Jaipuria Institute of Management,

Vineet Khand, Gomti Nagar

Lucknow – 226010

Academic Year 2022-23

Batch 2021-23
Trimester V
Programme PGDM
(PGDM / PGDM-FS / PGDM-RM)
Name of Course Compensation Management
Section A
Name of Faculty Prof. Athar Mahmood

Nature of Submission Project Report

(Assignment / Project Report)
Topic of Assignment / Project Seminar Report

Deadline for Submission 1st January 2022

Group/ Learning Team Number
Maximum Marks Allotted

Contribution of Group/LT members in the Assignment/Project

Sl. Name & Enrollment Contribution Signature

No. Number of Student

1 Akshay Yadav (JL21PG017) Introduction akshayyadav

2 Siddhika

3 Akshay Jain

4 Nandit Khanna

5 Divyanshi Srivastava

6 Manisha Singh

7 Saba Be Siddiqui

Date of receiving at PMC: Signature of PMC Staff:

Penalty [Marks to be deducted (if any)]:
 INTRODUCTION

HOW SOFTWARE ENGINEERS HELP STARTUP’S

o Software engineers provide technical expertise and enhance the ability of startups to create
innovative products.
o Software engineers help startups develop custom software applications, web services, and
mobile applications.
o They also help define the product road map for startups, create efficient development
processes, and optimize existing applications.
o Software engineers also help define coding standards, review code, and provide technical
guidance to other team members.
o Software engineers are key in helping startups ensure they are developing secure, reliable,
and scalable applications.
o They can also help startups integrate with existing systems, perform data analytics, and
develop machine learning algorithms.
o Software engineers can also help startups identify and address potential optimization
opportunities in the codebase.

ROLE OF INVESTORS IN DECISION MAKING OF STARTUP’S

o Investors play a key role in decision making for startups.

o Investors provide the necessary capital and resources needed to help startups grow and
succeed.
o By investing in a startup, investors become part-owners of the company and have a say in
how the business is run.
o Investors can provide valuable advice and guidance on key decisions such as marketing
strategies, product development, etc.
o Investors can also provide mentorship and support to the startup founders.
o Investors can help the startup raise additional capital through their networks and contacts.
o Investors can also provide access to industry expertise and help the startup expand into new
markets.
 ADDITIONAL INFORMATION WHICH CAN HELP GIVE BETTER
RECOMMENDATIONS

The additional information required to determine the Marketing Manager’s pay and give the
recommendation more refined information is:

o Discussion with the investors and leaders: We need to have discussions with the
company leader and investors to understand the KRA and KPI of the marketing manager. A
clear picture of what exactly he/she would be doing and how will he/she create a difference
for the company is critical to understand.

o Understand the years of required experience: Pay is mostly based on the years of
experience, previous roles handled by the individual, or if he/she has created a significant
impact in an organization. Understanding the individual who is our Marketing Manager is
also important to determine the pay scale.

Reference from Salary.com, where we can observe the median pay scale for a Marketing Manager
in the Wyoming region (place start-up is based according to case study) with 3-4 years of
experience is $101,389. This will also help us determine the pay. External sources will play a major
role in this.

OTHER ACHIEVEMENT
Considering other achievements from previous organizations. Whether or not the candidate is
suitable for the role and responsibilities being given in company.

SALARY STRUCTURE

Designing the salary that covers the qualification and achievements of the candidate. Taking into
consideration the sector or field he/she is coming from.

CONCLUSION

o To decide about the salary structure, we need to know about the market what others are
offering and what our stakeholders have decided to Invest then only we can appropriately
know what can be the salary for the position.
o Secondly, we need to analyse what would be the exact CTC and fixed cash in hand with
other benefits that the company will offer.
o Lastly the most. The important thing is whether the salary would be competency based or
experienced based.