Marsho Indonesia & Export - Commercial Downstream Indonesia

Agency Brief: SPG Program

Jakarta, 7th November 2022
 Background & Objectives

Background
Idul Fitri 2023 (21-22 April) will come very soon. Two to three months before Idul Fitri, sales for Margarine & Shortening
usually grows significantly, due to many seasonal typical Lebaran dishes makers. They usually go to Ingredient Stores (Toko
Bahan Kue) to get the ingredients, and advice and recommendation from the stores are highly influential.

Objectives
• To maintain existing customers to use our products
• To gain new customers through product endorsement by the Sales in Store
• To monitor and report sales performance
• To monitor and report competitors activities

Timeline
W/C 7 Nov.’22 Agency Brief
W/C 16 Nov.’22 Agency Proposal (including cost, proposed activities, etc.)
W/C 21 Nov.’22 Agency Proposal presentation
W/C 28 Nov.’22 Appointing Agency
W/C 28 Nov.’22 Detail discussion with Sales Team
W/C 5 Dec.’22 Start interview and acquiring the sales team
W/C 19 Dec.’22 Training Product Knowledge

Program: 1 January 2023 – 15 April 2023 2

 Scope of Work

Agency SOW Products

• Define profile of the Sales Team 1. Filma Prestige
• Evaluate all potential Sales Team 2. Filma Margarine
• Select, Train and Evaluate Sales Team performance 3. Filma Deep Frying Fat
• Create Monthly Report of the sales performance by SKU & 4. Filma BOS
stock level 5. Filma Pusaka
• Report Competitor’s Activities 6. Palmboom Cake Margarine
• Manage and Monitor Sales Team (On Daily Basis) 7. Palmboom Margarine
• Create working time table for each Sales Person 8. Palmvita Margarine
• Work together with the Stores 9. Palmvita Deep Frying Fat
10. Palmvita Baker’s Fat
Preparation
• Sales Team Uniform
• Sales Team Reporting papers/document
• Communication materials
• Procedure and Do’s & Don’ts for the sales team
• Prepare secondary plan if one of the sales team resign

Note:
PT Smart Sales team will set the sales target for each region
PT Smart Sales team will create the list of the stores & cities
Each city might have different sku target 3
 Scope of Work

Cities: Total 15 Note

East Region: West Region: • Agency has to come back with ideas,
1. Semarang 1. Tangerang plan & proposed cost by 16 November
2. Jogjakarta 2. Bogor 2022
3. Surabaya 3. Bekasi • Each Sales Person will cover 5-9 Stores
4. Malang 4. Bandung
5. Kediri 5. Palembang
6. Makassar 6. Pekanbaru PIC SMART
7. Manado 7. Bangka
8. Palu Marketing team:
• Pak Edo (stefanus.edo@sinarmas-agri.com)
Total MP : ± 16 MP
each city = 1 MP, Procurement team :
Only for Malang = 2 MP • Bu Sara (sara.m.daeli@sinarmas-agri.com)