Name

Question 1 (A&B)

https://drive.google.com/drive/folders/1r773C88rU1Mf96TuQOhMHmvVlvWtVZEj?
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Question 2

To: rakeshmishra@neptalpolyclinic.com

CC:

BCC:

Subject : Insights of Drug Effects & Challenges in Monitoring Body

Dear Rakesh,

I am Mahesh from Sineflex solutions, I will be one point of contact for all
communications and today wanted to touch base with you regarding the findings of our calls
to different pharmaceutical companies to develop a solution that helps monitor drug-related
side effects.

I am pleased to inform you that we have found interesting insights & are mentioned below

1. Multiple information channels are monitored for reports on drug-related problems.

These channels are:

a. Call centers (where patients call in to report an adverse reaction to drugs)

b. Social media (patients posting on social media platforms such as Twitter)

2. Monitoring of incidents logged across platforms is a manual process and a significant cost
center for these pharma companies.

3. There is a strong use case for Natural Language Processing-based AI systems for
monitoring adverse reaction reports through calls and social media. Such systems can create
logs by going through patient calls/posts on social media.

We have also prepared a supporting research which will help you more to work on your
outcome such as basic steps in Pharmacovigilance Case Processing Pharmacovigilance
comprises of

1. Safety data management

2. Signal detection for any new altered safety issue

3. Signal evaluation and making decisions with regard to safety issues

4. Actions, including regulatory, to protect public health

5. Informing all concerned parties or stakeholders

A valid case needs to have four elements; an adverse event, a reporter, a patient and a drug.
Every report needs to be acknowledged, more so the valid reports. Acknowledgement
establishes a contact with the reporter for more information whenever required. It builds
company image with the stakeholder and also protects from litigation. A conscientious
reporter may continue to send the same report repeatedly until it is acknowledged, hence this
simple action avoids duplication.

If you would like us to go in further deep in the research or you are happily satisfied with our
findings kindly write us back with detail by 13th of January 2020 in either case. You can also
reach me by calling at +91 9999999999 I look forward to hearing from you.

Sincerely,

Mahesh Iyer

Co Founder Sineflex Solutions

Question 3

1. Audience Group at Stage 1: Academic institutions, Startups

a. Online Channel: Email

b. Offline Channel: Face to Face meeting

2. Audience Group at Stage 2: Healthcare Companies, Big Firms, Small medium

enterprises a. Online Channel: LinkedIn

b. Offline Channel: Face to Face meeting

3. Audience Group at Stage 3: Business Investors.

a. Online Channel: Twitter

b. Offline Channel: Face to Face Meeting

Three key benefits of chosen channels-:

1. LinkedIn help you build a community of professionals with interests in similar fields

2. Twitter benefits professionals in many ways to secure business and media deals.

3. Email lets you reach the mass and your message reaches directly to the person