Influencer Analysis

Prepared by:
Ivelina Andonova, Faculty № 18114155, Stream 133
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Content
1. Who is Priyanka Chopra………………………………………………….3
1.1 Priyanka’s carrer………………………………………………………3

2. Digital platforms used for content sharing……………………………….4

2.1. Core metrics ………………………………………………………….5

2.2. Audience…………………………………………………………...…5

3. The brands & products featured in digital

communication…………………………………………………………...7

3.1. Global Brand Associations…………………………………………....7

3.2. Philanthropy & World Forums………………………………………..7
3.3. Content collaborations…………………………………...……………7
3.4. Brands and products that do NOT work with Priyanka Chopra, but
would benefit off of it………………………………...……………….8

4. Links to the profiles and platforms of Priyanka Chopra

Jonas…………………………………………………………..................8

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 1. Who is Priyanka Chopra Jonas ?

Priyanka Chopra (born 18 July 1982) is an Indian actress, singer, and film producer who
works in Hindi films. The winner of the Miss World 2000 pageant, Chopra is one of India's
highest-paid and most popular entertainers. She has received numerous accolades, including a
National Film Award and five Filmfare Awards. In 2016, the Government of India honoured
her with the Padma Shri and Time named her one of the 100 most influential people in the
world, and in the next two years Forbes listed her among the World's 100 Most Powerful
Women. She is married to Nick Jonas from Jonas Brothers since 01.12.2018.

1.1. Priyanka’s carrier

 2002 - Priyanka Chopra Wins Miss World

As a child, Chopra's early ambitions were in a slightly different vein to the route that she
eventually took, as she initially wanted to be an engineer. However, as many of us who
proclaimed intentions to become astronauts and professional hip-hop dancers can attest to,
childhood ambitions often change. After winning several local beauty pageants (having been
entered by her mother Madhu) and then taking the crown of Miss India, in 2002 Chopra wins
the title of Miss World at the contest held in London's Millennium Dome aged 18.

 2003 - Priyanka Chopra sets her sights on Bollywood

Chopra landed her first Bollywood role a year after winning Miss World in The Hero: Love
Story of a Spy. During her Bollywood career, Chopra wins several National Film Awards
including for Best Female Debut (2003) and Best Actress (2008).

In total, Chopra appears in more than 50 films in India, The Times reports.

 2008 - Priyanka Chopra Walks In India Couture Week

The actress turns her attention to modelling briefly during her Bollywood career, taking to the
catwalk in Mumbai for the country's first ever haute couture week.

 2012 - Priyanka Chopra Records Her First Single

Chopra switches from acting to singing when she teams up with Black Eyed Peas rapper and
producer Will.I.Am for a single called 'In My City'. While the single is not particularly
successful in the US, it becomes the theme tune of the NFL's Thursday night football show
and is a commercial hit in India. In 2013, Chopra releases another single 'Exotic' with rapper
Pitbull and also lends her vocals to various EDM tracks. In YOUTUBE the single ‘’In My
City’’ has gained 53 million views The single ‘’Exotic’’ has gained 207 million views.

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  2015 - Priyanka Chopra Starts Her Own Production Company

Chopra establishes Purple Pebble Pictures (PPP) along with her mother. Located in India, the
company's aim is to support those struggling to get a foot in the door of the film industry. On
the company's website, Chopra says she 'aims to bridge the gap between emerging talent and
the myriad opportunities that the world of entertainment has to offer'.

 2016 - Priyanka Chopra Is Made a UNICEF Goodwill Ambassador

After working with the charity as a national ambassador in India mainly focusing on issues
around the empowerment of young girls, Chopra is made a global ambassador for the charity
at a UN event introduced by fellow ambassadors David Beckham and Millie Bobby Brown.
She wades into the cosmetics world too, becoming a global ambassador for Pantene.

 2017 – 2018 - Priyanka Chopra Stars In Hollywood Films And Reaps The
Financial Benefits

Chopra made her Hollywood debut in Baywatch alongside Zac Efron and Dwayne Johnson in
2017. She then joins Rebel Wilson, Adam DeVine and Liam Hemsworth in the Netflix
Original Movie „Isn't It Romantic― , released in 2019.

 2018 - Priyanka Chopra Invests In Bumble

Ever the savvy businesswoman, Chopra becomes an investor and partner in Bumble for the
launch of their professional networking vertical for women, Bumble Bizz, and its expansion
in India.

 2019 - Priyanka Chopra Stars In The Jonas Brothers Music Video

In late 2018, Chopra marries Nick Jonas in a lavish multi-day ceremony in India - where
India's Prime Minister Narendra Modi even attends a wedding reception for the couple in
New Delhi - fully gathering the attention of all corners of the internet and world via countless
posts on social media and multiple magazine covers.

2. Digital platforms used for content sharing

Inspiration, philanthropy, gratitude, family bond, UNESCO, global ambassador, women

empowerment, bold & beautiful are some of the common themes, that emerge from
Chopra’s social media presence.

According to a 2020 report, Chopra is one of the few LinkedIn influencers who
engage in meaningful dialogue. Her social media footprint looks like:

Facebook - 39 million likes

Instagram - 58.9 million followers

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 Twitter - 26.8 million
LinkedIn - 604,696 followers
Youtube – 893 000 followers

2.1. Core Metrics about Instagram

- Priyanka’s account has 3.2K posts, 58.9 million followers, 551 following accounts
and 2.1% engagement rate.

Photo post metrics Video post metrics

Follower growth rate Comments/likes ratio

- Post frequency : 5,4 posts per week

- Followers/following ratio : 110K followers per 1 following

2.2. Audience

Audience Location Audience Age

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Audience interest Audience language

- Audience gender : 53.3% Male & 47.7 % Female

 Twitter Audience
The former Miss World commands maximum followers from the United States &
India.

About 52.5% of Chopra’s Twitter audience is females. The audience demographics that
engage the most with the actor’s Twitter account are from the 25-34 age group.

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 3. The brands & products featured in digital communication

3.1 . Global Brand Associations

From endorsing watches, pens, and jewellery the list of brand associations for the Diva are
endless. She is the global ambassador for Crocs, Pantene, and a Global Citizen for the
clothing apparel brand GAP. Previously, she has also been associated with brands such as
Stella Artois, Pepsi, Bumble, Nokia, Garnier, Colgate, Dior, Guess, Schmitten Luxury
Chocolates, Nikon, Lux, Bru, and many more.

3.2 . Philanthropy & World Forums

Time & again, Chopra has represented India on world forums & participated in cause-based
campaigns. Be it supporting gender equality movements such as the Girl up or raising her
voice for education of girl child and environment protection, PeeCee has always been vocal
about important issues across the world.

Apart from her association with UNICEF & WHO, Chopra actively collaborated with various
initiatives during the ongoing pandemic – from #VocalForLocal, #TogetherWomenRise to
raising awareness around national disasters such as Assam Floods & #IForIndia, Chopra went
out & about to inspire & urge people to come together during crises.

3.3 . Content collaborations

 In July 2020, Chopra has signed a two-year multimillion-dollar first-look television

deal with Amazon. The actor-shared the development on social media, writing that
through her banner Purple Pebble Pictures, she always wanted to create content in
collaboration with a global talent team.
 Prior to her deal with Amazon, the actor had lined up two projects with the streamer.
She will star opposite Game of Thrones actor Richard Madden in upcoming thriller
series Citadel, produced by the Russo brothers.
 She will also feature in Sangeet, an unscripted series co-produced with her husband,
Nick Jonas.
 Chopra's another project with Amazon is a film about Ma Anand Sheela, the assistant
to guru Bhagwan Rajneesh (also known as Osho). The actor will be producing the
movie which is based on Netflix docu-series ‘’Wild Wild Country’’.
 Besides her association with Amazon, the actor will next star in two Netflix projects
— superhero movie ‘’We Can Be Heroes ‘’ and an adaptation of ‘’The White Tiger’’.
 She is currently shooting for Keanu Reeves-starrer ‘’The Matrix 4’’, which recently
resumed filming after production was halted by the coronavirus pandemic.

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 3.4 . Brands and products that do NOT work with Priyanka Chopra,
but would benefit off of it.
Chopra works with many Indian and global brands, ranging from gadget to cell phone to
cosmetic products to watches. However, there are many other brands or products that she
does not work with yet, and future collaborations with some of them would be really
interesting.

a) Products
- Perfume(s)
- Wine

b) Brands
- Unilever
- NYX Cosmetics
- MAC Cosmetics
- Lush
- Hermes
- Louis Vuitton

4. Links to the profiles and platforms of Priyanka Chopra Jonas.

 Facebook - https://facebook.com/priyankachopra

 Instagram - https://www.instagram.com/priyankachopra

 Twitter - https://twitter.com/priyankachopra?lang=bg

 Linkedin - https://in.linkedin.com/in/iampriyankachopra

 Youtube - https://www.youtube.com/user/PriyankaChopraVEVO

 http://www.purplepebblepictures.com

- Tool used for the analysis – www.heepsy.com