PROJECT CORPORATE COMPANY (25%)

Kod Kursus/ Course Code: AFT3093 Nama Kursus: Keusahawanan Korporat

Course Name: Corporate Entrepreneurship

Fakulti/ Pusat: Fakulti Keusahawanan dan Perniagaan Jabatan: Keusahawanan

Faculty/ Centre: Faculty of Entrepreneurship and Business Department: Entrepreneurship
Program /Programme: FKP, FHPK, FPV, FIAT, FSB, FBKT, FTKW, FSE & FBI

VIDEO REPORT FOR PROJECT CORPORATE COMPANY (25%)

Objectives: The purpose of this assignment is to illustrate the interactive process of corporate entrepreneurship, understand the entrepreneurial mindset within the organization and

describe the specific elements of corporate entrepreneurship strategies. This assignment also will assess the students’ entrepreneurial skills in terms of ability to demonstrate

entrepreneurial competency.

Instructions:

1. Search a company that has departments such as Research and Development (R&D)/ marketing/ human resource department of large or well-established companies

(operated above 10 years).

2. Please gain an understanding of the vision, mission and organization chart of the chosen company. (Not more than 1 minute)

3. Identify one current issue related to that particular company. You may find the issue in the articles, newspapers, etc. E.g. read the newspaper: THE STAR- column for

SME companies.

4. Further, suggest/ recommend one or two solutions to solve the issue. Solutions should be related to any strategies/concepts/topics that consist in the Corporate

Entrepreneurship syllabus.

5. Prepare a video of 3 to 5 minutes. The project (video) needs to be submitted in soft copy.

6. The deadline: 25 DECEMBER 2022 in at e-Campus, before 11.59 P.M. Marks will be deducted for a late submission.