Call & ivy Image placeholder

Goal Text

Campaign Objective:
Consideration: Website Traffic

KPI:
Link Clicks
Creative
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Assets
 Objective:
Which copy will receive more link clicks:
Text 1: Calla & Ivy Fall Promo: 10 % off
Text 2: Calla & Ivy Fall Promo: Free Shipping

Audience:
● Gender: Women
● Age: 24 - 55 years old

Campaign ● Location: Northern Holland region

Placement:
Settings Facebook Platforms: Facebook, Instagram, Audience
Network

Duration:
November 7, 2020, 12:00 AM to November 11, 2020,
12:00 AM PST

Budget:
$50 daily
 Campaign Result Campaign Cost
● Reach : 2,224,012 ● $3000
● CPR: 0.07$
● Results: 40350

ROAS:

Results Revenue Total Investment

● $31,250 ● Advertising: $2,824.50
● Cost: $12,105
● Total Investment: $14,930.50

ROI:

Profit : $5000
 ● AD B (Winner)
Ads A/B Image placeholder Image placeholder ●
●
Link clicks: 38,780
Cost: $0.08 per click
● Lowest cost per
result
● Highest number of
reach & Impressions
A/B test results
 ● Conclusion: A/B test shows that the audience are more likely

to click on Free Shipping rather than 10% off and campaign

shows good results in link clicks and impressions in that

Conclusion campaign.

& Next Steps ● Next Steps: Create an ad with a copy that says Free Shipping

as our A/B test shows better result in that campaign.

● We can target more specific people for better results.

● We target different interest groups to gather maximum

audience.
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Thank
You!