Agree 2
3. I always check first if the product is 1.4 Highly Agree 2
safe (14)
4. I always consider the benefits of the 1.6 Somewhat Agree 4
purchased products (5)
5. I mostly buy things that I want (1) 1.7 Somewhat Agree 5
6. I always spend my money for 1.8 Somewhat Agree 6
necessary expenses (2)
7. I ask for the warranty of the purchased 1.8 Somewhat Agree 6
products (13)
8. I can control my temper when an 1.9 Somewhat Agree 8
employee of a business enterprise made
a sudden mistake (9)
9. I always reply when a salesperson 1.9 Somewhat Agree 8
greets or approaches me (10)
10. I am gladly take surveys from any 2.2 Somewhat Agree 10
business enterprise (7)
11. I am afraid to ask questions to 2.8 Somewhat Disagree 11
salesmen (3)
Table 6 shows the weighted mean and rank among ABM students’ perceptions
for buyers. Statement no.15 (I always check first if the product is reliable) attained the
highest mean score of 1.3 with the verbal interpretation of ‘Highly Agree’ which ranked
first. Moreover, statements no. 14 and 12 (I approach a sales person nicely and I
always check first if the product is safe) attained the second highest mean score of 1.4
with the verbal interpretation of ‘Highly Agree’ which ranked second. On the other
hand, statement no. 11 (I am afraid to ask questions to salesman) got the lowest mean
score of 2.8 with the verbal interpretation of ‘Somewhat Disagree’ which ranked 11 th.
This implies that Statement 15, “I always check first if the product is reliable”,
shows that buyers based from ABM students’ perceptions were making sure of the
31
longetivity of a product. This also shows that ABM students’ observation for buyers
are significant when reviewing a business enterprise.
32
Research Problem 2: What is the ABM students’ perceptions for sellers in business
ethics?
Table 7. Weighted Mean and Rank among ABM Students’ Perceptions for Sellers
Category Statement Weighted Verbal Rank
Mean Interpretation
1. I always have a respect towards my 1.2 Highly Agree 1
superiors (26)
2. I always greet my customers (16) 1.4 Highly Agree 2
3. I always follow the principles of 1.4 Highly Agree 2
communication when I am dealing with the
customers (17)
4. I handle my employee’s / colleagues very 1.4 Highly Agree 2
well (19)
5. I always smile to the customers (21) 1.4 Highly Agree 2
6. I value the feedback of the customer (24)
7. I always prioritize the customers safety 1.4 Highly Agree 2
(27)
8. I assure that every customer are well- 1.4 Highly Agree 2
accommodated (30)
9. I have a good relationship between my 1.5 Highly Agree 9
colleagues / employees (22)
10.I make sure be always accessible to the 1.5 Highly Agree 9
customers (28)
11. I am responsive to the needs of the 1.6 Somewhat Agree 11
customers (20)
12. I can control my emotions towards a 1.6 Somewhat Agree 11
customer (23)
13. I am punctual on work (25) 1.7 Somewhat Agree 13
14. I sometimes accidentally make my 2.5 Somewhat Agree 14
customer uncomfortable (29)
Table 7 shows the weighted mean and rank among ABM students’ perceptions
for sellers. Statement no. 26 (I have a respect towards my superior) attained the
highest mean score of 1.2 with the verbal interpretation of ‘Highly Agree’ which ranked
first. Moreover, Statements no. 16, 17, 19, 21, 24 ,27 and 30 (I always greet my
customers, I always follow the principles of communication when I am dealing with the
customers, I handle my employees / colleagues very well, I always smile to the
customers, I value the feedback of the customer, I always prioritize the customers
safety, and I assure that every customers are well-accommodated) attained the
second highest mean score of 1.4 with the verbal interpretation of ‘ Highly Agree’ which
33
ranked second. On the other hand, statement no. 29 (I sometimes accidentally make
my customer uncomfortable) got the lowest mean score of 2.5 with the verbal
interpretation of ‘Somewhat Agree’ which ranked 14th.
This implies that statement 26 (I have a respect towards my superior) shows
that sellers based from ABM students’ perceptions are still practices business ethics
particularly being respectful to their consumers. This also shows that ABM students’
observation for sellers are crucial when judging or reviewing a business enterprise.
34
Table 8. Frequency and Percentage Distribution of ABM Students’ Responses for
Buyers to the Survey Statement 1: “I mostly buy things that I want “
Responses Frequency (f) Percentage (%)
Strongly Agree 17 42.5
Agree 16 40
Disagree 6 15
Strongly Disagree 1 2.5
TOTAL 40 100
Table 8 shows frequency and percentage distribution of ABM students’
responses for buyers to the survey statement 1: “I most buy things that I want” for the
research entitled, “Importance of Business Ethics Between the Buyers and the Sellers:
ABM Student’s Perceptions”. It can be seen in table 8 that most of the respondents
answered strongly agree with the highest frequency of seventeen (17) and percentage
distribution of 42.5. On the contrary, one respondent answered strongly disagree with
a frequency of one (1) and percentage distribution of 2.5.
This implies that based from ABM students’ perceptions, buyers show more
interest to the things that they want to purchase. In this manner, sellers are taking
advantage to produce more products that most people don’t need.
35
Buyers to the Survey Statement 2: “I always spend my money for necessary
expenses”
Agree 19 47.5
Strongly Agree 14 35
Disagree 7 17.5
Strongly Disagree - -
TOTAL 40 100
responses for buyers to the survey statement 2: “I always spend my money for
necessary expenses” for the research entitled, “Importance of Business Ethics
Between the Buyers and the Sellers: ABM Student’s Perceptions”. It can be seen in
table 9 that most of the respondents answered agree with the highest frequency of
nineteen (19) and percentage distribution of 47.5. On the contrary, seven respondents
answered disagree with a lowest percentage distribution of 17.5. However, no
respondent answered strongly disagree to this statement.
This implies that based from ABM students’ perceptions, buyers tend to buy
things based from their necessity. This reflects that most buyers are practical on the
things that they purchase.
36
Buyers to the Survey Statement 3: “I am afraid to ask questions to the
salesman”
Disagree 17 42.5
Agree 12 30
Strongly Disagree 8 20
TOTAL 40 100
responses for buyers to the survey statement 3: “I am afraid to ask question to
salesman” for the research entitled, “Importance of Business Ethics Between the
Buyers and the Sellers: ABM Students’ Perceptions”. It can be seen in table 10 that
most of the respondents answered disagree with the highest frequency of seventeen
(17) and percentage distribution of 42.5. On the contrary, there are three respondents
who answered strongly agree with a lowest percentage distribution of 7.5
This implies that based from ABM students’ perceptions, buyers had a courage
to ask the salesman for their concerns.
37
Buyers to the Survey Statement 5: “I always consider the benefits of the
purchased products”
Agree 19 47.5
Disagree 2 5
TOTAL 40 100
responses for buyers to the survey statement 5: “I always consider the benefits of
the purchased products” for the research entitled, “Importance of Business Ethics
between the Buyers and the Sellers: ABM Students’ Perceptions”. It can be seen in
table 11 that majority of ABM students strongly agreed and agreed to this survey
statement” with the highest frequency of nineteen (19) and percentage distribution of
47.5. On the contrary, there are two respondents who answered disagree with a
lowest frequency of two (2) and percentage distribution of 5. However, no
respondent strongly disagreed to this statement.
This implies that most of the ABM students-respondents considered the
benefits of the purchased products that they buy. This reflects that sellers must fulfill
the customer’s satisfaction for their consumers.
38
Buyers to the Survey Statement 7: “I am gladly take surveys from any business
enterprise”
Agree 24 60
Disagree 11 27.5
Strongly Agree 4 10
TOTAL 40 100
responses for buyers to the survey statement 7: “I am gladly take surveys from any
business enterprise” for the research entitled, “Importance of Business Ethics Between
the Buyers and the Sellers: ABM Students’ Perceptions”. It can be seen in table 12
that most of the respondents answered agree with the highest frequency of twenty-
four (24) and percentage distribution of 60. On the other hand, some respondents
answered strongly disagree to this statement with the lowest frequency of one (1) and
percentage distribution 2.5.
This implies that the majority of the respondents perceived that buyers are
taking surveys to improve the business enterprise in terms of business ethics.
39
Table 13. Frequency and Percentage Distribution of the ABM Students’ Responses
for Buyers to the Survey Statement 9: “I can control my temper when an
employee of a business enterprise made a sudden mistake”
Agree 22 55
Disagree 4 10
TOTAL 40 100
responses for buyers to the survey statement 9: “I can control my temper when an
employee of a business enterprise made a sudden mistake” for the research entitled,
“Importance of Business Ethics Between the Buyers and the Sellers: ABM Students’
Perceptions”. It can be seen in table 13 that most of the respondents answered agree
with the highest frequency of twenty-two (22) and percentage distribution of (55). On
the other hand, some of the respondents answered strongly disagree to this statement
with a lowest frequency of two (2) and a percentage distribution of 5.
This implies that based form ABM students’ perceptions, buyers have a self-
control when an employee of a business made a sudden mistake. This reflects that
buyers are considerate when dealing with clumsy employees and signifies ethical
considerations.
40
Buyers to the Survey Statement 10: "I always reply when a salesperson greets
or approaches me"
Agree 18 45
Disagree 7 17.5
TOTAL 40 100
responses for buyers to the survey statement 10: "I always reply when a salesperson
greets or approaches me" for the research entitled, “Importance of Business Ethics
Between the Buyers and the Sellers: ABM Students’ Perceptions”. It can be seen in
table 14 that most of the respondents answered agree with the highest frequency of
eighteen (18) and percentage distribution of 45. On the contrary, there is only one
respondent who answered strongly disagree with a lowest percentage distribution of
2.5.
This implies that based from ABM students’ perceptions, buyers appreciate the
greetings of employees and replies back to them as a result. This reflects that both
buyers and sellers are approachable to each other in terms of business ethics.
41
Buyers to the Survey Statement 12: "I approach a salesperson nicely"
Agree 14 35
Disagree - -
TOTAL 40 100
responses for buyers to the survey statement 12: "I approach a sales person nicely"
for the research entitled, “Importance of Business Ethics Between the Buyers and the
Sellers: ABM Students’ Perceptions”. It can be seen in table 15 that most of the
respondents answered strongly agree with the highest frequency of twenty-six (26)
and percentage distribution of 65. On the contrary, some respondents answered agree
with a lowest frequency of fourteen (14) and percentage distribution of 35. However,
no respondents answered disagree nor strongly disagree.
This implies that based from ABM students’ perceptions, buyers are more open
when approaching a salesperson in a nice and proper way.
42
Buyers to the Survey Statement 13: "I ask for the warranty of the purchased
products"
Agree 17 42.5
Disagree 1 2.5
TOTAL 40 100
responses for buyers to the survey statement 13: "I ask for the warranty of the
purchased products" for the research entitled, “Importance of Business Ethics
table 16 that most of the respondents answered strongly agree with the highest
frequency of eighteen (18) and percentage distribution of 45. On the contrary, there is
only one respondent who answered strongly disagree with a lowest percentage
distribution of 2.5.
This implies that based from ABM students’ perceptions, buyers are quite
interrogative when considering a product for them to purchase. Buyers are meticulous
enough that shows their practicality.
43
Buyers to the Survey Statement 14: "I always check first if the product is safe"
Agree 9 22.5
Disagree - -
TOTAL 40 100
responses for buyers to the survey statement 14: "I always check first if the product is
safe" for the research entitled, “Importance of Business Ethics Between the Buyers
and the Sellers: ABM Students’ Perceptions”. It can be seen in table 17 that most of
the respondents answered strongly agree with the highest frequency of twenty-nine
(29) and percentage distribution of 72.5. On the contrary, some respondents answered
strongly disagree with a lowest frequency of two (2) and percentage distribution of 5.
However, no respondents answered disagree to this statement.
This implies that based from ABM students’ perceptions, buyers are conscious
for their own safety. This is to make sure that every buyer must be aware of the content
of a product that they buy to prevent accidents.
44
Buyers to the Survey Statement 15: "I always check first if the product is
reliable"
Agree 11 27.5
Disagree - -
TOTAL 40 100
responses for buyers to the survey statement 15: "I always check first if the product is
reliable" for the research entitled, “Importance of Business Ethics Between the Buyers
the respondents answered strongly agree with the highest frequency of twenty-nine
(29) and percentage distribution of 72.5. On the contrary, some respondents answered
agree with a lowest frequency of eleven (11) and percentage distribution of 27.5.
However, no respondents answered strongly disagree nor disagree to this statement.
This implies that based from ABM students’ perceptions, buyers examine the
products based from its effectiveness to make sure that the products produced can be
used for a long time.
45
Sellers to the Survey Statement 16: "I always greet my customers"
Agree 14 35
Disagree - -
TOTAL 40 100
responses for sellers to the survey statement 16: "I always greet my customers" for
the research entitled, “Importance of Business Ethics Between the Buyers and the
and percentage distribution of 65. On the contrary, some respondents answered agree
with a lowest frequency of fourteen (14) and percentage distribution of 35. However,
no respondents answered disagree nor strongly disagree to this statement.
This implies that based from ABM students’ perceptions, sellers tend to have
a good impression from their customers because of their greetings.
46
Sellers to the Survey Statement 17: “I always follow the principles of
communication when I am dealing with the customers"
Agree 14 35
Disagree - -
TOTAL 40 100
responses for sellers to the survey statement 17: "I always follow the principles of
communication when I am dealing with the customers" for the research entitled,
Perceptions”. It can be seen in table 20 that most of the respondents answered
strongly agree with the highest frequency of twenty-five (25) and percentage
distribution of 62.5. On the contrary, only one respondent answered strongly disagree
with a lowest percentage distribution of 2.5. However, no respondents answered
disagree to this statement.
This implies that based from ABM students’ perceptions, sellers have good
interpersonal skills when dealing with its customers.
47
Sellers to the Survey Statement 19: “I handle my employees/colleagues very
well"
Agree 17 42.5
Disagree - -
TOTAL 40 100
responses for sellers to the survey statement 19: "I handle my employees/colleagues
very well" for the research entitled, “Importance of Business Ethics Between the
most of the respondents answered strongly agree with the highest frequency of
twenty-three (23) and percentage distribution of 57.5. On the contrary, some
respondents answered agree with a lowest frequency of seventeen (17) and
percentage distribution of 42.5. However, no respondents answered disagree to this
statement.
This implies that based from ABM students’ perceptions, sellers tend to show
leadership when handling its employees. This reveals that businesses practice the
good employer-employee relationship, generally the business ethics.
48
Sellers to the Survey Statement 20: “I am responsive to the needs of the
customers"
Agree 22 55
Disagree - -
TOTAL 40 100
responses for sellers to the survey statement 20: "I am responsive to the needs of the
customers" for the research entitled, “Importance of Business Ethics Between the
most of the respondents answered agree with the highest frequency of twenty-two (22)
and percentage distribution of 55. On the contrary, some respondents answered
strongly agree with a lowest frequency of eighteen (18) and percentage distribution of
45. However, no respondents answered strongly disagree nor disagree to this
statement.
This implies that based from ABM students’ perceptions, sellers are more likely
provide all the needs of the customers whether for services or goods. This can develop
a good relationship between the buyers and the sellers.
49
Sellers to the Survey Statement 21: “I always smile to the customers"
Agree 13 22.5
Disagree - -
TOTAL 40 100
responses for sellers to the survey statement 21: "I always smile to the customers" for
the research entitled, “Importance of Business Ethics Between the Buyers and the
and percentage distribution of 65. On the contrary, one respondent answered strongly
agree with a lowest percentage distribution of 2.5. However, no respondents answered
disagree to this statement.
This implies that based from ABM students’ perceptions, sellers are quite
presentable to their consumers and their smile brings positive environment in a
business.
50
Sellers to the Survey Statement 22: “I have a good relationship between my
colleagues/employees"
Agree 18 45
Disagree - -
TOTAL 40 100
responses for sellers to the survey statement 22: " I have a good relationship between
my colleagues/employees" for the research entitled, “Importance of Business Ethics
table 24 that most of the respondents answered strongly agree with the highest
frequency of twenty-two (22) and percentage distribution of 55. On the contrary, some
respondents answered agree that attained the lowest frequency of eighteen (18) and
percentage distribution of 45. However, no respondents answered disagree nor
strongly disagree to this statement.
This implies that based from ABM students’ perceptions, sellers have a good
relationship among its employees that signifies a better workplace and reflects rapport
in a business environment.
51
Sellers to the Survey Statement 23: “I can control my emotions towards a
customer"
Agree 17 42.5
Disagree 1 2.5
TOTAL 40 100
responses for sellers to the survey statement 23: "I can control my emotions towards
a customer" for the research entitled, “Importance of Business Ethics Between the
most of the respondents answered strongly agree that attained the highest frequency
of twenty-one (21) and percentage distribution of 52.5. On the contrary, some
respondents answered both strongly disagree and agree that attained the lowest
frequency of one (1) and percentage distribution of 2.5.
This implies that based from ABM students’ perceptions, sellers show self-
control to its own customer to avoid unfortunate events and maintain good
relationships to the buyers in terms of business ethics.
52
Sellers to the Survey Statement 24: “I value the feedback of the customer"
Agree 15 37.5
Disagree - -
TOTAL 40 100
responses for sellers to the survey statement 24: "I value the feedback of the
customer" for the research entitled, “Importance of Business Ethics Between the
most of the respondents answered strongly agree that attained the highest frequency
of twenty-five (25) and percentage distribution of 62.5. On the contrary, some
respondents answered agree that attained the lowest frequency of fifteen (15) and
percentage distribution of 37.5.
This implies that based from ABM students’ perceptions, sellers show proper
and good behavior towards their superior that signifies good employee-employer
relationships.
53
Sellers to the Survey Statement 25: “I am punctual on work"
Agree 23 57.5
Disagree 2 5
TOTAL 40 100
responses for sellers to the survey statement 25: "I am punctual on work" for the
research entitled, “Importance of Business Ethics Between the Buyers and the Sellers:
ABM Students’ Perceptions”. It can be seen in table 27 that most of the respondents
answered agree that attained the highest frequency of twenty-three (23) and
percentage distribution of 57.5. On the contrary, some respondents answered
disagree that attained the lowest frequency of two (2) and percentage distribution of
5. However, no respondents strongly disagreed to this statement.
This implies that based from ABM students’ perceptions, sellers were
committed and was driven by motivation to come as early as possible on work. This
reflects that there’s likely chance for a better relationship in a workplace and to its
consumers.
54
Sellers to the Survey Statement 26: “I have a respect towards my superior"
Agree 32 80
Strongly Agree 8 20
Disagree - -
TOTAL 40 100
responses for sellers to the survey statement 26: "I have a respect towards my
superior" for the research entitled, “Importance of Business Ethics Between the Buyers
the respondents answered agree that attained the highest frequency of thirty-two (32)
and percentage distribution of 80. On the other hand, some respondents answered
strongly agree that attained the lowest frequency of eight (8) and percentage
distribution of 20. However, no respondents strongly disagreed nor disagreed to this
statement.
This implies that majority of the respondents observed that employees in a
business enterprise practices business ethics by being respectful that has an
advantage for a better business environment and better relationship to buyers.
55
Sellers to the Survey Statement 27: “I always prioritize the customer's safety"
Agree 13 32.5
Disagree - -
TOTAL 40 100
responses for sellers to the survey statement 27: "I always prioritize the customer's
safety" for the research entitled, “Importance of Business Ethics Between the Buyers
the respondents answered strongly agree that attained the highest frequency of
twenty-six (26) and percentage distribution of 65. On the other hand, only one (1)
respondent strongly disagreed to this statement that attained the lowest percentage
distribution of 2.5. However, no respondents disagreed to this statement.
This implies that based from the ABM students’ perceptions, sellers always
prioritize the safety of their customers and signifies that sellers still practices proper
business ethics.
56
Sellers to the Survey Statement 28: “I make sure to be always accessible to the
customers"
Agree 18 45
Disagree - -
TOTAL 40 100
responses for sellers to the survey statement 28: " I make sure be always accessible
to the customers" for the research entitled, “Importance of Business Ethics Between
the Buyers and the Sellers: ABM Students’ Perceptions”. It can be seen in table 30
that most of the respondents answered strongly agree that attained the highest
frequency of twenty-two (22) and percentage distribution of 55. On the other hand,
some respondents agreed to this statement that attained the lowest frequency of
eighteen (18) and percentage distribution of 45. However, no respondents strongly
disagreed nor disagreed to this statement.
This implies that based from the ABM students’ perceptions, sellers make
themselves available to their customers at all cost that shows the significance of
business ethics.
57
Sellers to the Survey Statement 29: “I sometimes accidentally make my
customer uncomfortable"
Agree 24 60
Disagree 11 27.5
TOTAL 40 100
responses for sellers to the survey statement 29: "I sometimes accidentally make my
customer uncomfortable" for the research entitled, “Importance of Business Ethics
table 31 that most of the respondents agreed to this statement that attained the highest
frequency of twenty-four (24) and percentage distribution of 60. On the other hand,
only one (1) respondent strongly agreed to this statement that attained the lowest
percentage distribution of 2.5.
This implies that the ABM students-respondents observed that some sellers
made their customers to feel uncomfortable towards them. This signifies that some
businesses should be conscious enough for the customers sensitivity.
58
Sellers to the Survey Statement 30: “I assure that every customers are well-
accommodated"
Agree 13 32.5
Disagree - -
TOTAL 40 100
responses for sellers to the survey statement 30: "I assure that every customers are
well-accommodated" for the research entitled, “Importance of Business Ethics
table 32 that most of the respondents answered strongly agree that attained the
highest frequency of twenty-six (26) and percentage distribution of 65. On the other
hand, only one (1) respondent strongly disagreed to this statement that attained the
lowest percentage distribution of 2.55. However, no respondents disagreed to this
statement.
This implies that based from ABM students’ perceptions, sellers were likely to
provide goods and services for a better customer relationship. This reflects that
businesses were still practices business ethics for their business.
59
Research Problem 3: Is there a significant relationship in ABM students’ perceptions
between the buyers and the sellers in business ethics?
Table 33: Relationship between the ABM Students’ Perceptions for Buyers and
Sellers in Business Ethics
ABM students’
perceptions for buyers Pearson’s r Sig Value Interpretation Decision
and sellers
Business Ethics 0.771 < .001 Significant Reject
Relationship Ho
Legend: if the p-value is <0.05, reject the null hypothesis, there is a significant relationship. If the p-
value is >0.05, accept the null hypothesis, there is no significant relationship.
Table 33 shows the relationship between the ABM students’ perceptions for
buyers and sellers in business ethics. The data reveals that ABM students’ perceptions
for buyers and sellers have a computed Pearson’s r value of 0.771. The data reveals
that null hypothesis is rejected and there is a significant relationship between the
buyers and sellers in ABM students’ perceptions as determined by the sig value of
<.001 which is lesser than the p-value of 0.05.
This finding implies that there is a positive connection that exist among the
variables; that when there is an increase in the ABM students’ perceptions for buyers,
there is also an increase in the ABM students’ perceptions for sellers in terms of
business ethics.
60
Research Problem 4: How do ABM students feel about the lack of ethics in a business
enterprise?
Table 34: ABM Students’ Perception about Business Ethics
Interview Protocol Verbatim Response Theme
What do you think about Participant 2 answered, Rapport

business ethics as an ABM “So, for me business
Student? ethics it is a relation
between buyers and
sellers and you need to
deal it in a good way for
your buyers or sellers.”
Table 34 shows the participant’s response on the interview protocol “ What do
you think about business ethics as an ABM Student?”. Participant 2 answered “So, for
me business ethics it is a relation between buyers and sellers and you need to deal it
in a good way for your buyers or sellers”. Rapport emerged based from the
participant’s response.
Rapport is a mutual relationship between the buyers and the sellers in terms of
business ethics.
61
Table 35: ABM Students’ Observation for Buyers Practicing Business Ethics
How do you observe as Participant 1 answered, Practicality and Safe

an ABM student the “Ahm- the buyers’ Guarding
buyers practicing practices in business
business ethics? ethics they-, Ahm-, they
check first the quality and
Ahm- the- they are buyers
that ahm- for ano- first
they think of their needs
before they buy of their
wants and some are
practical.”
Table 35 shows the participant’s response on the interview protocol “How do
you observe as an ABM student the buyers practicing business ethics?”. Participant 2
answered “Ahm- the buyers’ practices in business ethics they-, Ahm-, they check first
the quality and Ahm- the- they are buyers that ahm- for ano- first they think of their
needs before they buy of their wants and some are practical”. Practicality and Safe
Guarding emerged based from the participant’s response.
Practicality is having a good sense of judgment in buying a product, considering
its quality and benefits while Safe Guarding is being cautious about the product that
the buyers buy from a business enterprise.
62
Table 36: ABM Students’ Observation for Sellers Practicing Business Ethics
How do you observe as Participant 1 answered, Satisfaction and

an ABM student the “Ahm, the sellers, Ahm, Affordability
sellers practicing Should- mali- should
business ethics? provide the customer
satisfaction and what
customers’ needs and
they should have a good
quality product for enable
for the customer to have
benefits with it.”, while
Participant 2 answered,
“So, as- as a seller, you
need to be sure their
product is good quality
and the- and the price is
affordable for the buyers.”
you observe as an ABM student the sellers practicing business ethics?”. Participant 1
answered, “Ahm, the sellers, Ahm, Should- mali- should provide the customer
satisfaction and what customers’ needs and they should have a good quality product
for enable for the customer to have benefits with it.”, while Participant 2 answered,
“So, as- as a seller, you need to be sure their product is good quality and the- and the
price is affordable for the buyers.” Satisfaction and Affordability emerged based from
the participant’s response.
Satisfaction is a fulfillment of one's wishes, expectations, or needs of the buyers
while affordability is the availability of the product that is affordable to the customers
and able to meet the buyers purchasing power.
63
Table 37: ABM Students practicing Business Ethics as a Buyer
How do you practice Participant 1 answered, Good impression and

business ethics if you are "Ahm, for buyers, I look Effectiveness
a buyer as an ABM for the quality of the
Student? product and for its
affordability of course and
I am more practicality and
I also look for how the
employee in kind of store
ahm, treat their
customers" while
“As a buyer, so for me- for
me, I'm going to ano to, to
know the if- if I'm going to
buy the in- in online
shopping I'm going to
reviews the- the
comments in other buyers
that it is- if the quality of
product or not.”
you practice business ethics if you are a buyer as an ABM Student?”. Participant 1
answered, "Ahm, for buyers, I look for the quality of the product and for its affordability
of course and I am more practicality and I also look for how the employee in kind of
store ahm, treat their customers". Good impression and Effectiveness emerged based
from the participant’s response.
Good impression is the presence of the sellers and its employees by showing
how they treat their consumers in terms of product and services. Some of buyers is
looking for a good impression of a seller for them to stay loyal on their product.
Effectiveness shows the reliability and feedbacks from the reviews given by the
consumers.
64
Table 38: ABM Students practicing Business Ethics as a Seller
How do you practice Participant 1 answered, Commitment and Security

business ethics if you are “: In providing satisfactory
a seller as an ABM and also, I give them an
Student? extra- ahm extra product
like discounts and ahm,
some freebies [cough] if
they buy a lot of products
from me and I also serve
them a good serve.” while
"So, if I am a seller, I'm
going to assure that my
product is— is safe from
my buyers and its good
and affordability for
them.".
you practice business ethics if you are a seller as an ABM Student?”. Participant 1
answered, " So, if I am a seller, I'm going to assure that my product is— is safe from
my buyers and its good and affordability for them." Commitment and Security emerged
based from the participant’s response.
Commitment is being able to meet the expectation of the buyers by giving extra
benefits to have a good relationship. Security is considering the safety of the
customers by being trustworthy and making a good product and services.
65
Research Problem 5: What type of application program will be formulated based from
the findings of this research?
DATASK – An application program
Using the app called “Appsheet”, the researchers were able to make an
application program for reviewing a business enterprise ethically. Here are some
screenshots of the app:
66
67
68
By stating the users’ feelings, opinions and suggestions, the business that
was reviewed can improve their services and their way of business venture to be
successful economically and as a provider to every household.
69
CHAPTER V
Summary, Conclusion and Recommendations
Summary
This study sought to analyze the importance of business ethics between the
buyers and the sellers based from ABM students’ perceptions. This is an explanatory
sequential mixed-method and correlational research design that surveyed 40 ABM
students recruited from Pasay City North High School – Tramo Campus. The findings
were analyzed using descriptive statistics.
The findings of the study are as follows:
Majority of the respondents are 16-20 years old (f=40; 100%), Roman Catholic
(f=35; 87.5%), have a grade ranging between 85-89 (f=22; 55%), price-sensitive (f=30;
75%), and an equal number of male and female (f=20; 50%).
Using the research made instrument for the quantitative part of this research,
ABM students were able to make a judgment for buyers practicing business ethics.
Statement 15 (I always check first if the product is reliable) attained the highest
weighted mean score of 1.3 with the verbal interpretation of ‘Highly Agree’ which
ranked first. Most of the respondents strongly agreed to the statements 14 and 15 “I
always check if the product is safe and I always check if the product is reliable” (f=29;
72.5%), statement 12 “I approach a salesperson nicely” (f=26; 65%), statement 5 “ I
always consider the benefits of the purchased products” (f=19; 47.5%), statement 13
“I ask for the warranty of the purchased products” (f=18; 45%), and statement 1 “I most
buy things that I want” (f=17; 42.5%). Moreover, most of the respondents also agreed
to the statement 7 “I am gladly taking surveys from any business enterprise” (f=24;
60%), statement 2 “I always spend my money for necessary expenses” (f=19; 47.5%),
statement 10 “I always reply when a salesperson greets or approaches me” (f=18;
45%), and statement 9 “I can control my temper when an employee of a business
enterprise made a sudden mistake” (f=33; 55%). However, also, most of the
respondents disagreed to the statement 3 “I am afraid to ask questions to the
salesman” (f=17; 42.5%).
In ABM students’ perceptions for sellers, statement 26 (I have a respect
towards my superior) attained the highest weighted mean score of 1.2 with the verbal
interpretation of ‘Highly Agree’ which ranked first. Most of the respondents strongly
agreed respectively to the statements 16, 21, 27, and 30 “I always greet my customers,
I always smile to the customers, I always prioritize the customer’s safety, and I assure
that every customers are well-accommodated” (f=26; 65%), statements 17 and 24 “I
always follow the principles of communication when I am dealing with the customers
and I value the feedback of the customer” (f=25; 62.5%), statement 19 “I handle my
employees/colleagues very well” (f=23; 57.5%), statements 22 and 28 “I have a good
relationship between my colleagues/employees and I make sure to be always
accessible to the customers” (f=22; 55%), statement 23 “I can control my emotions
towards a customer” (f=21; 52.5%). Moreover, most of the respondents also agreed
to the statement 26 “I have a respect towards my superior” (f =32; 80%), statement 29
“I sometimes accidentally make my customer uncomfortable” (f=24; 60%), statement
25 “I am punctual at work” (f=23; 57.5%), and statement 20 “I am responsive to the
needs of the customer” (f=22; 55%).
The findings on the themes emerge from the analysis of the data are as follows:
1. ABM Students’ Perception about Business Ethics
1.1 Rapport
71
2. ABM Students’ Observation for Buyers Practicing Business Ethics
2.1 Practicality
2.2 Safe Guarding
3. ABM Students’ Observation for Sellers Practicing Business Ethics
3.1 Satisfaction
3.2 Affordability
4. ABM Students practicing Business Ethics for being a Buyer
4.1 Good impression
4.2 Effectiveness
5. ABM Students practicing Business Ethics for being a Buyer
5.1 Commitment
5.2 Security
72
Conclusion
This research study entitled, "Importance of Business Ethics Between the
Buyers and the Sellers: ABM Students’ Perceptions" shows the relationship of the
buyers and the sellers based from ABM students’ observation that practices business
ethics. Moreover, the researcher concludes that there is a significant relationship
between the buyers and the sellers based from ABM students’ perceptions in
practicing business ethics.
The researchers therefore conclude that majority of the respondents highly
agreed to the statement “I always check first if the product is reliable”. This reveals
that based from ABM students’ perceptions, buyers examine the products based from
its effectiveness to make sure that the products produced can be used for a long time.
Additionally, the researchers also conclude that majority of the ABM student-
respondents answered somewhat disagree on the statement " I am afraid to ask
questions to salesmen". This implies that based from ABM students’ perceptions,
buyers had a courage to ask the salesman for their concerns.
In addition, the researchers therefore also conclude that majority of the ABM
Students answered highly agree on the statement "I have a respect towards my
superiors". The study further reveal that based from ABM students, they observed that
employees in a business enterprise practices business ethics by being respectful that
has an advantage for a better business environment and better relationship to buyers.
73
Recommendation
From the analysis of present study, the researchers want to present the
following recommendations:
For Students, who come and encounter everyday stores and businesses. This
may help them to be aware of ethical practices and be respectful at the services of the
company. By the use of the research output, which is an application program, it can
be a way of reviewing a business enterprise in terms of business ethics.
For Business Person, who daily practices ethics and should meet the
customers satisfaction. This can help them to encourage the future business person
and improve their manners towards the customer needs and wants. By the use of the
application program, it can be beneficial for them to receive a feedback from
consumers in improving their business enterprise in terms of business ethics. Buyers
based from ABM students’ perceptions, are looking for a quality, affordability, and an
impressive impression from the employees.
For Future Researchers, who can use this research study as their basis of their
research in business ethics. This may help them to support their ideas about the
importance of business ethics between buyers and sellers in ABM students’
perceptions. The researchers recommend to use this research study to come up with
more ideas from ABM students’ perceptions-response for gathering a stronger data.
74
References
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research/.
Business Ethics Definition – Investopedia. (n.d.). Retrieved from:

https://www.investopedia.com/terms/b/business-ethics.asp.
Creswell, J. (2002), Educational Research: Planning, Conducting, and Evaluating

Quantitative and Qualitative Research, Merrill Prentice-Hall, Upper Saddle
River, NJ.
Denzin, N.K. and Lincoln, Y.S. (1984), Handbook of Qualitative Research, Newbury
Park: Sage Publications
Essays, UK. (November 2018). Definitions available for quantitative research given
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https://www.ukessays.com/essays/psychology/definitions-available-for-
quantitative-research-given-by-different-authors-psychology-
essay.php?vref=1.
Foley, B. (2018). Purposive Sampling 101. Retrieved from:

https://www.surveygizmo.com/resources/blog/purposive-sampling-101/.
Geckoboard. (n.d.). Retrieved from: https://www.geckoboard.com/learn/data-

literacy/data-science-glossary/margin-of-error/.
Lavrakas, P. (2008). Cronbach’s Alpha. Retrieved from:

https://methods.sagepub.com/reference/encyclopedia-of-survey-research-
methods/n117.xml.
Mabaquiao Jr, N. (2007). The Place of Ethics in Business. Philosophia:

International Journal of Philosophy (Philippine e-journal) 36 (1).
Picciano, A. (n.d.). Definition and Characteristics of Correlational Research. Retrieved

From: https://www.anthonypicciano.com/s8.html.
Creswell, J.W, and Plano Clark, V. (2007). Designing and conducting mixed methods
research. Thousand Oaks, C. A.: Sage.
Mays N. & Pope C. (1996). Qualitative research in health care. London: British
Medical Journal (BMJ) Publishing Group.
Saunders, M. N. K. (2012) Choosing research participants, in Symon, G. and

Cassell, C. (eds.) Qualitative Organizational Research: Core Methods and
Current Challenges. London: SAGE Publications Ltd, pp. 35-52.
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Schoonenboom, J., & Johnson, R. B. (2017). How to Construct a Mixed Methods
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Sozialpsychologie, 69(Suppl 2), 107–131. doi:10.1007/s11577-017-0454-1.
Shantikumar, S. (2018). Methods of sampling from a population. Retrieved from:

https://www.healthknowledge.org.uk/public-health-textbook/research-
methods/1a-epidemiology/methods-of-sampling-population.
Svensson and Wood. (2008). A model of business ethics. Retrieved from:

https://www.researchgate.net/figure/A-model-of-business-
ethics_fig2_46545845.
76
APPENDICES
APPENDIX A
LETTER OF APPROVAL FROM THE PRINCIPAL
November __ 2019
DR. FELINA P. PATAGAN
Principal
Pasay City National High School
Thru:
ROSA R. ALFEREZ
Assistant School Principal
Dear Ma’am:
Greetings!
We, the graduating students of Grade 12 Accountancy, Business and Management, COHORT
4 ABM 12A, is presently conducting a research study entitled “Importance of Business Ethics
Between the Buyers and Sellers in ABM Students’ Perception” as part of the requirement in
Practical Research
The objective of this research study is to identify the issues and challenges experienced by
ABM students of Pasay City North High School in a business enterprise. This research study
will enable us to have a great understanding of the ABM students’ situations and
circumstances they are facing in a business enterprise.
In this regard, the undersigned request the approval of your good office to conduct the Pilot
Study on November 2019.
Thank you very much for your favorable approval and endorsement with this request.
Respectfully yours,

Ana Rose G. Gayon
Menchie A. Seña
Jerome Kim A. Sigue
Noted:
Raymond M. Fernandez, EdD

Research Teacher
ROSA R. ALFEREZ
Assistant School Principal
DR. FELINA P. PATAGAN

School Principal
APPENDIX B
LETTER TO CORE RESPONDENTS (PILOT STUDY)
November 2019
Dear Respondents:
Greetings!
We are Cohort 4 of Grade 12A Accountancy, Business, and Management (ABM) from
Pasay City National High School. We presently conducting a research study entitled,
“Importance of Business Ethics Between the Buyers and Sellers in ABM Students’
Perception”.
The objective of this research study is to identify the issues and challenges
experienced by ABM students of Pasay City North High School in a business
enterprise. This research study will enable us to have a great understanding of the
ABM students’ situations and circumstances they are facing in a business enterprise.
In this regard, the undersigned request the approval of your good office to conduct the
Pilot Study on November 2019.
Respectfully yours,

Ana Rose G. Gayon
Menchie A. Seña
Jerome Kim A. Sigue
Noted:

Research Teacher
APPENDIX C
INFORMED CONSENT
Informed Consent
November 2019
For the research respondent,
By signing this consent form, I _______________________, confirmed that I have

read the objective of the research study and the opportunity to ask questions. I
understand that my participation is voluntary and I am free to withdraw from this
research activity at any given time. Moreover, I voluntarily agree to participate to this
research activity without coercion and with full awareness that my identity will be kept
confidential at all times.
_____________________________
Signature of the Respondent
APPENDIX D
RESEARCH INSTRUMENT
Importance of Business Ethics Between the Buyers and Sellers in ABM
Students' Perception
Instruction: Please indicate your answer for the demographic data below by putting
a (✔) at the appropriate box.
How old are you? Range of Grade
11 - 15 Business Math grade (for Grade 11)
16 – 20 Entrepreneurship grade (for Grade 12)
21 and above 95 – 100
90 – 94
What is your gender?
85 – 89
Male
80 – 84
Female
75 – 79
Others: ___________ (please specify)
74 and below
Prefer not to say
What is your religion? Buying Behavior

Roman Catholic Price-sensitive (you look for lower price
despite the brand)
Born Again Christian
Brand-sensitive (you are committed to the
Iglesia ni Cristo
brand despite the high price)
Islam
Others: ___________ (please specify)

Importance of Business Ethics Between the Buyers and Sellers in ABM
Students' Perception
Direction: Below is a list of statements dealing with your perspective in a business enterprise
pertaining to business ethics. Please indicate how strongly you agree or disagree by putting a
(✔) in each statement.
1- Strongly Agree 2- Agree 3- Disagree 4- Strongly

Disagree
Research Survey Statements 1 2 3 4

For Buyers:
1. I mostly buy things that I want.
2. I always spend my money for necessary expenses.
3. I am afraid to ask questions to salesman.
4. I always get nervous when I take an order to a
restaurant.
5. I always consider the benefits of products that I buy.
6. I once make a "scene" inside a marketplace.
7. I gladly take surveys from any business enterprise.
8. I am very straightforward to salesman to give
feedbacks.
9. I can control my temper when an employee of a
business enterprise made a sudden mistake.
10. I always answer when a salesperson greets or
approaches me.
11. I just ask questions to a salesperson for fun.
12. I approach a salesperson nicely.
13. I ask for the warranty of the product that I buy.
14. I always check first if the product is safe.
15. I always check first if the product is reliable.
For Sellers:
1. I always greet my customers.
2. I always follow the principles of communication when I
am talking to the customers.
3. I always get rude to my customers.
4. I handle my employees/colleagues very well.
5. I answer nicely to the confused customers.
6. I always smile to the customers.
7. I have a good relationship between my
colleagues/employees.
8. I can control my emotions towards a customer.
9. I am gladly taking feedbacks from a customer.
10. I come on time on work.
11. I have a respect towards my superior.
12. I always prioritize the customer's safety.
13. I make sure be always accessible to the customers.
14. I sometimes accidentally make my customer
uncomfortable.
15. I make sure to connect to every customer that I had.
APPENDIX E
RAW DATA (PILOT STUDY)
APPENDIX F
RESEARCH VALIDATION TOOL
APPENDIX G
DOCUMENTATION (PILOT STUDY)
The Pilot Study was conducted at ABM 11 class.
APPENDIX H
RELIABILITY TEST RESULT (CRONBACH ALPHA)
APPENDIX I
LETTER TO RESPONDENTS (ACTUAL SURVEY)
January 2020
Dear Respondents:
Greetings!
We are Cohort 4 of Grade 12A Accountancy, Business, and Management (ABM) from
Pasay City National High School. We presently conducting a research study entitled,
Perception”.
The objective of this research study is to identify the issues and challenges
experienced by ABM students of Pasay City North High School in a business
enterprise. This research study will enable us to have a great understanding of the
ABM students’ situations and circumstances they are facing in a business enterprise.
In this regard, the undersigned request the approval of your good office to conduct the
Pilot Study on November 2019.
Respectfully yours,

Ana Rose G. Gayon
Menchie A. Seña
Jerome Kim A. Sigue
Noted:

Research Teacher
APPENDIX J
INFORMED CONSENT (ACTUAL SURVEY)
Informed Consent
January 2020

_____________________________
APPENDIX K
RESEARCH INSTRUMENT (REVISED AFTER RELIABILITY TEST)
Importance of Business Ethics Between the Buyers and the Sellers: ABM Students'
Perceptions
Direction: Below is a list of statements dealing with your perspective in a business enterprise pertaining
to business ethics. Please indicate how strongly you agree or disagree by putting a (✔) in each
statement.
1- Strongly Agree 2- Agree 3- Disagree 4- Strongly Disagree
Research Survey Statements 1 2 3 4

For Buyers:
1. I mostly buy things that I want.
2. I always spend my money for necessary expenses.
3. I am afraid to ask questions to salesman.
4. I always get nervous when I take an order to a
restaurant.
5. I always consider the benefits of the purchased
products.
6. I once make a "scene" inside a marketplace.
7. I am gladly take surveys from any business enterprise.
8. I am very straightforward to salesman to give
feedbacks.
9. I can control my temper when an employee of a
business enterprise made a sudden mistake.
10. I always reply when a salesperson greets or
approaches me.
11. I just ask questions to a salesperson for fun.
12. I approach a salesperson nicely.
13. I ask for the warranty of the purchased products.
14. I always check first if the product is safe.
15. I always check first if the product is reliable.
For Sellers:
1. I always greet my customers.
2. I always follow the principles of communication when I
am dealing with the customers.
3. I always get rude to my customers.
4. I handle my employees/colleagues very well.
5. I am responsive to the needs of the customers.
6. I always smile to the customers.
7. I have a good relationship between my
colleagues/employees.
8. I can control my emotions towards a customer.
9. I value the feedback of the customer.
10. I am punctual on work.
11. I have a respect towards my superior.
12. I always prioritize the customer's safety.
13. I make sure be always accessible to the customers.
14. I sometimes accidentally make my customer
uncomfortable.
15. I assure that every customers are well-accomodated.
APPENDIX L
RAW DATA (ACTUAL SURVEY)
APPENDIX M
DOCUMENTATION (ACTUAL SURVEY)
The Actual Survey was conducted at ABM 11 and ABM 12B.
APPENDIX N
SPSS RESULT (ACTUAL SURVEY)
APPENDIX O
LATENT CODES
Qualitative Research Question: How do ABM students’ feel about the lack of
ethics in a business enterprise?
LATENT CODES
1. Greediness 14. Interpersonal Skills
2. Practicality 15. Discourtesy
3. Shyness 16. Leadership
4. Low self-esteem 17. Good Manners
5. Satisfaction 18. Confidence
6. Immaturity 19. Rapport
7. Gathering Data 20. Consideration
8. Honesty 21. Commitment
9. Self-control 22. Good Behavior
10. Approachable 23. Safe Guarding
11. Security 24. Availability
12. Effectiveness 25. Insensible
13. Good Impression
Reference:
Mabaquiao Jr, N. (2007). The Place of Ethics in Business, 36(1),14-26.Retrieved
from: https://ejournals.ph/function/author.php?id=759.
APPENDIX P
INTERVIEW TRANSCRIPT
INTERVIEW TRANSCRIPT
Focus Group Discussion
PART I
Interviewer/s: Danica Marie Escarez and Mark Sherwin Gonzales
Interviewee/s: Shrine Mirriam Guinto (participant 1) & Angelou Delos Reyes (participant 2)
Date of Interview: February 13, 2020
Start Time of Interview: 8:32 a.m.
End Time of Interview: 8:46 a.m.
Location of the Interview: PCNHS - Room CB201
Interview Topic: How do ABM students feel about the lack of ethics in business enterprise?
----------------------------------START OF THE INTERVIEW (PART I)-------------------------------------

Sherwin: Hello, so, good morning to both of you. So, we are the Cohort 4 of ABM 12A so let-
Sherwin: Okay, we are the Cohort 4. I am Mark Sherwin A. Gonzales.

Danica: I am Danica Marie Escarez, your interviewer.
Sherwin: And the videographer, Mr. Sigue and the Audiographer Ms. Mesias.
Danica: And Gayon for documentation and Seña for recording. So, our research
entitled will be "Importance of business ethics between buyers and sellers in ABM
student perception"
Sherwin: Before we start, we have our informed consent.
Danica: And it states that all of your answer will be kept confidential.
Sherwin: So, let's start our first question is;
Danica: So, the first question, what do you think about the business ethics in your
own experience?
Guinto: Pardon
Danica: What do you think about business ethics based from your own experience or
observation, anything word?
Guinto: Ahm, it is somehow a rule and relationship between the buyer and seller.
Angelou: For me, business ethics, it is all about the what- what are you-, what- ahhh,
what your relationship between your-, your buyers, and what-, what are the rules and
regulations, rules that you need to do in a proper way.
Danica: So, it’s all about rules and regulation between the buyers and sellers.
Danica: So, for the second question, how do you observe as an ABM student the
buyers practicing business ethics? So, its more on the buyers.
Angelou: Again?
Sherwin: If you buy some product have you practice your- if you buy product how
you practice business ethics?
Angelou: Can you please loud your voice?
Angelou: So, for me, if I'm going to buy a product in other- in other- in- in store so I'm
going first to- to determine the quality of product if its good or not.
Sherwin: So, you are more on the quality, not in the product?
Angelou: Also, the price I'm going ahm, also the price.
Danica: The same as price and quality. It’s part of it. How about you?
Guinto: Ahm, when I buy, I'm- I'm more on practicality and I do search the quality of
product. Same as her.
Danica: Your observing the review of the products.
Guinto: Yes.
Sherwin: Before you buy that. So, the third question is….
Danica: How do you observe as an ABM student the sellers practicing business
ethics?
Sherwin/Danica: So, it’s more on sellers.
Guinto: Again?
Danica: And how you perceive as an ABM student? So the question for number 3,
How do you observe as an ABM student the seller practicing business ethics?
Guinto: Ahm, I observe that their ahm-, the sellers are ahm-, they taking good care
their buyers and they- they are an-, ahm, have an interpersonal skill so that they can
gain more seller and ahm, they also think how their product will benefits their sellers.
Sherwin: So,
Danica: So your- you perceive that its all about the benefits of the customers or the
buyers.
Guinto: Yes
Danica: Ahmm next, as an ABM students how do you practice business ethics if you
are a buyer and seller? How do you practice?
(Laughing while answering)
Angelou: Uhmmm pa—
Guinto: Me?
Danica: Yeah.
Guinto: For me ahm, ahm, for me if I am a buyer or seller [Laugh] tito... [Laugh]
Pardon [Laugh]
Danica: As an ABM student, how do you practice business ethics if you are a buyer
and seller?
Guinto: As an ABM student and as a seller ahm I'm-, I'm manage ay- No, I mean
[Laugh] I mean ahm, as a seller ahm, [Cough] first I observe what the product is and
how does the product will benefit me ahm, I am not more on ahm, let's say branded
like that but more on the quality of the product and as a buyer ay mali [Laugh] ayoko
na [Laugh]
Angelou: Natatawa ko sa inyo
Guinto: Ikaw muna, Ikaw muna
Angelou: So, for me as a-, as an experience for selling the product, so for me I am
going to- ay I am going to, to ahm ensure that my product is ahm, affordable and it is
good for my- my buyers and it is good for them.
Sherwin: So- so if you are a buyer?
Danica: How about if you are a buyer? What do you consider as a buyer?
Angelou: As a buyer, so for me- for me, I'm going to ano to, to know the if- if I'm
going to buy the in- in online shopping I'm going to reviews the- the comments in
other buyers that it is- if the quality of product or not.
Danica: It’s about effectiveness.
Sherwin: So that`s all and thank you for cooperation for our interview for today. So
again, we are the Cohort 4 of ABM 12A. So, I am Mark Sherwin Gonzales together
with-
Danica: Danica Marie Escarez
Sherwin: -the interviewer and the video recorder, Jerome Sigue and Audio recorder
Mesias and Sena and the facilitator, Gayon and thank you for cooperation.
Danica/Sherwin: Thank you.
Danica: The answer will be kept confidential.
(Shake Hands)
Angelou/Guinto: Thank you.
------------------------------------END OF THE INTERVIEW (PART I)--------------------------------------
PART II
Interviewer/s: Danica Marie Escarez and Mark Sherwin Gonzales
Interviewee/s: Shrine Mirriam Guinto (participant 1) & Angelou Delos Reyes (participant 2)
Date of Interview: February 14, 2020
Start Time of Interview: 12:19 p.m.
End Time of Interview: 12:30 p.m.
Location of the Interview: PCNHS - Room CB201
Interview Topic: How do ABM students feel about the lack of ethics in business enterprise?
--------------------------------------START OF THE INTERVIEW (PART II)--------------------------------

Sherwin: Hello, so, good morning to both of you. So we are the Cohort 4 of ABM 12A so let
me introduce our my co-researchers. I am Mark Sherwin Gonzales together with-
Danica: I'm Danica Marie B. Escarez, your interviewer today.
Ana: -and I'm Ana Rose Gayon, I will going to write that all your answers.
Kate: I'm Kate Ashley Mesias the recorder.
Menchie: Menchie Seña for Audio Recorder.
Sherwin: -and the videographer is Jers Sigue so...
Danica: So, our research title will be ‘Importance of Business Ethics Between The Buyers
and Sellers in ABM students perception’
Sherwin: So, before we start, I will give you the Inform Consent the all of your answer will be
kept confidential.
Danica: Yes.
Sherwin: So, Let's start for 1st question.
Danica: So, our main question will be how do ABM students will about the lack of ethics in
business enterprise. For number 1 what do you think about business ethics as an ABM
Students?
Sherwin: Miss Guinto.
Guinto: Ahm, business ethics is importance between relationship of the buyer and the seller
because it is the principles or ABM—somewhat rules in their transaction or interaction with
each other.
Angelou: So, for me business ethics it is a relation between buyers and sellers and you need
to deal it in a good way for your buyers or sellers.
Danica: So, for number 2 how do you observe as an ABM student the buyers- the buyers
practicing business ethics. So, how do you observe as an ABM student the buyers practicing
business ethics?
Guinto: Ahm- the buyers practices in business ethics they-, Ahm-, they check first the quality
and Ahm- the- they are buyers that ahm- for ano- first they think of their needs before they
buy of their wants and some are practical.
Sherwin: So, how do you observe as an ABM student the buyers practicing business ethics?
Angelou: For me as a buyer, ahm-, first I need to reviews the-, the comments of other buyers
if their- if their products is- is good in quality or their price is low and it is affordable to your
budget.
Sherwin: So, you reviewing the feedback of the other customer in that particular product.
Angelou: Yes.
Sherwin: So, if you know that, that particular product is ahhh- its ok and that is good to other
consumer what will you do?
Angelou: It is good again.
Sherwin: It is good to its affordable and it is the quality is good.
Guinto: It has good comments, good reviews.
Sherwin: It- it has a good comment.
Angelou: What I am going to do-
Sherwin: Yes.
Angelou: So, I'm going to buy then, and I'm going to trust to their- ano their product so-
Danica: Yes, it is about the trustworthiness of the product-
Angelou: Yes.
Danica: -or services
Danica: So, for number 3, How do you observe as an ABM student, the sellers practices in
business ethics?
Guinto: Ahm.... Ako ba muna?
Sherwin: Yes miss Guinto.
Guinto: Ahm, the sellers, Ahm, Should- mali- should provide the customer satisfaction and
what customers needs and they should have a good quality product for enable for the
customer to have benefits with it.
Danica: So in what way do they- do the sellers practicing the-, practice the satisfaction of the
products that they need?
Guinto: They- they- they serve- they serve their ahm, their they serve. They serve the their
ahm they always smile to their [Hahaha]. They always smile to their [Hahaha] tih, wag
kayong magulo beh.
Angelou: Be, alis na lang kayo be.
Guinto: Beh, wag kayong magulo.
Guinto: They always smile to their customers and they- Give ahm, [hmmm] a freebies and
they serve at their their customers at they very good quality.
Danica: How about you?
Angelou: Can you please, repeat the question?
Danica: How can you observe as an ABM students the sellers practices business ethics?
Angelou: So, as- as a seller, you need to be sure their product is good quality and the- and
the price is affordable for the buyers.
Danica: So in what way do the sellers show the affordability of the sellers, for the buyers?
Angelou: If the- ahm, if the- product [Sigh] Can you please repeat the question?
Danica: In what way do the sellers show the affordability of their product?
Angelou: If-, if-, if-, if a, if your price is- is low.
Danica: So, if they are, their product is low price what would be the-, what would be the
impact of the consumers?
Angelou: So, the buyers will came to your- ahm, to buy your product so because it is
affordable for them.
Sherwin: So, our last question.
Sherwin: So, the last question is, as an ABM student, how do you practice business ethics if
you are buyers or if you are a buyer?
Angelou: So, as a buyer and or sellers?
Danica: For buyers please.
Angelou: Ahm, for buyers
Sherwin: Yes, ms. Guinto?
Guinto: Ahm, for buyers, I look for the quality of the product and for its affordability of course
and I am more practicality and I also look for how the employee in kind of store ahm, treat
their customers.
Danica: So its like other people that shows bus- shows business ethics.
Guinto: Yes.
Sherwin: You?
Danica: How do you practice business ethics if you are a buyer as an ABM student?
Angelou: If-, if I am a buyer
Danica: So, as an ABM student, again how do you practice business ethics for buyers?
Angelou: So if I am a buyer I am going to- to know my needs if the product is my
Danica: necessity
Angelou: Yah
Angelou: it is necessity and also ahm
Danica: So, do you practice business ethics if your a seller?
Sherwin: Ms. Guinto.
Guinto: In providing satisfactory and also, I give them an extra- ahm extra product like
discounts and ahm, some freebies [cough] if they buy a lot of products from me and I also
serve them a good serve.
Danica: That service will be fair on your consumers, so how about you?
Danica: So, if you are a seller how do you practice business ethics as an ABM student?
Angelou: So, if I am a seller, I'm going to assure that my product is— is safe from my buyers
and its good and affordability for them.
Sherwin: So, you are more on the quality of the product.
Danica: So, you make your product affordable for the customer.
Angelou: Yes.
Sherwin: For that, ahm, thank you for your cooperation with us, thank you miss Guinto and
miss Angelou.
Danica: So, your answers will be kept confidential.
Sherwin: So, thank you again. So, we are the Cohort 4 of ABM 12A. So, thank you.
Danica: Thank you!
(Shake hands)
-------------------------------------END OF THE INTERVIEW (PART II) ------------------------------------
APPENDIX Q
INFORMED CONSENT: QUALITATIVE INTERVIEW
Informed Consent
February 2020

_____________________________
APPENDIX R
DOCUMENTATION: INTERVIEW
A Focus Group Discussion at ABM 12A
APPENDIX S
CURRICULUM VITAE
DANICA MARIE B. ESCAREZ
2624 Dimasalang St., Pasay City
escarezdanix28@gmail.com
0921 625 5299
EDUCATIONAL BACKGROUND
2016 - Present
Accountancy, Business, and Management 2018
2014 – 2016
Governor Ferrer Memorial National High School - San Francisco Annex
General Trias, Cavite
2007 – 2014
Colegio De Francesca
General Trias, Cavite
CERTIFICATION AND SELECTED AWARDS
2007 - Present
Consistent Honor Student since Primary School
2019
NCIII in Bookkeeping
Technical Education and Skills Development Authority (TESDA)
2018
Champion in English Essay Writing – English Month 2018
Pasay City North High School - Tramo Campus
2018
Champion in Filipino Essay Writing – Filipino Month 2018
RESEARCH EXPERIENCE
Jul 2019 – Mar 2020

Importance of Business Ethics Between the Buyers and the Sellers: ABM
Students’ Perceptions
Raymond M. Fernandez, Ed.D. - Pasay City North High School - Tramo Campus
In making this research study, it revealed my potential capabilities as a leader by

recognizing the best abilities of my co-members and address the deficiencies within
this research study. With the guidance of our research advisor, we were able cope
up with the difficulties academically and personally as a group.
MARK SHERWIN A. GONZALES
2642 A.Bonifacio St, Bangkal Makati City
gonzalesmarksherwin@gmail.com
09273837169
SECONDARY (Senior High School) Pasay City North Tramo- Campus

Tramo st. Barangay 57 Pasay City
(2018-2020 On Going)
SECONDARY (Junior High School) Pasay City North Tramo- Campus

(2014-2018)
PRIMARY Bernabe Elementary School

Pasay City
(2013-2014)
(2007-2012)
Rafael Palma Elementary School

Pasay City
(2012-2013)
AWARDS
• NC III PASSER
• CONSISTENT HONOR STUDENT SINCE GRADE 10 TO 12
RESEARCH EXPERIENCE
Jul 2019 – Mar 2020

My experience in this research study is quite difficult because some of the chapters
are not easy to do, but by the help of Dr. Raymond M. Fernandez, it became easier
to understand and come up with new ideas to this research study.
JEROME KIM A. SIGUE
2462 Tramo St, Pasay City
jers.sigue15@gmail.com
09568506439

(2018-2020 On Going)

(2014-2018)
PRIMARY Padre Burgos Elementary School

Pasay City
(2007-2015)
AWARDS
• NC III PASSER
• CONSISTENT HONOR STUDENT 12
RESEARCH EXPERIENCE:
Jul 2019 – Mar 2020

This research study made me realize that all efforts are all worth it. Spending time,
lack of sleep and spending money to finish this research study. I experienced that
research is difficult to comprehend.
MENCHIE A. SENA
113 Emma St., Pasay City
senamenchie@gmail.com
0905 082 9646
EDUCATION
2018 – 2020 - Present
Accountancy, Business, and Management 2018
2014 – 2018
Tramo St. Barangay 57 Pasay City
2007 – 2014
Epifanio Delos Santos Elementary School
Pasay City
2014 - Present
Consistent Top Achiever Student since Grade 7-10
2019
2019
Consistent Honor Student 12- 3rd Quarter
2016
Best in TLE in Grade 9 -1st to last Quarter
RESEARCH EXPERIENCE
Jul 2019 – Mar 2020

My experience in making this research study is mixed with struggling and at the
same time, it’s quite amusing. On my part of this research study, I struggled to come
up with ideas to contribute. But, with the help of our research teacher, it became
trouble-free.
KATE ASHLEY O. MESIAS
10 L.Leonardo St., Pasay City
kateashleymesias69@gmail.com
09169952273

(2018-2020 On Going)

(2014-2018)
PRIMARY Padre Burgos Elementary School

Pasay City
(2007-2015)
2016 – Present
Consistent Honor Since Grade 9 – Grade 12
2019
RESEARCH EXPERIENCE:
Jul 2019 – Mar 2020

My experience in conducting this research study I have difficulties in writing some

implication in the chapter 4 because I’m not quite familiar in the table. It improve my
capabilities as a person because with the help of my co-researchers it became easy.
ANA ROSE G.GAYON
330 Taylo St., Pasay City
anarosegayon1214@gmail.com
09507870177

(2018-2020 On Going)

(2014-2018)
PRIMARY Heneral Pio Del Pilar Elementary School

P.Binay Street, Barangay San Isidro,
Makati City
(2008 - 2014)
2018 – Present 2016 - 2017

With Honor Top 3 in the class
RESEARCH EXPERIENCE
Jul 2019 – Mar 2020

It was an best experience to conduct an research study despite of all the difficulties
on doing and understanding all the chapters.

Importance of Business Ethics Between The Buyers and Sellers ABM Students Perceptions ABM12A Cohort 4

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Importance of Business Ethics Between the Buyers and the Sellers: ABM Students’

A Research Paper Presented to Senior High School

Pasay City North High School – Tramo Campus

In Partial Fulfillment for the Requirements in Inquiries, Investigations, and Immersion

Related to their Academic Track – Accountancy, Business, and Management

Danica Marie B. Escarez

Ana Rose G. Gayon

Mark Sherwin A. Gonzales

Kate Ashley O. Mesias

Jerome Kim A. Sigue

Explanatory Sequential Mixed-Method and Correlational Design was used in this

Background of the study……………………………………………………………1

Significance of the Study …….…………………………………………………….5

Scope and Limitation……....….……………………………………………………6

Constitutive Definition of Terms………………………………………………….10

Operational Definition of Terms………………………………………………….11

Population and Sampling Data Sources…………………………………….…..18

Data Gathering Procedure (Pilot Study)...………………………………………21

Data Gathering Procedure (Actual Survey)……………………………………..22

Data Gathering Procedure (Interview)…………………………………………..24

RESULTS AND DISCUSSIONS

Results and Discussions………………………………………………….………27

SUMMARY, CONCLUSION AND RECOMMENTATION

Table no. Table Title Page no.

1 Frequency and Percentage Distribution among ABM 27

2 Frequency and Percentage Distribution among ABM 28

3 Frequency and Percentage Distribution among ABM 29

4 Frequency and Percentage Distribution among ABM 30

5 Frequency and Percentage Distribution among ABM 31

6 Weighted Mean and Rank among ABM Students’ 32

7 Weighted Mean and Rank among ABM Students’ 34

8 Frequency and Percentage Distribution of ABM Students’ 36

9 Frequency and Percentage Distribution of ABM Students’ 37

10 Frequency and Percentage Distribution of ABM Students’ 38

11 Frequency and Percentage Distribution of ABM Students’ 39

12 Frequency and Percentage Distribution of ABM Students’ 40

14 Frequency and Percentage Distribution of ABM Students’ 42

15 Frequency and Percentage Distribution of ABM Students’ 43

16 Frequency and Percentage Distribution of ABM Students’ 44

17 Frequency and Percentage Distribution of ABM Students’ 45

18 Frequency and Percentage Distribution of ABM Students’ 46

19 Frequency and Percentage Distribution of ABM Students’ 47

20 Frequency and Percentage Distribution of ABM Students’ 48

21 Frequency and Percentage Distribution of ABM Students’ 49

22 Frequency and Percentage Distribution of ABM Students’ 50

24 Frequency and Percentage Distribution of ABM Students’ 52

25 Frequency and Percentage Distribution of ABM Students’ 53

26 Frequency and Percentage Distribution of ABM Students’ 54

27 Frequency and Percentage Distribution of ABM Students’ 55

28 Frequency and Percentage Distribution of ABM Students’ 56

29 Frequency and Percentage Distribution of ABM Students’ 57

30 Frequency and Percentage Distribution of ABM Students’ 58

31 Frequency and Percentage Distribution of ABM Students’ 59

32 Frequency and Percentage Distribution of ABM Students’ 60

33 Relationship between the ABM Students’ Perceptions for 61

34 ABM Students’ Perception about Business Ethics 62

36 ABM Students’ Observation for Sellers Practicing Business 64

37 ABM Students practicing Business Ethics as a Buyer 65

38 ABM Students practicing Business Ethics as a Seller 66

Figure no. Figure Title Page no.

1 The Model of Business Ethics by Svensson and Wood 7

2 Importance of Business Ethics Between the Buyers and 8