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    Alisha Mae
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    The TV advertisement promotes Kobe Bryant's shoe series by showing Kobe playing basketball without explicitly mentioning the product name or showing the shoes. It highlights Kobe's achievements through shots of trophies and his skills on the court, indirectly suggesting the shoes enable his abilities while keeping the camera focused on his movements rather than his face. The ad motivates basketball fans to want the mysterious product by relating the video to sports without being too informative about product details.

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    Marketing Analysis Kobe 9

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    The TV advertisement promotes Kobe Bryant's shoe series by showing Kobe playing basketball without explicitly mentioning the product name or showing the shoes. It highlights Kobe's achievements through shots of trophies and his skills on the court, indirectly suggesting the shoes enable his abilities while keeping the camera focused on his movements rather than his face. The ad motivates basketball fans to want the mysterious product by relating the video to sports without being too informative about product details.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    7 views2 pages

    Unit 4

    Uploaded by

    Alisha Mae
    The TV advertisement promotes Kobe Bryant's shoe series by showing Kobe playing basketball without explicitly mentioning the product name or showing the shoes. It highlights Kobe's achievements through shots of trophies and his skills on the court, indirectly suggesting the shoes enable his abilities while keeping the camera focused on his movements rather than his face. The ad motivates basketball fans to want the mysterious product by relating the video to sports without being too informative about product details.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    NIKE KOBE 9 ELITE HIGH/LOW/CUT

    Promotion Successful Unsuccessful

    Features Famous Athlete Too long

    TV advertisement Motivational

    Relating the video to sports


    The TV advertisement is promoting Kobe Bryant’s shoe series. The most interesting parts of this
    advertisement is they don’t mention which product is it instead they are showing the athlete,
    Kobe Bryant, playing basketball to give an indirect idea of what are they promoting. Although, it
    is noted that it is Kobe Bryant playing yet they don’t put the camera onto him to emphasise it is
    him. They showed a bunch of trophies at the start of the video continuing it when Kobe started
    playing. They are highlighting his achievements with him showing off his abilities. Another good
    part is they don’t focus on his face because the camera is promoting the shoes unknowingly to
    the audience’s eye. It did made me want the product if I love basketball. It’s not really
    informative as it does not features any price or the product itself even the name of the product is
    unknown.

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