Authentic Peruvian Huarique

Miami, FL 33145
www.laveridica.us
Gianina Roman, President
786 975 3804
gianina@laveridica.us
 EXECUTIVE SUMMARY.

Purpose.
The purpose of this business plan is to raise $500K for the development (i.e. development, expansion) of
an authentic Peruvian Huarique restaurant while showcasing all artisanal products succeeding the
expected operations over the next five years. The Company was founded by Gianina Roman.
 EXECUTIVE SUMMARY.
Introduction.
La Verídica Restaurant is a start-up Peruvian Huarique.
The menu will be inspired from the chicha culture in Peru to appeal to a diverse range of customers and
to open a new market niche.
We are still looking exploring where the establishment will be located. The outlook for the future of
Miami is promising.
We are looking into launching the restaurant in November 2023 and taking advantage of the holiday
season.
The restaurant will be open 6 days a week, only during the evenings.
The restaurant offers homemade variety of dishes to share, specialty Peruvian cocktails, desserts,
catering, and take-out options.
The menu, as well as the drink menu, are executed in Peru with professional consultants to follow the
tradition of Chicha culture.
 EXECUTIVE SUMMARY.
Problem / Need.
There are currently no original Peruvian Huariques restaurants in Miami with the Chicha culture concept.
Solution
Thanks to the worldwide recognition of the Peruvian gastronomy we can position ourselves rapidly into
the global market, and not only the Latino one.
Competitive Advantages
La Verídica Restaurant will have several competitive advantages including:
• Location
• Type of cuisine
• Healthy choices
• Quality ingredients
• Friendly staff
• Convenience
• Affordable
 EXECUTIVE SUMMARY.
Ownership & Management.
The management team is comprised of individuals whose backgrounds consist of 20+ years of
experience in the food, restaurant, and hospitality industries.
(Biography, experience, or resume will go below in the plan; here just mention the owner(s)/manager(s)
name and title, with a few sentences about experience)
Gianina Roman, President – 20+ Experience
Executive Chef – 30+ Experience
Isaac Roman, General Manager – 20+ Experience

Funding.
$500K of funding is needed over the next year for: lease, renovations, furniture, kitchen equipment,
liquor license, food, restaurant supplies, legal fees, working capital, marketing, and personnel.
 COMPANY STRUCTURE.
Overview.
Legal Structure
The legal structure of the La Veridica is a Corporation.
Founded
June 2023
Ownership
The Company is owned by
Gianina Roman
Location
To be determined.
 COMPANY STRUCTURE.
Mission.
To be the only authentic Peruvian Huarique in Florida.

Vision.
To educate all people about the Peruvian Chicha culture, giving back to the
community in which we serve.

Hours of operation.
Tuesdays – Fridays 5:00 am - 12: 00 am, Saturdays and Sundays 12 m to 12 am
closed Monday.
 COMPANY SUMMARY.
Company description.
La Veridica restaurant offers a true taste of Peruvian chicha food. Furthermore, a bar with specialty cocktails done
with traditional Peruvian ingredients and liquors, all preparation are done in house, also artisanal Peruvian beer
with the same brand of the restaurant. Made in Peru, exclusively for the restaurant use and sold to other Peruvian
restaurants, street food desserts, catering, and take-out options.
La Veridica Restaurant, intends to cater to a wide group of people, college students, professionals, etc.
La Veridica Restaurant wants everyone to feel welcome and relaxed in a cozy, modern, young, fun atmosphere
with a wide and varied, gourmet, unique menu. The Company goal is to have "grandma’s cooking" on the menu.
The inside and patio setting will be a fun and casual atmosphere for the year-round crowds. The service will be
knowledgeable, friendly and speedy. The Establishment will hire the best people available, training, motivating,
and encouraging them, and thereby retaining the friendliest most efficient staff possible.
The management team is comprised of individuals whose backgrounds consist of a minimum of 3 years
experience in food, restaurant, catering, management, and customer service. Catering will be a major part of the
business.
Now customers can leave it to La Veridica Restaurant to get the finest, most memorable party or food ever.
The establishment will be offering high-quality service and excellent food, with life entertainment.
 PRODUCTS & SERVICES.

The restaurant will provide the following products and services:

• Peruvian chicha food (family style)

• Cocktail list done with Peruvian ingredients and Peruvian liquors
• Street food Desserts
• Catering
• Take-Out
• Live entertainment
 PRODUCTS & SERVICES.

Menu.
The menu will be inspired from the Peruvian chicha culture with specialties like crab-filled wontons with a deep of
a reduction of chicha morada.
The establishment will also have daily specials.
Adding value will be an interesting dessert menu bringing a completely new concept to a market that is
non-existent in Miami.
The menu will change according to the market’s need but keep the star dishes.
Prices will be competitive with other restaurants in the area.
However, it is the strategy of La Veridica Restaurant to give a perception of higher value than its competitors,
through its unique food and cocktails, service, and entertainment.
 PRODUCTS & SERVICES.

MAINS
CHEF´S OPTION

MENU
LOREM IPSUM $10.00
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed.

LOREM IPSUM $10.00

T H E R E A L C H I C H A TA S T E .
DRINKS Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed.

PERUVIAN
LOREM IPSUM $10.00
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed.

LOREM IPSUM $10.00

HUARIQUE Lorem ipsum dolor sit amet,

SPECIALS
consectetuer adipiscing elit, sed.

50% DELIVERY XPRESS

OFF
LOREM IPSUM $10.00
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed.

+PLUS DESSERT LOREM IPSUM

Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed.
$10.00

FREE WIFI
LOREM IPSUM $10.00
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed.

gianina@laveridica.us www.laveridica.us

CONTAC US YOURREST@EMAIL.COM YOURRESTAURANT.COM

 PRODUCTS & SERVICES.
Revenue: Pricing and Profitability .
The restaurant will make money from the sale of food, beverages, alcohol, desserts, catering, and
take-out. Prices will be competitive with other restaurants in the area.

Pricing.
• Meal Price range from $12 – $32
• Average dinner price: $100
The dining room will have a seating capacity of 45 seats including the outside seating.
The goal of the establishment is to have 37,500 customers per day with an average ticket of $40.00 over
the next 12 months, which will result in estimated revenue of $1,500,000.
 PRODUCTS & SERVICES.
Goals.
La Veridica Restaurant has established goals in order to fulfill its objective of operating
and growing this business establishment:

• Grow the business in the local market by offering quality Peruvian chicha food and other ethnic
Peruvian products and liquors.
• Build a strong leadership team to lead La Veridica Restaurant into the future.
• Keeping food cost under 28% of revenue.
• Keeping employee labor cost low without sacrificing quality of service by efficient scheduling.
• Averaging sales between $1,500,000-2,000,000 per year
• Promote and expand catering, take-out, events, etc.
• Expand our marketing and advertising in the local area.
• Increase sales and revenue each year by 10%
 PRODUCTS & SERVICES.
Milestone.
La Veridica Restaurant has established goals in order to fulfill its objective of operating

DATE MILESTONE
08/2022 Finalize lease agreement

09/2022 Design and build out La Veridica Restaurant

10/2022 Hire and train initial staff

11/2022 Launch La Veridica Restaurant

02/2022 Reach Sales goal of $125K monthly

 PRODUCTS & SERVICES.

Keys to Success.
• The creation of a unique and innovative “Instagrammable” atmosphere will differentiate
us from the competition. The restaurant will stand out from the other restaurants in the area
because of the design and decor.
• Food product quality, not only great food but great service and atmosphere.
• The menu will appeal to a wide and varied customer base.
• Controlling costs at all times.
 COMPETITION & COMPETITIVE ADVANTAGES.

Competition.
There is no competition in the Miami area to provide the uniqueness of our
product and customer service.
Clients are looking for a high product in a relaxing atmosphere with authentic Peruvian
artisanal products.

Competitive Advantages.
The La Veridica Restaurant competitive advantage is the concept itself, Peruvian
chicha Culture, the menu, the team, the environment and decor, also the management
and the knowledgeable staff.
 MANAGEMENT SUMMARY.

Management / Key Roles.

Gianina Roman, President
President: Gianina Roman will be responsible for operations, marketing, financials, PR, etc.
Gianina is a Restaurateur who has 20+ years of experience of working in service industry.
Gianina is good at communicating, leading, training, PR, etc.

Executive Chef.
Corporate Chef: will be responsible for manage the food operations, costing, quality control, etc.
is a Executive chef who has +30 years of experience of working in restaurants.
is good at controlling cost, high quality products, inventory, fast service, high volume, etc
 MANAGEMENT SUMMARY.
Isaac Roman / General Manager.
General Manager: Isaac Roman will be responsible for customers experience, service,
atmosphere, inventory, etc
Isaac is a GM who has +20 years of experience of working in restaurants.
Isaac is good at communicating, resolving issues, proactivity, taking responsibility, etc.

Management Summary.
La Veridica Restaurant recognizes that in any growing Company management personnel often
have to fill more than one role. As a result, a gap or gaps may exist until the Company is developed
enough to have a specific person for every task required. La Veridica Restaurant currently has
everything covered and feels confident that each task is being handled competently by management.
The management team is well compensated.
La Veridica Restaurant has a team that has considerable experience together and shares
knowledge in many different fields of business and in life.
 MANAGEMENT SUMMARY.

Personnel Plan.
Management has adopted an effective interview process designed to staff the restaurant with highly
qualified people for each position. Each applicant will be rated and evaluated according to a
pre-defined set of standards designed for each position.
Background checks will be utilized for designated positions.
Recruiting efforts will always center on referrals.
La Veridica Restaurant knows the personnel plan is in good proportion to the size of the restaurant
and projected revenues.
The staff will include both full-time employees and part-time employees, who will work various shifts
based on peak hours and need.
 MANAGEMENT SUMMARY.

Functional Roles.
In order to execute on La Veridica’s Restaurant business model, the Company needs to perform
many functions including the following:
• General Manager
• Waitperson
• Bartender
• Busboy
• Head Chef
• Sous Chef
• Cook
• Prep Cook/Dishwasher
 MANAGEMENT SUMMARY.

Great service.
is very important to management.
The management and servers will handle every detail to make customer's dining
experience memorable!
All this and the great atmosphere will make customers want to come back again.
 THE MARKET & TRENDS.
Target Market.
La Veridica Restaurant focuses on local and tourist dining seekers, such as people
that have a desire for amazing food and a fascinating atmosphere.

Marketing Strategy.
The strategy is simple. La Veridica Restaurant intends to succeed by giving people
excellent food in an environment that appeals to a varied group of people. La
Veridica Restaurant will focus on maintaining quality and establishing a strong
identity in the area. The main focus in marketing will be to increase customer
awareness in the surrounding area. La Veridica Restaurant will direct all of its
marketing efforts toward the goal of explaining who La Veridica Restaurant is and
what La Veridica Restaurant does. La Veridica Restaurant will keep its standards high
and execute the concept so that word-of-mouth will be the main
marketing force.
 THE MARKET & TRENDS.

Marketing Strategy.
La Veridica Restaurant will create an appealing and entertaining environment with
quality at a competitive pricing. An exciting new restaurant, La Veridica Restaurant
will be talked about. Therefore, the execution of our concept is the most critical
element of this plan. All menu items are competitively priced for the area. While the
Company is not striving to be the lowest-priced restaurant, La Veridica Restaurant is
aiming to be the leader in value.
 THE MARKET & TRENDS.
Marketing.
La Veridica Restaurant utilizes several marketing methods, which include the following:

• Grand Opening Celebration

• Advertising
• Local Media
• Emails
• Flyers, Business Cards, Brochures
• Mobile Marketing
• Networking/PR
• Search Engine Optimization
• Social Media
• Website Design
• Word-of-Mouth
• In-restaurant Marketing
• Web Plan
 THE MARKET & TRENDS.

Website.
La Veridica Restaurant will have a website.
URL: www.laveridica.us
La Veridica Restaurant understands the importance of a website and online menu.
It will be the virtual business card and portfolio for the company, simple, classy, and
well designed. The site will offer the menus, prices, reviews, and happenings at La
Veridica Restaurant. La Veridica Restaurant will also have social media accounts to
get new customers interested in the restaurant food. Customers will also be able to
send us an e-mail or book catering orders online.
 THE MARKET & TRENDS.

Sales Strategy.
The sales plan is to establish and maintain position with the local customers. The
strategy is to build more customers in order to increase revenue and repeat business.
The Company will focus on making all customers happy with the food, beverage,
and service options.
La Veridica Restaurant will have an experienced staff that knows the food and menu
inside and out. The Company will train every new employee.
 THE MARKET & TRENDS.

Positioning.
La Veridica Restaurant takes the position that its primary role in the marketplace is
being a provider of top quality, Peruvian Chicha Culture restaurant for everyday
people, professionals. This is how La Veridica Restaurant will distinguish itself in the
marketplace. The Company wants the target customers to think about La Veridica
Restaurant whenever people think about the best place for artisanal Peruvian
gastronomy. The Company wants them to choose La Veridica Restaurant because
people associate it with quality.
 THE MARKET & TRENDS.

Pricing.
La Veridica Restaurant seeks a balance between quality of offering, price, and the
value that may be derived from the competition. The Company believes it offers the
best balance of these aspects in the minds of the target customers. Ultimately, the
Company wants to ensure that all of the target customers equate La Veridica
Restaurant with great value.
 SWOT Analysis.
Strengths.
Industry trends
Growth market
High quality ingredients
Variety of menu items
Unique atmosphere

Weaknesses.
Increased price on ingredients
Limited amount of staff
Turn-over in the industry
 SWOT Analysis.
Opportunities.
Little competition in our niche of market
Vendors
Development of alternative menu items to lower price points
Use technology (mobile app, social media, etc.)

Threats.
Copy Cats
 FUNDING.

Funding.
$500K of funding is needed over the next month for: renovations, furniture, kitchen
equipment, liquor license, food, & restaurant supplies, legal fees, working capital,
marketing, and personnel. Total costs will be $940K $450 of which will be
contributed by the owner(s) and the remainder will be secured through a personal
loan/financial investor.
 FUNDING.
Use of Funds/Costs.
Total costs are estimated to be:
Examples:
• Building $400
• Equipment $100
• Insurance $10K
• Inventory $50
• Legal $30
• Marketing $20K
• Renovations $150K
• Technology $30
• Working capital $150K
 FUNDING.

Exit.
La Veridica Restaurant is not looking to exit at this time, looking to open in other
states in 3 to 5 years.
 CONCLUSION.
Thank you for reading.
This business plan contains an overview of all the planning that is required for this business.
Location, staff, food, and service quality etc. are some important aspects that the owner(s) of the
restaurant will focus on. Strategic plans for marketing, human resources, and menus will be
prepared as mentioned above.
With the growing demand for high-quality food and great service, will capitalize on its proximity
to [Location] to build a core group of repeat customers.
The owner(s) believe that this concept will provide new experiences to the local customers.
La Veridica Restaurant believes that its prospects for establishing and continuing a successful
restaurant in this community are excellent.
The Owner(s) seeks a relationship with a lender/financial investor that can help La Veridica
Restaurant grow the business.
La Veridica Restaurant values your time, and hopes that you’ve learned all about the La Veridica
Restaurant vision, goals, opportunities, and value.
PROJECTIONS.
Budget.

Ratios.
1 Year.
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3 Year.
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