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The pie charts show the percentage of online sales for various retail
sectors in New Zealand in 2003 and 2013. Overall, it can be seen
that the two years show different trends. While in 2003, travel and
clothes were the most frequently bought items online, in 2013, the
online sales of both these items dropped. At the same time, the
sales of film/music and books increased.
In 2003, travel accounted for 36% of the total online sales and
clothes accounted for 24%. Together, these two sectors accounted
for 60% of the total online sales. Of the remaining 40%, film/music
and books made up 21% and 19% respectively. In 2013, film/music
were the best selling items online. They accounted for 33% of the
total online sales. Travel now occupied the second slot at 29%
followed by books at 22%. Interestingly, the online sales of clothes
dropped from 24% in 2003 to 16% in 2013.