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    Dagger Santin
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    Strategy is defined by two famous writers. Kenichi Ohmae defines strategy as how a corporation differentiates itself from competitors by using its strengths to better satisfy customer needs, addressing both competitive positioning and building capabilities. Michael de Kare-Silver argues that strategy should have two elements: future intent and sources of advantage, with the sources of advantage emphasizing that capabilities only have value when they meet customer needs.

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    Strategy is defined by two famous writers. Kenichi Ohmae defines strategy as how a corporation differentiates itself from competitors by using its strengths to better satisfy customer needs, addressing both competitive positioning and building capabilities. Michael de Kare-Silver argues that strategy should have two elements: future intent and sources of advantage, with the sources of advantage emphasizing that capabilities only have value when they meet customer needs.

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    3 views1 page

    BMGT 2

    Uploaded by

    Dagger Santin
    Strategy is defined by two famous writers. Kenichi Ohmae defines strategy as how a corporation differentiates itself from competitors by using its strengths to better satisfy customer needs, addressing both competitive positioning and building capabilities. Michael de Kare-Silver argues that strategy should have two elements: future intent and sources of advantage, with the sources of advantage emphasizing that capabilities only have value when they meet customer needs.

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    DEFINITION OF STRATEGY FROM FAMOUS

    WRITERS

    Kenichi Ohmae (1983)

    -Strategy is the way in which a corporation


    endeavors to differentiate itself
    positively from its competitors using its relative
    strengths to better satisfy
    customer needs.
    -Addresses both the competitive aspect of strategy
    and the need to build
    capabilities

    Michael de Kare-Silver (1997)

    -Strategy should have just two elements- future


    intent and sources of
    advantage. He is therefore that intent and strategy
    are inseparable.
    The word (source of advantage) has a similar
    meaning to capability but
    emphasizes that capabilities only have value when
    they meet the real needs
    of customers

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