To New European college

Wolfratshauser str.84,

81379 munchen,Germany

I would like to express my desire to study at the New European College of science in
for 2023/14 academic year. I am applying for the Master degree in digital marketing
and communication. Having read all the testimonials about your college I became
assured that this business study program best suites my goals in both studying and
futurecareer.

To start off with my educational background, I finished my high school and

preparatory program at Adey Abeba School with excellent academic record while I
was there I was participating in different school events including fashion shows,
theater clubs and charity. The experience gave me not only the happiness and fun to
perform also the confidence and the knowledge to practice my dream and to set my
future path. Ever since I was a little boy, I have dreamt of becoming a business
man.From a very early age, I used to disintegrate business areas and try to figure
out how they work. Being a business man himself, my brother taught me the beauty
of being an entrepreneur and problem solver. He’s my motivation behind working
hard and doing whatever it takes to achieve success. Due to it was easy to choose
a business study which was (marketing) after I graduated from my senior high. After
that I joined Admas university to study a marketing degree. The well-structured
curriculum at Admas University is the main reason for my strong foundation in the
fundamentals and basics of business. I was also the class representative and thus
was an active part of the programs and college festivals. While I was there I’ve
successfully completed a paid internship in Ayat Real State s.c where I worked with
the research and technical team for three months. The work included market
analysis, sales, and customer service. This internship also taught me any
professional skills that will help me further in life such as team spirit, communication,
and development of organizational skills. Also it helped me to meet a lot of
entrepreneurs and business man. And then I graduated honourably with 3.86 by
being the top from my graduate class and ranked in top 4 overall. Later on that
helped me to go to the working environment with confidence. Currently I am working
in a well-known petroleum supplying company called GOMEJU OIL ETHIOPIA PLC
as marketing officer, prior to that I was working as a junior sales and marketing and
sales person for 2 different manufacturing companies with different product
line .While working as junior sales in the marketing department of a company, I have
been faced with the real life implementation of marketing. With that being said After
getting Couple of years work exposure and experience I have started my own
business which is a clothing store in my neighbourhood and created a job
opportunity for 10 people.
When we talk about the need of studying my MBA, The first reason which
underscored my desire to take desirably a Masters course in digital Marketing and
communication or business in general is that, as I mentioned above I am currently a
marketing officer so I want to upgrade my career as a professional and stay
competent. In order to achieve my dream to become a brand manager for different
international as well as local companies. Including my on-going business I want to
properly manage, expand the business and create more job opportunities and be an
example/aspiration to lots of young peoples who wants to be a business man in my
country. Furthermore owning an advertising firm is one of my business expansion
goals in order to change the current marketing system in my country. For the nation
like Ethiopia which is (a second populated country in African) with different
culture,language,numbers ,words,place of attraction,festivals etc.I feel it’s not been
well promoted and know. As a developing country the tourism industry is one of the
sources of earning foreign currencies. I see the marketing system in my country is so
traditional and boring that even made it hard for new business, in terms of promoting
their products and services to the right audience so I want to change the system and
create a win win situation for my country and society.

Germany is the most favourable study abroad destination for me due to its low tuition
fees which suit my financial abilities. Here, I get to study the living expense in
Germany and learned that it is much more affordable than in any country in the
world. The accommodation, transportation, and other amenities are very much
cheaper in Germany which will enable me to save money .There are also a plenty of
work opportunities in Germany for international students. Here, I can earn
professional experiences by working part-time jobs while completing my masters
degree course. The degrees earned from German universities are very much valued
in the job market. As marketing /business aspirant, Germany is the best place to
study due to its incredible research facilities.

I’ve chosen your college for different main reasons. First one is the study program. I
went through the curriculum ,checked every subject, and I find your curriculum
superior to other competing universities in the country and it is the right place to build
my research skills and gain extensive knowledge with the help of your expertise.
Your world-class faculty can teach me how new innovations take place and
contribute to my goal of becoming a well-known business man. My specific areas of
interest are in the field of marketing, communication, and branding. I’m very much
eager to learn more about these area and skills. Your training and research
programs will help me serve the society that I came from and learn the practical
aspects of being a manager and business men. The master's program at new
European university complements my career aspirations. My capabilities and
aspirations are suitable for your university’s master's program requirements. I’ll be
glad to be a student at your university. I’ll be honoured to pursue my master’s degree
in your esteemed university
Sincerely yours
Alex Girma
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