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    Dagger Santin
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    Modern thinking on business strategy first evolved in the 1960s in the USA. Writers such as Drucker, Chandler, Ansoff, and Andrews studied large successful American corporations before and during World War II, setting the scene for the Classical School of business strategy which saw top managers as responsible for setting directions through strategy formulation separate from implementation, with corporate thinkers in headquarters headed by the CEO formulating strategy for divisional managements to implement, adding economic goals like return on capital as the driving objective of business.

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    bmgt 5

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    Modern thinking on business strategy first evolved in the 1960s in the USA. Writers such as Drucker, Chandler, Ansoff, and Andrews studied large successful American corporations before and during World War II, setting the scene for the Classical School of business strategy which saw top managers as responsible for setting directions through strategy formulation separate from implementation, with corporate thinkers in headquarters headed by the CEO formulating strategy for divisional managements to implement, adding economic goals like return on capital as the driving objective of business.

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    4 views1 page

    BMGT 5

    Uploaded by

    Dagger Santin
    Modern thinking on business strategy first evolved in the 1960s in the USA. Writers such as Drucker, Chandler, Ansoff, and Andrews studied large successful American corporations before and during World War II, setting the scene for the Classical School of business strategy which saw top managers as responsible for setting directions through strategy formulation separate from implementation, with corporate thinkers in headquarters headed by the CEO formulating strategy for divisional managements to implement, adding economic goals like return on capital as the driving objective of business.

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    ACADEMIC CONTRIBUTIONS TO STRATEGY

    Modern thinking on business strategy first evolved into a


    recognizable form in the 1960’s in the USA.

    Writers such as Drucker, Chandler, Ansoff, and Andrews


    studied the development of large successful American
    corporations before and during the Second World War.

    Their work set the scene for what is now mostly


    referred to as the Classical School of business strategy.

    The classical school saw directions setting (strategy


    formulation) as an important responsibility of top managers
    and believed that it could be separated from strategy
    implementations.

    Corporate thinkers in headquarters headed by the chief


    executive formulated the strategy; divisional managements
    team implemented it.

    One major addition to thinking was the introduction of


    economic goals-particularly return on capital- as the driving
    objective of business

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