EMMANUEL SYSTEM COLLEGE

OF BULACAN INC.
Sisilad St. Sto. Cristo Pulilan, Bulacan

Name:________________________________________________ Date:_____________

Strand/Section:__________________________________________ Score: _____________

Instructor: Ms. Ma. Darlene Joy V. Desacula

EVENTS MANAGEMENT NC III

QUARTER 1
MODULE 2 - LESSON 2
Leads Workplace Discussion
OBJECTIVES:

1. Identify the team leadership

2.Define the assign responsibilities

3.Analyze the Set performance expectations for team Members

DISCUSSION

Team Leadership

An event leader can communicate that common goal as an inspiring vision, an overarching
mission the event is aiming to accomplish. And, an event leader can inspire a strong belief and
passion for that mission among all team members, conveying to each and everyone their unique
role to play.

Humility and willingness to change

Managers act on their own judgment, trusting their intuition is better than that of others.

In contrast, leaders have the humility to understand they don’t have all the information and know
that other team members’ judgment may be better than their own. So, leaders act on the advice of
others; understanding their way is not always the best way.

Trust and delegation

Indeed, leaders delegate tasks according to the level of expertise, identifying each team member
´s strengths and weaknesses.

“Leadership is all about inspiration, it’s about creating the vision, setting the expectations and
communicating them clearly. Then it’s about achieving it. Good leadership understands the
strengths and weaknesses of their teams, by providing help and support to those individuals and
areas where it’s needed, whilst trusting and empowering those who are stronger will help a team
to perform at it’s best, the ultimate end goal.”
Open Communication & Transparency

Additionally, leaders are good communicators, setting clear objectives and expectations for all
team members.

They also encourage open communication so everyone is comfortable giving their opinions
about event planning decisions.
Importantly, leaders are transparent with their team, giving honest and constructive feedback,
helping each team member improve.
“As an Event Manager, it’s vital to consistently lead by openly communicating and acting from a
place of composure and respect! “

Positive Mindset and Motivation

Great leaders are great motivators, boosting team morale and driving everyone to perform at
their best.
Despite potential issues or roadblocks in events planning, leaders stay positive and inspire their
team to do the same.
“An events manager has to be agile and able to jump in the trenches whenever needed. I inspire
my team to perform at their best by truly appreciating the work they do, recognizing wins,
celebrating losses as valuable lessons learned, and investing in development and training.” Beth
Hernandez-Casey –

Emotional intelligence and composure in adversity

Frequently, in event planning, some things do not go according to plan. Whether it’s an internet
connection that goes down or an audience that leaves the event unsatisfied, failure is in many
ways inevitable.

However, it is crisis management that distinguishes mediocre managers from true leaders. Some
managers withdraw and become absent, while others play the blame game, trying to single out
someone for the failure.

7 Common Roles of an Event Team

1. Director, VP, or Head of Events

The big picture. The Director leads the event strategy, sets the vision, builds the team, allocates
budget, and manages external or internal partnerships.

2. Event / Marketing Coordinator

They oversee the entire event process, supervising the rest of the team to make sure no balls are
dropped. The coordinator(s) communicates regularly with the Director to make sure the day-to-
day work is laddering up to the overall vision.
3. Marketing Lead

They are in charge of the strategy and execution of event communications online and offline,
before, during, and after the event: save the dates and invitations, social media posts, website
placements, paid ads, content, follow-up emails, etc.

4. Sales / Customer Lead

If your event involves prospects or customers, you need someone who can help you facilitate the
relationship between the event team and the relationship owners. This person will not only help
you get buy-in, but will also help arm the sales and customer teams with valuable event data and
help track sales performance on event outreach. (Side note: in marketing, this role is usually
done by the demand generation team).

5. Designer / Experiential Designer

Your designer is in charge of all of your event’s visual components: from the landing page,
emails, and social assets to on-site signage, decor, and branded swag. They work closely with the
Marketing Lead on the creative development during your event’s promotion phases.

6. On-Site Lead

Depending on the event, you will most likely need some extra bodies on-site to help run the
door, check people in, and be on hand for any extra help. Your On-Site Lead is your go-to point
person for anything related to what happens on the day of the event at the venue.

This could be the same person, but you may also need a Production or Partnerships Lead.

7. Marketing / Event Operations or Technologist

You’re collecting data at every stage of your event, but where is it going? This person is in
charge of the entire marketing technology stack, and should ensure that all your event data is
synced.

ACTIVITY

Choose one role of event team and make your own checklist or tasks performed in the event
management?

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References:

https:///resources/event-marketing-guide/event-team-roles-and-management

https://others/leadership-in-event-management-the-qualities-that-lead-teams-to-success

Ms. Ma. Darlene Joy V. Desacula

Prepared by: