Claveria School Of Arts And Trade

Claveria Cagayam

The Impact of Social Media on the preference

Of Online Buying

A QUANTITATIVE RESEARCH

Presented to:
Ms. Mahilani Abad Gayap
Subject Teacher

In Partial Fulfillment of the Requirement of the

Subject Practical Research 2

Presented by:
John Rey Tabag

Jezzel Jave Garduque

Hanz Martinez

Justine Clark Morada

Allen Marantan

2nd Semester School Year 2020-2021

ACKNOWLEDGEMENT
The researcher would like to extend her deepest sincerest gratitude to all those who help
her in any manner, those who have shared their time, effort, and knowledge in order to make this
research a reality and for the successful completion of this research. And she would like to
express her special thanks to God, who gives her knowledge, strength, and patience, in this
research study. For giving her the light to surpass this research for giving her the support and
guidance for not giving up.

Lastly, the Researcher would like to extend her deepest appreciation to those who could
not be mentioned here but gave their time in sharing their knowledge throughout the completion
of this Research.

ACKNOWLEDGEMENT
The researcher wishes to express his profound gratitude and appreciation to all
those who in one way or the other helped in the successful completion of this research. To,
Mahilani Abad Gayap for sharing her knowledge, for motivating him to accomplish this study
and for her suggestions and feedbacks for the improvement of this study.
The researcher gives his deepest gratitude to our Heavenly Father who never stopped him
to accomplish this study.
To the researchers very supportive parents and friends who has been the source of
encouragement and inspiration to him throughout the study. He is also grateful to his family for
boosting his morale and offering them mental support.
ACKNOWLEDGEMENT
To Jesus Christ, our Lord and Savior, for giving the wisdom, strength, support and
knowledge in exploring things, for the guidance in helping surpass all the trials that we
encountered and for giving determination to pursue this study, and to make this study possible.
The researcher would like to extend his deepest sincerest gratitude to all the people who
helped him in any manner, who have shared the effort and knowledge in order to make this
research a reality. Whatever has been accomplished and whatever has been the product of every
endeavor, there is a great source of all effort, striving, guidance, and gracious blessings without
whom this task would have been impossible.
The researcher would like to express his sincere gratitude to his practical research adviser
Mahilani Abad Gayap
for the continuous support to our study and research, for her patience, motivation,, and immense
knowledge. Her guidance helps all the time of research and writing of this study. The researcher
could not have imagined having a better advisor and mentor for the research study.
DEDICATION
This humble piece of work is lovingly dedicated to Jesus Christ, our savior, who gives
her knowledge, wisdom, strength, and patience in exploring, and managing this Research Study,
for giving her the determination to surpass this research, for giving her the guidance and support
for not giving up, and for giving her the sign that the study will be possible and successful.
Mahilani Abad Gayap, who did well at giving unending support, effort, and sharing
positive quotes for motivation. The Researcher offers her greatest gratitude to her Research
Teacher.
DEDICATION
This humble piece of work is lovingly dedicated to the researcher’s loving parents, for
their moral encouragement, financial assistance as well as their spiritual support in every path the
researcher’s take especially to My Friends And Cousins and To Almighty God who serves as
guidance and the source of strength and knowledge for without his guidance everything is futile.

ABSTRACT
This study presented the survey and analysis of the perception on The Impact of Social
Media on the preference of Online Buying. The study used the descriptive-survey method in
gathering the needed data. It utilized the questionnaire to assess the respondents’ profile in terms
of the personal factors and the respondents’ Perceptions on The Impact of Social Media on the
preference of Online Buying. This study was conducted in selected Barangays in Claveria
Cagayan utilizing 60 respondents.
On the Findings, this was conducted. On the Personal Related Factor, Male dominates
female. Most of the respondents are aged 17. All of the respondents live in rural. Most of the
respondents' father and mother are Highschool Graduate. On the Perception on The Impact of
Social media on the preference of Online Buying, Most of the respondents use Facebook. Most
of the respondents mainly use social media to shop online. Most of the respondents answered yes
in using social media for online shopping. Most of the respondents use Shopee as social
networking site for online shopping. Most of the respondents search all of the above in social
networking sites. Most of the respondents answered quick access to product information. Most
of the respondents answered cyberbullying. Most of the respondents answered privacy. Most of
the respondents answered trusted. Most of the respondents answered new normal.
From the findings of this study, the following conclusions are extracted. On the profile of
the respondents, male dominates the female, most of them are aged 17 who lives in rural. Most
of their parents’ educational attainment is Highschool Graduate. On the perception of the
respondents on The Impact of Social Media on the preference of Online Buying. Most of the
respondents use Facebook. Most of the respondents use social media to shop online. Most of the
respondents answered yes in using social media for online shopping. Most of the respondents use
Shopee as social networking site for online shopping. Most of the respondents search all of the
above in social networking sites. Most of the respondents answered quick access to product
information. Most of the respondents answered cyberbullying. Most of the respondents
answered privacy. Most of the respondents answered trusted. Most of the respondents answered
new normal.
In light with the findings, relevant recommendations are hereby given: (1) People
shouldn’t completely rely in Online Shopping This is due to the fact that some of the sellers or
reseller aren't trustworthy and sometimes end up scamming their buyers. (2) Buyers should be
more considerate to their shop that their buying from especially now that we are in a pandemic
and also because it could be harder for some sellers to send their parcels. They should also learn
to disinfect their parcels in order to be safe from the virus. (3) Manage your expectations,
pictures of the products that you see online doesn't always look the same once you receive them.
Also be mindful of your words just because the product didn't meet your expectation doesn't
mean you should shame the seller, remember that they are just starting and as they progress so
are they're products.

Chapter I
The Problem
INTRODUCTION
Social media has changed the game for many industries and disciplines, including
consumer behavior. The social media revolution has led to new ways of seeking and obtaining
information on a multitude of products and services in the market. It has enabled consumers to
connect and discuss brands with each other quickly and easily.
Consumers used to rely on physical stores to do their shopping but the internet and social
media have changed how businesses and customers communicate. With the aid of modern
communication technology, consumers are able to shop on the internet using several social
media platforms and different websites. This kind of shopping can come in several names such
as online shopping, online buying behavior, and internet shopping. All refer to the process of
purchasing and buying products or services through the internet using several social media
platforms and websites.
The impact of social media on online purchase is very high. It serves a vital purpose in
online marketing by helping companies to establish stronger web presence, generate leads and
increase traffic. A well-structured social media strategy is important for improving the
development and growth of online shopping. Social media continues to gain popularity owing to
its commercial success around the world. A significant percentage of advertising campaigns take
place through social media website. Including social media in an effort to advance ecommerce
can be highly beneficial. It provides an effective way to attract the interest of the large audiences
that uses social media. The use of social media has witnessed rapid growth over a time with
several people making purchases through it. Many businesses have opted to take advantage of
the opportunities presented by social media networks to obtain more customers. Although some
business owners may be sceptical about using social media, the reality is that it is a worthwhile
inclusion in online marketing campaigns.
SIGNIFICANCE OF THE STUDY
The outcomes of this study is to know the extent of The Impact of Social Media on the
preference of Online Buying.
The purpose of this study is to give informations to the sellers and consumers about the
Impact of Social Media on the preference of Online Buying.
The result of this study will benefit the following:
Sellers: They will know the trends in Social Media and try to use and apply these trends to their
products.
Buyers: They will know the trends in Social Media and gain informations about the product they
want to purchase.
Future Researchers: They will know the Impact of Social Media on the preference of Online
Buying.
STATEMENT OF THE PROBLEM
The outcome of this study is to know the extent of the Impact of Social Media on the
preference of Online Buying.
Specifically, It seeks to answer the following questions:
1. What is the profie of the respondents in terms of the following factors?
2. What is the effect of Social Media to the preference of Online Buying?
3. Is there relationship of Social media on Online Buying?
SCOPE AND DELIMITATION
The study is focused on the extent of the Impact of Social Media on the preference of
Online Buying, relationship of social media and online buying, and the effects of social media to
the preference of Online Buying.
The research instrument to be used will be a questionnaire. The respondents of this study are the
selected Highschool, Senior Highschool, and College Students of Claveria Cagayan that have
their time in answering the following questions.
The study is limited only on the Highschool, Senior Highschool, and College Students of
Claveria Cagayan

THEORETICAL FRAMEWORK
A large share of purchases are made online nowadays and in 2020 this number has grown
significantly. As the number of internet users increases and tech companies develop more ways
to integrate the online world into shopping, online retail is expected to grow exponentially.
Logically, many consumer buying decisions are made online as well, and where do people spend
most of their online time — on social media. Social media has occupied an important position as
a communication tool. People across the globe use social media to connect to other people or
organizations.
Globally, people have started to use social media such as Facebook, Twitter, Instagram
and LinkedIn to share their experiences. As customers, people share product reviews,
information about a service, advice on food or health, warnings about products, tips on using
certain products, and much more. People have a lot of ‘connections’ on social media, therefore
information is consumed by many people. This information becomes a source of influence on
consumers and their buying behavior. Research studies have shown that many people rely on the
information and reviews on social media as a guide for planning their future purchases.
Social media has grown in terms of its reach and impact. Here is a statistic to prove that.
Social media has become an indispensable tool for consumers online in this day and age. It’s no
surprise that all kinds of businesses have turned to social media to find and connect with their
target market. The figures don’t lie either: consumers are 71% more likely to make a purchase
based on social media referrals. Millennials are considered as the generation that spends most of
their time online, 47% of their purchases are influenced by social media. They are also 1.6 times
more likely to use digital channels to learn about new products. This puts social media platforms
in a prime position for executing effective digital marketing campaigns.
Online shopping is the activity or action of buying products or services over the Internet.
It means going online, landing on a seller’s website, selecting something, and arranging for its
delivery. The buyer either pays for the good or service online with a credit or debit card or upon
delivery.
The term ‘online’ means ‘on the Internet.’ The term does not only include buying things
online but also searching for them online. In other words, I may have been engaged in online
shopping but did not buy anything. Online shopping has been around for about twenty-five years.
It has grown in popularity significantly. Today, we can purchase nearly anything online. In fact,
retail experts say that online shopping will soon overtake traditional shopping in monetary terms.
Online shopping is part of E-Commerce, which stands for Electronic Commerce. Online
Shopping occurs when a customer buys through a digital platform. An example of such a
platform is Bikerringshop.com, online biker ring store from Thailand. You don’t have to live in
this country to get one of the products this store sells. Global coverage is one of the major
benefits of online shopping. During the period leading up to Christmas, online shopping is
particularly appealing. It is appealing because shoppers can avoid those long lines with angry
consumers. Today, most stores provide online shopping facilities. In other words, they have a
website that allows consumers to purchase from them on the web. The retailer either delivers to
the shopper’s home, office, a neighbor, or a nearby store location.
Many people do their weekly supermarket grocery shopping online. Some companies, in
fact, only sell online. They have no physical shop that people can visit. For example,
Amazon.com sells nearly all of its goods online through its e-commerce platform. NewEgg,
Ocado, and TigerDirect also focus primarily on online shopping facilities.
Online shopping includes both buying things online, as well as just looking at things
online. In other words, it includes ‘online window shopping.’ Above all, you will need an
Internet connection, a debit or credit card, and a secure password. You may also need to have an
email address or mobile phone number. Most retailers will allow you to make up your password.
Make sure it is a password that nobody could guess. Avoid your birthdate and those of relatives.
Ideally, you should include a combination of letters, numbers, and higher and lower cases. You
then scroll through the items the retailer is offering. Sometimes they will have a category list,
such as furniture, sports equipment, gardening, etc. Most retailers also have a search facility.
This means that you can write the name of the item you seek to determine whether they have it.
Online shopping – paying When it is time to pay, the retailer will ask for your card
details. They will require the name on the card, the long 16-digit number, the expiry date, and a
3-digit number at the back. You may also need to provide details of the card’s billing address.
When giving your card details, make sure their web address starts with ‘HTTPS’ and NOT
‘HTTP.’ A web address that starts with HTTPS’ means it is a secure page, and suitable for
handling payments.
Online shopping is great for buying things that are identical. Most retailers allow you to
send back goods. In fact, in some countries, you get a ‘grace period.’ This means that the law
allows you to send back goods within a certain period. Therefore, online shopping is also good
for items that you need to try on, such as shoes or clothes. Because you can send them back. It’s
hard to say exactly how much social media influences customers, not just what they buy, but
their consumer habits in general. Social networks changed the way we promote products and
even gave us new ways to advertise.
Consumer buying behavior is the study of how individuals and organizations select and
use products and services. This primarily focuses on psychology, motivations, and behaviors,
such as how people choose between brands, how they research and shop, and how marketing
campaigns can be improved so brands can effectively influence them.
Three factors can influence consumer buying behavior: personal, psychological, and
social. Personal factors deal with an individual’s interests and opinions, which are affected by
their demographics. Psychological factors are based on their perceptions and attitudes, including
their ability to comprehend information and how they see their needs. Finally, social factors are
made up of one’s peer groups, socioeconomic classes, and even social media influence
These are the effect social media to the consumer buying decisions

1. The shortened customer journey The first thing that you notice when it comes to customers on
social media is the shortened customer journey. It used to be that people found out about a
product, saw an ad on TV multiple times, and next week they may have gone shopping and
finally bought the product. Now, this process can take minutes.
According to the Deloitte report, 29% of social media users are more likely to make a
purchase on the same day of using social media. That means that once they see a product, they
simply click on the link and buy it: there’s no need to wait before they go shopping. Moreover,
the same report states that consumers who are influenced by social media are four times more
likely to spend more on purchases.
2. The influence of social proof Admittedly, social proof is not a new concept: man is a social
animal, and we’ve been giving each other recommendations for centuries. The thing is, these
recommendations and anti-recommendations can now be heard by hundreds of people. Every
time you tweet or post about this amazing cafe or the shampoo that did wonders to your hair,
your social media followers see it and might be moved to try it as well.
3. The power of influencers on consumer buying decisions Influencers are the social media users
that have a robust loyal audience that often shares the same interests. Their opinions are naturally
seen by a bigger number of people, people that trust them.
Social media has occupied an important position as a communication tool. People across the
globe use social media to connect to other people or organizations.

CONCEPTUAL FRAMEWORK
Presented below is the conceptual framework that will guide the researcher in this study.
INDEPENDENT VARIABLES DEPENDENT VARIABLE

I. Personal Re;ated Factor

Age

Gender The Impact of Social Media

on the Preference of Online
Place of Residence Buying
Parents Educational
Attainment

Figure 1 Research Paradigm

OPERATIONAL DEFINITION OF TERMS

To provide a clearer understanding of the study, the following terms were defined as they
were used in this study.
Age. It refers to the number of years of existence.
Gender. It refers weather the respondents is male and female .
Place of Residence. It refers to the place where respondents live rural or urban
Educational Attainment. It refers to the highest degree earned by the respondents.
Social media. It is computer-based technology that facilitates the sharing of ideas, thoughts, and
information through the building of virtual networks and communities.
Online shopping/ Online Buying. Is a form of electronic commerce which allows consumers to
directly buy goods or services from a seller over the Internet using a web browser or a mobile
app.
ASSUMPTIONS OF THE STUDY
This study was anchored on the following assumptions:
1. The respondents on The Impact of Social Media on the preference of Online Buying are
valid and reliable
2. The Impact of Social Media on the preference of Online Buying can be measured.
3. The data gathering instruments are valid and reliable.

HYPOTHESIS
Based on the research problem, this hypothesis was formulated. There is a significant
relationship between Social Media on the preference of Online Buying and each of the following
variables.
1.Personal Related Factors
1.1 Age
1.2 Gender
1.3 Place of Residence
1.4 Parents Educational Attainment

METHODOLOGY
This section includes research design, population of the study, instruments and data gathering
procedures and statistical treatment used.
Research Design. This study used the descriptive-survey method in gathering the needed data.
The survey method involved in the gathering of data through questionnaires assessing the
respondents’ profile in terms age, gender, place of residence and parents educational attainment.
A questionnaire was also answered on The Impact of Social Media on the preference of Online
Buying.
Population. This study was conducted in the 60 Highschool, Senior Highschool, and College
Students of Claveria Cagayan. Total enumeration was used. The population is presented in Table
1.

Table 1 Distribution of the respondents of the Study

Barangay Number of
Respondents
Pata &Bacsay Sur 20
San Antonio 40
Total 60

DATA GATHERING INSTRUMENTS

There is one set of questionnaire used in this study. It consists of two parts. Part 1 is the
respondents personal data which includes (independent variables) age, gender, place of residence
and parent’s educational attainment. Part II measures the respondent’s Perception on The Impact
of Social Media on the preference of Online Buying.

DATA GATHERING PROCEDURE

Before floating the questionnaire, the researchers requested permission from the
principal of the school.

STATISTICAL TREATMENT OF DATA

The data were collected and organized and subjected to statistical analysis to answer the
objectives of the study. The data gathering tools used in this study were the following:
The frequency count and percentages, to describe the respondent’s profie.

Chapter II
 PRESENTATION OF DATA, ANALYSIS, AND INTERPRETATION

This chapter deals with the presentation, analysis and interpretation of data gathered
relative to the problems raised in this study.
Problem 1. What is the profile of the respondents in terms of the following factors?
A. Profile of the respondents in terms of Personal-Related Factors
Table 2 shows the profile of the respondents in terms of the personal-related factors in terms of
personal-related factors.
Personal-Related factors Frequency Percentage
Age
17 29 48.4%
18 5 8.3%
19 11 18.3%
20 and above 15 25%
Total 60 100%
Gender
Male 35 55%
Female 27 45%
Total 60 100%
Place of Residence
Rural 60 100%
Urban 0 0%
Total 60 100%
Parents Educational
Attainment
Mother
Elementary Undergraduate 0 0%
Elementary Graduate 1 1.6%
Highschool Undergraduate 1 1.6%
Highschool Graduate 26 43.4%
College Undergraduate 8 13.4%
College Graduate 23 38.4%
Masteral Graduate 0 0%
Doctoral Graduate 0 0%
Total 60 100%
Father
Elementary Undergraduate 0 0%
Elementary Graduate 1 1.6%
Highschool Undergraduate 0 0%
Highschool Graduate 26 43.4%
College Undergraduate 10 16.6%
College Graduate 23 38.4%
Masteral Graduate 0 0%
Doctoral Graduate 0 0%
Total 60 100%

On Age. The table shows that among the sixty respondents, 29(48.4%) respondents are in the
age of 17, 5(8.3) respondents are in the age of 18, 11(18.3%) respondents are in the age of 19,
and 15 (25%) are in the age of 20 and above. This implies that most of the respondents are 17
years old.
On Gender. It could be observed in Table 2 that among sixty respondents, 33 (55%) are males
and 27(45%) are females. This implies that males dominate the females in number.
On Place of Residence. The findings indicate that 60(100%) of the respondents live in Rural.
This implies that all of the respondents live in rural.
On Parents Educational Attainment. The table shows that most of the mother of the
respondents were high school graduate as backed up by the frequency of 26 (43.4%). There were
23 (38.4%) college graduate, 8 (13.4%) college undergraduate, 2 (3.3%) high school
undergraduate, and 1 (1.6%) elementary graduate.
The findings indicate that out of sixty respondents, 26 (43.4%) have fathers who are Highschool
Graduate. This is followed by the 23 (38.4%), College Graduate, 10(16.6%) College
Undergraduate , and 1(1.6%).Elementary Graduate.
B. Perceptions of Respondents on The Impact of Social Media on the preference of Online
Buying
Table 3 represents the data on The Impact of Social Media on the preference of Online Buying
Frequency Percentage
Which Social Networking
Sites do you usually use?
Facebook 33 55%
Twitter 0 0%
Instagram 0 0%
All of the above 27 27%
Total 60 100%
You mainly use social
media to?
Find new friends 15 25%
Search for new products 2 3.3%
online
Shop Online 30 50%
All of the above 13 21.7%
Total 60 100%
Do you use Social Media for
Online Shopping?
Yes 41 68.4%
No 1 1.6%
Sometimes 16 26.7%
Never 2 3.3%
Total 60 100%
Which Social media do you
use for Online Shopping?
Shopee 28 467%
Facebook 17 28.3%
Instagram 0 0%
Lazada 15 25%
Total 60 100%
What type of information
do you normally search
social networking sites with
regards to a specific
product?
Price 20 33.3%
Product origin 2 3.3%
Terms and Conditions 4 6.7%
Health information 4 6.7%
All of the above 30 50%
Total 60 100%
What are the benefits of
using social media for
Online Shopping?
Quick access to product 25 41.6%
information
Reduce stress of face to face 7 11.7%
bargaining
Enhancing customer 6 10%
engagement
Improving communication 0 0%
between seller and buyer
All of the above 22 36.7%
Total 60 100%
What are the challenges of
Social media for Online
Shoppping?
Distraction from hackers 15 25%
Cyberbullying 19 31.7%
Reduce face to face 16 26.6%
communication
Publication of Offensive 5 8.3%
Materials
Publication of private 5 8.3%
information
Total 60 100%
What factors influence your
buying behavior under
Social Media?
Easy access to information 14 23.4%
Low cost of accessing 12 20%
information
Privacy 24 40%
Good Customer Service 10 10%
Total 60 100%
How does Social Media
affects your buying
behavior?
Reliability 16 26.6%
Consistency 3 5%
Trusted 28 46.7%
Wider Market 13 21.7%
Total 60 100%
What do you think of social
media shopping?
Innovative 10 16.6%
Practical 19 31.7%
New Normal 24 40
Widespread 7 11.7%
Total 60 100%
On which social networking site do you use. It is revealed in the table that 33(55%) of the
respondents answered Facebook, 27(45%) answered all of the above. This implies that most of
the respondents use Facebook.
On what is mainly use as social media. The data show that 30(50%) of the respondents
answered shop online, 13(21.7%) answered all of the above, 15(25%) answered find new friends,
and 2(3.3%) answered search for new products. This implies that the respondents mainly use
social media all of the above (find new friends, search for new products online, and shop
online).\
On using social media for online shopping. It is revealed in the table that 41 (68.4%) of the
respondents answered yes, 16(26.7%) answered sometimes, 2(3.3%) answered never,
and1(1.16%) answered no. This implies that most of the respondents answered yes in using
social media for online shopping .
On which social networking sites do you use for online shopping. It revealed that 28(46.6%)
of the respondents answered Shopee, 17(28.3%) answered Facebook, and 15( 25%) answered
Lazada. This implies that most of the respondents use Shopee as social networking site for online
shopping.
On what type of information do you normally search social networking sites with regards
to a specific product. It is revealed in the table that 30(50%) of the respondents answered all of
the above, 20(33.3%) answered price, 4(6.7%) answered terms and conditions, 4(6.7%)
answered health information, and 2(3.3%) answered product origin. This implies that most of the
respondents search all of the above in social networking sites.
On what are the benefits of using social media in terms of online shopping. It is revealed that
25(41.6%) of the respondents answered quick access to product information, 22(36.7%)
answered all of the above, 7(11.7%) answered reduce stress of face to face bargaining, 6(10%)
answered enhancing costumer engagement. This implies that the benefit of social media in terms
of online shopping is quick access to product information.
On what are the challenges of using social media for online shopping. It is revealed in the
table that 19(31.7%) of the respondents answered cyberbullying, 16(26.6%) answered reduce
face to face bargaining, 15(25%) answered distraction from hackers, 5(8.3%) answered
publication of offensive materials, amd 5(8.3%) answered publication of private information.
This implies that the challenge of using social media for online buying is cyberbullying.
On what factors influence your buying behavior under social media. The data shows that
24(40%) of the respondents answered privacy, 14(23.4%) answered easy access to information,
12(20%) answered low cost of accessing information, and 10(16.6%) answered good customer
service. This implies that respondents' privacy influence their buying behavior under social
media. This implies that the factor influence their buying behavior under social media is privacy.
On how does social media channels affect your buying behavior. It is revealed in the table
that 28(46.7%) answered trusted, 16(26.6%) answered reliability, 13(21.7%) answered wider
market, and 3(5%) answered consistency. This implies that social media channels affect your
buying behavior trusted.
On what do you think of social media shopping. The data shows that 24(40%) of the
respondents answered new normal, 19(31.7%) answered practical, 10(16.6%) answered
innovative, and 7(11.7%) answered widespread. This implies that most of the respondents think
that social media shopping is new normal.
 Chapter III
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

This chapter presents the summary of the findings, conclusions formulated, and
recommendations made resulting from the in-depth analysis and interpretation

SUMMARY
This study presented the survey and analysis of the perception on The Impact of Social
Media on the preference of Online Buying. The study used the descriptive-survey method in
gathering the needed data. It utilized the questionnaire to assess the respondents’ profile in terms
of the personal factors and the respondents’ Perceptions on The Impact of Social Media on the
preference of Online Buying. This study was conducted in selected Barangays in Claveria
Cagayan utilizing 60 respondents.

FINDINGS
The following are the salient finding of the study.
1. Personal Related Factors
On Gender. Male dominates females
On Age. Most of the respondents are aged 17.
On Place of Residence. All of the respondents live in rural.
On Parents Educational Attainment. Most of the respondents' father and mother are
Highschool Graduate.
2. On the Perception on The Impact of Social media on the preference of Online Buying
On which social networking site do you use. Most of the respondents use Facebook.
On you mainly use social media to. Most of the respondents mainly use social media to shop
online.
On do you use social media for online shopping. Most of the respondents answered yes in
using social media for online shopping.
On which social networking sites do you use for online shopping. Most of the respondents
use Shopee as social networking site for online shopping.
On what type of information do you normaly search social networking sites with regards to
a specific product. Most of the respondents search all of the above in social networking sites.
On what are the benefits of using social media in terms of online shopping. Most of the
respondents answered quick access to product information.
On what are the challenges of using social media for online shopping. Most of the
respondents answered cyberbullying.
On what factors influence your buying behavior under social media. Most of the respondents
answered privacy.
On how does social media channels affect your buying behavior. Most of the respondents
answered trusted.
On what do you think of social media shopping. Most of the respondents answered new
normal.

CONCLUSIONS
From the findings of this study, the following conclusions are extracted.
On the profile of the respondents, male dominates the female, most of them are aged 17 who
lives in rural. Most of their parents’ educational attainment is Highschool Graduate.

On the perception of the respondents on The Impact of Social Media on the preference of Online
Buying. Most of the respondents use Facebook. Most of the respondents use social media to shop
online. Most of the respondents answered yes in using social media for online shopping. Most of
the respondents use Shopee as social networking site for online shopping. Most of the
respondents search all of the above in social networking sites. Most of the respondents answered
quick access to product information. Most of the respondents answered cyberbullying. Most of
the respondents answered privacy. Most of the respondents answered trusted. Most of the
respondents answered new normal.

RECCOMENDATIONS
In light with the findings, relevant recommendations are hereby given:
1. People shouldn’t completely rely in Online Shopping This is due to the fact that some of the
sellers or reseller aren't trustworthy and sometimes end up scamming their buyers.
2. Buyers should be more considerate to their shop that their buying from especially now that we
are in a pandemic and also because it could be harder for some sellers to send their parcels. They
should also learn to disinfect their parcels in order to be safe from the virus.
3. Manage your expectations, pictures of the products that you see online doesn't always look the
same once you receive them. Also be mindful of your words just because the product didn't meet
your expectation doesn't mean you should shame the seller, remember that they are just starting
and as they progress so are they're products.
APPENDICES
APPENDIX A (REQUEST LETTER)

Claveria School Of Arts And Trade

Claveria Cagayam

June 17, 2021

Dear Respondent:
The undersigned are presently undertaking a study entitled: “Counseling Practices: Its Impact on
Covid-19 Pandemic” as a requirement for our subject in Research Project.
In this connection, kindly spare your precious time in accomplishing the questionnaire. Rest
assured that your answers will be held strictly confidential and will be used only for the purpose
of this study.
Thank you very much and God bless you.

Sincerely yours,
John Rey Tabag

Jezzel Jave Garduque

Hanz Martinez

Justine Clark Morada

Allen Marantan

Researchers

Noted:
Ms. Mahilani Abad Gayap

Subject Teacher

Claveria School Of Arts And Trade

Claveria ,Cagayam

Directions. Please read and answer the following questions by putting a check on each number.
Name(Optional)
I.Personal Data or Personal Related Factors
A.Age
__17 __18 __19 __20 and above

B.Gender
__Male __Female

C.Place of Residence
__Rural __Urban

D.Parents Educational Attainment

(Mother)
__Elementary Undergraduate
__Elementary Graduate
__Highschool Undergraduate
__Highschool Graduate
__College Undergraduate
__College Graduate
__Masteral Graduate
__Doctoral Graduate
(Father)
__Elementary Undergraduate
__Elementary Graduate
__Highschool Undergraduate
__Highschool Graduate
__College Undergraduate
__College Graduate
__Masteral Graduate
__Doctoral Graduate
Directions. Please read and answer the following questions by putting a check on each number.
II. Perceptions on The Impact of Social Media onm the preference of Online Buying

1) Which Social Networking Site do you use? Select your best answer.
__a) Facebook
__b) Twitter
__c) Instagram
__d) All the above
2) You mainly use Social Media to? Select your best answer.
__a) Find new friends
__b) Search for new products online
__c) Shop online
__d) All of the above
3) Do you use Social Media for Online Shopping?
__Yes
__No
__Sometimes
__Never
4) Which Social Networking Sites do you use in Online Shopping? Select your best answer.
__a) Shopee
__b) Facebook
__c) Instagram
__d) Lazada
5) What type of information do you normaly search Social Networking Sites with regards to a
specific product? Select your best answer.
__a) Price
__b) Product origin
__c) Terms and conditions
__d) Health information
__e) All of the above
6) What are the benefits of using social media in terms of Online Shopping? Select your best
answer.
__a) Quick access to product information
__b) Reduce stress of face to face bargaining
__c) Enhancing customer engagement
__d) Improving communication between seller and buyer
__e)All of the Above
7) What are the challenges of using Social Media for Online Shopping? Select your best answer.
__a) Distraction from hackers
__b) Cyber bulling
__c) Reduced face-to-face communication
__d) Publication of offensive materials
__e) Publication of private information
8) What factors influence your buying behavior under Social Media? Select your best answer.
__a) Easy access to information
__b) Low cost of assessing information
__c) Privacy
__d) Good customer service
9) How does social media channels affected your buying behavior? Select your best answer.
__a) Reliability
__b) Consistency
__c) Trusted
__d) Wider market
10) What do you think of social media shopping? Select your best answer.
__a) Innovative
__b) Practical
__c)New Normal
__d) Widespread

CURRICULUM VITAE

I.Personal Background

Name: John Rey Tabag

Age:19
Sex: Male
Civil Status: single
Address; Pata West claveria cagayan
Birthdate: April 5 2002
Place of Birth: Northern Cagayan district hospital sanchez Mira Cagayan
Zodiac Sign: Aries
Contact Detail: 09266912905
Religion: Roman Catholic
Citizenship: Filipino
II. Family Background

Father: Bonie Tabag

Age: 54
Sex: Male
Birthdate: September 13 1957
Religion: Roman Catholic
Citizenship: Filipino
Mother: Jove Tabag
Age: 47
Sex: Female
Birthdate: April 26 1974
Religion: Roman Catholic