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    PATHAM

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    Shakthi
    The document discusses a food business targeting customers aged 20-29 years old males with an annual income of 10 lakh (Rs. 83,000) in Chennai, India. The business will offer healthy, tasty, quality food at affordable prices using value-based and psychology-based pricing strategies. The food will be customizable, multicuisine, and served with customer-friendly service. The business will be located near IT parks, market areas, and theaters in Chennai with an expensive ambiance. Digital marketing will be used to promote the business.

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    PATHAM

    Uploaded by

    Shakthi
    5 views3 pages
    The document discusses a food business targeting customers aged 20-29 years old males with an annual income of 10 lakh (Rs. 83,000) in Chennai, India. The business will offer healthy, tasty, quality food at affordable prices using value-based and psychology-based pricing strategies. The food will be customizable, multicuisine, and served with customer-friendly service. The business will be located near IT parks, market areas, and theaters in Chennai with an expensive ambiance. Digital marketing will be used to promote the business.

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    The document discusses a food business targeting customers aged 20-29 years old males with an annual income of 10 lakh (Rs. 83,000) in Chennai, India. The business will offer healthy, tasty, quality food at affordable prices using value-based and psychology-based pricing strategies. The food will be customizable, multicuisine, and served with customer-friendly service. The business will be located near IT parks, market areas, and theaters in Chennai with an expensive ambiance. Digital marketing will be used to promote the business.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views3 pages

    PATHAM

    Uploaded by

    Shakthi
    The document discusses a food business targeting customers aged 20-29 years old males with an annual income of 10 lakh (Rs. 83,000) in Chennai, India. The business will offer healthy, tasty, quality food at affordable prices using value-based and psychology-based pricing strategies. The food will be customizable, multicuisine, and served with customer-friendly service. The business will be located near IT parks, market areas, and theaters in Chennai with an expensive ambiance. Digital marketing will be used to promote the business.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    PATHAM

    SATISFACTION !!
    PATHAM
    TARGET-SEGMENTATION-POSITIONING
    • TARGETED CUSTOMER - (20-29) YRS , MALE
    • WITH ANNUAL INCOME OF 10 LAKH I.E, 83000
    •
    Your Company
    PRODUCT:
    Healthy food
    Taste Affordable PRICE:
    Quality Value based pricing
    Hygiene Psychology pricing
    Food customisation
    Multicuisine
    Customer friendly service
    Traditional Modern

    PLACE
    Location : Chennai PROMOTION:
    Near IT parks Digital marketing
    Market areas
    Near theatres
    Ambience Expensive

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