3.

2 SWOT ANALYSIS

3.2.1 Strength:

 Outstanding marketing expertise and capabilities, particularly given that the product is

compatible with my specialist as I have the experience in dealing with learning
difficulties and the related marketing issues.
 The fundamental difference in the product and its distinction from similar products
available in the market, where the new product is characterized by its innovative form and
design, as it was picked based on relevant research findings
 Marketing the product in Jordan will gain the product a significant marketing value, as
Jordan is one of the countries that has recently begun to place a high focus on educating
children with learning difficulties. This means that the product has a strong marketing
chance in most public and private schools, as well as with individual families.
 The product is suitable for a wide age group (6 to9 years age) and is suitable for both
sexes
 Adding children's creativity and expanding imagination
 The product fulfils all the principles of safety while playing
 The product achieves the highest quality standards
 Availability of the product with at reasonable prices