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A process by which individuals organize and interpret their sensory impressions to give meaning to their environment.
Why perception is important in OB?
Because people’s behavior is based on their perception of reality and not the reality itself.
Factors influencing perception
1. Perceiver: who is doing the perception (Ex different people will have different opinions on the same matter based on their perception) Factors in the
perceivers are
a. Attitudes
b. Motives
c. Interests
d. Experience
e. Expectations
2. Target: The characteristics of the target can also affect the perception. These factors include
a. Novelty
b. Motion
c. Sounds
d. Size
e. Background
f. Proximity
g. Similarity
3. Context: Based on the context/ situation also the perception may vary. The various situations are
a. Time
b. Work setting
c. Social setting
Person Perception: Making Judgments about others
The concept most relevant to OB is person perception or the perceptions of people about each other. Initial Impressions and small cues play a major role in that,
but our strongest impressions based on how we perceive the moral character of others.
Attribution Theory
An attempt to explain the ways we judge people differently, depending on the meaning we attribute to a behavior, such as determining whether an individual’s
behaviour is internally or externally.
Internally caused behaviours are those an observer believes to be under the personal behavioural control of other individuals.
Externally caused behaviour is what we imagine the situation forced an individual to do.
3 things to be Observed when determining external or internal behaviour 1. Distinctiveness, 2. Consensus, 3. Consistency