ORAL COMMUNICATION IN CONTEXT - GRADE 11

Name: ____________________________________ Date: ____________________

Grade: ______________________________ Section: ___________________

Quarter: 1 Week: 3 SSLM No. 3 MELC(s): Differentiate the various models of

communication (EN11/12OC-Ia-3)

 Objectives:
1. Compare and Contrast models of communication in context.
2. Illustrate the three models of communication.

 Title of Textbook/LM to Study: Oral Communication in Context

 Chapter: 1 Pages: 5-6 Topic: Various Models of Communication

Let Us Discover

COMMUNICATION MODELS

I. LINEAR COMMUNICATION MODEL

 Communication is considered as a one-way process.
 The message signal is encoded and transmitted through the channel in presence of
noise.
 The sender is more prominent in a linear model of communication.
 It is applied in mass communication like television, radio, etc.

Linear Communication Model

There are different types of communication models based on the Linear Model of
Communication. These are the following:
1. Aristotle’s Model of Communication
 It is considered as the first model of communication.
 It is most widely accepted among all communication models.
 It is mainly focused on speaker and speech. It can be broadly divided into 5
primary elements: Speaker, Speech, Occasion, Audience and Effect.
 It is considered as a speaker-centered model.

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 Aristotle’s Model of Communication

2. Lasswell’s Model of Communication

 It is also known as “action model”.

Lasswell’s Model of Communication

COMPONENTS MEANING ANALYSIS

The communicator or sender or source of
WHO Control Analysis
message
SAYS WHAT The content of the message Content Analysis

IN WHICH CHANNEL The medium/media Media Analysis

The receiver of the message or an
TO WHOM Audience Analysis
audience
WITH WHAT EFFECT The feedback of the receiver to the sender Effect Analysis

3. Berlo’s SMCR Model

 SMCR refers to Sender-Message-Channel-Receiver.
 It focuses on encoding and decoding which happen before the sender sends the
message and before the receiver receives the message respectively.

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II. TRANSACTIONAL MODEL OF COMMUNICATION
 It is the exchange of messages between sender and receiver where each takes turns
to send or receive messages.
 Both sender and receiver are known as communicators.
 It is mostly used for interpersonal communication and is also called a circular model
of communication.

One of the most common types of communication models based on the

Transactional Model of Communication is the Shannon-Weaver’s Model of Communication.

1. Shannon-Weaver’s Model of Communication (Information Theory)

 It is considered as “Mother of all models”.

Concepts of Shannon-Weaver Model:

 Sender – (source) the person who makes the message.
 Encoder – (transmitter) the sender who uses the machine which converts message
into signals.
 Channel – medium used to send message
 Decoder – (receiver) machine used to convert signals into message
 Receiver – (destination) the person who gets the message or the place where the
message must reach.
 Noise - (barrier) the physical disturbances like environment, people, etc. which does
not let the message get to the receiver as what is sent.

Shannon-Weaver’s Model of Communication

III. INTERACTIVE MODEL OF COMMUNICATION

 It is also known as the “convergence model”.
 It deals with the exchange of ideas and messages taking place in both ways from
sender to receiver and vice-versa.

1. Schramm’s Model of Communication

 It is built on the theory that communication is a two-way street, with a sender and a
receiver as shown in the illustration below:

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 MESSAGE

DECODER
INTERPRETER
DECODER

MESSAGE

It is a Circular model, so that communication is something circular in nature.

ENCODER INTERPRETER DECODER

 Encoder – One who sends the message and where the message originates
 Decoder – One who receives the message
 Interpreter – A person trying to understand (analyzes, perceives)

Let Us Try

Read the following statements carefully. Write True if the idea is correct and replace
the underlined statement if False.

______________1. According to the Transactional Model, people are both sender and
receiver at the same time.
______________2. The best model to explain the complexities of face-to-face
communication is the Interactive Model.
______________3. The content of the message is called the noise.
______________4. To convert a message into groups of words, symbols, gestures, or
sounds that present ideas or concepts is called encoding.
______________5. Any communication that conveys a message consisting of words is
called nonverbal communication.
______________6. Decoding is the process by which the receiver interprets the symbols
used by the source of the message by converting them into concepts
and ideas.
______________7. Noise is the interference within the communication process.
______________8. Context is any medium within the communication process.
______________9. Shannon & Weaver Model is an example of a Linear Communication
Model.
______________10. An interpreter is the one who analyzes or perceives the message.

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 Let Us Do

Fill in the chart below with useful information about the various models of
communication. Write your answers in complete sentence.

Model of Illustration of the

Description Examples
Communication Model
1. 1.

2. 2.

Linear

3. 3.

1. 1.

2. 2.
Transactional

1. 1.

Interactive

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 Let Us Apply

Choose one model of communication to illustrate. Modify by labeling it with actual

people, events and place. Then, briefly explain the illustration. Use the space below the box
for your explanation.

Model of Communication: ________________________________________

________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

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 Rubrics

Category 3 2 1
The content is not
The content is relevant The content is not so
Content relevant and accurate at
and accurate. relevant and accurate.
all.
The explanation is free The explanation has
The explanation has few
of errors on many errors on
errors on capitalization,
Mechanics capitalization, spelling, capitalization, spelling,
spelling, grammar and
grammar and grammar and
punctuation.
punctuation. punctuation.
The illustration is The illustration is not so The illustration is not
Illustration creative, neat and creative, neat and creative, neat and
colorful. colorful. colorful.

TOTAL

References

Flores, R., (2016). Oral Communication in Context. Rex Printing Company, Inc. Sta. Mesa
Heights, Quezon City.

Self - Learning Module, Quarter 1- Module 2

http://cm.bell-labs.com/cm/ms/what/shannonday/paper.html A Mathematical Theory of

Communication

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