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  • Campaign Results - Calla and Ivy

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    renata oliveira
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    The Calla & Ivy campaign for Q1 resulted in a 10% increase in sales. The objectives were to increase traffic and conversions. Key metrics tracked were link clicks and purchases. The campaign targeted women aged 24-55 in Northern Holland interested in cut flowers on Facebook and Instagram. It had a daily $50 budget and ran from November 6 to December 15, 2020. The campaign had over 40,000 link clicks, a 2% conversion rate, and generated $32,280 in revenue at a cost of $2,824.50, resulting in an 11.42 ROAS and 1.16 ROI. The free shipping promotion performed well with a cost per result of $0.05. The campaign was successful and could

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    Conteúdo avaliativo do sexto curso da especialização Meta Social Media Marketing

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    The Calla & Ivy campaign for Q1 resulted in a 10% increase in sales. The objectives were to increase traffic and conversions. Key metrics tracked were link clicks and purchases. The campaign targeted women aged 24-55 in Northern Holland interested in cut flowers on Facebook and Instagram. It had a daily $50 budget and ran from November 6 to December 15, 2020. The campaign had over 40,000 link clicks, a 2% conversion rate, and generated $32,280 in revenue at a cost of $2,824.50, resulting in an 11.42 ROAS and 1.16 ROI. The free shipping promotion performed well with a cost per result of $0.05. The campaign was successful and could

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    252 views8 pages

    Campaign Results - Calla and Ivy

    Uploaded by

    renata oliveira
    The Calla & Ivy campaign for Q1 resulted in a 10% increase in sales. The objectives were to increase traffic and conversions. Key metrics tracked were link clicks and purchases. The campaign targeted women aged 24-55 in Northern Holland interested in cut flowers on Facebook and Instagram. It had a daily $50 budget and ran from November 6 to December 15, 2020. The campaign had over 40,000 link clicks, a 2% conversion rate, and generated $32,280 in revenue at a cost of $2,824.50, resulting in an 11.42 ROAS and 1.16 ROI. The free shipping promotion performed well with a cost per result of $0.05. The campaign was successful and could

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Campaign Results

    Calla & Ivy


    Increase in sales of 10% by the end of
    Goal Q1

    Campaign Objective:
    Traffic and Conversions

    KPI:
    Link clicks and purchases
    Creative
    Assets
    Objective:
    Traffic and Conversions

    Audience:
    ● Gender: Woman
    ● Age: 24 - 55 years old
    ● Location: Northern Holland
    Campaign ● Interested in cut flowers
    Settings Placement:
    Facebook News Feed and Instagram Feed

    Duration:
    Nov 6, 2020 - Dec 15, 2020

    Budget:
    $ 50.00 daily (low cost bid strategy)
    Campaign Result Campaign Cost
    ● Link Clicks: 40,350 ● Total Spend: $ 2,824.50
    ● Free Shipping Campaign
    (winner)
    ● Conversion rate: 2%
    ROAS: 11.42

    Results Revenue Total Investment


    ● 807x40 = $ 32,280 ● Advertising: 2,824.50
    ● Cost: 807x15= 12,105
    ● Total Investment: $ 14,929.5

    ROI: 1.16
    Results ● Calla and Ivy Fall
    Promo Free Shipping
    (Winner)
    ● Cost per Result:
    $0.05
    The campaign was successful!

    ● ROAS 11.42 - good as the ads made more

    than eleven times what was spent on it.

    Conclusion ● ROI 1.16 - fine as ads made 1.16 times the

    & Next Steps Investment in the product.

    ● Instead of image ads, slideshows, carousel, or

    video ads can be used to attract more

    audiences and thus increase revenue.


    Thank
    You!

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