Impact of Wearing Modern Clothes in Modern Democracy

An Undergraduate Thesis

Presented to

The Faculty of College Of Industrial Technology

Samar State University

Catbalogan City

In Partial Fulfillment

of the Requirements for the Degree

BACHELOR OF SCIENCE IN INDUSTRIAL TECHNOLOGY

Major in Fashion Apparel

Regina Dacutanan
Narlyn Donaire
Gwhen Y. Dormitorio
Samantha
Diana Y. Tiballa

August, 2022
Introduction

The switch of clothing from traditional ways into the modernized fashion moved in a rapid way.

As almost everything in this era follows the norm of the mainstream in its modernized and well-

civilized ways, the dressing styles of people somehow is also associated with this flow. Modem dress is

characterized by self-expression, innovation, and choice -in short, by "fashion." Fashion, in its tum, has been

associated with the liberal subject of modern democracy. Traditional dress is often described as based entirely

on conventions: people wear what they wear because that is what has always been worn. Studies of dress and

fashion often make two very basic assumptions: that dress is, at some level, a choice, and that dress is

fundamentally about asserting one’s identity to others (Deborah Durham 2008). In the modern sense, fashion

involves clothing that is highly expressive; it can be a sense of personality.

Modern clothing style is associated with fashion trends supported that people in this times wear clothes

based on what is being offered in the different fashion industry. As this rapid flow in the society increases so as

its effect to the modern democratic way of life of people in terms of clothing. The modern democratic style of

people as to the ways they dress themselves often imposes an idea that people is associated with freedom to

choose the type of fashion trends in clothing they want to wear. According to Svendsen (2006), Modifications

of dress and body can be deemed in this manner if the end result is a dramatic change such that others feel the

person is masking their true self. “Clothes rewrite the body, give it a different shape, and a different

expression” The impact of this can be boiled down to an idea that democracy in this era impacts the clothing

choice of people and that the dressing decisions of people affects the society in terms of fashion standards.

But as fashion clothing trends becomes the mainstream, so as it affects the decisions of people. The

identified problem in this study focuses on the bad and good effects of modernization to the aspect of people’s

choice in fashion clothing. According to Saravanan & Nithyaprakash (2015), fashion communication, unlike

verbal communication, messages transmitted through fashion symbols are often emotional impressions or,

what Hoffmann (1984) called "illusions". In other words they reflect the clothing attitude of the person. The
researcher aims to identify if this democratic fashion trends has a negative and/or positive impact to people

as a direct consumer of this industry.

Research Objectives

This paper attempts to identify the following hypothetical statements:

1. Relationship between modern clothing and modern democracy;

2. Effects of modern democracy towards clothing; and

3. Relationship of modern day clothing and people’s clothing decisions

Research References

Saravanan D. & Nithyaprakash V. (2015). Fashion Trends and its Impact on Society. Institute of Technology,
Sathyamangalam.

Heart A. (2011). Apparel and its Impact on Self-Perception. OTS Master’s Level Projects & Papers.

Gazzola P., et.al (2020). Trends un the Fashion Industry. The Perception of Sustainability and Circular Economy: A
Gender/Generation Quantitative Approach. www.mdpi.com/journal/sustainability.