INSTITUTE OF HOTEL MANAGEMENT AURANGABAD

ESSAY

“Hospitality events in India “

AARYA THAKUR (2082822)

HOSPITALITY EVENTS (BFII 2053)

“Submitted in fulfillment of the requirement for B.A. (Hons) in Hotel Management”

UNIVERSITY OF HUDDERSFIELD UNITED KINGDOM

FEBRUARY 2022

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Declaration

I, Aarya Thakur, student of B.A. (Hons.) in hotel management (2nd Year) at Institute of Hotel
Management – Aurangabad, declare that this assignment is a work of my own imagination. I
have tried being creative at making this project and have, in no way copied directly from any
book, journal, newspaper, website on the internet. I also declare that I have not copied this
project from any of my peers or any other student studying at this institute.

_____________________

Aarya Thakur

(2082822)

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Acknowledgement

I would like to offer my heartfelt gratitude to Mr Arun Kumar, professor for Year 2 teaching
Hospitality Events, for his invaluable coordination and help in ensuring the successful
completion of my work. He deserves the greatest credit for the assignment's outcome. I'd also
want to thank my colleagues; without their help and collaboration, this job would not have been
possible. Finally, I'd want to express my gratitude to my parents for their encouragement and
blessings.

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Events are viewed as a rising industry in the assistance area. The expression "event" should
now be re-imagined considering the remarkable development of various "happenings" in both
the "business" and "non-business" universes. Everything is being done for a 'huge scope,'
regardless of whether it is a private social affair or a public occasion. No matter what type of
event occurs, the executives are responsible for carrying out the strategies that lead up to and
during the event. A coordinator manages laborers, cash, vendor associations, and different
facets of the event by coordinating labour, cash, and vendor relationships (Okoli, n.d.). Event
management on the board contains a wide scope of activities for preparing for events of a large
scope, such as parties, performances, demonstrations, exchange displays, celebrations, and
other functions. The general procedure includes dealing with the event's general operations,
managing the laborers, and tackling all the ventures related to the occasion as a whole.
Managing the budget and the teams assigned to each capacity might be additional
responsibilities, as well as overseeing the events' execution. As part of their responsibilities,
occasion administrators are also responsible for managing the services of a variety of external
providers and professionals, including event organizers. Enormous scope conferences and
unique occasions are regularly arranged and executed by occasion the executives associations.
While weddings and shows are continuous occasions for an occasion the board master,
different events like athletic occasions, reunions, and enormous gatherings can likewise profit
from occasion the executives (The Challenges of event management as a new trends in
hospitality industry., n.d.). Occasion the board organizations are utilized by the public
authority, associations, gatherings, and undertakings to orchestrate key occasions and
gatherings. The occasion the executives job is oftentimes found inside a business promoting or
advertising office, or as a feature of the staffing for exceptional occasions.

It's anything but a transient undertaking, regardless of whether it's a Big Fat Indian wedding or
an IPL game. It is the perfection of long stretches of meticulous conceptualizing, imaginative
reasoning, and a lot of sweat and work. Most weddings, music debuts, shows, office parties, or
themed birthday festivities these days are not straightforward occasions, but instead need the
inclusion of a specific type of administration known as occasion the board (harshavardhan,
2017). Occasion the executives can be given by an individual, a gathering of people, or a
partnership that spends significant time in occasion arranging and association. There are now
a lot of industry associations, charitable organizations, and vested parties holding activities to
promote themselves, establish business ties, raise funds, or celebrate achievements. Indian
businesses aren't far behind in this regard. During the 1990s, the opening up of the Indian

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market triggered an explosion of executives starting around 2002. Depuis then, its development
has been at a CAGR of 16% and is forecast to increase at a CAGR of 20% in the foreseeable
future. Innovative innovations enable the company to expand by adjusting and advancing. The
Indian events industry is predicted to surpass the 10,000 crore mark by 2020-21 according to a
study by EY-EEMA (Event and Entertainment Management Association). The majority of the
advancement drivers for occasion the board in India are advanced legislation, sports
associations, country improvement, and more prominent government advertising. Television
projects, such as reality shows, dance competitions, and singing competitions, have likewise
greatly contributed to the development of event space. Among the best occasion management
companies in India are DNA Networks, Cox and Kings, Wizcraft, and Cineyug Entertainment.

Event management is an amazing vocation decision that doesn't include a lot of venture and
gives a ton of autonomy and opportunity in the working environment. The extent of occasion
the board requires a lot of difficult work and exertion to get a client base for the occasions.
Event Management is the method involved with arranging and putting together an engaged and
expert occasion for a particular interest group (EVENT MANAGEMENT, n.d.). The field of
event the executives is the most broad sort of advancement and showcasing, and it is an alluring
and elating business nowadays. You may say that arranging is one of the most critical parts of
occasion the board, or that it is an occasion all by itself. It helps occasion organizers by
advancing occasion exposure through occasion promoting. It helps promoting organizations by
furnishing a channel of correspondence with people in general and acquainting new things with
people in general. The field of occasion the executives envelops a wide scope of vocations,
including shows, item dispatches, gatherings, advancements, question and answer sessions,
celebration festivities, and goodbyes, as well as TV based occasions, style shows, weddings,
and gatherings. The occasion the board area is recognized by the presence of a couple of
unmistakable significant firms and an enormous number of more modest associations.
Lamentably, the business is still too youthful to even consider giving a decent expert way.
Meetings are a great way to educate your community, expand your community development,
and influence leaders in the community (INTRODUCTION TO EVENT, n.d.). Although much
of this article has to do with open events such as conventions, shows, walks, and gatherings,
numerous similarly subject matters apply no matter if you are throwing a neighbourhood party
or going for a walk.

The Indian economy has seen a disturbing expansion in the size of the Event Management
Industry throughout the last ten years. It has ascended huge amounts at a time lately, and most

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industry specialists feel that this is just the start of another age. As indicated by a study directed
by different top think-tanks, the coordinated occasion industry in India is relied upon to create
by at minimum 25% each year and arrive at INR 5500 crores by 2014-15.

Weddings in India are very exorbitant. As indicated by a new survey, every Indian spends a
normal of $31,213 on his wedding. This figure has expanded by 4.5 percent over the earlier
year. As indicated by similar report, a US resident spends a normal of $27,000 on his wedding.
As the $38 billion Indian wedding market grows, the marriage detachment - ladies, grooms,
and their families - all through the nation seems to have greeted the spending free for all
wholeheartedly (ECKLER, 2021). Until around 10 years prior, the most discussed first class
weddings were for the most part confined to familial ties. Things are changing, and everybody
with the vital assets may now partake in their very own excellent wedding dreams. The ascent
in discretionary cashflow, alongside the time limitations that people go up against, has brought
about the development of the wedding arranging industry in our country. A wedding organizer
is expected to work on the whole cycle and focus on the littlest detail. An Indian wedding takes
a lot of time and work as far as planning and execution.

The event area was valued at $1,135.4 billion of every 2019 and was anticipated to be valued
at $1,552.9 billion by 2028, addressing a build yearly development pace of 11.2 percent.
"Occasions are public social affairs of the general population's craft at a foreordained overall
setting." An occasion can be organized for an assortment of reasons, including expanded
corporate productivity, celebratory, diversion, and local area purposes, among others.
Gatherings and shows, business occasions and courses, advertising and raising support, music
and workmanship execution, sports, celebrations, exchange showcases, and item makes a big
appearance are among the most famous occasions. Corporate associations, public associations,
and non-administrative associations (NGOs) are the essential partners in the occasions
business." There is something captivating about large and medium-sized events, attracting
attendees, members, and spectators from each corner of the earth. For individuals who live
outside the scene objections, they should travel out in order to attend the occasion and will
likewise have the ability to enjoy brief facilities there (ShrutiArora, 2017). Participants are
provided food, refreshments, and open sports facilities. Thus, events attract visitors and guests
who purchase friendly items and services. The tourism industry and friendly products and
services rely on events for their interest. The entire occasion business is affected by this
scourge. The scourge has led to most events being cancelled or prolonged. Approximately 96%
of occasion experts have retracted due to the COVID-19 plague, according to a survey

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conducted by Meeting Professional International (MPI) and Event MB. Over 73% of organizers
and providers expect their business to suffer a financial repercussion in the next year. There
will be a negative monetary effect in the following two years (MPI) based on 21%. "While the
term of the viral spread remaining parts a significant viewpoint in examining the general effect
of the pandemic, the worldwide occasions industry is expected to balance out after 2023."
Looking further, a large number of individuals, or generally 21% of the labour force, have been
laid off or furloughed. A further 52.4 percent showed some pay misfortune. Many individuals
have left the area all alone (Rane, 2015). The occasion area utilizes generally 2.5 million
individuals straightforwardly, 1.5 million by implication, and 1.9 million in a roundabout way.
The gathering area alone creates $95.6 billion in pay rates and pay (Convene). Obviously, this
scourge altogether affects a wide number of occasion laborers and networks.

The immense cordiality area, which had been desolated by the Covid-19 pandemic starting
around 2020, had recently started its street to recuperation when the new Omicron kind of
Covid tossed another shadow over tasks (Jain, 2020). The friendliness business, which involves
lodgings, cafés, and other related organizations, has mentioned the public authority to
incorporate some alleviation measures in the following Union Budget 2022-23 (Union Budget
2022-23: What covid-hit hospitality sector wants from govt, 2022). The PHD Chamber of
Commerce and Industry (PHDCCI) has given a couple of financial plan recommendations for
the public authority to consider in the 2019 spending plan to help the essential business that
utilizes a huge number of individuals the country over.

MICE the travel industry is a particular class in the traveller market that has colossal potential
and is acquiring significance worldwide inferable from the development of business the travel
industry. Its objective market comprises of corporate clients who travel for different kinds of
gatherings. The MICE portion is a tremendously beneficial industry; concentrates on show that
the normal MICE explorer spends two times as much as different sorts of vacationers. Since
antiquated times, individuals have congregated to go to gatherings, meetings, and works
(shows), generally for social, sports, political, or strict reasons. As urban areas developed into
local centre points, the greatness and recurrence of such exercises developed, and various clubs
and associations laid out customary compositions (Jamgade, 2017). MICE the travel industry
in India is continually extending and growing its gathering, motivating force, meeting, and
presentation offices. The inbound MICE industry has developed at a pace of 15 to 20% each
year, with an expected yearly income of Rs. 8500 crores. As per the ICCA, India is positioned
31st in the overall gathering market (International Congress and Convention Association). The

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Union Government has set an aggressive target for MICE INDIA to accomplish a 2% overall
MICE piece of the pie by 2025, up from an irrelevant 0.5 percent at present. Delhi, Chennai,
Bangalore, and Hyderabad are some of the major cities that have hosted critical occasions.
Meeting travellers are estimated to spend on average $1,511 per day during a four-day trip,
compared with $600 for an approaching relaxation vacationer staying for the same amount of
time. According to industry measures, the worldwide MICE market handles 400,000
conferences and events every year, bringing in somewhere between $280 and $300 billion.
Over the next five years, MICE is expected to grow at a rate 1200 billion for every year with a
market value of over USD 808 billion by 2017 (Final Report On MICE Market In India, 2019).
MIC (meeting, motivator, and gathering) accounts for 60 percent of the Indian MICE market
in terms of revenue. A major point to remember is that 65% of the events take place between
businesses. From space leasing, the expected market size is Rs 4800 crores, but it has a
multiplier effect based on the economy in terms of lodging, transportation, correspondence,
advertising, and payment to gifted work.

The EEMA [Event and Entertainment Management Association] as of late led a part overview
with 170 associations impacted by COVID-19, and a portion of the key ends were as per the
following:

• The examination stresses the deficiency of business, the cash lost, the businesses
impacted, and the funds required in the long haul to accomplish dependability.
• EEMA has appealed to the Government of India to mediate with measures to help the
existences of the 60 million Indians utilized in the occasion area - both
straightforwardly and in a roundabout way.

Today, advanced occasions are the most well-known and produce huge load of cash for
coordinators. These are assessed to represent 8% of by and large industry income. In the
following 4 to 5 years, the Managed Events fragment can possibly deliver 53% of complete
pay. Actuations have the second biggest potential, with a 22% opportunity. Just 2% of the
general number of events are licensed innovation related (Overview of Indian Event
Management Industry, 2018). They represent 17% of the business' general income. Corporates
represent 75% of occasion business customer base. Among these, 36% are Indian undertakings,
while 19% are government and public area elements. The public authority and public area
represent 11% of generally speaking business. Clients with a high total assets give 9%, while
affiliations make up the leftover 5%. Since the initiation of the Coronavirus plague, the

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business has developed toward a half and half model of occasion the board that is the right mix
of the advantages of the virtual climate as well as the availability and commonality of on-
ground occasions. The latest innovation makes it effectively open and economical to the
general population, notwithstanding the various extra benefits that an occasion the executives
technique of this sort will give. From the second an occasion is conceptualized until the
coordinators get criticism, AI assumes a part. Today, publicly supporting is the standard. Since
old is at this point not gold, the eventual fate of the occasion gives off an impression of being
in imagination, advancement, and upskilling.

The objective of worldwide travel occasions is to improve the travel industry exchange
exchanges, overall systems administration with movement specialists and purchasers, and to
give travel industry data. They unite the most noticeable characters in and around the
movement business to give the latest experiences, patterns, and crucial information to help
organization improvement. The basic role of these fairs is to address, advance, and help its
individuals and the show area on a worldwide scale by featuring the particular characteristics
of exchange fairs (PONDICHERRY UNIVERSITY, n.d.). It fills in as a successful systems
administration stage for show industry experts to trade thoughts and encounters; it advances
exchange fairs and presentations all over the planet as an extraordinary advertising and
specialized apparatus; it gives individuals important examinations and exploration on all parts
of the MICE business; it might likewise offer instructive preparation amazing open doors and
an assortment of expert workshops; and it manages issues of normal interest. An event is a
combination of capacity, individuals, and spot collected by people and business substances for
specific topics. Worldwide occasions of all sizes, sorts, and groupings have turned into the
standard, requiring tremendous measures of time, cash, innovation, and experience to design.
The travel industry and friendliness are both helped by occasions. Accordingly, there is a
critical interest for intra-city and between city transportation, as well as sporting exercises.
During such events, there is regularly an appeal for housing, culinary administrations, and
diversion. Rethinking occasion the executives has given neighbourliness another aspect:
occasion the board, work providing food, outside cooking, and agreement catering.

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Bibliography
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JWU: https://www.jwu.edu/news/2021/04/the-future-of-events-industry.html

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